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Last update: May 12, 2016
  • Sterling Household Product Company Case Study

    Sterling Household Product Company Case Study

    Case Study Analysis Sterling Household Products Company Problem Statement: The main problem that the Sterling Household Products Company is facing is weather the company should invest $265 million dollars to acquire Montagne Medical Instruments company ...

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    Essay Length: 557 Words / 3 Pages
    Submitted: April 14, 2016 Autor: akshat
  • Slanket Case Study: Marketing Analysis

    Slanket Case Study: Marketing Analysis

    Summary Slanket has been operating business since January 2006 and has been experiencing steady growth in revenues since its conception. However the entrance of competitors has prevented Slanket from realizing forecasted revenues. At present, the most ...

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    Essay Length: 579 Words / 3 Pages
    Submitted: October 4, 2011 Autor: kronicalist
  • Boeing Case - the Marketing Mix

    Boeing Case - the Marketing Mix

    Boeing _Marketing First of all, the air traffic dropped to 2 percent in 2009, but rose to 8 percent in 2010 and it's predicted to increase another 6 percent in 2011. Normally, the percentage of growth in the airline industry increases to 5 percent ...

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    Essay Length: 445 Words / 2 Pages
    Submitted: January 9, 2012 Autor: Hanzo984
  • Sole Market Product Focus

    Sole Market Product Focus

    Market Product Focus Sole will be marketing to two separate target segments ...

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    Essay Length: 706 Words / 3 Pages
    Submitted: April 15, 2014 Autor: bikeridetk
  • Google Case Study Marketing

    Google Case Study Marketing

    Name: Madjeukou Teukeu Class: HRA Case: Google 1. Why did google change their selection process? How was the selection process changed? According to the case study, it has been proven ...

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    Essay Length: 441 Words / 2 Pages
    Submitted: September 17, 2015 Autor: 0045
  • Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.

    Line Messaging Application - Case Study - Marketing Strategy Adapt to Changes in Culture.

    “Shall we Line” – Case report written by范玉碧-楊喬誌-黃子玲-金茶怡 1. Overview about Line Line is a free messaging application which was introduced in June 2011. After 4 years, Line has owned 211 million users who active monthly, focusing in main markets such as ...

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: October 19, 2015 Autor: Bich Pham Emerald
  • Supply Chain Case - Unicon Concrete Products

    Supply Chain Case - Unicon Concrete Products

    Case Study: Unicon Concrete Products (H.K.) Ltd. By Rhoderick Buendia December ...

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    Essay Length: 2,152 Words / 9 Pages
    Submitted: December 21, 2015 Autor: rrb0803
  • Business Golf Islington Golf Club Case Study Marketing

    Business Golf Islington Golf Club Case Study Marketing

    Definition of Success In order to succeed in sustaining the operation of a private golf course to the satisfaction of current and prospective members, Islington Golf and Country Club must address the following. Critical Issues * How to define the mission ...

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: May 27, 2016 Autor: trevor4evr
  • Kone Case - B2b Marketing

    Kone Case - B2b Marketing

    Wilson Tanudjaja & Justin Zak KONE Case Small Team Memo M-407 / Section 32102 Joshua Gildea 10/6/2016 INTRODUCTION STATEMENT The purpose of this memo is to provide the corporate management of KONE with the pricing, positioning, and launch strategies ...

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: November 14, 2016 Autor: wtanudjaja
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide ...

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Starbucks Coffee Product Case Study

    Starbucks Coffee Product Case Study

    Starbucks Product.(Question 1 a,b,c) When you think of Starbucks and what their product is, coffee always is the first thing that comes to mind. Starbuck's core product would ultimately be coffee or ...

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    Essay Length: 1,615 Words / 7 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Marketing: Britvic Case Study

    Marketing: Britvic Case Study

    ... the core, actual, and augmented product benefits of the brand? From ...

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    Essay Length: 796 Words / 4 Pages
    Submitted: March 29, 2011 Autor: antoni
  • Analysis for Barco Case - Market and Competitive Position

    Analysis for Barco Case - Market and Competitive Position

    Barco's general strategy? As a small company, Barco generally compete by carving out a market on the basis of its R&D strength and product quality. They focus on top-of-the-line products in niche markets. The general strategy contains three ...

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    Essay Length: 451 Words / 2 Pages
    Submitted: March 29, 2011 Autor: peter
  • Marketing Mix - G20 Company - Nutritional Enhancement Product

    Marketing Mix - G20 Company - Nutritional Enhancement Product

    Company Description: The name of our company is G20 and we are introducing a brand new weight training and nutritional enhancement product called the ‘Bfit'. Our headquarters are located in Oshawa, Ontario Canada and we are determined to become a ...

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 1, 2011 Autor: jon
  • Marketing Case - Ab Chemicals

    Marketing Case - Ab Chemicals

    To: Managing Director of AB Chemicals Date: 10/12/2009 Task 1 (Assessment Criteria 1.1, 1.2, 1.3 and 1.4) I do consider AB Chemicals to be a marketing oriented organisation, now I will explain the marketing concept. Marketing is an ongoing procedure of ...

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    Essay Length: 4,109 Words / 17 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Case Ikea

    Marketing Case Ikea

    In response to the invitation of German documentary producer the Ms. Barner should not send any representative to participate at the documentary. Because it is apparent that the documentary producer intends to portray IKEA in a negative light as they are ...

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    Essay Length: 278 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Medtronics Marketing Case Study

    Medtronics Marketing Case Study

    Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly ...

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Watch Market Case Study

    Watch Market Case Study

    When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and ...

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    Essay Length: 342 Words / 2 Pages
    Submitted: May 16, 2011 Autor: leijx14
  • Market Case Pqs

    Market Case Pqs

    Step1: PQS should provide a trade deal for PQS. Trade deals offer some sort of incentives, usually a lower price, to encourage the retailers to do something extra to promote a specific brand (Schultz, 1998, p 203). As a result, PQS received $1. per card ...

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    Essay Length: 448 Words / 2 Pages
    Submitted: August 9, 2011 Autor: sonya
  • To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    The project was conducted to map the market potential for Galvanized Products in Delhi-NCR region based of primary research. The maximum number of users was from Delhi, Noida and Faridabad, though they mainly constituted the small and medium segment. The ...

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    Essay Length: 426 Words / 2 Pages
    Submitted: August 13, 2011 Autor: kejriwal
  • Kodac Digital Camera Market Case Study

    Kodac Digital Camera Market Case Study

    It is clear that companies must adapt to the market conditions. Especially in the Information Technology field the new technology replaces the old almost instantly and may cause multi billion firms fade away. Changing the strategy at the right time, ...

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    Essay Length: 640 Words / 3 Pages
    Submitted: September 3, 2011 Autor: Antonio
  • Marketing Case - Bill's - a Traditional Potato Chips Company

    Marketing Case - Bill's - a Traditional Potato Chips Company

    NTRODUCTION Bill's is a traditional potato chips company which has been in potato chips business for 7 years. Our chips are enjoyable due to its healthier style of cooking and a range of good flavors. With the increasing trend of obesity across the ...

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    Essay Length: 2,402 Words / 10 Pages
    Submitted: September 5, 2011 Autor: simba
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Whole Foods Market Case Study I. History/Introduction Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural ...

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    Essay Length: 2,109 Words / 9 Pages
    Submitted: September 5, 2011 Autor: simba
  • Marketing Case

    Marketing Case

    Whenever a new product comes on the market, the public must be convinced that this is a product that they cannot live without. The benefits and advantages of the new versus the old must be compelling if you are going to convince shoppers to switch to new ...

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    Essay Length: 451 Words / 2 Pages
    Submitted: September 13, 2011 Autor: andrew
  • Whole Foods Case Study - Discuss the Trends in Retailing of Organic Foods and the Impact of These Trends on Whole Foods Market

    Whole Foods Case Study - Discuss the Trends in Retailing of Organic Foods and the Impact of These Trends on Whole Foods Market

    Whole Foods Case Study Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Whole Foods is the world’s largest supermarket retail chain of natural and organic foods. This supermarket wanted higher quality, ...

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 17, 2011 Autor: kaffy

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