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Marketing Myopia

Autor:   •  November 13, 2011  •  Essay  •  370 Words (2 Pages)  •  1,174 Views

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Marketing myopia discussion

According to the marketing Myopia theory, in order to meet the needs of a market, it is not enough if the company is technically sound and product oriented; it also needs to be customer oriented. The company has to capture the needs of the customers and also think about the future innovations, so that the company can adapt to the changing business market. The reason behind this myopia is that, the organizations seem to be satisfied with what they are doing, if this continues then the company will not be able to survive in the industry. Companies forget to ask themselves "what business they are in?" The author points out the example of how the rail roads have fallen back because of its narrow product classification and the lack of the managerial imaginativeness.

In order to overcome, Company's should always remember that the needs of the market should receive the highest priority; they need to understand the customer needs, as customers have a great impact on the business. Companies should conduct marketing research programs for future innovations and the customer needs of the products.

Marketing myopia discussion

According to the marketing Myopia theory, in order to meet the needs of a market, it is not enough if the company is technically sound and product oriented; it also needs to be customer oriented. The company has to capture the needs of the customers and also think about the future innovations, so that the company can adapt to the changing business market. The reason behind this myopia is that, the organizations seem to be satisfied with what they are doing, if this continues then the company will not be able to survive in the industry. Companies forget to ask themselves "what business they are in?" The author points out the example of how the rail roads have fallen back because of its narrow product classification and

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