Hypertek Company Limited Marketing Strategy Assignment
Autor: Phuongnk • January 4, 2016 • Case Study • 4,681 Words (19 Pages) • 1,082 Views
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PROGRAMME: MASTER OF BUSINESS ADMINISTRATION
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MAY SEMESTER 2012
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MARKETING STRATEGY ASSIGNMENT
REPORTED BY: Thai Thien Quoc
Lecturer : Ph.D Dung Tran
Student ID: 2446284
ABSTRACT
In recent years, customers play the role of the heart of all enterprises’ business activities. Therefore, the management of customer relationships, an enterprise-wide business strategy undertaken to decrease costs and improve profitability by consolidating enterprises’ customer satisfaction, loyalty, and advocacy, is very important. It may provide success, money and market stability for enterprises in the market
Understanding the important role of CRM, Microsoft has designed and launched a new CRM software package, “Microsoft Dynamics CRM”, a solution that enables to increase business efficiency and is flexible in activities of customer relationship management, in order to help enterprises be dynamic and flexible in the transformation of the way they find, win and retain customers.
HyperTek Company Limited, with the headquarter in Ho Chi Minh City, Vietnam, specializes to provide professional IT solutions and services to enterprises. With the target of being one of leading companies in the Vietnam software market, the company has built for itself a team of experienced and knowledgeable experts as well as set up partner relationships with many large IT companies in the world such as Microsoft, Oracle, IBM, etc… in order to develop its business, satisfy Vietnamese customers’ IT-related demands/requirements, as well as set up specific and high value-added IT services.
The objective of this report is to design a marketing plan for the company to introduce Microsoft’s new CRM software package to the Vietnam market. This report helps to find out factors affecting to the company’s marketing plan and design proper marketing strategies when introducing this new software package.
Table of Contents
1. INTRODUCTION………………………............................................................................... 1
2.LITERATURE REVIEW........................................................................................................ 3
3. PRODUCT OVERVIEW...................................................................................................... 12
4. SOLUTION FOR MICROSOFT DYNAMICS CRM PRODUCT........................................ 14
4.1. PORTER’S FIVE FORCES .............................................................................................. 14
4.2. SWOT ANALYSIS...............................................................................................................16
5. THE COMPANY’S VISION AND MISSION………………………………...….…..… 16
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