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1,367 Communication Strategy Free Papers: 126 - 150 (showing first 1,000 results)

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Last update: February 26, 2015
  • Marketing Strategy of Dove in India

    Marketing Strategy of Dove in India

    Dove is a personal care brand owned by Unilever. Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Dove was globally launched in 1957. This brand came to India in 1995. Internationally this brand has a cult status and is a major player in the global premium soap market. In India, the brand did not have the success of its global counterpart. One reason was the small "Premium" market and another

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 2, 2011 Autor: rhlmukherjee
  • McDonald's Strategy

    McDonald's Strategy

    McDonald's Strategy McDonald's marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonald's strategy to develop its global workforce is designed to be aligned with and support the execution of its over- arching strategic business goal, which is "to become everyone's favorite place and way to eat". McDonald's current strategy is to further promote the image of healthy food that can be found at "New

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 2, 2011 Autor: hask678
  • What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    Assignment Questions 1. What are the chief elements of Apple's overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements that we found when analyzing apple case study was performance, position in the market and innovation. 1. Performance apple needs the performance of the company to be good as there is no place for under performance in this industry as there is a lot of competition and they

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    Essay Length: 339 Words / 2 Pages
    Submitted: November 2, 2011 Autor: antoni
  • Family Communication - Interpersonal Communication - Human Relations

    Family Communication - Interpersonal Communication - Human Relations

    Family Communication Interpersonal Communication/Human Relations The importance of open, effective communication within families cannot be emphasized enough. The International Encyclopedia of Marriage and Family explains that relationships between family members are usually the closest, most emotionally intense of any in the human experience. Galvin and Brommel (1996) describe family as "a group of intimates who generate a sense of home and group identity, complete with strong ties of loyalty and emotion, and experience a history

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    Essay Length: 777 Words / 4 Pages
    Submitted: November 3, 2011 Autor: andrey
  • Advertising Is an Important Strategy

    Advertising Is an Important Strategy

    Assignment 1 Advertising is an important strategy and has a major influence on everyday life. Advertisers are not only using advertising to attract adults attention, but also using this method to children. In order to achieve this purpose of advertising, three main advertising techniques are used to create effective advertisements. 'Cartoon characters' are one popular technique used by advertisers. The term 'Cartoon characters' refers to advertisements which useing lovely animal animation and heroes of animation

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 5, 2011 Autor: baobao88120
  • Brazil's Import Substitution Strategy

    Brazil's Import Substitution Strategy

    This case focuses on Brazil's development strategy since World War II and on the change of the economic model following the debt crisis of the 1980s. At the time of the case Brazilian officials are deciding whether regional integration or globalization offer the best route to economic prosperity and development. This case illustrates the challenges that developing countries face in defining trade policy. It also introduces the role of regional trade blocks as an alternative

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 6, 2011 Autor: viki
  • The Importance of Communication in the Management Process

    The Importance of Communication in the Management Process

    The Importance of Communication in the Management Process Most experts agree that good communication skills are essential to be successful in business. Employees at all levels within an organization need to be effective communicators. However, this skill is most important to the success of managers. As Robert Kent, the former dean of Harvard Business School has said, “In business, communication is everything” (Blalock, 2005, para. 3). Without a doubt, good communication skills are directly tied

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    Essay Length: 2,715 Words / 11 Pages
    Submitted: November 6, 2011 Autor: JetJocky22
  • Strategy to Combat Transnational Organized Crime

    Strategy to Combat Transnational Organized Crime

    Strategy to Combat Transnational Organized Crime First off, this documentary was painful to watch. It was like the part from the Charlie brown cartoons when the adults spoke to the kids, "Wham wham wham wham blah blah." At first, I couldn't understand what the message or point was. But after a while I realized that these aging old men were talking about organized crime through out the entire world. They were speaking about a group

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    Essay Length: 347 Words / 2 Pages
    Submitted: November 6, 2011 Autor: peter
  • Article Gadgets Make Way for Home Products in Retail, We Can See the Dick Smith Has Successfully When Converted Their Marketing Strategy to Clients in the Electronics Industry

    Article Gadgets Make Way for Home Products in Retail, We Can See the Dick Smith Has Successfully When Converted Their Marketing Strategy to Clients in the Electronics Industry

    Follow an article Gadgets make way for home products in Retail, we can see the Dick Smith has successfully when converted their marketing strategy to clients in the electronics industry When Dick Smith first appeared, it was a hobby shop with electronics offer, but they soon realised their marketing strategies were not suitable with the customer's taste purchase any more at that time. So, they spent two years to transform from origination into a consumer

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    Essay Length: 324 Words / 2 Pages
    Submitted: November 6, 2011 Autor: viki
  • Abbreviations in Medical Communications

    Abbreviations in Medical Communications

    1. Discuss what problems might occur in the use of abbreviations in medical communications. Miscommunication is the biggest threat. There has been a push to eliminate some abbreviations because they can be mistaken for something else. For example .4 mg of a substance should be written 0.4 mg in case the leading period is not seen and 4 mg is accidentally given. Other abbreviations may not be recognized by some healthcare profesionals.MsO4 is sometimes used

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    Essay Length: 262 Words / 2 Pages
    Submitted: November 7, 2011 Autor: jon
  • Tata Motors’ Long-Term Strategy

    Tata Motors’ Long-Term Strategy

    1. Back ground. Tata Motors’ long-term strategy included consolidating its position in the domestic Indian market and expanding its international footprint by leveraging on in-house capabilities and products and also through acquisitions and strategic collaborations. Tata wanted to strength their lineup of the products from low-end to high-end customers to compete their competitors. On June 02, 2008, Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) from Ford Motor Company (Ford) for

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    Essay Length: 360 Words / 2 Pages
    Submitted: November 7, 2011 Autor: kyamamura2012
  • Shangri-La Asia Limited Business Strategy

    Shangri-La Asia Limited Business Strategy

    Introduction Shangri-La Asia Limited Based in Hong Kong, Shangri-La Asia is an investment holding company The group primarily operates in Asia. Listed company in Hong Kong. stock code: 00069 secondary listing on the Singapore Exchange Securities Trading Limited (stock code Shang Asia 2kHK$) and with American Depositary Receipt traded as SHALY. Net profit was $255.5 million in the financial year 2009 Three main segments of business: Hotel ownership and operation Hotel management and related services,

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    Essay Length: 726 Words / 3 Pages
    Submitted: November 8, 2011 Autor: andrey
  • Communicating in Criminal Justice

    Communicating in Criminal Justice

    Communicating in Criminal Justice Communicating using verbal and nonverbal communication is essential in the law enforcement field. Using these types of communication properly help law enforcement deal with everyday situations. Law enforcement officers are expected to communicate in different types of situations. A typical situation that verbal and nonverbal communication could be used in for a law enforcement official is in police situations, courtroom settings, correctional facilities, and juvenile facilities. In these situations law enforcement

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: November 8, 2011 Autor: josh032333
  • Eli Lilly Case - Memo - Rethinking the Joint Venture Strategy

    Eli Lilly Case - Memo - Rethinking the Joint Venture Strategy

    Eli Lilly Memo To: Dr. Charles Dhanaraj From: Vinh Thai Date: 9 November 2011 Subject: Rethinking the Joint Venture Strategy Issues: In 1980s, many pharmaceuticals companies had entered Indian market, but Eli Lilly did not have a presence in India. In 1992, Eli Lilly’s decision to enter Indian market was right strategy. At that time, there were 800 million people in India, so Lilly could expand the potential opportunities and got profits. In addition, foreign

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    Essay Length: 259 Words / 2 Pages
    Submitted: November 8, 2011 Autor: vidthai
  • Article Review: Marketing Growth Strategies

    Article Review: Marketing Growth Strategies

    In researching for this paper, I found many articles demonstrating the four particular growth strategies mentioned in the book, Marketing Management. The majority of the articles that I selected demonstrate successful strategies with limited negative outcomes. During this exercise, I have gathered many new and exciting ideas that I plan to use in my personal business plan for my garage door business. The next few paragraphs will demonstrate how actual businesses have used market penetration

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: November 10, 2011 Autor: rita
  • While Business Model Is Not the Same as Strategy - the Latter Is Undeniably Pivotal to the Former

    While Business Model Is Not the Same as Strategy - the Latter Is Undeniably Pivotal to the Former

    1. INTRODUCTION Business model and strategy are no doubt very important to the existence of any organization, whether profit oriented or nonprofit oriented. For profit oriented the former and the latter when utilized brings about sustainability and desired profit, while for nonprofit oriented organization like Heriot-Watt University as stated above the two work hand in hand to provide desired result which will be in line with the organizations goal, the purpose of which the nonprofit

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    Essay Length: 2,647 Words / 11 Pages
    Submitted: November 14, 2011 Autor: andrey
  • Accounting Fraud Case Analysis - Adelphia Communications

    Accounting Fraud Case Analysis - Adelphia Communications

    FRAUD CASE ANALYSIS Adelphia Communications, Inc. In 2005, founder of cable giant Adelphia Communications, John Rigas, along with two of his sons who served as CFO and EVP of the company were sentenced to prison terms for a list of crimes related to internal corruption. The company, one of the largest cable providers in the nation, was delisted from the NASDAQ in 2002, forced to file bankruptcy, and eventually sell off all its assets to

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    Essay Length: 1,270 Words / 6 Pages
    Submitted: November 14, 2011 Autor: antoni
  • The Motivation Strategies of Jungle Nepal Wildlife Resort

    The Motivation Strategies of Jungle Nepal Wildlife Resort

    The motivation strategies of Jungle Nepal Wildlife Resort,Chitwan Nepal At the foot hill of Himalayas, Chitwan National Park is Nepal's oldest, nation park and UNESCO world heritage sites .One of the last populations of single-horned Asiatic rhinoceros lives in the park, which is also one of the last refuges of the Bengal tiger. Situated outside national park near Rapti river, Jungle Nepal wildlife resort was establish in 1991 with mission to provide unforgettable wildlife adventure

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 15, 2011 Autor: moto
  • An Analysis of the Operation Model and Pricing Strategy of Airline Industries

    An Analysis of the Operation Model and Pricing Strategy of Airline Industries

    Application of Game Theory in Airline Network Industries An analysis of the operation model and pricing strategy of airline industries Ying Qiao, Wenjia Wang, Shengyang Xu 2011/9/5   Catalog Abstract 1 Keywords 1 Presumption 2 Model of the game 2 1. Introduction 2 2. Static game 2 3. Dynamic game with perfect information 4 Solution 7 1. Static game 7 2. Dynamic game 8 Conjecture 9 Reference 9 Abstract We apply game theory into a

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: November 16, 2011 Autor: moto
  • Vmeph's Strategy

    Vmeph's Strategy

    Every organization has its orientation which is considered as a business philosophy, and decides all activities during its operation. Different from sales, product, or production orientation, marketing orientation does not start the whole process with the product. A marketing oriented organization will has three major components. They are customer orientation, competitor focus, and cross-functional coordination. First, satisfying and developing the number of loyal customer are the crucial things the company must cares about. In general,

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    Essay Length: 252 Words / 2 Pages
    Submitted: November 16, 2011 Autor: peter
  • Business Communication Fact List

    Business Communication Fact List

    Business Communication Week 1 Facts List Lowin Shakarchy 489255 1. The task of constructing text-based messages, whether written or spoken, is often very demanding. 2. English is a particularly rich language. 3. Getting more of the right words in the right order is not sufficient to transform prose into poetry. 4. Plain English is a term used to describe clear, concise use of the English language gauge that avoids unnecessary jargon or complication. 5. Most

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: November 16, 2011 Autor: shakry91
  • Company Marketing Strategy Analysis

    Company Marketing Strategy Analysis

    Introduction. For the success of any business entity, it has to strategically manage its affairs. Strategic management basically gives an organization competitive advantage and hence increases their levels of returns. It is the management that is charged with the strategic planning of the organization. This can be achieved via the proper and effective coordination of the functions of management. Strategic management also enables a firm to contain the level of competition in the market and

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    Essay Length: 947 Words / 4 Pages
    Submitted: November 17, 2011 Autor: thejamac
  • Dhl Global Investment Strategy

    Dhl Global Investment Strategy

    DHL October 18 2011 Should DHL stay investing time, energy, money, and effort to gain USA Market share in the Logistics' industry? We believe they should NOT! To find out why…… read on…… IMS-Global Business 6204 – Fall 2011 Group Project   Table of Contents Introduction: 2 LOGISTIC MARKET BACKGROUND – 2 BACKGROUND OF USA MARKET 4 INTRODUCE US COMPEITTION – 5 Overview 5 Exhibit 1 5 USPS- 6 Fed-EX- 6 UPS - 8 Small

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    Essay Length: 6,142 Words / 25 Pages
    Submitted: November 19, 2011 Autor: viki
  • What Are the Cons of the Firm's Strategy of Hiring Replacement Workers?

    What Are the Cons of the Firm's Strategy of Hiring Replacement Workers?

    What are the cons of the firm's strategy of hiring replacement workers? Based on a sample of thirty-five large strikes in the U.S. and twenty-one small strikes in New York from 1984 to 1988, Gramm (1991) reconfirms that strike durations are much longer when permanent replacement workers are hired. Replacement workers as defined by Wikipedia "is a term that refers to persons employed to replace workers who are on strike, recently sacked or otherwise lost."

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    Essay Length: 1,279 Words / 6 Pages
    Submitted: November 19, 2011 Autor: viki
  • Yoshinoya’s Current Strategy

    Yoshinoya’s Current Strategy

    Yoshinoya’s current strategy is to maintain market share by offering low price menu items to remain competitive, and at the same time concentrate on market expansion. While global competitors like McDonalds and Yum Brands are expanding through franchising, Yoshinoya fully owns and operates all of its outlets. This strategy has left Yoshinoya with higher operating costs and increasing operational risks evidenced by the increase in its debt to equity ratio and simultaneous decrease in its

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    Essay Length: 789 Words / 4 Pages
    Submitted: November 20, 2011 Autor: iships

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