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Yahoo! Inc Case Study

Autor:   •  March 8, 2011  •  Case Study  •  3,064 Words (13 Pages)  •  2,026 Views

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Yahoo! Inc. (YHOO)

701 First Ave.

Sunnyvale, California


United States

Tel: (408) 731-3300

Fax: (408)731-3301


Business Services: Internet search engine, audio and video streaming, store hosting and management, and Web site tools and services.

Variant Names Four11 Corp. - Merger

Viaweb Inc. - Merger 1998/06/01

HYPERparallel Inc. - Merger 1998/12/01

Launch Media Inc. - Acquisition 2001/06/27 Inc. - Merger 1999/07/31

GeoCities - Merger

DialPad Communications Inc. - Merger

HotJobs Software - Merger 2002/02/01

Musicmatch Inc. - Merger

Network Software Company Ltd. - Merger

SIC Codes 7375 - Information Retrieval Services

NAICS Codes 518111 - Internet Service Providers

Annual Sales $7,709.00 M Operating revenue, Company Press Release

Employees 14,300, Company Press Release

Sales/Employees $539,090.00

Year Founded 1994

Fiscal Year Dec 31, 2008

SMSA Code 4480 - Los Angeles-Long Beach, CA

Features Public Company, Headquarters Location

Ticker (Stock Exch) YHOO (NASDAQ)

Principal Shareholders FMR Corp. (12.5)

David Filo (7.9)

Jerry Yang (6.7)

Terry S. Semel (1.2)



Yahoo! Inc.

1994 April: David Filo and Jerry Yang, both Ph.D. candidates in electrical engineering at Stanford University, compile a list of their favorite Web sites and place it on a site entitled Jerry's Guide to the World Wide Web.

1994: The list grows, along with the number of site users. Filo and Yang begin spending more time on their list and convert it to a database that users can search through to locate specific Web sites. The pair change the site name to Yahoo!,


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