How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?
Autor: moto • November 3, 2011 • Case Study • 2,004 Words (9 Pages) • 1,971 Views
How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?
Course:
International Business
Submitted by:
Mohammed Emad
Mohammed Ali Malik
Yasir Ali Shah
Madhu
Aoun Mohammed
Submitted to:
Mr. Samir S. Amir
Submitted on:
April 17th, 2011
History of Nokia
In 1865, engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Nokia soon became successful and this was due to the European industrialization and the growing consumption of paper and cardboard. In addition to footwear (galoshes) and tires, the company later went on to manufacture rubber bands, industrial parts and raincoats. In 1970s that Nokia started taking an active interest in the power and electronic business. During the 1980s, Nokia's operations rapidly expanded to new business sectors and products through corporate acquisitions and became the European market leader in several fields, such as rubber industry and TV set manufacture. However, as the 90s approached, Nokia strived to radically cut down the number of different businesses it had, especially like the non-core IT and focus on two core business – mobile phones and telecommunications. By late 1980's, consumer electronics became Nokia's major business. In 1981, Nokia made Nordic Mobile Telephony (NMT) mobile phone standard. This was the world's first multinational cellular network. By 2004, Nokia was a world leader in digital technologies such as mobile phones, telecommunications networks, wireless data solutions and multimedia terminals. Below is a timeline which shows the transformation of Nokia over the years.
From roots in paper, rubber, and cables, in just over 100 years Nokia became a powerful industrial conglomerate.
The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications.
As mobile phone use increased, Nokia made this sector its core business. By the turn of the century, the company became the world leader in mobile phones.
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