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Last update: February 13, 2015
  • Home Controls Marketing Case

    Home Controls Marketing Case

    Home Controls sells a variety of products in the home automation market-- security systems, home thetre systems, telephones and intercom systems, as well as thermostats and other appliance automation devices. Because Home Controls is involved in so many niche markets, it is crucial that they manage their channels effectively. Home Controls clearly wants to cater to the upscale do-it-yourself market through a direct sales channel via its web site. This is likely the highest margin

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    Essay Length: 356 Words / 2 Pages
    Submitted: November 4, 2011 Autor: antoni
  • Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    THIS REVIEW CONSIDERS Marketing Metaphoria from three perspectives: the relationship to Professor Gerald Zaltman's earlier book, How Customers Think, its contribution to marketing strategy, and its po- tential impact on marketing research practice. From all three perspectives, this is a very important book. How Customers Think argued that understanding the consumer's unconscious mind is absolutely critical and that the unconscious is not effectively accessed through conventional market research quantitative questioning approaches. It helped us to

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 5, 2011 Autor: viki
  • De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    Vraag 1: De marketing blunder van Coca-Cola wordt toegeschreven aan slecht marktonderzoek. a) Wat was er verkeerd aan het marktonderzoek? Voor dit onderzoek werden 190.000 tests gedaan, die in totaal 4 miljoen dollar kostten. Voor deze testen gebruikten ze proefpersonen uit alle leeftijdsgroepen en alle delen van de Verenigde Staten. De test bestond eruit 3 drankjes te drinken, namelijk New Coke, Pepsi en Coca-Cola en dan het drankje te kiezen dat je voorkeur had. Uit

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    Essay Length: 487 Words / 2 Pages
    Submitted: November 6, 2011 Autor: andrew
  • Article Gadgets Make Way for Home Products in Retail, We Can See the Dick Smith Has Successfully When Converted Their Marketing Strategy to Clients in the Electronics Industry

    Article Gadgets Make Way for Home Products in Retail, We Can See the Dick Smith Has Successfully When Converted Their Marketing Strategy to Clients in the Electronics Industry

    Follow an article Gadgets make way for home products in Retail, we can see the Dick Smith has successfully when converted their marketing strategy to clients in the electronics industry When Dick Smith first appeared, it was a hobby shop with electronics offer, but they soon realised their marketing strategies were not suitable with the customer's taste purchase any more at that time. So, they spent two years to transform from origination into a consumer

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    Essay Length: 324 Words / 2 Pages
    Submitted: November 6, 2011 Autor: viki
  • Market Survey Coverage: Only Industrial Market in Mumbai

    Market Survey Coverage: Only Industrial Market in Mumbai

    Market Survey Coverage: only Industrial Market in Mumbai Submitted to: Shri.Sriniwas sir ,Dhruva college of management Subject : Report on Market Survey from Mumbai Report by: T.Navin(10m027) Pgdm 2010-2012 Report by: T.Navin(10m027) "3rd Most Promising B-School in India" Report of Survey for Associated Road Carriers Ltd. The survey has run from 29th May-5st July 2011. We as a team were able to survey 160 Customers as a whole. Survey Schedule : 29th May-5st July 2011.

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    Essay Length: 3,442 Words / 14 Pages
    Submitted: November 8, 2011 Autor: antoni
  • Market Segmentation

    Market Segmentation

    Market Segmentation The purpose for segmenting a market is to allow the company’s marketing or sales program to focus on the prospects that is most likely to purchase the company product. It will help to assure the highest return for the sales expenditures of company. The need for market segmentation arises as markets are becoming increasingly varied. Market segmentation enables the user to take advantage in clearly understanding the market needs. Market segmentation also helps

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    Essay Length: 389 Words / 2 Pages
    Submitted: November 8, 2011 Autor: jinslaze
  • Motorola Marketing Paper

    Motorola Marketing Paper

    Product: DROID R2D2 by MOTOROLA MOBILE PHONE  A rich operating system with innovative mobile applications. Droid R2D2 system is very easy to handle and supports various software.  Having navigate through onscreen device menus with a simple touch of the finger or stylus and an elegant alternative to the traditional keypad and keyboard. The table of DROID R2D2 is very pretty and has a sensitive touching reaction. An elegant alternative to the traditional keypad

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    Essay Length: 284 Words / 2 Pages
    Submitted: November 9, 2011 Autor: viki
  • Bunnings Marketing Initiatives

    Bunnings Marketing Initiatives

    ........................................................................................................................... Bunnings marketing initiatives have been implemented to achieve a successful growth margin, these have been done by: • A common theme throughout the Bunnings warehouse campaign is the key concept of ‘lowest prices are just the beginning’, which conveys the idea of them having the cheapest prices out of any other hardware store. • Their iconic logo of the hammer under the catch phrase describes what types of products they sell and what services

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    Essay Length: 610 Words / 3 Pages
    Submitted: November 10, 2011 Autor: jasonparevski
  • Article Review: Marketing Growth Strategies

    Article Review: Marketing Growth Strategies

    In researching for this paper, I found many articles demonstrating the four particular growth strategies mentioned in the book, Marketing Management. The majority of the articles that I selected demonstrate successful strategies with limited negative outcomes. During this exercise, I have gathered many new and exciting ideas that I plan to use in my personal business plan for my garage door business. The next few paragraphs will demonstrate how actual businesses have used market penetration

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: November 10, 2011 Autor: rita
  • Vmeph Marketing Processes

    Vmeph Marketing Processes

    VMEPH marketing processes Vietnam Manufacturing and Export Processing (Holdings) Limited ("VMEPH") is one of the leading manufacturers of scooter and cub motorbikes in Vietnam, which currently ranks third among the principal foreign-owned motorbike manufacturers. VMEPH Company is oriented good at marketing activities which it focuses on the customers who are at the top of the company chart. It works to understand who its customers are and what the customers want, and every organizational strategy and

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    Essay Length: 259 Words / 2 Pages
    Submitted: November 11, 2011 Autor: peter
  • Essay About Marketing

    Essay About Marketing

    Here is our content. We will go through the lecture note to all of you first. Then, we prepare the game section. Finally, we discuss the tutorial questions to you guys. Slide 3 There are two types of companies, which is private companies and public companies. Slide 4 Welcome to Peter limited company and I am the owner. Here are the characteristics of limited company. There are legal personality, perpetual succession, limited liability, separate entity

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    Essay Length: 978 Words / 4 Pages
    Submitted: November 11, 2011 Autor: simba
  • Britvic Marketing

    Britvic Marketing

    Marketing : Britvic Answers     1.Choose one of the Britvic's brands. What are the core, actual, and augmented product benefits of the brand? In this case, the Britvic's Brand chosen is J2O. The core product benefit is customer's needs so for J2O they could be thirst quenching, represhment, joyful experience. Actual product benefits consiste of brand name, quality level, design, features, packaging, so they are J2O(brand name), fruit juice with 6 flavors(feature),

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    Essay Length: 281 Words / 2 Pages
    Submitted: November 12, 2011 Autor: David
  • Online Marketing - Sem Techniques for the 21st Century

    Online Marketing - Sem Techniques for the 21st Century

    Search Engine Marketing Executive Summary The success of a World Wide Web (WWW) based marketing strategy requires the development of a high quality web site and a clever mix of methods to direct traffic to it, Porter (2007). Of these methods of directing traffic, perhaps the most exploited is the search engine, Davies (2008). Search Engine Marketing (SEM) is the strategy of designing a web site so that when users search for information relevant to

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: November 12, 2011 Autor: toeboy
  • Search Engine Marketing

    Search Engine Marketing

    Search Engine Marketing Executive Summary The success of a World Wide Web (WWW) based marketing strategy requires the development of a high quality web site and a clever mix of methods to direct traffic to it, Porter (2007). Of these methods of directing traffic, perhaps the most exploited is the search engine, Davies (2008). Search Engine Marketing (SEM) is the strategy of designing a web site so that when users search for information relevant to

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    Essay Length: 3,664 Words / 15 Pages
    Submitted: November 12, 2011 Autor: toeboy
  • Marketing Myopia

    Marketing Myopia

    Marketing myopia discussion According to the marketing Myopia theory, in order to meet the needs of a market, it is not enough if the company is technically sound and product oriented; it also needs to be customer oriented. The company has to capture the needs of the customers and also think about the future innovations, so that the company can adapt to the changing business market. The reason behind this myopia is that, the organizations

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    Essay Length: 370 Words / 2 Pages
    Submitted: November 13, 2011 Autor: andrew
  • Seven Habits of Highly Effective Marketers

    Seven Habits of Highly Effective Marketers

    1. |They are customer oriented. As marketing expert Philip Kotler contends, "The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself." A team of 200 scientists at Colgate spent ten years and $35 million developing Total toothpaste. With aging baby boomers increasingly concerned with gingivitis, the product targets consumers aware of this bleeding-gum

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    Essay Length: 683 Words / 3 Pages
    Submitted: November 14, 2011 Autor: stv167
  • Southeastern Regional Medical Center's Fitness Club - Market Plan

    Southeastern Regional Medical Center's Fitness Club - Market Plan

    Executive Summary Southeastern Regional Medical Center's Fitness Club will serve Robeson County businesses helping individuals become more productive while reducing consumer costs. By assisting staff and consumers with adjusting his or her behavior patterns and selecting a healthy lifestyle, the SRMC Fitness Club will decrease corporate health care spending while improving worker productivity. The objectives for the fitness club are to provide wellness tactics to both the organization and businesses in the Robeson County area,

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    Essay Length: 3,276 Words / 14 Pages
    Submitted: November 15, 2011 Autor: simba
  • Hot Shot Photography Marketing Plan

    Hot Shot Photography Marketing Plan

    HOT SHOT PHOTOGRAPHY MARKETING PLAN Prepared For: MK114 Instructor: Benjamin Carnovale Prepared By: Denise Henry Wayne Henry Jennifer Copenace Jon Powassin November 28, 2011 Table of Contents Executive Summary.........................................................................................................................2 1 Situation Analysis.........................................................................................................................3 1. Sales Analysis 2. Competitive Analysis 3. Customer Analysis 2. Marketing Strategy.................................................................................................................... 1. Marketing Objectives in First year of business..? 2. Provide an overview of each variable of your marketing strategy to attain your positioning and competitive advantage 3. Product Service 4. Price

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    Essay Length: 327 Words / 2 Pages
    Submitted: November 16, 2011 Autor: andrey
  • How to Create Good Marketing Campaign

    How to Create Good Marketing Campaign

    Email selling program The e-mail is the foremost widely used electronic means that of communication next to speak, voice calls, and video calls. Almost everybody has at least one email address either from one amongst the ‘huge 3' – yahoo!, gmail, and Hotmail, or employing a personal or company webmail service. For most firms, the e-mail is considered official form of communications since each user is controlled by a unique signature in a very kind

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    Essay Length: 796 Words / 4 Pages
    Submitted: November 17, 2011 Autor: andrew
  • Kudler Fine Foods Market Research

    Kudler Fine Foods Market Research

    Marketing research Marketing research is not only used for the purpose of learning, it is also a critical component in the need to make good business decisions. Therefore, marketing research is imperative for Kudler Fine Foods to know what type of products or services would be profitable to introduce in its desired market. Also with regard to the organization’s existing products of the world’s finest foods, good marketing research enables Kudler to know if they

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: November 17, 2011 Autor: peaches33
  • Company Marketing Strategy Analysis

    Company Marketing Strategy Analysis

    Introduction. For the success of any business entity, it has to strategically manage its affairs. Strategic management basically gives an organization competitive advantage and hence increases their levels of returns. It is the management that is charged with the strategic planning of the organization. This can be achieved via the proper and effective coordination of the functions of management. Strategic management also enables a firm to contain the level of competition in the market and

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    Essay Length: 947 Words / 4 Pages
    Submitted: November 17, 2011 Autor: thejamac
  • Barbados Marketing Case

    Barbados Marketing Case

    1.0 INTRODUCTION Barbados is one of most well developed and politically stable islands in the Caribbean. The island attracts more than a million visitors a year (Visit Barbados, 2008). Thus, tourism sector has become the major industry and a fundamental part of the economy (Government of Barbados, 2007). However, Barbados is experiencing difficulties in its marketing strategies particularly caused by the loss of market share. The aim of this report is to provide an analysis

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: November 17, 2011 Autor: viki
  • Genym - Generation Y Marketers

    Genym - Generation Y Marketers

    GENYM GENYM- Generation Y Marketers, the marketing club at AIMT, is the most energetic club of the institute. GENYM has been the largest club on campus in terms of student membership and activities. There never is a time when GENYMites take a back seat; our moto is "On the go". GENYM attracts brilliant and dedicated students who work continuously to take the club to a higher level every year. For the past five years, GENYMites

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: November 18, 2011 Autor: moto
  • International Marketing & Piece of Homeland & Expanding Shanghai

    International Marketing & Piece of Homeland & Expanding Shanghai

    Table Of Content. 1. Cultural Analysis 3 I. Introduction 3 II. II. The location, climate, and governance of China 3 III. People: Ethnic Groups and languages 4 IV. Culture 5 V. Religion 6 VI. Source of information 7 2. Economic Analysis 8 I. Introduction 8 II. Population 8 III. Economic statistics and activity 8 IV. Development in science and technology 11 V. Channels of distribution 12 VI. Media 12 VII. Source of information 15 3.

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    Essay Length: 6,633 Words / 27 Pages
    Submitted: November 18, 2011 Autor: antoni
  • Indian Market Entry

    Indian Market Entry

    —First Schindler elevator in India installed in 1925. —In late 1996, collaboration with BBL ended and Schindler began considering options to establish its own operation in India. Did not have a local market base until 1950s; Alfred N Schindler took over the company in 1987; By 1998, Schindler accrued revenue worth $ 6.6 billion around the world Current challenges Orders for nonstandard products (plan for core, standardized products only) Increased cost pressures (due to customs

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    Essay Length: 625 Words / 3 Pages
    Submitted: November 19, 2011 Autor: peter

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