Britvic Marketing

Marketing : Britvic

Answers









1.Choose

one of the Britvic's brands. What are the core, actual, and

augmented product benefits of the brand?

In this case, the Britvic's Brand chosen is J2O. The core product

benefit is customer's needs so for J2O they could be thirst

quenching, represhment, joyful experience. Actual product benefits

consiste of brand name, quality level, design, features, packaging,

so they are J2O(brand name), fruit juice with 6 flavors(feature),

small bottle(packaging).

Augmented product benefit of britvic is that they also provide customer oriented campaigns. These campaigns let the customer to experience more than just buying the product. These campaigns let the customer to experience more than just buying the product.





2.What are the sources of brand equity for any given Britvic brand?

Normally, brand equity is result from deep customer relationship.

So I can

say familiarity towards the customers enhances Britvic’s brand equity. Britvic

has a lot of brands so each customer group for one kind

of brands easily become costomer for another brand. Based on

that,

...