Indian Market Entry
Autor: peter • November 19, 2011 • Essay • 625 Words (3 Pages) • 1,636 Views
First Schindler elevator in India installed in 1925.
In late 1996, collaboration with BBL ended and Schindler began considering options to establish its own operation in India.
Did not have a local market base until 1950s;
Alfred N Schindler took over the company in 1987;
By 1998, Schindler accrued revenue worth $ 6.6 billion around the world
Current challenges
Orders for nonstandard products (plan for core, standardized products only)
Increased cost pressures (due to customs duties and transfers)
Lack of European plants' cooperation with local sources
No installations after 8 months in India (50 planned for year 1)
Indian Market Entry
Focus on a simple, standard product
Local outsourcing of most business actFirst Schindler elevator in India installed in 1925.
In late 1996, collaboration with BBL ended and Schindler began considering options to establish its own operation in India.
Did not have a local market base until 1950s;
Alfred N Schindler took over the company in 1987;
By 1998, Schindler accrued revenue worth $ 6.6 billion around the world
Current challenges
Orders for nonstandard products (plan for core, standardized products only)
Increased cost pressures (due to customs duties and transfers)
Lack of European plants' cooperation with local sources
No installations after 8 months in India (50 planned for year 1)
Indian Market Entry
Focus on a simple, standard product
Local outsourcing of most business actFirst Schindler elevator in India installed in 1925.
In late 1996, collaboration with BBL ended and Schindler began considering options to establish its own operation in India.
Did not have a local market base until 1950s;
Alfred N Schindler took over the company in 1987;
By 1998, Schindler accrued revenue worth $ 6.6 billion around the world
Current challenges
Orders
...