Marketing Strategy Analysis of the Britvic Plc
Autor: mehedidu2011 • December 7, 2015 • Term Paper • 3,629 Words (15 Pages) • 1,227 Views
Marketing Strategy analysis of The BRITVIC PLC
Submitted By:
[pic 1]
Table of Contents
Introduction
Background of the Company
Current Situation
Financial Performance
Situation Analysis
Customers
Competitor Analysis
PEST Analysis
SWOT Analysis
Marketing Plan for Diet Coke
Product Description
Marketing objectives
Market Segmentation for Diet Coke
Target Market
Market positioning
Marketing Mix
Product
Price
Place
Promotion
Control and Evaluation
Quality Control
Evaluation Analyses
Risk Analyses
Conclusion
References
Appendix
Introduction
The purpose of the report is to research the marketing strategies and environment of The Britvic PLC Company. At first the current situation the company has been discussed along with appropriate data and information of reliable source. The situation analysis of the company is analyses through the PEST analysis as well as SWOT analysis. To investigate the marketing strategy here the marketing plan of the Britvic 55 of Britvic PLC product is reviewed through its marketing mix tool such as price product, promotion and place. Also the market segment, target market and the positioning of the market is analysed. Finally the control and evaluation of the plan has been proposed.
...