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Last update: February 26, 2015
  • Marketing Strategies

    Marketing Strategies

    DISCUSS 10. Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with companies? If so, how? I believe that marketers do not have the ability to control our desires or the power to create needs. However, I do feel that marketers greatly influence consumer desires and make people feel as if certain products are in fact, a

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    Essay Length: 335 Words / 2 Pages
    Submitted: September 22, 2011 Autor: antoni
  • Knowing Your Audience and Communication Paper

    Knowing Your Audience and Communication Paper

    Knowing Your Audience Paper and Communication Release To know your audience would be an extremely significant mark at any time a company was to communicate material to a group or organization. Knowing your audience proves to be even more significant when a company has to deal with the outcome resulting from a disaster. The disaster of the Chilean copper mine in South America is one example of where knowing your audience was a very significant

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    Essay Length: 1,175 Words / 5 Pages
    Submitted: September 22, 2011 Autor: antoni
  • Business Strategy

    Business Strategy

    Introduction A Mission Statement is philosophical statement that defines the organization's purpose and primary objectives. Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) It involves thinking strategically about it future desire, aspiration long-term direction and strategic intent. Both Vision and Mission statement are a roadmap of a company's future

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    Essay Length: 729 Words / 3 Pages
    Submitted: September 22, 2011 Autor: andrey
  • Barriers to Effective Communication

    Barriers to Effective Communication

    Everyone uses some form of communication every day. It may be through e-mail, on the telephone, or face-to-face. Knowing when to communicate is as important as knowing what form of communication to use. For individuals in law enforcement good communication skills, both oral and written, are essential to their responsibilities. Although there is a significant difference between listening and hearing, both play a vital role in how the receiver of a message interprets the communication

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    Essay Length: 1,116 Words / 5 Pages
    Submitted: September 23, 2011 Autor: antoni
  • An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    Assignment 13- Journal Article Critique Authors' names: Liu, Gordon and Ko, Wai-wai Title of article: An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives Title of Journal: Journal of Business Ethics, 100.2 , 2011, 253-281 As the Green movement strongly emerges and dominates the media attention as the new "right thing to do" and companies in the United States of America and all over the world realizing how important

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    Essay Length: 931 Words / 4 Pages
    Submitted: September 24, 2011 Autor: antoni
  • Community Service

    Community Service

    When I first heard I had to do community service not for a punishment, but for a class I was not very excited to start. I thought I could be doing something fun instead of going out into an unfimlar community and volunteering. Since I could not get out of the assignment, I sat down and looked for agencies that sounded intresting to me and came up with the Salvation Army in Fargo, but other

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    Essay Length: 603 Words / 3 Pages
    Submitted: September 25, 2011 Autor: andrey
  • Strategy in Absence of Competition

    Strategy in Absence of Competition

    WHAT IS STRATEGY Before answering the questions which are asked in the assignment I would prefer to describe my own understanding about strategy. It will be a lot easier to comprehend the rest of the assignment once my perspective about strategy is cleared to the reader. Different authors have defined strategy differently. Azdhar Karami (Strategy Formulation in Entrepreneurial Firms, 2007) discussed the opinions of Mintzberg and Quinn (1998) and Johnson and Scholes (1993) and he

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    Essay Length: 1,624 Words / 7 Pages
    Submitted: September 27, 2011 Autor: jon
  • Xl Marketing Strategy - Telecommunication Industry in Indonesia

    Xl Marketing Strategy - Telecommunication Industry in Indonesia

    Telecommunication industry in Indonesia can be considered as the toughest competitive market. The companies must spent big investment for assets to support broader network coverage, operation and marketing. However, we are talking about huge market here. It is said that Indonesia is the third largest wireless market in Asia after China and India. Think about the number of population of Indonesia, about 250 million. By the end of 2010, it was estimated about 235 million

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: September 29, 2011 Autor: viki
  • Business Communication Trends Paper

    Business Communication Trends Paper

    Business Communication Trends Paper In previous years an organization could communicate with the employees through an e-mail, memorandum, meetings, and phone calls. Over-use of these types of communication was considered impersonal and more like a dictatorship, which alienated a number of employees causing them to leave the company. Business Communications have changed over the years helping to improve management’s communication styles and relationships with their employees. This paper will review the role business communications play

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: October 1, 2011 Autor: cawhiting
  • Supply Chain Strategy of Subway

    Supply Chain Strategy of Subway

    Executive Summary Supply chain management is very important for organization getting successful in its industry. The following essay has chosen Subway Company as an example and analysis the fast food industry supply chain structure and Subway's new "green" strategy in its supply chain management. This report used academic sources to research Subway's sustainable development and indicates what aspects should Subway improved in the future. Company Profile Subway is the international famous brands in the world

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    Essay Length: 1,592 Words / 7 Pages
    Submitted: October 2, 2011 Autor: moto
  • Strategy in Emerging Economies (indonesian)

    Strategy in Emerging Economies (indonesian)

    Negara ekonomi berkembang adalah Negara-negara dengan pendapatan per kapita yang masih rendah, tetapi memiliki tingkat pertumbuhan ekonomi yang tinggi, dan situasi politik yang relatif kurang stabil. Negara-negara ini dibagi menjadi 2 grup: • Negara-negara berkembang di Asia, Amerika Latin, Afrika, dan Timur Tengah. • Negara-negara ekonomi transisi pecahan dari Uni Soviet, dan Cina. Untuk tetap berkembang, perusahaan (baik publik maupun privat) harus menerapkan strategi2 khusus menghadapi ketidakstabilan kondisi politik sekaligus perkembangan ekonomi yang cepat. Jurnal

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    Essay Length: 367 Words / 2 Pages
    Submitted: October 4, 2011 Autor: montana
  • What Do You Mean by Business Strategy?

    What Do You Mean by Business Strategy?

    “Demonstrate the steps involved in Forming, Implementing, Reviewing, & Developing A Business Strategy For an Organisation With Particular reference To its Significance For the Stakeholders.” Table of Contents 1. Introduction of Business Strategy 4 2. Principals of Business Strategy 5 3. SWOT Analysis 6 4. Significance of Stakeholders 7 5. Case Study of Virgin Atlantic Airline 8 6. SWOT Analysis of Virgin Atlantic 8 7. Financial Plan of Virgin Atlantic 10 8. Conclusion 11 9.

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    Essay Length: 261 Words / 2 Pages
    Submitted: October 7, 2011 Autor: raj1736
  • Strategies for Corporate Anti Virus Symantecnya in Meet Consumer Demand (indonesian)

    Strategies for Corporate Anti Virus Symantecnya in Meet Consumer Demand (indonesian)

    Permintaan konsumen yang meningkat terhadap layanan anti virus, membuat Vincent Weafer menggunakan strategi yang inovatif untuk perusahaan Anti Virus Symantecnya dalam memenuhi permintaan konsumen. Strategi itu adalah dengan melakukan pembagian kelompok yang disebut Virus Hunters dan tersebar diseluruh dunia. Vincent Weafer memanfaatkan perbedaan waktu antara satu negara dengan negara lain, agar dia bisa memaksimalkan jam kerja perusahaannya sehingga pelayanan terhadap konsumen produknya dapat terpenuhi. Cara ini ditempuh dengan memindah mindahkan suatu pekerjaan dari satu tim

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    Essay Length: 410 Words / 2 Pages
    Submitted: October 11, 2011 Autor: Kirana_1010
  • Contrast Toshiba’s Business Strategy in Notebook Computers and the Operation Strategy in the Plant

    Contrast Toshiba’s Business Strategy in Notebook Computers and the Operation Strategy in the Plant

    Contrast Toshiba’s business strategy in notebook computers and the operation strategy in the plant. Toshiba’s business strategy- 1. Technologically superior products 2. Aggressive pricing Their operations strategy has many positives which complement their business strategy. The most salient ones are as follows- 1. Toshiba has superior display technology (TFT), hard disks, optical drives, Lithium Ion batteries etc and highly capable R&D facilities in their factory premises. 2. Toshiba has a sophisticated communication network which helps

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    Essay Length: 295 Words / 2 Pages
    Submitted: October 14, 2011 Autor: xxx143virus
  • Marketing Strategy

    Marketing Strategy

    I’m writing about this fifteen year old Christopher Boone who is trying to investigate for a murder of neighbor’s dog then he realizes that it’s been killed by his father. His father also lied him about his mother’s death. Christopher leaves the house and his father to go see and find his mother. I will be writing about only one character which is Christopher Boone. As an autistic child he faces different problems and he

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    Essay Length: 260 Words / 2 Pages
    Submitted: October 18, 2011 Autor: mohsennikdel
  • Mis 509 - Management Communication

    Mis 509 - Management Communication

    CRISIS COMMUNICATION: iPremier MIS 509: Management Communication Fall 2011 OVERVIEW The process of managing a crisis involves developing a coherent strategy, timing messages, accurately identifying the immediate and long term effects of a crisis, and communicating effectively with a number of constituencies: the media, employees, clients, customers and other various stakeholders. To this end, the purpose of a Crisis Communication strategy is to minimize the impact of the crisis on the company’s ability to continue

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: October 20, 2011 Autor: kapilmohan85
  • Demonstrative Communication

    Demonstrative Communication

    Communication is the process of sending and receiving messages. The key to effective communication is shared understanding of the information. It can be accurately defined as a shared understanding between the sender and the receiver of the message sent (Cheesebro, O'Connor, & Rios, 2010). Communication is imparting or interchanging thoughts, opinions, or information by speech, writing, or signs (Nayab, 2011). People can communication in three different ways they are verbal, nonverbal, and visual. This paper

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    Essay Length: 749 Words / 3 Pages
    Submitted: October 21, 2011 Autor: jp53546
  • International Expansion Strategies in the Automobile Industry

    International Expansion Strategies in the Automobile Industry

    International expansion strategies in the automobile industry A firm evolves its international entry strategy from exporting to more expensive types, including wholly owned subsidiaries (Dess, Eisner and Lumpkin, 2008, P.252). Exporting Many automobile manufacturing firms begin their international expansion as exporters then later switch to another strategy for serving a foreign market. In August 1957, two Toyota Crown sample cars arrived at Los Angeles, becoming the first Japanese passenger cars ever exported to the United

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    Essay Length: 815 Words / 4 Pages
    Submitted: October 27, 2011 Autor: liuben
  • Role of Simple Communication in Anna Hazare's Movement

    Role of Simple Communication in Anna Hazare's Movement

    Role of simple Communication in Anna Hazare’s Movement. Two boards were communicating the message. One had the slogan Azaadi ki doosri ladai. The second had listed out the 11 major differences between the government's version and Team Anna's version of the bill. It was so simply written that a taxi driver, who had also been looking up at the board with me, turned and said, "Agar member of parliament aur member of legislative assembly ko

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    Essay Length: 422 Words / 2 Pages
    Submitted: October 27, 2011 Autor: amarkant
  • Business Communication

    Business Communication

    i want hear all the updates of marketing evolving in Bangladesh & abroad.this updates can make me much more resource full which would help me to enrich my knowledge in the ever changing world of marketing.any kind of information you want to share with me please be welcome.we all know that a quick brown fox jumps over the lazy dog but this does not make any sense at all in my field.please do inform me

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    Essay Length: 256 Words / 2 Pages
    Submitted: October 29, 2011 Autor: koyel47
  • 3m Strategies and Swot

    3m Strategies and Swot

    Focus on production efficiencies/ lean production through innovation to produce at lower cost that competition Outsource manufacturing where external efficiencies are available Enhance innovation + R&D as a core business strategy Adopt M&A strategies to enter new markets in the emerging economies Acquisitions in key operating areas Emerging markets with a growing manufacturing base and consumer spending. Continued global expansion Rising healthcare spending in the US Security concerns with weaker economy in the US could

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    Essay Length: 686 Words / 3 Pages
    Submitted: October 29, 2011 Autor: ardash
  • Communication Situation Analysis Paper

    Communication Situation Analysis Paper

    Communication Situation Analysis Paper Communication technology what is it? According to The Free Dictionary by Farlex the definition for communication technology is the activity of designing and constructing and maintaining communication systems (The Free Dictionary by Farlex, 2003-2008). Communication technology is a vital part of organizations around the world. Organizations rely on a constant flow of messages through many different channels. What characteristics should communication technology possess? Communication technology should be able to provide the

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    Essay Length: 820 Words / 4 Pages
    Submitted: October 30, 2011 Autor: chevyz4evr75
  • A Strategy Serving Global Production Networks

    A Strategy Serving Global Production Networks

    ABSTRACT Container shipping lines are well aware of the growing importance of global production networks. While continuing to focus on improving the fundamentals, many shipping lines have developed a keen interest in other segments of the logistics and transportation market to offer integrated and worldwide services to global production networks. This paper aims to assess the overall level of freight integration in thirty-four shipping lines, and provides an insight into the extent to which freight

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    Essay Length: 2,112 Words / 9 Pages
    Submitted: October 31, 2011 Autor: manwithbass
  • Market Driven Strategy

    Market Driven Strategy

    MARKET DRIVEN STRATEGY Consumers  demand of superior value form goods and services External influences  increased Market- driven strategies  business strategy decisions should start with understanding of the market, consumers and competitors Enhancement in consumer value  superior shareholder value Logic of market-driven strategy  Market and consumers that form the market should be the starting point in business strategy formulation Provides companywide perspective  better integration of activities and process that impact

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 1, 2011 Autor: crayo
  • Marketing Strategy of Dove in India

    Marketing Strategy of Dove in India

    Dove is a personal care brand owned by Unilever. Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Dove was globally launched in 1957. This brand came to India in 1995. Internationally this brand has a cult status and is a major player in the global premium soap market. In India, the brand did not have the success of its global counterpart. One reason was the small "Premium" market and another

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 2, 2011 Autor: rhlmukherjee

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