Yahoo! Inc Case Study

Yahoo! Inc. (YHOO)

701 First Ave.

Sunnyvale, California

94089-1019

United States

Tel: (408) 731-3300

Fax: (408)731-3301

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Business Services: Internet search engine, audio and video streaming, store hosting and management, and Web site tools and services.

Variant Names Four11 Corp. - Merger

Viaweb Inc. - Merger 1998/06/01

HYPERparallel Inc. - Merger 1998/12/01

Launch Media Inc. - Acquisition 2001/06/27

Broadcast.com Inc. - Merger 1999/07/31

GeoCities - Merger

DialPad Communications Inc. - Merger

HotJobs Software - Merger 2002/02/01

Musicmatch Inc. - Merger

Network Software Company Ltd. - Merger

SIC Codes 7375 - Information Retrieval Services

NAICS Codes 518111 - Internet Service Providers

Annual Sales $7,709.00 M Operating revenue, Company Press Release

Employees 14,300, Company Press Release

Sales/Employees $539,090.00

Year Founded 1994

Fiscal Year Dec 31, 2008

SMSA Code 4480 - Los Angeles-Long Beach, CA

Features Public Company, Headquarters Location

Ticker (Stock Exch) YHOO (NASDAQ)

Principal Shareholders FMR Corp. (12.5)

David Filo (7.9)

Jerry Yang (6.7)

Terry S. Semel (1.2)

URL http://www.yahoo.com

History

Yahoo! Inc.

1994 April: David Filo and Jerry Yang, both Ph.D. candidates in electrical engineering at Stanford University, compile a list of their favorite Web sites and place it on a site entitled Jerry's Guide to the World Wide Web.

1994: The list grows, along with the number of site users. Filo and Yang begin spending more time on their list and convert it to a database that users can search through to locate specific Web sites. The pair change the site name to Yahoo!,

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