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Last update: March 12, 2015
  • Global Marketing Case Assignment

    Global Marketing Case Assignment

    GLOBAL MARKETING CASE ASSIGNMENT 1. Is Mary Kay an "international firm", a "multinational firm", or a "transnational firm" as defined in this course and based on its marketing strategy? Why? To define Mary Kay an “international firm”, a “multinational firm”, or a “transnational firm”, the priority is to look at this company’s marketing strategy. If the company is an “international firm”, it simply extends its domestic marketing strategy into other different countries where they operate.

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: July 9, 2016 Autor: Mingting Dai
  • Marketing Plan Assignment

    Marketing Plan Assignment

    Marketing Plan Assignment Overview and Objectives The marketing planning outline below is abridged to reflect the information available in the PharmaSim simulation. Section 2 of the PharmaSim manual details the information available to the marketing planner in the PharmaSim world. The Marketing Plan Your marketing plan will consist of three key sections (the plan should include all these major sections, but the specific lettered points within these sections need not be discussed if they are

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    Essay Length: 843 Words / 4 Pages
    Submitted: October 4, 2016 Autor: Chiraag Devani
  • Marketing Metrics Assignment

    Marketing Metrics Assignment

    Marketing Metrics Assignment Submit via Sakai Assignments Data for these questions is on the following page and is also available as an Excel spreadsheet. You may do your calculation in Excel rather than writing them out. If you use Excel to perform your calculations, submit your Excel spreadsheet with the answers clearly marked. GFE is a manufacturer of widgets. They sell their widgets directly to multiple retailers who sell them to end-users (people like you

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    Essay Length: 473 Words / 2 Pages
    Submitted: October 16, 2016 Autor: YINAN CHEN
  • Lenovo Pc Marketing Principles Group Assignment

    Lenovo Pc Marketing Principles Group Assignment

    Lenovo PC Lenovo is an innovative technology company that makes many electronic product for the consumers. The company was founded in 1984. From 1996, the sales of the computers are the top in China’s market. In 2013, the sales of Lenovo’s PC become the top in global market and becoming the world's fourth largest PC manufacturer. With increasing living standard, the demand of computers also increasing. Many manufacturers are interesting in PC market, at the

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    Essay Length: 886 Words / 4 Pages
    Submitted: June 18, 2017 Autor: 倩 曉
  • Arbitrage in the Government Market Case Assignment

    Arbitrage in the Government Market Case Assignment

    Xiaoxue Lu Fixed Income Securities Professor Natalia Reisel 10/03/2017 Arbitrage in the Government Market Case Assignment 1. Create the two synthetic bonds described in the case. How should the price of these synthetics relate to the callable bonds? Why? On January 7, 1991, how much would it cost to create the synthetic using the ‘05s? the ‘00s? Thompson created two synthetic bonds imitated the cash flow of the 8 ¼ May 00-05 bond. The first

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    Essay Length: 714 Words / 3 Pages
    Submitted: December 7, 2017 Autor: Lydia Lu
  • Week 5 Assignement What Are the Five Driving Forces of Csr? What Is the Market for Csr?

    Week 5 Assignement What Are the Five Driving Forces of Csr? What Is the Market for Csr?

    1. What are the five driving forces of CSR? What is the market for CSR? From the literature, the five driving forces of CSR are the following: 1. Increased prosperity CSR role is becoming more and more important in the economy for stabilization and durable growth, this is why developing countries have supported the implementation of CSR at various levels, and empower business to focus on CSR and invest in it as a long term

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    Essay Length: 976 Words / 4 Pages
    Submitted: March 31, 2019 Autor: Aymen Gatri
  • Marketing Analysis of a Booster Juice Location

    Marketing Analysis of a Booster Juice Location

    Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 28, 2011 Autor: andrey
  • Amazon Kindle Marketing Project

    Amazon Kindle Marketing Project

    Amazon Kindle Marketing project Peter Kollar January 30th, 2011 INTRODUCTION E-book reader is electronic device that is designed for reading digital books; main advantage is readability, portability, storage and long battery life. Concept of electronics' book readers were with us for good number of years, but none of the companies could bring to market solid and affordable device. In later 2007 "Amazon introduced its Kindle the e-book reader… [this device] uses electronic ink technology to

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Mk 4900 Course Information - Marketing Problems

    Mk 4900 Course Information - Marketing Problems

    MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making skills and to further your indoctrination as a marketing professional. It is often said that "Marketing is easy to understand but hard to do." An important goal of this course is to provide you with

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    Essay Length: 8,082 Words / 33 Pages
    Submitted: February 28, 2011 Autor: antoni
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Marketing Research - Work Environment Proposal Essay

    Marketing Research - Work Environment Proposal Essay

    Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • English 332 - Writing Assignment

    English 332 - Writing Assignment

    English 332 Writing Assignment #5 1. Eliot's poem, "The Love Song of J. Alfred Prufrock" is extremely modern in style, content, form and tone. First, there is no noticeable rhyme or meter to the poem. While several lines in the poem do rhyme, there is no specific pattern. For example it does not rhyme in a AABB, or ABAB pattern. The poem is also extremely dark and pessimistic in nature. The man, presumably, J. Alfred

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    Essay Length: 598 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Management - Youcan Group

    Marketing Management - Youcan Group

    Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of

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    Essay Length: 793 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrew

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