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Loyola Basketball Marketing Plan

Autor:   •  August 31, 2011  •  Business Plan  •  5,668 Words (23 Pages)  •  1,188 Views

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Loyola Basketball Marketing Plan

Group 1:

Sean Baker

Jamie Gorczynski

Frederick Schubert

Rutger van Wesel

Sean Murphy

Table of Contents

Loyola Basketball Marketing Plan

I. Executive Summary

Loyola College, located in Baltimore, Maryland, was founded in 1852 as a Jesuit Catholic university. The college enrolls approximately 3,418 full-time undergraduate students and 2,656 graduate students, and offers eight men's and eight women's athletic teams, which compete at the NCAA Division 1 level. The Loyola College Greyhounds men's basketball team is a member of the Metro Atlantic Athletic Conference (MAAC) and is led by third year head coach Scott Hicks. The team is comprised of a thirteen-player roster including four freshman, five sophomores, three juniors, and one senior. The Greyhounds men's basketball team plays its home games in the 3,000 seat Reitz Arena, which is located in the center region of the Loyola College campus.

During the 2001-2002 season the men's basketball team achieved an overall record of 5-23 and a 4-14 record during MAAC league play. The Greyhound's record for home games at Reitz Arena during the 2001-2002 season was 2-9, which included a 2-6 record during MAAC league play and a 0-3 record during non-conference games. For the 2002-2003 season, the team is scheduled to play thirteen home games, of which eight are conference games. In the preseason MAAC Coaches Poll, the Greyhounds were selected to finish last out of ten teams.

According to the Office of Academic Affairs for Student-Athletes, "it is the educational mission of Loyola College to challenge students to learn, lead and serve in a diverse and changing world. Loyola has always been devoted not only to the transmission of knowledge but also to the development of mind and character." With regards to the college's athletics program, "the college has maintained a reputation of athletic success and academic integrity that has become a model for institutions of similar size throughout the United States."

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