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Last update: February 12, 2015
  • Coca Cola. New Vending Machine Case Study

    Coca Cola. New Vending Machine Case Study

    COCA-COLA’S NEW VENDING MACHINE(A): PRICING TO CAPTURE VALUE, OR NOT? CASE STUDY OBJECTIVES About coca-cola/ History Benefits of the New vending machine Problem of the machine Solutions/ Recommendations ABOUT COCA-COLA / HISTORY Coca-cola is a carbonated soft drink manufactured by the Coca-cola company, which is an American multi-national beverage corporation headquartered in Atlanta, Georgia, United States. It is often referred to as Coke (a registered trademark of the Coca-cola company in the United states since

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    Essay Length: 864 Words / 4 Pages
    Submitted: October 26, 2015 Autor: JenniferKobe
  • Gravity Payments: Case Study

    Gravity Payments: Case Study

    CASE ANALYSIS: GRAVITY Introduction Dan Price, CEO of the Gravity Payments announced in April 2015 that he would raise the minimum salary of his employees to $70,000 by slashing his own million-dollar package to do it. He would pay for the wage increases by cutting his own salary from nearly $1million to $70,000 and using to 80 percent of the company’s anticipated $2.2 million in profit this year. This move was triggered by a

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    Essay Length: 1,838 Words / 8 Pages
    Submitted: October 27, 2015 Autor: Sanyam Pandey
  • P&g Case Study

    P&g Case Study

    Why did the European organizational structure shift from geographic grouping in the 1950s to category management in the 1980s? Prior to 1980s, P&G designed its organization in Europe in three dimensions including country, function and brand in order to respond and tailor products and process to local tastes and norms. P&G portfolio was managed by country general managers who used P&G technology and marketing expertise in local markets. Innovations and new technologies about products came

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    Essay Length: 292 Words / 2 Pages
    Submitted: October 28, 2015 Autor: Oğuz Kıray
  • Clarkson Company Case Study

    Clarkson Company Case Study

    Problem Defined: The company is seeing growth as evident by the continuous rise in the sales in the period under consideration. But the company has reached a point where the expansion has become difficult due to shortage of cash. Also the owner Mr. Clarkson has bought the share of his partner in the company and he needs to pay for it which has put additional burden on the availability of cash with the company. Mr.

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    Essay Length: 439 Words / 2 Pages
    Submitted: October 30, 2015 Autor: Amol Rattan
  • Cases for Practice - Marketing Colour – an Asian Paints Case Study

    Cases for Practice - Marketing Colour – an Asian Paints Case Study

    Cases for Practice Marketing Colour – An Asian Paints case study Paint Industry Paint product category is peculiar in many ways. Repainting frequency of 4 – 5 years and high cost of painting a home are the traits of a consumer durable category. However, requirement of a strong distribution system and lower consumer involvement are the traits of FMCG category. Consumers buy paint in containers whereas what they actually need a ‘painted surface’. In a

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    Essay Length: 2,274 Words / 10 Pages
    Submitted: October 31, 2015 Autor: Rajat Paul
  • Topango Case Study

    Topango Case Study

    Premise lease: The premise lease for Topango should be recognized as an operating lease for accounting purposes under ASPE. The premise lease is categorized as such because it does not meet all three requirements in order to be classified as a financing lease (ASPE Section 3065.06). Zero out of the three requirements are met, and as such Topango’s premise lease shall be disclosed as an operating lease. The first of the three criteria are as

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    Essay Length: 3,397 Words / 14 Pages
    Submitted: October 31, 2015 Autor: cduan01
  • Galanz Enterprise Group Case Study

    Galanz Enterprise Group Case Study

    Galanz Enterprise Group Co. Ltd. is a major Chinese operation today, producing microwave ovens. But Galanz did not always operate at such a large scale! Interestingly, it started out in 1978 as a small township enterprise producing down feather products. In the late 1980’s the global garment industry faced dramatic changes and risks. Therefore, in 1991 Liang senior, founder of Galanz, made a strategic decision to try to find new business opportunities with more potential

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    Essay Length: 458 Words / 2 Pages
    Submitted: November 1, 2015 Autor: voraDe
  • Starbucks Case Study

    Starbucks Case Study

    Name: Kristofer Kuhn Assignment: Week 1 Business Case Analysis Date Submitted: 10/25/15 Course (include the section number: MBA526 Statement of Academic Integrity: I certify that: 1. I prepared this document specifically for this class; 2. I am the author of this document; 3. I am fully disclosing and giving proper credit to any outside assistance received in its preparation; 4. I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to

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    Essay Length: 839 Words / 4 Pages
    Submitted: November 1, 2015 Autor: kek4zb
  • Barco Projection Systems Case Study

    Barco Projection Systems Case Study

    Barco Case Study Marketing 613 Beta 1: Rakesh Anegunta Suryakant Kaushik Eva Martinez Jacob Melear ________________ PURPOSE OF THE REPORT Barco Projection Systems is the second largest division within Barco N.V., a small, batch manufacturer that competes in niche technology markets worldwide. Barco has developed into an industry leader by investing in a robust R&D department and specializing on high end products. As a projector manufacturer, Barco concentrates on the data and graphic segments, and

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    Essay Length: 2,103 Words / 9 Pages
    Submitted: November 1, 2015 Autor: Suryakant Kaushik
  • Case Study Preparation Guide

    Case Study Preparation Guide

    Schulich School of Business – York University Financial Accounting for Managers – ACTG 5100 Case Study Preparation Guide : Read the case thoroughly before writing your response. 1. Identify the format of your Case Analysis The format of your case analysis will be specified in the “required” section of the case assignment. It may be a short memo, a letter or a comprehensive report, etc. Regardless of the format, your case write-up should be concise,

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    Essay Length: 773 Words / 4 Pages
    Submitted: November 1, 2015 Autor: Bhaskar Kulkarni
  • Bad Breadth Case Study

    Bad Breadth Case Study

    If you are experiencing bad breath it might indicate in most case a poor oral hygiene. Bad breath is often considered a social taboo and it has been reported that, concern about bad breath is estimated to be the third most frequent reason for people to seek dental care. It has also been reported in recent research studies that if you are experiencing from bad breath, then 90 percent of the time the origin of

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    Essay Length: 689 Words / 3 Pages
    Submitted: November 2, 2015 Autor: sriharsha
  • Tata Motors Case Study

    Tata Motors Case Study

    Zhaofan Zhou 10/4/2015 ADMN703 Tata motors summary report This report was asked by Tata motors management to examine current environment in vehicle industry and develop strategic plan for Tata motors in order to improve the overall performance. Tata motors is one of India's largest private sector companies with a turnover of over Rs80 billion, is the country's leading commercial vehicle manufacturer and has significant presence in the multi-utility and passenger car segments. The research draws

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    Essay Length: 868 Words / 4 Pages
    Submitted: November 3, 2015 Autor: Chow Mike
  • Marks and Spencer Case Study

    Marks and Spencer Case Study

    1.0 Executive Summary This report will looking into the retail company Marks and Spencer. It will look at how the retailer determines the cost, look, quality and availability of their clothing. It will focus on the ranges of clothing they offer including:  The Classic Range  The Autograph Range  The per una Range With these clothing ranges in mind I will discuss the order winner, qualifiers and also the process required to produce

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    Essay Length: 2,052 Words / 9 Pages
    Submitted: November 3, 2015 Autor: MIRZA BASITH
  • Bus 340 - Southwest Airlines Case Study

    Bus 340 - Southwest Airlines Case Study

    Cameron Chapman BUS 340 April 14, 2014 Professor Frame Southwest Airlines Case Study 1) Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. When businesses want to communicate with their audience and target market, they will often use a promotion mix, providing four elements used to endorse their product or company. In the Southwest Airlines article, Southwest successfully used advertising, personal selling, public relations and sales promotion to gain market

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    Essay Length: 1,932 Words / 8 Pages
    Submitted: November 3, 2015 Autor: Cameron Chapman
  • Case Study - Dbs Ltd: The Development Bank of Singapore

    Case Study - Dbs Ltd: The Development Bank of Singapore

    Company Profile: DBS Ltd – The Development Bank of Singapore I. Singapore’s Banking Industry Context - Singapore is a global financial hub, with its banks offering world-class corporate banking facilities. As the fourth-strongest financial market in the world, financial services comprise 12% of Singapore’s GDP1. Singapore’s financial stability, bank efficiency, and commercial access to capital have won it praise from the World Economic Forum2. Following independence in 1965, Singapore’s government attracted foreign capital from

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: November 4, 2015 Autor: JOlsen
  • Porshe Case Study

    Porshe Case Study

    Porsche Case Study Shelly Huff The defining problem in this case study is clearly growth. Porsche wants to grow in several ways. One way that they would like to see growth is the number of female buyers. While the Cayenne did lure more women to the brand, the hope is to develop a new model that will appeal to both men and women to further attract a higher percentage of females, as well as male

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    Essay Length: 1,076 Words / 5 Pages
    Submitted: November 4, 2015 Autor: shelly3769
  • Britvic Case Study

    Britvic Case Study

    CASE STUDY -BRITVIC The American Marketing Association defines marketing as follows: " Marketing is the performance of business activities that directs the flow of goods and services from producer to consumer or user." 1. MARKETING CONCEPT It emphasizes on consumer-orientation and satisfaction as well as profitability for the organization. A business that has a marketing orientation focuses on the needs of customers and consumers as vital. The term marketing concept consists of following key characteristics:

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    Essay Length: 750 Words / 3 Pages
    Submitted: November 5, 2015 Autor: sahna
  • Diamond Chemicals Plc Case Study

    Diamond Chemicals Plc Case Study

    Table of Contents Executive Summary: Problem Description: Analysis & Recommendation Conclusion: Diamond Chemicals Plc MCj04326130000[1] Executive Summary: Diamond Chemicals - one of the global leaders in production of polypropylene, a polymer used in an extremely wide variety of products from carpet fibers to automobile parts was under financial pressure, After a worldwide economic slowdown and accumulation of shares by a single investor Sir David Benjamin, Diamond Chemicals, with earning per share dropping in half over

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    Essay Length: 1,991 Words / 8 Pages
    Submitted: November 5, 2015 Autor: Fouad Ghandour
  • Jollibee Foods Corp. Case Study

    Jollibee Foods Corp. Case Study

    ________________ Isidoro Achar Masri 132786 Jollibee Foods Corp. (A): International Expansion Overview and Objectives: This case traces the international expansion of Jollibee Foods Corporation, a Philippine based fast food company led by entrepreneur Tony Tan Caktiong (TTC) that is expanding within Asia, and now beyond. It opens with a trigger issue focused on three investment decisions facing the international division’s new general manager, Noli Tingzon. He has opportunities to expand into Papua New Guinea (PNG),

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    Essay Length: 773 Words / 4 Pages
    Submitted: November 5, 2015 Autor: zurico288
  • Case Study: A Good Team Player

    Case Study: A Good Team Player

    M2A1 CASE STUDY: A GOOD TEAM PLAYER M2A1 Case Study: A Good Team Player M2A1 Case Study: A Good Team Player The fact that we can see and succumb to power means that power has both positive and negative consequences (Organizational Behavior, nd.). There are potential ethical issues and practical constraints associated with the application of power. Leaders must be aware that there are many options and alternatives available when interacting with followers. The purpose

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    Essay Length: 1,191 Words / 5 Pages
    Submitted: November 5, 2015 Autor: starter2015
  • Case Study on Issue of Food Wastage

    Case Study on Issue of Food Wastage

    Running Head: OXYGEN INDICATOR FOR FOOD PACKAGING Grant Proposal Ameya Kulkarni, Niranjan Kodgule, Pranav Nikam RIT Graduate Writing Strategies Dr. Poteat December 13, 2013 Table of Contents Abstract……………………………………………………………………………………………2 The Problem……………………………………………………………………………………….4 Goals for the Project……………………………………………………………………………… 4 Significance………………………………………………………………………………. 4 Partnership………………………………………………………………………………... 5 Mission Statement……………………………………………………………………….5 The People………………………………………………………………………………...5 Hypothesis………………………………………………………………………………... 6 Literature Review…………………………………………………………………………………6 Approaches & Methods………………………………………………………………………… 8 Target Population. 9 Data Collection. 9 Limitations 10 Sharing the Research. 11 Schedule 12 Budget 13 Conclusion. 14 References 15 ________________ Abstract This paper

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    Essay Length: 3,187 Words / 13 Pages
    Submitted: November 5, 2015 Autor: nsk7976
  • Imax Case Study

    Imax Case Study

    James Anderson IMAX IMAX has been a staple in many of the countries museum environments for years, showing off their large screen, great sound, and amazing picture quality documentaries. But, by 2007, they suffered a loss in operational income along side a decrease in sales revenue due to a number of factors including new technology, changing of consumer preferences, as well as different mediums becoming more and more popular. IMAX had a decision to make,

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    Essay Length: 754 Words / 4 Pages
    Submitted: November 5, 2015 Autor: scooter19
  • Bob Knowlton Case Study

    Bob Knowlton Case Study

    Description: Bob Knowlton, lead on the photon correlator project at Simmons Laboratories, has happily worked two years for the organization under the supervision of Dr. Jerrold, head of the laboratory. At Jerrold's request, Knowlton welcomes new employee, Simon Fester onto his team. Fester, a very intelligent and hands on go-getter, changes the dynamic of the group with his blunt and sometimes harsh personality, making other members uncomfortable including Knowlton. However despite his reservations and personal

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    Essay Length: 708 Words / 3 Pages
    Submitted: November 6, 2015 Autor: hrem14
  • Amanco Case Study (spanish)

    Amanco Case Study (spanish)

    ¿Por qué se desarrolla un mapa estratégico y BSC para representar los objetivos en la triple cuenta de resultados de AMANCO? Primeramente, AMANCO, como las demás compañías del grupo Nueva, es una empresa cuyo comportamiento sostenible se encuentra muy vinculado con la percepción de valor, moral y ética de un hombre, Stephan Schmidheiny, quien inició en el conglomerado una cultura de responsabilidad social y medioambiental. Ello, según Vallaeys, sería producto de la autoética o virtud

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    Essay Length: 390 Words / 2 Pages
    Submitted: November 6, 2015 Autor: Joaquin Dávalos Arias
  • Nike Case Study

    Nike Case Study

    Background As the environment that affects organizations behaviors is ever-changing, it is crucial for the organizations to continuous change the operation from time to time, in order to promote efficiency and create more value to the stakeholders, then gain success. In the late 1990s, customers force(failed to satisfy customers’ continuous change taste in design) and competitors forces(New competitors entered the market to offer alternative kinds of sports shoes) increased the threats in the sport wear

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    Essay Length: 1,069 Words / 5 Pages
    Submitted: November 7, 2015 Autor: raymondmax

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