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  • Sustainable Development Live Indian Cases - Tata Nano at Singur

    Sustainable Development Live Indian Cases - Tata Nano at Singur

    The process of Land acquisition has become one of the most common issues in the recent times as a major logjam resulting in project delays, cost over-run, business worries and even abandoning of projects by various companies. Debates, disputes and violence have tarnished most of the governments land acquisition deals for projects by various companies in India. Protests against agricultural land acquisition, unfitting compensation or environmental damage associated with the acquisition are some of the

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    Essay Length: 5,753 Words / 24 Pages
    Submitted: March 8, 2011 Autor: moto
  • Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method of estimating its before-tax cost of debt. Currently WCS determines its before-tax cost of debt by using the coupon rate on the most recent long term bond. This historical rate is not a good estimate for the before-tax cost of debt. The WACC is used primarily to make investment decisions, so the cost of new capital will be

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    Essay Length: 1,977 Words / 8 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hewitt Packard - Ceo Fired Case Study

    Hewitt Packard - Ceo Fired Case Study

    After Hewlett-Packard fired CEO Carly Fiorina, new CEO Mark Hurd found himself in charge of a struggling, dysfunctional corporation. The strategic vision Fiorina had been using to guide the company—"digital, virtual, mobile, personal"—was vague, and no one knew if it was being executed or not. A confusing matrix structure blurred accountability lines and slowed decision making, and the company reward system was so complex that no one knew how performance affected their bonuses. Talented executives

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    Essay Length: 512 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Organic and Naturally-Positioned Products Are Becoming Real Money-Makers

    Organic and Naturally-Positioned Products Are Becoming Real Money-Makers

    Organic and naturally-positioned products are becoming real money-makers With the exception of some premium players, most manufacturers demonstrated a growing interest in organic and naturally-positioned cosmetics and toiletries in 2009, responding to demand for products without harmful ingredients. Naturally-positioned products were no longer purchased only by loyal consumers in health food specialist stores and chemists/pharmacies but also in grocery retailers in 2009. Focus on Men Manufacturers of fast-moving consumer goods are increasingly providing specific products

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: March 8, 2011 Autor: peter
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Product Lifecycle Management

    Product Lifecycle Management

    Product lifecycle management Product lifecycle management (PLM) is a fairly new concept that involves lean thinking to maximize profit and eliminate waste. Product lifecycle management is also being utilized by some six sigma teams to evaluate current systems within an organization because PLM also was creating to produce continuous improvement throughout systems internal and external to supply chains. PLM is available and is effective because of the advances in technology. These advances in technology allows

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    Essay Length: 440 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Sir Russel General Merchandise - Beer Product

    Sir Russel General Merchandise - Beer Product

    Beer is the most patronized and recognized alcoholic beverage in the Philippines and is believed to be over 10,000 years old. It was considered as one of the most essential products of early civilizations and up to now in our modern times. Beer is considered as the most preferred alcoholic beverage in the country anywhere you go. It is part of the Filipino culture to drink beer on occasions and other forms of union but

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    Essay Length: 592 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • The Impact of Training on Productivity

    The Impact of Training on Productivity

    The Impact of Training on Productivity: This paper investigates the e®ects of training on labor productiv- ity using a unique nationally representative panel of Italian ¯rms for the period 2002 to 2005. We ¯nd that training has a positive and signi¯cant e®ect on productivity. Using a variety of panel estimation techniques, we show that failing to account for unobserved heterogene- ity leads to overestimate the impact of training on productivity, while failing to account for

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    Essay Length: 1,020 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Starbuck Coffee Product

    Starbuck Coffee Product

    1. What is Startbucks' product? Startbucks sells a variety of coffee product, such as coffee beans, blends and single-origin coffees, handcrafted espresso, ice cream, and blended beverages. 2. What advantages does McDonald's have in competing with Starbucks for coffee sales? 1. The franchise of McDonald's is larger than Starbucks. When McDonald's begins to sell high quality coffee in its stores, it will try to take market share from Starbucks 2. The products of McDonald's are

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    Essay Length: 585 Words / 3 Pages
    Submitted: March 8, 2011 Autor: moto
  • Case Analysis on Hoover Dam Construction Video

    Case Analysis on Hoover Dam Construction Video

    Comprehend/Summarize Case Situation Man first attempted to tame the 1,400-mile Colorado River in 1901 through the building of a canal system that brought it into lower California in order to develop an agricultural center. This lasted for approximately four years before the canal failed and in 1905 begun a two decade long flooding issue in an area of 150 square miles. Beginning in 1907, people began investigating the possibility of where to build a dam

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    Essay Length: 789 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Marketing Management - Youcan Group

    Marketing Management - Youcan Group

    Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of

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    Essay Length: 793 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Amd - a Microprocessor Production Company's Takeover of Radeon

    Amd - a Microprocessor Production Company's Takeover of Radeon

    AMD, a microprocessor production company's takeover of Radeon, a graphic processing unit producer was a backward integration the size of which was unlike any seen before in the tech industry. At $5.4b, not only was it highly risky for various technical reasons which would possibly result in a massive loss of customers on both ends, with ATI losing customers who make Intel motherboards, coupled with the possibility that end-users who want Nvidia graphics will have

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    Essay Length: 314 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • B2b Marketing

    B2b Marketing

    Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Mix

    Marketing Mix

    A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is

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    Essay Length: 289 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Nestle Malaysia Marketing Strategy

    Nestle Malaysia Marketing Strategy

    Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18   Introduction In this research work the

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    Essay Length: 4,332 Words / 18 Pages
    Submitted: March 8, 2011 Autor: moto
  • Nut Island Case - the Alternatives

    Nut Island Case - the Alternatives

    GENERATE ALTERNATIVES The alternatives to the Nut Island case would be to reverse the affects of the five stages before they even took place. The solutions would consist of measures that would essentially avoid the Nut Island effect. That brings up the notion to ask what alternatives are their? Levy (2001) stated, (1) The first step is to install performance measures and reward structures tied to both internal operations and companywide goals. (2) Senior management

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    Essay Length: 283 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba
  • Trends in Server Market - Smaller Drivers Way into Servers

    Trends in Server Market - Smaller Drivers Way into Servers

    Smaller drivers way into servers SAS 2.5 inch drives are finding their way into servers for both high performance as well as higher capacity. The Seagate Constellation is one example of a small form factor that offers 1 Tb of space. "Despite declarations that the hard disk drive is dead, what is alive is the industry's evolving movement towards small form factor 2.5 inch fast SAS as well as high-capacity SAS drives complimented by some

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    Essay Length: 316 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Product Life Cycle of Lego

    Product Life Cycle of Lego

    Summary Giant has merged to become TT Games and Lego videogame titles such as Lego Star Wars and Lego Indiana Jones have sold more than 17 million copies in the U.S. The Batman title pulls many of the popular characters from the comic series such as Robin and the Joker together with more obscure characters like the Mad Hatter. Key terms and concepts Product life cycle (PLC): There are four stages in product life cycle:

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    Essay Length: 500 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Albanian Craft Products Analysis

    Albanian Craft Products Analysis

    The purpose of this thesis is to reflect the state of Albanian craft products Sector through the analysis of group of interests, focusing on the marketing of these products and the role it can play the application of concepts of intellectual property in marketing strategies. We identified a range of opportunities and limitations that affect the development of this sector and suggested a series of recommendations on how interventions should be to develop this sector.

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    Essay Length: 436 Words / 2 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Research - Diet Pepsi

    Marketing Research - Diet Pepsi

    Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar.[1] Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potassium (32 mg/355 ml)[citation needed]. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present. In some European countries, Diet Pepsi is known as Pepsi Light. This

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    Essay Length: 284 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Rendell Company Study Case (indonesian)

    Rendell Company Study Case (indonesian)

    Laporan Eksekutif SummaryThis akan memberi kita perspektif yang jelas seperti apa struktur organisasi yang optimal yang sesuai Rendell Perusahaan ditambah beberapa sistem kontrol tambahan dalam mencapai tujuan utama perusahaan. Kami juga akan menangani peran, fungsi dan tanggung jawab pengontrol dalam suatu organisasi. Kasus ini membawa kita ke dalam Perusahaan Rendell yang saat ini mengalami masalah antara pengontrol perusahaan dan divisi controller. Kami menilai keuntungan dan kerugian dari struktur organisasi Martex apakah dapat diterapkan dan dilaksanakan

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    Essay Length: 826 Words / 4 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Mkt Cooperation Case

    Mkt Cooperation Case

    Problem define: The main problem of this case is that the CEO is having trouble to formulate a strategy in response to the sales slump and to find a way for implementing the correct measurement. Decisions regarding market research and its internal quality control, co-branding, offering discounts and product improvement strategy has to be taken into considerations so as to ensure a positive response in the future. These following issues should be addressed before getting

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    Essay Length: 904 Words / 4 Pages
    Submitted: March 8, 2011 Autor: jon
  • Yahoo! Inc Case Study

    Yahoo! Inc Case Study

    Yahoo! Inc. (YHOO) 701 First Ave. Sunnyvale, California 94089-1019 United States Tel: (408) 731-3300 Fax: (408)731-3301 ________________________________________ Business Services: Internet search engine, audio and video streaming, store hosting and management, and Web site tools and services. Variant Names Four11 Corp. - Merger Viaweb Inc. - Merger 1998/06/01 HYPERparallel Inc. - Merger 1998/12/01 Launch Media Inc. - Acquisition 2001/06/27 Broadcast.com Inc. - Merger 1999/07/31 GeoCities - Merger DialPad Communications Inc. - Merger HotJobs Software - Merger

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    Essay Length: 3,064 Words / 13 Pages
    Submitted: March 8, 2011 Autor: Antonio

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