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Last update: March 12, 2015
  • Marketing Assignement

    Marketing Assignement

    Unit 1, Marketing Assignment 1- Investigate the concept and process of marketing Introduction: "Marketing can be thought of as a philosophy for business organizations" Marketing can be explained by this sentence as organizations that have implemented marketing are working towards satisfying customers and perceiving their needs and wants. In this assignment I will look at the general areas such as the concept of marketing through the different marketing definitions, the various elements and among others

    Essay Length: 5,489 Words / 22 Pages
    Submitted: March 16, 2011 Autor: viki
  • Strategic Marketing Assignment - Ge's Ability to Appoint

    Strategic Marketing Assignment - Ge's Ability to Appoint

    Discuss what was critical in GE'S ability to appoint Jeff Immelt as CEO of one of the world's most complex organisations 1 The Chief Executive Officer (CEO) The Chief Executive Officer is the overall topmost man/woman in the helm of affairs and management of an organisation or establishment. His job description encompasses virtually all aspects of the business; he shoulders the most important role in the management of an organisation. 1.1 Critical issues in Jeff

    Essay Length: 619 Words / 3 Pages
    Submitted: April 10, 2011 Autor: andrew
  • McDonalds and 3m Digital Marketing

    McDonalds and 3m Digital Marketing

    Summary: Product Strategy Lately, McDonalds has been changing its product to reflect the 21st century. Obesity is common all over the world and people have connected it to the golden arches of McDonalds restaurants. The article explains how McDonald’s new product line accommodates the world’s obsession of obesity by offering healthy, updated menu items. In the article, McDonald’s adapts to new fast food market trends because the customer’s desires to be healthier. McDonald’s began offering

    Essay Length: 1,890 Words / 8 Pages
    Submitted: March 3, 2012 Autor: infohunter904
  • Marketing Assignment

    Marketing Assignment

    Market by individuals, families or organizations, they have their needs. And the ability and desire to purchase goods or services. Market segmentation is a group of people or organizations in the market range, sharing one or more characteristics, and led them to a common product demand. This will be a a heterogeneous large market area divided into meaningful market and similar market and can be considered as many small homogeneous groups or market segments, called

    Essay Length: 634 Words / 3 Pages
    Submitted: December 2, 2012 Autor: JumpyZhu
  • Unilever Marketing Assignment

    Unilever Marketing Assignment

    In the 19th century, the vision and innovation of 3 pioneers led to the global company that is Unilever. England’s Industrial Revolution led to a shortage in butter leading onto the importation from the Netherlands. A rivalry formed between two Dutch companies to supply butter, the Jurgens and Vandenberg’s. Margarine was used as a replacement for butter, with both companies improving on the appeal with adding vitamins and focusing on a longer shelf for consumers.

    Essay Length: 1,973 Words / 8 Pages
    Submitted: March 28, 2013 Autor: jenjamen
  • Marketing Assignment

    Marketing Assignment

    1. Identify, describe, and give examples of the four major types of business markets. 1. Producer Markets a. Individuals and businesses that purchase products used to produce other products or for use in their operations for the purpose of making a profit. b. Includes buyers of raw materials, semi-finished and finished items used to produce other products. c. Examples: i. farmers –purchase seed to grow crops such as corn, soybeans, etc., ii. construction firms –

    Essay Length: 1,399 Words / 6 Pages
    Submitted: March 3, 2015 Autor: mahlsa01
  • Digital Marketing of Food Products

    Digital Marketing of Food Products

    DIGITAL MARKETING OF FOOD | THE DIGITAL MARKETING OF FOOD PRODUCTS; IS IT A THREAT OR AN OPPORTUNITY FOR THE YOUTH OF TODAY Table of contents Problem Statement Situating Grounding Diagnosing Solving Literature Review Digital Marketing Digital marketing of food as an opportunity Digital Marketing of Food as a threat Methodology Research Process Research Philosophy Research Design Research Strategy Research Methods Data Collection Methods Research Instrument References ________________ The digital marketing of food products; is

    Essay Length: 4,403 Words / 18 Pages
    Submitted: November 28, 2015 Autor: Shahmeen
  • The Digital Marketing Plan for the Printed Paper Cup Company

    The Digital Marketing Plan for the Printed Paper Cup Company

    The Digital Marketing Plan for The Printed Paper Cup Company Table of Contents 1. Introduction 2. Overview of Company 3. Situational Analysis 3.1 Digital marketing efforts so far 3.2 Environmental analysis with a SWOT Summary 3.3 Other business mission and organizational management 4. Digital Marketing Strategy Development 4.1 Marketing objectives 4.2 Market targeting and techniques 4.3 Market segmentation and segmenting techniques 4.4 Identification of revenue and expenditure 5. Digital Marketing Mix 5.1 4Ps analysis 5.2

    Essay Length: 3,999 Words / 16 Pages
    Submitted: April 17, 2016 Autor: 怡超 李
  • Marketing Assignment

    Marketing Assignment

    Problem Question (2007 Modified): Tom (28) and Sheena (25) are young British tourists who have come to Australia to have a camping holiday. Upon arrival at Sydney airport they hire a campervan and intend to do a 3 month long tour around Australia. They have some friends living in Sydney so they plan to spend their first night visiting these friends before setting off on their trip. Their friends live in a small terrace in

    Essay Length: 1,094 Words / 5 Pages
    Submitted: May 27, 2016 Autor: Kongwei Ying
  • Digital Marketing Management

    Digital Marketing Management

    Module Title: Digital Marketing Management Assignment Title: John Sankey Date: 19th February 2016 Word Count: 3,709 Student Number: N0662560 Contents Executive Summary Introduction Key Debates in Digital Marketing in B2B Context Key Debates in Digital Marketing in B2C Context Key Findings relevant for John Sankey Strategic Web Development Proposal 7C’s Framework Types of Content Online KPI’s (Key Performance Indicator) Importance of Web Analytics Dashboard Conclusions References Executive Summary The digital marketing environment is on a

    Essay Length: 4,351 Words / 18 Pages
    Submitted: August 3, 2016 Autor: Abhishek Doshi
  • International Marketing Assignment

    International Marketing Assignment

    International Marketing Assignment Name: Jai Dhulani PRN: 15020841023 Patanjali – Company Profile Patanjali Ayurveda Limited is a low-key Ayurvedic Indian brand which is the fastest growing FMCG firm in the country, with the widest product portfolio. The company sells over 400 variants of toothpaste, soaps, face-creams and other products. Most of Patanjali products are available at an attractive discount to competition. The company sources products directly from farmers and cuts on middlemen to boost profits.

    Essay Length: 823 Words / 4 Pages
    Submitted: September 6, 2016 Autor: Jai Dhulani
  • Marketing Assignment

    Marketing Assignment

    In the business world, one of the most important things that can boost the success of a company is marketing. Marketing is the activities of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society in general. Marketing is very important in achieving the fundamental objectives of most businesses: survival, profits, and growth. Therefore it is not just a job for people in marketing department only but for everyone in

    Essay Length: 1,075 Words / 5 Pages
    Submitted: September 13, 2016 Autor: supersuesu
  • Ays Sdn Bhd - Marketing Assignment

    Ays Sdn Bhd - Marketing Assignment

    TABLE OF CONTENT No Title Page 1 Acknowledgement 2 2 Introduction 3 3 Criteria 1.1 4-12 4 Criteria 1.2 13- 5 Criteria 2.1 13-15 6 Criteria 2.2 18-19 7 Criteria 2.3 17 8 Criteria 2.4 18-19 9 Criteria 2.5 20 10 Conclusion 21 11 Recommendation 22 12 References 23 ACKNOWLEDGEMENT Alhamdulillah, a great thanks towards Allah SWT for given me an opportunity to finish this assignment. Thank you to all people who had helped me

    Essay Length: 6,192 Words / 25 Pages
    Submitted: November 20, 2016 Autor: Nur Khamisah Ahmad
  • Digital Marketing - How to Attract Readers?

    Digital Marketing - How to Attract Readers?

    For the designer, I have two key findings (1) First, I analyze readers’ behavior when visiting the website. The landing page and the exit pages gave me some information about how to help build a more attractive website. For example, when I click Behavior-Site Content-Landing page, I can see that 53.91% of them spend their session on home page, although the number is huge, the bounce rate of homepage is also the highest. When I

    Essay Length: 279 Words / 2 Pages
    Submitted: February 9, 2017 Autor: weiberber
  • Summary Digital Marketing & Analytics

    Summary Digital Marketing & Analytics

    DMA Week1: Introduction: Digital Marketing, Metrics Article 1.1: Leeflang P.S.H, Verhoef P.C., Dahlström P. and Freundt T. (2014), Challenges and Solutions for Marketing in Digital Era, European Management Journal, (32), 1‐12 The three (four) potential challenges that are most important for digital marketers: * Ability to generate and leverage deep customer insight (2) * Managing brand health and reputation in a social media environment (4) * Assessing the effectiveness of digital marketing (8) * (The

    Essay Length: 5,410 Words / 22 Pages
    Submitted: May 2, 2017 Autor: Bob van Eerdewijk
  • Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors

    Comparison Between Traditional Marketing Management and Digital Marketing Management and How They Affect Consumers’ Behaviors

    Comparison between Traditional marketing management and digital marketing management and how they affect consumers’ behaviors EAP Course Zhang Yi Abstract: This essay gives an account of the comparison between traditional and digital marketing methods, especially the case when applied on different occasions in this digital era. The continuing power of traditional marketing methods is analysed in this essay, contrary to what some predictors have declared. At the same time, the strong momentum in the development

    Essay Length: 2,571 Words / 11 Pages
    Submitted: October 8, 2017 Autor: KenW
  • Digital Marketing - Bosch and Grainger

    Digital Marketing - Bosch and Grainger

    Baibhav-Jena-Module4-Task2 Statement: Describe your email and display campaigns for the users in Audience Category 1. Talk about details such as landing pages and possible option of coupon incentives that can be used to satisfy the business objectives for various scenarios etc. Audience Category 1: users landing on directly Only 0.29% of the traffic is through Display ads. 1. 2. a) New Customers - Many new customers visit on a daily basis. Grainger wants

    Essay Length: 885 Words / 4 Pages
    Submitted: December 14, 2017 Autor: Baibhav Jena
  • Digital Marketing - Bosch and Grainger

    Digital Marketing - Bosch and Grainger

    Baibhav-Jena-Module4-Task3 Channel and Content Strategy 4.2.1 Content and Tone of the message and Visuals The content, tone and visuals of display advertisements and emails need to be customized to different customer audiences according to their needs: * For customers who belong to Audience category 1 cluster (land on page) * New Customers: For responders, an email could be sent periodically (customers could chose the frequency) to remind them about new products, new offers etc.

    Essay Length: 849 Words / 4 Pages
    Submitted: December 15, 2017 Autor: Baibhav Jena
  • Kodac Digital Camera Market Case Study

    Kodac Digital Camera Market Case Study

    It is clear that companies must adapt to the market conditions. Especially in the Information Technology field the new technology replaces the old almost instantly and may cause multi billion firms fade away. Changing the strategy at the right time, enduring the short term loses is a key to success and in this case I learned how Kodak had to change its strategy and the challenges that were waiting Kodak. The digital camera market was

    Essay Length: 640 Words / 3 Pages
    Submitted: September 3, 2011 Autor: Antonio
  • Marketing Research Assignment

    Marketing Research Assignment

    We are a research consulting company called UniChoice who conduct research on understanding consumer attitudes in various industries and provide a report of our findings and trends. We hope to expand our research consulting to academic institutions and provide them with student’s attitudes. UniChoice has been lucky enough to have been contracted by Swinburne University to research the student’s attitudes from a variety of student demographic backgrounds. We specialise in discovering attitudes and possible trends

    Essay Length: 297 Words / 2 Pages
    Submitted: April 1, 2013 Autor: saffankazi
  • Digital Camera Market

    Digital Camera Market

    Digital cameras operate by taking a picture or video by digitally recording the images, without the use of film or production of negatives. Digital cameras show the image on a display screen imbedded in the camera immediately after the picture was taken. The recorded images are stored on a memory card that often allows for much more data storage than a roll of film. Digital cameras can be connected to computers to download the images,

    Essay Length: 270 Words / 2 Pages
    Submitted: December 3, 2013 Autor: SamSamXX
  • Final Assignment for Marketing

    Final Assignment for Marketing

    Introduction: In the 21st century the automotive industry are very dynamic and highly competitive. In 1916 BMW founded as a motorcycle and engine manufacturer company in Germany. Form a report of 2013 BMW group had 106,407 employees worldwide. By 2012 all BMW series brand cars sales went up by 10.6%to 1,845,186 units which ensure BMW group retained pole position in the premium segment. one of the major strength of BMW is strongest brand portfolio worldwide

    Essay Length: 3,793 Words / 16 Pages
    Submitted: April 12, 2015 Autor: rupok99
  • Integrated Marketing Communications Group Assignment

    Integrated Marketing Communications Group Assignment

    Bradford University School of Management Bradford Bsc (Hons) Business and Management Studies day time Integrated Marketing Communications Group Assignment Ma Yuk Hin 13026450 Lin Ngai Chun 13027651 Wong Ka Yin 13026469 Wong Wai Lun 13026470 Content Background Information about Brazil Olympic 2016 Unique selling point of Brazil Olympic 2016 1.0 Introduction 1.1 SWOT Analysis 2.0 Summary of event 2.1 Designation 3.0 Marketing and communications objectives 4.0 Situation Analysis 5.0 7Ps of the product 5.1 Segmentation

    Essay Length: 3,209 Words / 13 Pages
    Submitted: June 30, 2015 Autor: myhin
  • Marketing Plan Assignment

    Marketing Plan Assignment

    1.0 Executive summary: As an aftermarket inline skating accessory manufacturer, Pegasus Sports International wants to be a market leader in skating accessory market. However, there are some major manufacturers in skate market. They are not concern about skating accessory market. This is an opportunity for Pegasus Sports International. Moreover, different skating competition are increasing day by day across the world. To fulfill the customers’ demands Pegasus Sports International is working intensively. They are working on

    Essay Length: 1,077 Words / 5 Pages
    Submitted: October 8, 2015 Autor: Tenver Ahmed Mozaed
  • Hypertek Company Limited Marketing Strategy Assignment

    Hypertek Company Limited Marketing Strategy Assignment

    PROGRAMME: MASTER OF BUSINESS ADMINISTRATION MAY SEMESTER 2012 MARKETING STRATEGY ASSIGNMENT REPORTED BY: Thai Thien Quoc Lecturer : Ph.D Dung Tran Student ID: 2446284 ABSTRACT In recent years, customers play the role of the heart of all enterprises’ business activities. Therefore, the management of customer relationships, an enterprise-wide business strategy undertaken to decrease costs and improve profitability by consolidating enterprises’ customer satisfaction, loyalty, and advocacy, is very important. It may provide success, money and market

    Essay Length: 4,681 Words / 19 Pages
    Submitted: January 4, 2016 Autor: Phuongnk

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