Business Strategy

Introduction

A Mission Statement is philosophical statement that defines the organization's purpose and primary objectives.

Vision Statements also define the organizations purpose, but this time they do so in terms of the organization's values rather than bottom line measures (values are guiding beliefs about how things should be done.) It involves thinking strategically about it future desire, aspiration long-term direction and strategic intent.

Both Vision and Mission statement are a roadmap of a company's future may be crafted in a number of directions such as n terms of its future technology product markets to pursue, capabilities to be developed or kind of company management is trying to create. (Currentnursing.com 2010)

The follow easy is to finding a vision and mission statement of Women clothing manufactures and retail chain store to suggest what strategic objectives managers might set.

Vision statement

We are a leading trendy fashion of women's clothing manufactory to bring high quality fashion to different parts of the world. Our fashion is to dress up one's life with luxury and style. Our principle is "existence with best quality, expand with good credit and strive for creativity". We would like to establish business relationship with more and more customers at home and abroad.

Mission statement

To sell and design an attractive and high quality range of women's clothes make all customer feel dressed in comfortable, luxury and fashionable. We generate the effect that completely satisfies customers by presenting an ever changing range of fashionable and desirable clothes for women,

The Strategy Objective that manager might set

l Seek out new up and coming designer of clothes for women, and contract them exclusively to us for at least 5 years

l To seek out cheaper and high quality raw material suppliers and contract them exclusively to us for at least 5 years

l To find out a experienced tailor which is earning a reputation for its high quality and contract them exclusively to us for at least 5 years

l Searching an advertising agency with new idea and good contacts, and contract tem to us for at least 5 years.

l Appointed some experienced managerial staff for our new oversea shop to oversee the programme of refurbishment and contract them exclusively to us for at least 5 years.

l To achieve an increase of 15% in our market share over the next

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