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Last update: February 13, 2015
  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Capital Market Line

    Capital Market Line

    Explain the creation of the set of risky portfolios and the Capital Market Line. Explain that if the line slopes upwards there will be no demand for risk free asset since shareholders see no premia in the riskless asset. The price of the riskless asset would have to fall and its rate rise until the Capital Market Line is horizontal before the market equilibria can be restored. QUESTION 2 Explain reasons for Risk Management: Costs

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    Essay Length: 440 Words / 2 Pages
    Submitted: April 13, 2011 Autor: moto
  • Social Marketing

    Social Marketing

    Social Marketing: The systematic use of influence technology to achieve behavioral change to increase social good, when the marketplace alone cannot achieve that change. Used to increase good behaviors or decrease bad ones. Social marketing for society as a whole as well as the benefit of the consumer. Behavior Change: stop a bad behavior / Reduce a bad or overindulged behavior (eat fewer calories, save 10% of your income) / increase a good or underindulged

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    Essay Length: 914 Words / 4 Pages
    Submitted: April 14, 2011 Autor: rita
  • Marketing Strategy

    Marketing Strategy

    In this market, we have to compete with many competitors TRUNG NGUYEN They opened in 1996 so they had a lot experiences, had a large of market share and a strong trademark in Vietnam and in other countries. Consumers are interested in their brands such as G7, 777 VINAMILK They opened business over than 30 years, attracted a lot of consumers not only in milk but also in coffee. Despite of strong competitors, we believe

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    Essay Length: 316 Words / 2 Pages
    Submitted: April 14, 2011 Autor: jon
  • Mktg 111 - Market Analysis

    Mktg 111 - Market Analysis

    MKTG 111 – Portfolio Assignment Description This project requires you to complete a number of assignments on the marketing of a consumer product in Canada. This includes (1) a detailed review of a product's marketing practices, (2) a critical assessment of its marketing programs, and (3) recommended changes to the marketing mix. You instructor will assign a topic and you will work in groups of 3 to complete the required project. Assignments will be completed

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Watch Market Case Study

    Watch Market Case Study

    When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and extroverted customers in the 15-29 age-group. This competitive advantage is under attacked by numerous competitors as this sector of the industry is fairly easy to enter. Swatch’s largely successful initiative to market

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    Essay Length: 342 Words / 2 Pages
    Submitted: May 16, 2011 Autor: leijx14
  • Marketing of L'oreal

    Marketing of L'oreal

    1.0 Executive Summary L’Oréal Group, based in Paris, France, is one of the global market leaders in cosmetic industry. As its commitment to all men and women over the world, they continue to produce high quality of cosmetic products for fulfilling individual needs and desires of beauty through their innovative research. Their marketing strategy is to target at mass market by having cosmetics product range satisfying all levels of demographic groups. Marketing team in L’Oréal

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    Essay Length: 669 Words / 3 Pages
    Submitted: June 5, 2011 Autor: sivaneasan
  • Using Perceptual Map in Marketing

    Using Perceptual Map in Marketing

    Using Perceptual Map in Marketing: Cruiser Thorr Motorcycles has been around for many years. The manufacturer Thorr Motorcycles’, manufacturers an assortment of motorcycles and does produces approximately 200,000 bikes per year. The motorcycle company also licenses T-shirts, motorcycle shoes, and toys. Thorr Motorcycles is losing money to other competitors who have cheaper or more reasonable prices. Thorr Motorcycles definitely needs some sort of plan to bring the bike back on top. Thorr Motorcycles’ needs a

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    Essay Length: 1,075 Words / 5 Pages
    Submitted: June 6, 2011 Autor: Justabboppin
  • Evaluate Home Depot’s Decision to Enter China’s Market

    Evaluate Home Depot’s Decision to Enter China’s Market

    Abstract Evaluate Home Depot’s decision to enter China’s market and establish brand recognition in a strong growing economy. China’s home improvement market is generating 50 billion annually and Home Depot is looking to take some market share (Global Business, 2006). Home Depot’s decision to acquire The Home Way was a calculated decision based on the extreme nature of the Chinese home improvement industry. Home Depots decision to wait and learn from their competitions mistakes proved

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    Essay Length: 924 Words / 4 Pages
    Submitted: June 12, 2011 Autor: orl1jxs
  • Takeover Market - Effects on Market Efficiency

    Takeover Market - Effects on Market Efficiency

    Takeover market Takeover market, also referred to as market for corporate control, is the mechanism by which firms are matched up with owners and managerial teams, who can maximize the utility upon the firm’s resources (Brealey, Myers and Allen, 2008). Creatively, Jensen and Ruback (1983) argue that takeover market can be most appropriately viewed as the arena in which managerial teams compete for the rights to manage corporate resources. There are three major ways to

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    Essay Length: 326 Words / 2 Pages
    Submitted: June 12, 2011 Autor: dorofish
  • Mba 435 - Marketing Myopia

    Mba 435 - Marketing Myopia

    Sami Worku MBA435 03/19/2011 Prof. Simmons Marketing Myopia Marketing Myopia is still viable currently. Theodore Levitt described marketing myopia as “the short sightedness, narrow view of marketing and its environment.” Theodore Levitt was way ahead of his time when he wrote marketing myopia. He successfully assessed that companies that fail to shift from product oriented to consumer oriented marketing will fall short and become obsolete in the market. The current market has changed drastically compared

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    Essay Length: 412 Words / 2 Pages
    Submitted: June 13, 2011 Autor: bigdawg003
  • Walmart's Book Value Versus Market Value

    Walmart's Book Value Versus Market Value

    Wal-Mart’s Book Value Versus Market Value The comparison of market value and book value is an important factor during the investment decisions of the investors in order to formulate the portfolio which is diverse enough that the returns from these portfolio will be maximum which is achieved only through careful comparison between the market value and the book value of the stocks of the companies in the portfolio. The book value and the market value

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    Essay Length: 1,067 Words / 5 Pages
    Submitted: June 14, 2011 Autor: Javalos06
  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing By Debbie Butcher June 26, 2011 University of Phoenix The simulation introduces the user to a multi-billion dollar company named, “Thorr Motorcycles. Thorr motor cycles produces more than 200,000 motorcycles per year and also sells other products such as; “T-shirts, motorcycle shoes, small leather goods, toys, and numerous other consumer items”(UOP,2005). Although, the company is a leading manufacture in the motorcycle business, the sale of the Cruiser Thorr edition is

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    Essay Length: 1,278 Words / 6 Pages
    Submitted: June 27, 2011 Autor: debiand3
  • Algorithmic Trading and Fx Market Liquidity

    Algorithmic Trading and Fx Market Liquidity

    Algorithmic Trading and FX Market Liquidity Is higher turnover in FX markets proof of greater liquidity or merely an illusion? BY MICHAEL KING, CFA, AND DAGFINN RIME lobal foreign exchange (FX) markets passed a milestone when daily average turnover reached US$4 trillion in April 2010. This figure, reported in the Bank for International Settlements (BIS) Triennial Central Bank Survey of global FX markets, includes all over-the-counter (OTC) FX turnover in spot trades, forwards, swaps, and

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    Essay Length: 257 Words / 2 Pages
    Submitted: July 2, 2011 Autor: krazyxl
  • Emerging Markets Are Rally Decoupled from Rest of the World

    Emerging Markets Are Rally Decoupled from Rest of the World

    The body with greater mass is having more gravitational pull”. The similar concept applies with the U.S and developed countries in general. This is because United States is the biggest economy in the whole world. Even the emerging markets (EMs) and prominently BRIC nations’ combined GDP is only 80 per cent that of the US and 40 per cent of world population. While concept still prove true, but new landscape are coming into existence. To

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    Essay Length: 1,057 Words / 5 Pages
    Submitted: July 12, 2011 Autor: singhrudra19
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Cadbury - Marketing Plan

    Cadbury - Marketing Plan

    Table of Contents 1. Executive Summary 2. Company Profile 3. Analysis 3.1 Key Competitors in the Market 3.2 External factors influencing the supply chain 3.3 Analyzing the Business Portfolio 3.4 Applying Ansoff’s Product-Market Expansion grid 3.5 SWOT Analysis 3.6 Applying Porter’s Generic Model 3.7 Applying Marketing Mix 4. Final Suggestions for Cadbury 1. Executive Summary This marketing plan for Cadbury will look at ways and means of how Cadbury can consolidate its position as the

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: July 19, 2011 Autor: tharaka74
  • Target Market Selection of Jatson's Medical Group

    Target Market Selection of Jatson's Medical Group

    Jatsons Medical Group aims to target pregnant women in rural areas. Recent statistics show that 65% of the population of the Philippines are urban in nature, while the remaining 35% remains to be rural. According to the CIA World Factbook, there are 17,482,531 rural women based on the 1:1 sex ratio that they have stated. Out of this number, there are about 12,237,772 women who give birth at home, and there are about 19,826 mothers

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    Essay Length: 467 Words / 2 Pages
    Submitted: July 23, 2011 Autor: limian
  • Marketing Strategy of Britannia Soft Drinks Ltd.

    Marketing Strategy of Britannia Soft Drinks Ltd.

    Marketing Strategy of Britannia Soft Drinks Ltd. (Britvic) - December 13th, 2010 Statistics: Private Company Founded: Mid-1800s as British Vitamin Products Company Sales: £600 million ($1.1 billion) (2004) NAIC: 312111 Soft Drink Manufacturing Company Perspectives: Our vision is to be the UK's leading soft drinks company. Key Dates: 1938: British Vitamin Product Company (Britvic), originally founded in the mid-19th century to produce soft drinks, develops a method for bottling fruit juices without preservatives; production is

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    Essay Length: 2,258 Words / 10 Pages
    Submitted: July 28, 2011 Autor: Janinersm
  • Market Research Analysis

    Market Research Analysis

    Chapter 7, Case 7.2 Q1. Evaluate this experimental Design. Understanding customers and industry, it is clear that Madonna’s successes have been underpinned by the reaction of the dancers was filmed and used to determine the tracks for Confessions on dance floor. Test market costs is reduced as the control method of test marketing involves only the people on the dance floor; a ‘minimarket test’, as compared to full test marketing which is a laborious and

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    Essay Length: 305 Words / 2 Pages
    Submitted: July 31, 2011 Autor: one98five
  • Why Is Nokia Losing Market Share in Europe

    Why Is Nokia Losing Market Share in Europe

    1) Why is Nokia losing Market share in Europe, the USA, and Japan? Why has Nokia been so successful in emerging markets? 1.1) Lose of market share Nokia had lost ground in the developed market: the company sold one in 10 handsets in the U.S (compared to one in three in 2002), and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe were declined by 15% in the

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: August 4, 2011 Autor: rajkd
  • Market Case Pqs

    Market Case Pqs

    Step1: PQS should provide a trade deal for PQS. Trade deals offer some sort of incentives, usually a lower price, to encourage the retailers to do something extra to promote a specific brand (Schultz, 1998, p 203). As a result, PQS received $1. per card from installers, and PQS will offer a $0.20cash rebate to retailers to stimulate them to explain to buyers more clearly about the Roadside Assistance program. Step2: Unlike regular price cuts,

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    Essay Length: 448 Words / 2 Pages
    Submitted: August 9, 2011 Autor: sonya
  • To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    The project was conducted to map the market potential for Galvanized Products in Delhi-NCR region based of primary research. The maximum number of users was from Delhi, Noida and Faridabad, though they mainly constituted the small and medium segment. The maximum potential was found to be in ducting sector and general engineering industry. The major customer preferences were for product flatness and finish. The industrial area in Bawal had big companies which can prove to

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    Essay Length: 426 Words / 2 Pages
    Submitted: August 13, 2011 Autor: kejriwal
  • Impact of Elasticity of Demand on Price in the Earphone Market

    Impact of Elasticity of Demand on Price in the Earphone Market

    Impact of Elasticity of Demand on Price in the Earphone Market Introduction There are an estimated 1.5 million persons in China who experience some form of a broken earphone (mobile phone, MP3, MP4, etc), yet only 8000 opt to change a new and high quality earphone. The market penetration for earphone-calculated as the number of earphone users divided by the number of persons with a broken earphone—is about 53.3% (0.8/1.5). Why people don't want to

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    Essay Length: 1,631 Words / 7 Pages
    Submitted: August 30, 2011 Autor: viki
  • Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan Group 1: Sean Baker Jamie Gorczynski Frederick Schubert Rutger van Wesel Sean Murphy Table of Contents Loyola Basketball Marketing Plan I. Executive Summary Loyola College, located in Baltimore, Maryland, was founded in 1852 as a Jesuit Catholic university. The college enrolls approximately 3,418 full-time undergraduate students and 2,656 graduate students, and offers eight men's and eight women's athletic teams, which compete at the NCAA Division 1 level. The Loyola College Greyhounds

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    Essay Length: 5,668 Words / 23 Pages
    Submitted: August 31, 2011 Autor: simba

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