Integrated Marketing Communications Group Assignment

Bradford University School of Management[pic 1]

Bradford Bsc (Hons) Business and Management Studies day time

Integrated Marketing Communications Group Assignment

Ma Yuk Hin 13026450

Lin Ngai Chun 13027651

Wong Ka Yin 13026469

Wong Wai Lun 13026470

Content

Background Information about Brazil Olympic 2016[pic 2]

Unique selling point of Brazil Olympic 2016

1.0 Introduction

1.1 SWOT Analysis

2.0 Summary of event

2.1 Designation        

3.0 Marketing and communications objectives

4.0 Situation Analysis

5.0 7Ps of the product

5.1 Segmentation Targeting Positioning (STP)

6.0 Target audience demographics

7.0 Advertising Method

7.1 Gantt Chart

7.2 Advertising Aim

7.3Carnival

• 7.3.1 Advertising objective
• 7.3.2 Budgets
• 7.3.3 Control

7.4 Traditional Media (Magazine, newspaper)

• 7.4.1 Magazines
• 7.4.2 Newspapers
• 7.4.3 Budgets

7.5Facebook Activities

• 7.5.1 Budgets

7.6 Small round-up[pic 3]

8.0 Challenges ahead and strategy recommendation[pic 4]

9.0 Measurement and Evaluation

10.0 Budgeting

11.0 Conclusion

12.0 Reference

Background Information about Brazil Olympic 2016[pic 5]

Olympic Games is one of the biggest sport events in the world that will hold in different countries every 4 years, all athletes who on behalf of their country, will response to the event and fight for their countries to win the prizes as more as possible. There are 31 sports which will be put into completion in the event.

And in 2016, this event will be hold in Brazil, Rio de Janeiro, from the 5th August to the 21st August. Rio de Janeiro is the first city which located in South America holding Olympic Games and this event will be the following biggest sport event in Brazil after the World Cup 2014.

Unique selling point of Brazil Olympic 2016

Brazil's culture is the most important aspect of its appeal to travellers from around the world. It is a very unique selling point, from the gastronomy to music and art. There are 26 states. Every state and every region will have its own gastronomy, its own culture. It's a very diverse country. During the Brazil Olympic, we must put those elements to attract our target customer.