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Last update: February 26, 2015
  • Vistagy Marketing and Communication Strategy

    Vistagy Marketing and Communication Strategy

    A proper marketing and communication strategy is essential to a company’s survival. Vistagy is unlike regular brick and mortar or product sales type companies and require heavy and very creative marketing to reach its target customers. Its target customers are in the aerospace, wind energy and the automotive industries and the best way to reach them that is employed by Vistagy uses various communication channels to attain and support the marketing objectives of its sales

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    Essay Length: 443 Words / 2 Pages
    Submitted: April 23, 2012 Autor: alrose
  • Communication Strategies

    Communication Strategies

    Communication Strategies Communication Strategies Communication is the activity of conveying meaningful information. How that information is transmitted can come from several different means. Non-verbal, verbal, written and visual are just a few of the ways in which we communicate information to each other. As each person is different so is the way they communicate. Whether it is a gesture, hand shake, eye contact or a simple smile non-verbal communication is done with no words. This

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: November 24, 2012 Autor: roxiblu
  • Communication Strategy: Managment Conflicts

    Communication Strategy: Managment Conflicts

    Conflicts in the Top Management Summary What do you do when the top management of the company have a misunderstanding? This case is about a firm where the two Directors of the Company who due to a misunderstanding did not talk to each other and their lack of communication was affecting the operations and performance of the firm as a whole. Roopa, one of the first employees of the company and presently, Senior Executive Managers,

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    Essay Length: 827 Words / 4 Pages
    Submitted: August 6, 2015 Autor: Poorna Ashwathi
  • Coca-Cola India - Immediate Communication Strategy

    Coca-Cola India - Immediate Communication Strategy

    COCA-COLA INDIA – PESTICIDE CRISIS BRIEF TO: ARAN BARRANCA FROM: STUDENT A DATE: AUGUST 20, 2003 SUBJECT: COCA-COLA INDIA CRISIS REQUIRES IMMEDIATE COMMUNICATION STRATEGY Welcome to Coca-Cola India. As a leading soft-drink provider in the Indian Beverage Market, Coca-Cola has a successful growth rate of 25-30% since market re-introduction in 1993. With a combined 95% market share to-date (alongside PepsiCo.), Coca-Cola India is faced with losing all 10 years of progress in India and requires

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    Essay Length: 846 Words / 4 Pages
    Submitted: November 18, 2015 Autor: anirudh jajodia
  • Communication and Collaboration Strategy

    Communication and Collaboration Strategy

    Communication and Collaboration Strategy Communication and collaboration among individuals of different learning styles and personalities is significant not only in educational and professional settings but in the whole of society. Through learning how to effectively work together toward a common goal, it is possible to apply those skills to all aspects of life. Effective communication and collaboration will differ among individuals with different types of each because of different learning styles are often the result

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    Essay Length: 627 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Communication and Collaboration Strategy

    Communication and Collaboration Strategy

    Communication and Collaboration Strategy Communication and collaboration are an important part of the professional's life. As adults we must be able to communicate and collaborate ideas with others to make the work, or educational environment stronger as a whole. In order for a group of people to work well together by applying the strengths to the appropriate actions and assigning tasks based on those strengths. Completing a personality and learning assessment allows individuals to identify

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    Essay Length: 415 Words / 2 Pages
    Submitted: March 14, 2011 Autor: rita
  • Oral Communication in English: Forms, Functions, and Strategies

    Oral Communication in English: Forms, Functions, and Strategies

    Oral Communication in English: Forms, Functions, and Strategies Abstract Being able to communicate orally in English in a wide variety of social contexts is one of the most important skills that we may have acquired or are in the process of acquiring. We may use this way of communicating through language in several forms depending upon our communication needs in particular situations. Intrapersonal communication occurs more or less continuously within ourselves, and we use it

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    Essay Length: 2,061 Words / 9 Pages
    Submitted: July 4, 2012 Autor: Antonio
  • Gen 200 - Communication and Collaboration Strategy Paper

    Gen 200 - Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper Ann D. Waterhouse GEN 200 April 10, 2010 Katherine Karvelas To communicate and collaborate effectively within a group, I first need to establish the different learning styles. We have a vast array of learning styles in which everyone learns. I have chosen to discuss the following three learning styles: (a) physical, (b) visual, and (c) social. Bodily Kinesthetic (Physical) is the use of the body, senses, touch in addition to

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    Essay Length: 812 Words / 4 Pages
    Submitted: October 28, 2012 Autor: tucker19
  • Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper Upon completing the Multiple Pathways to Learning, I discovered which learning styles are a precise fit of who I am in the way that I learn. The learning styles that describe me the most are the logical-mathematical and interpersonal. I was pleasantly surprised at how well a simple assessment accurately describes who I am in a snapshot. I always had an idea about what my learning style would be but

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    Essay Length: 1,161 Words / 5 Pages
    Submitted: January 28, 2013 Autor: katniss
  • Communication & Promotion Strategy

    Communication & Promotion Strategy

    Communication & promotion strategy: From the concept tests conducted across 400 users, 80% of them where in favor of buying the product when communicated that it is 35% more efficient in plague removal and gum disease prevention. 55% found it to be different and 77% found it to be better than their current toothbrush. In addition, Consumer segment comprises 46% therapeutic consumers who gives more preference to dental health. Colgate precision was developed to be

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 25, 2016 Autor: Parth Vaswani
  • Microsoft Corp Current Strategy

    Microsoft Corp Current Strategy

    According to Hanson et al. (2008, p.177) corporate-level strategy is," An action taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets". If the corporate-level strategy is managed effectively, the strategy assists in enhancing the firm's strategic competitiveness whilst contributing to the ability to earn above-average returns. Consequently, the corporate-level strategies are managed in a global business environment in which is characterised

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    Essay Length: 666 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Starbucks Strategy

    Starbucks Strategy

    1. Describe the business problem in plain English. Starbucks Corp. (SBUX) plans to more than triple the number of stores it has in mainland China in the next five years. SBUX is trying to create a morning coffee ritual for Chinese consumers. Starbucks Corp. unveiled a new logo as it prepared to celebrate its 40th anniversary. 2. In your opinion, what has been the major cause(s) of this problem? First of all, we need to

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    Essay Length: 622 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • The Transition to Communism in the Communist Manifesto

    The Transition to Communism in the Communist Manifesto

    The Communist Manifesto by Karl Marx and Friedrich Engels was originally written in the nineteenth century for the Communist League to explain its aims and tendencies. It has become throughout history one of the most influential political manuscripts. The Manifesto analyses class struggles and determines the problems within a capitalist system and the approaches to creating an eventual communist state, free of class and social antagonisms. Marx and Engels suggest that the proletarians must revolt

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    Essay Length: 654 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • Walmart Strategy

    Walmart Strategy

    1. Evaluate Wal Mart's strategy in the discount retailing industry 2. Has Wal Mart attained a sustainable competitive advantage in the discount retailing industry? Wal Mart's strategy in the discount retailing industry is that they offer shoppers lower prices than anywhere else, and their goal is to keep retail prices low. This strategy of Wal Mart has made them one of world's largest retail stores. Sam Walton born in Oklahoma opened his first store in

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    Essay Length: 268 Words / 2 Pages
    Submitted: March 8, 2011 Autor: simba
  • Business Strategy for Coffee

    Business Strategy for Coffee

    i. Executive summary 1.0 General Business description 1.1 Business concept 1.2 Vision statement 1.3 Mission statement 1.4 key success factor 1.5 Capital requirement 2.0 Product and services 2.1 Product description 2.2 Service description 3.0 Marketing plan 3.1 Market size 3.2 Target market 3.3 Market statistics and trends 3.4 Competitive environment 3.5 Swot analysis 3.6 Business risks 4.0 Marketing plan 4.1 Pricing strategy 5.0 Operation plan 5.1 Milestones 5.2 Operational support systems 6.0 Human resource plan

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    Essay Length: 928 Words / 4 Pages
    Submitted: March 8, 2011 Autor: rita
  • Nestle Malaysia Marketing Strategy

    Nestle Malaysia Marketing Strategy

    Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18   Introduction In this research work the

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    Essay Length: 4,332 Words / 18 Pages
    Submitted: March 8, 2011 Autor: moto
  • The Extent to Which Hrm Practices Should Be Designed to Fit with the Business Strategy

    The Extent to Which Hrm Practices Should Be Designed to Fit with the Business Strategy

    Business Strategy can be defined as the direction in which an organization wishes to move and establishes the framework for action through which it intends to get there. The purpose of the strategy is to maintain a position of advantage by capitalizing on the strengths of the business and minimizing on the weaknesses. On the other part, According to Fisher, Schoenfeldt and Shaw (1999) Human Resource management involves all management decisions and practices that directly

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    Essay Length: 500 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Fedex's Business Strategy

    Fedex's Business Strategy

    1. Historically how has IT played a central role in FedEx's business strategy and helped them achieve competitive advantage? FedEx used IT to help supporting its business strategy and achieve competitive advantage by offering value-added service, create switching cost, and reduce company labor cost. Value-added FedEx offered value-added service to customer. By being the first company that pioneers COSMOS the barcoding system to scan at each stage of delivery cycle, FexEx could tell location of

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    Essay Length: 371 Words / 2 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Malaysia Airline Strategy

    Malaysia Airline Strategy

    malaysia airline strategySpecifications MH direct service to KUL best air freight and best services Check best offer with us case by case, more choices to Malaysia here for you. BSI Group is an integrated international logistics enterprise with full logistical solution services. Our service scopes covers international and domestic air transport, FCL, LCL, bulk cargo transport, charter services, multi-mode transport, warehousing, distribution, customs brokerage, agency for cargo insurance, import and export business, etc. BSI Group's

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    Essay Length: 390 Words / 2 Pages
    Submitted: March 8, 2011 Autor: jon
  • Neurons Communications

    Neurons Communications

    Neurons come in different shapes and sizes, depending upon their function and structures. However, in general, all neurons work the same way and resemble each other. A neuron is a nerve cell that makes up the primary fundamental particles of the nervous system. Neurons are similar to other cells in the human body in many ways, but there is one key difference between neurons and other cells. Neurons are specialized to carry information throughout the

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    Essay Length: 534 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • History and Strategy of Bench

    History and Strategy of Bench

    History And Strategy Of Bench Manila, PHILIPPINES -- By some accounts, Bench's undisputed success in Filipino retail should come as a surprise. Their Chairman has a degree in interior design rather than an MBA. Their stores sell an improbable mix of items, such as bags of popcorn next to sports bras next to cologne. Yet the brand continues to dominate the Philippine retail market with 132 stores nationwide and 14 stores internationally. They've won countless

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    Essay Length: 1,240 Words / 5 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Rape and the College Community

    Rape and the College Community

    Rape and the College Community Did you know that every 21 hours there is another rape on another American college campus? College and University campuses are not the first places that come into mind in a discussion of violent crime. A college survey conducted by the National Victim Center reported that one in four college women have been raped or suffered attempted rape (College Campuses and Rape) Rape is the crime of forcing another person

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    Essay Length: 1,920 Words / 8 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific Product and service overview Citibank should launch a credit card in Asia Pacific. The credit card offering should focus on Citibank's existing market with an emphasis on the middle-income segment. The credit card will be priced at a premium to match the company's existing products and services. It should be introduced as one card with a single set of features. The U.S dollar

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: March 8, 2011 Autor: moto

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