Ays Sdn Bhd - Marketing Assignment
Autor: Nur Khamisah Ahmad • November 20, 2016 • Coursework • 6,192 Words (25 Pages) • 874 Views
TABLE OF CONTENT
No | Title | Page |
1 | Acknowledgement | 2 |
2 | Introduction | 3 |
3 | Criteria 1.1 | 4-12 |
4 | Criteria 1.2 | 13- |
5 | Criteria 2.1 | 13-15 |
6 | Criteria 2.2 | 18-19 |
7 | Criteria 2.3 | 17 |
8 | Criteria 2.4 | 18-19 |
9 | Criteria 2.5 | 20 |
10 | Conclusion | 21 |
11 | Recommendation | 22 |
12 | References | 23 |
ACKNOWLEDGEMENT
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Alhamdulillah, a great thanks towards Allah SWT for given me an opportunity to finish this assignment. Thank you to all people who had helped me finished this assignment on time. First, I want to thanks towards my family for giving their love and support to me. Next, I want to thanks my lecturer, Madam Osmawati on her teaching and guiding on how to do this assignment. Lastly, I want to thanks my friend for their help towards and encourage me to do better on this assignment. I hope I can get a higher grade for this assignment. Insya Allah.
INTRODUCTION
I had received an assignment given by Madam Osmawati Osman on 10 August 2015. The purpose of this assignment is to enable learners to understand the concept and process of marketing, segmentation, targeting and positioning. This assignment will cover outcome 1.0 and outcome 2.0. This assignment is all about AYS Sdn. Bhd, which is the company that markets its own Halal Frozen Foods known as Sri Kulai. It’s the first microwavable and ready to eat Malaysian meals serving local and western cuisines in only four minutes heated in the microwave oven. Assume that I as the Marketing Executive for this company, I had been given task to prepare a report according to the scenario given. I have to provide the following information that covers the concepts and process of marketing, segmentation, targeting and positioning.
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