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Last update: May 12, 2016
  • Sterling Household Product Company Case Study

    Sterling Household Product Company Case Study

    Case Study Analysis Sterling Household Products Company Problem Statement: The main problem that the Sterling Household Products Company is facing is weather the company should invest $265 million dollars to acquire Montagne Medical Instruments company and if it would generate value for the company and its investors. Objective: Sterling household products company has faced limited growth of 4.5% between years 2010 and 2012. Even though the company is selling products internationally, they face heavy competition

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    Essay Length: 557 Words / 3 Pages
    Submitted: April 14, 2016 Autor: akshat
  • Slanket Case Study: Marketing Analysis

    Slanket Case Study: Marketing Analysis

    Summary Slanket has been operating business since January 2006 and has been experiencing steady growth in revenues since its conception. However the entrance of competitors has prevented Slanket from realizing forecasted revenues. At present, the most important goal for Slanket is to increase global revenues and the main impediment to achieving this goal is low consumer awareness of the Slanket. The best solution for achieving the above goal therefore is to pursue Direct Response Television

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    Essay Length: 579 Words / 3 Pages
    Submitted: October 4, 2011 Autor: kronicalist
  • Boeing Case - the Marketing Mix

    Boeing Case - the Marketing Mix

    Boeing _Marketing First of all, the air traffic dropped to 2 percent in 2009, but rose to 8 percent in 2010 and it's predicted to increase another 6 percent in 2011. Normally, the percentage of growth in the airline industry increases to 5 percent every year, but the volatile fuel costs, politics issues in the Middle East & North Africa have caused the narrowing of that percentage. The co-operation of airline companies skillfully managed to

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    Essay Length: 445 Words / 2 Pages
    Submitted: January 9, 2012 Autor: Hanzo984
  • Sole Market Product Focus

    Sole Market Product Focus

    Market Product Focus Sole will be marketing to two separate target segments based on segmentation variables including geographies, demographics, psychographics, usage, and behavior. Sole’s two segments are the expensive fashion line and the affordable performance line. Both segments will target the same geographies. The company will target major cities including New York, Los Angeles, Chicago, Houston, Philadelphia, and Boston. The demographics will be different between the two segments. The fashion segment will target young adults,

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    Essay Length: 706 Words / 3 Pages
    Submitted: April 15, 2014 Autor: bikeridetk
  • Google Case Study Marketing

    Google Case Study Marketing

    Name: Madjeukou Teukeu Class: HRA Case: Google 1. Why did google change their selection process? How was the selection process changed? According to the case study, it has been proven that goggle changed their selection process for a couple of reasons. To begin with they switch their selection process because to accomplish their goals, to hire well rounded candidates who demonstrated abilities in the leadership, team work, and others not just those who did well

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    Essay Length: 441 Words / 2 Pages
    Submitted: September 17, 2015 Autor: 0045
  • Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.

    Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.

    “Shall we Line” – Case report written by范玉碧-楊喬誌-黃子玲-金茶怡 1. Overview about Line Line is a free messaging application which was introduced in June 2011. After 4 years, Line has owned 211 million users who active monthly, focusing in main markets such as Japan, Taiwan, Thailand, Indonesia and Spain. There are some milestones in its development which is described in following table: Time Event Details 2011 June Line started Free Message APP 2011 October Added voice

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: October 19, 2015 Autor: Bich Pham Emerald
  • Supply Chain Case - Unicon Concrete Products

    Supply Chain Case - Unicon Concrete Products

    Case Study: Unicon Concrete Products (H.K.) Ltd. By Rhoderick Buendia December 16, 2015 Instructor: Coach Nikki Raycraft Table of Contents Executive Summary Issue Identification Alternative and/or Options Recommendation and Implementation Monitor and Control Executive Summary Mr. Li has an opportunity with Unicon to manage it in a new focused direction. With its competitive advantage it has established with the Hong Kong Housing Authority (HKHA). I recommend pursuing the blanket approval process with HKHA. These efficiencies

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    Essay Length: 2,152 Words / 9 Pages
    Submitted: December 21, 2015 Autor: rrb0803
  • Business Golf Islington Golf Club Case Study Marketing

    Business Golf Islington Golf Club Case Study Marketing

    Definition of Success In order to succeed in sustaining the operation of a private golf course to the satisfaction of current and prospective members, Islington Golf and Country Club must address the following. Critical Issues * How to define the mission and long term strategy of the club so that consensus of the members is gained. * How to improve the financial stability of the club so that Islington can remain competitive. * How to

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: May 27, 2016 Autor: trevor4evr
  • Kone Case - B2b Marketing

    Kone Case - B2b Marketing

    Wilson Tanudjaja & Justin Zak KONE Case Small Team Memo M-407 / Section 32102 Joshua Gildea 10/6/2016 INTRODUCTION STATEMENT The purpose of this memo is to provide the corporate management of KONE with the pricing, positioning, and launch strategies of the MonoSpace product into the German market. BACKGROUND Lack of differentiation in the elevator industry has caused concern for the KONE management. However, the invention of the EcoDisc that leads to the birth of the

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: November 14, 2016 Autor: wtanudjaja
  • Bus312 Allstate Case Study (marketing)

    Bus312 Allstate Case Study (marketing)

    Bus. 312. Allstate: Bringing Mayhem to the auto insurance advertising wars. Due April 4, 2017 Team 5. Garrett O’Connor, Tiffany Winters, Westin Millard, Jeff Kim, Julian Garcia. Through their clever “Mayhem” advertising campaign, Allstate has put a contemporary, attention-grabbing twist on the company’s long standing slogan, “You’re in good hands with Allstate”, helping to position the brand as a superior alternative to price-oriented competitors. Mayhem doesn’t just describe the Allstate campaign, it characterizes the entire

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: June 16, 2017 Autor: Kenneth Chandler
  • Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Group Velocity 27thJanuary 2019 Shoes for Moos: Case Study 1 https://lh6.googleusercontent.com/01rAaEwmXGLJVKGCAN1DYimPWVauOp3-xxVMm2rgrUNNH4iHr_5Lf797c_tRA6MGdi2DCukGkhPceGFHwnVHqsYsbDLtYEFej5Twk0JSyAp73eIyA6KcE83xaAaTGMI04Dt6oNYg MK5113: Cases in Marketing Management & Strategy Submitted to: MacDara Hosty Word Count - 1200 Submitted by: Vikash Kumar Singh 18234890 Tarundeep Singh 18234200 Sohini Mitra 18232530 Hita Prem 18231194 27 January 2019 PROBLEM STATEMENT Jim Wells found out that cows had foot infections due to which the milk production was affected. He then went on to create ‘Shoes for Moos’ which was a

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: April 22, 2019 Autor: Tarundeep Singh
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Starbucks Coffee Product Case Study

    Starbucks Coffee Product Case Study

    Starbucks Product.(Question 1 a,b,c) When you think of Starbucks and what their product is, coffee always is the first thing that comes to mind. Starbuck's core product would ultimately be coffee or coffee beans. There are also many "auxiliary features" and benefits that are offered to consumers at a Starbucks coffeehouse. These features include cold blended drinks, non coffee drinks such as smoothies and frappaccino, pastries, coffee grinders, coffee brewers, and espresso machines. Music that

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing: Britvic Case Study

    Marketing: Britvic Case Study

    QUESTION 1 Choose one of the Britvic's brands. What are the core, actual, and augmented product benefits of the brand? From the passage, we can see that the Britvic Soft Drink has developed truly global operations. Britvic offers different brands on 200,000 locations in 50 countries (page 278, para 3, line 4) ranging from carbonated to non-carbonated soft drinks. These include Pepsi, 7Up, Tango, Robinsons, Purdeys, Fruit Shoot, J20, Gatorade, Ame, R Whites, drench, Idris,

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    Essay Length: 796 Words / 4 Pages
    Submitted: March 29, 2011 Autor: antoni
  • Analysis for Barco Case - Market and Competitive Position

    Analysis for Barco Case - Market and Competitive Position

    Barco's general strategy? As a small company, Barco generally compete by carving out a market on the basis of its R&D strength and product quality. They focus on top-of-the-line products in niche markets. The general strategy contains three elements: first, leadership in complementary niche market; Second, strong commission in R&D; Third, expand its international presence in sales, product development and production. Market and competitive position Barco N.V. was one of the top three worldwide manufacturers

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 29, 2011 Autor: peter
  • Marketing Mix - G20 Company - Nutritional Enhancement Product

    Marketing Mix - G20 Company - Nutritional Enhancement Product

    Company Description: The name of our company is G20 and we are introducing a brand new weight training and nutritional enhancement product called the ‘Bfit'. Our headquarters are located in Oshawa, Ontario Canada and we are determined to become a market leader in the personal fitness and nutrition business sector. This is our companies first year of operations and currently have no sales data or figures regarding our products and services. We anticipate a great

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 1, 2011 Autor: jon
  • Marketing Case - Ab Chemicals

    Marketing Case - Ab Chemicals

    To: Managing Director of AB Chemicals Date: 10/12/2009 Task 1 (Assessment Criteria 1.1, 1.2, 1.3 and 1.4) I do consider AB Chemicals to be a marketing oriented organisation, now I will explain the marketing concept. Marketing is an ongoing procedure of preparation and implementing the marketing mix (Product, Price, Place, Promotion, and Packaging) for products, services or ideas to match existing and potential customer needs. Marketing includes advertising, distribution and selling, also when working in

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    Essay Length: 4,109 Words / 17 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Case Ikea

    Marketing Case Ikea

    In response to the invitation of German documentary producer the Ms. Barner should not send any representative to participate at the documentary. Because it is apparent that the documentary producer intends to portray IKEA in a negative light as they are directly aimed at IKEA. By appearing at the interview, the IKEA representative would give more credibility to the documentary and would also give them more material to use against IKEA. It does not matter

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    Essay Length: 278 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Medtronics Marketing Case Study

    Medtronics Marketing Case Study

    Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly improve on their advanced models using new technology to keep up with market demands and market changes. Medtronics has to also figure out a way to enter into the developing countries with growing economies and population effectively

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Watch Market Case Study

    Watch Market Case Study

    When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and extroverted customers in the 15-29 age-group. This competitive advantage is under attacked by numerous competitors as this sector of the industry is fairly easy to enter. Swatch’s largely successful initiative to market

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    Essay Length: 342 Words / 2 Pages
    Submitted: May 16, 2011 Autor: leijx14
  • Market Case Pqs

    Market Case Pqs

    Step1: PQS should provide a trade deal for PQS. Trade deals offer some sort of incentives, usually a lower price, to encourage the retailers to do something extra to promote a specific brand (Schultz, 1998, p 203). As a result, PQS received $1. per card from installers, and PQS will offer a $0.20cash rebate to retailers to stimulate them to explain to buyers more clearly about the Roadside Assistance program. Step2: Unlike regular price cuts,

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    Essay Length: 448 Words / 2 Pages
    Submitted: August 9, 2011 Autor: sonya
  • To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    The project was conducted to map the market potential for Galvanized Products in Delhi-NCR region based of primary research. The maximum number of users was from Delhi, Noida and Faridabad, though they mainly constituted the small and medium segment. The maximum potential was found to be in ducting sector and general engineering industry. The major customer preferences were for product flatness and finish. The industrial area in Bawal had big companies which can prove to

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    Essay Length: 426 Words / 2 Pages
    Submitted: August 13, 2011 Autor: kejriwal
  • Kodac Digital Camera Market Case Study

    Kodac Digital Camera Market Case Study

    It is clear that companies must adapt to the market conditions. Especially in the Information Technology field the new technology replaces the old almost instantly and may cause multi billion firms fade away. Changing the strategy at the right time, enduring the short term loses is a key to success and in this case I learned how Kodak had to change its strategy and the challenges that were waiting Kodak. The digital camera market was

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    Essay Length: 640 Words / 3 Pages
    Submitted: September 3, 2011 Autor: Antonio
  • Marketing Case - Bill's - a Traditional Potato Chips Company

    Marketing Case - Bill's - a Traditional Potato Chips Company

    NTRODUCTION Bill's is a traditional potato chips company which has been in potato chips business for 7 years. Our chips are enjoyable due to its healthier style of cooking and a range of good flavors. With the increasing trend of obesity across the whole Australian population (measured by the 2007-08 National Health Survey), we believe that our healthier type of potato chips will become more and more popular. This report including three parts: 1) The

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    Essay Length: 2,402 Words / 10 Pages
    Submitted: September 5, 2011 Autor: simba
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Whole Foods Market Case Study I. History/Introduction Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the company has come a long way. Today Whole Foods Market is the leading retailer of natural and organic foods, with 194

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    Essay Length: 2,109 Words / 9 Pages
    Submitted: September 5, 2011 Autor: simba

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