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2,355 Marketing Strategies Free Papers: 351 - 375 (showing first 1,000 results)

Last update: February 26, 2015
  • Overview of Whole Foods Market

    Overview of Whole Foods Market

    OVERVIEW OF WHOLE FOODS MARKET The Whole Foods Market (WFM) began in Austin, Texas, United States with the opening of the chain’s first location. It’s founded by four local business people that decided the natural foods industry was ready for supermarket format. The original store was founded when John Mackey, the current CEO and his girlfriend Rene Lawson merged their store, SaferWay, with Clarkville Natural Grocery owned by Mark Skiles and Craig Weller. The original

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    Essay Length: 316 Words / 2 Pages
    Submitted: October 30, 2011 Autor: azreetaaziz
  • A Strategy Serving Global Production Networks

    A Strategy Serving Global Production Networks

    ABSTRACT Container shipping lines are well aware of the growing importance of global production networks. While continuing to focus on improving the fundamentals, many shipping lines have developed a keen interest in other segments of the logistics and transportation market to offer integrated and worldwide services to global production networks. This paper aims to assess the overall level of freight integration in thirty-four shipping lines, and provides an insight into the extent to which freight

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    Essay Length: 2,112 Words / 9 Pages
    Submitted: October 31, 2011 Autor: manwithbass
  • Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods Amber Nothem MKT/421 - MARKETING August 23, 2011 Karen Yunker Kudler Fine Foods is an all natural, preservative free; grocery store is located only in Southern California. Located in the San Diego metropolitan area there are three locations that are available for fresh meat, produce, cheese, wine, and more to the public and community. Kudler Fine Food was founded by Kathy Kudler and opened in1998 with two stores followed by

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: November 1, 2011 Autor: nothem1
  • Market Power

    Market Power

    The term “market power” can be defined as company that has the ability to control the market price of a good or service. The company that has such power is able to raise prices without losing customers to competing firms. (businessdictionary.com, 2010) One way for a company to gain market power is through a merger or the acquisition of a competing firm, which might be scrutinized by a state or federal agency for any anti-trust

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    Essay Length: 541 Words / 3 Pages
    Submitted: November 1, 2011 Autor: TheWapo
  • McDonald's Strategy

    McDonald's Strategy

    McDonald's Strategy McDonald's marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonald's strategy to develop its global workforce is designed to be aligned with and support the execution of its over- arching strategic business goal, which is "to become everyone's favorite place and way to eat". McDonald's current strategy is to further promote the image of healthy food that can be found at "New

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 2, 2011 Autor: hask678
  • What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    Assignment Questions 1. What are the chief elements of Apple's overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements that we found when analyzing apple case study was performance, position in the market and innovation. 1. Performance apple needs the performance of the company to be good as there is no place for under performance in this industry as there is a lot of competition and they

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    Essay Length: 339 Words / 2 Pages
    Submitted: November 2, 2011 Autor: antoni
  • How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

    How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

    How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up? Course: International Business Submitted by: Mohammed Emad Mohammed Ali Malik Yasir Ali Shah Madhu Aoun Mohammed Submitted to: Mr. Samir S. Amir Submitted on: April 17th, 2011 History of Nokia In 1865, engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Nokia soon became successful and this was due to the European industrialization and the

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 3, 2011 Autor: moto
  • Home Controls Marketing Case

    Home Controls Marketing Case

    Home Controls sells a variety of products in the home automation market-- security systems, home thetre systems, telephones and intercom systems, as well as thermostats and other appliance automation devices. Because Home Controls is involved in so many niche markets, it is crucial that they manage their channels effectively. Home Controls clearly wants to cater to the upscale do-it-yourself market through a direct sales channel via its web site. This is likely the highest margin

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    Essay Length: 356 Words / 2 Pages
    Submitted: November 4, 2011 Autor: antoni
  • Advertising Is an Important Strategy

    Advertising Is an Important Strategy

    Assignment 1 Advertising is an important strategy and has a major influence on everyday life. Advertisers are not only using advertising to attract adults attention, but also using this method to children. In order to achieve this purpose of advertising, three main advertising techniques are used to create effective advertisements. 'Cartoon characters' are one popular technique used by advertisers. The term 'Cartoon characters' refers to advertisements which useing lovely animal animation and heroes of animation

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 5, 2011 Autor: baobao88120
  • Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    THIS REVIEW CONSIDERS Marketing Metaphoria from three perspectives: the relationship to Professor Gerald Zaltman's earlier book, How Customers Think, its contribution to marketing strategy, and its po- tential impact on marketing research practice. From all three perspectives, this is a very important book. How Customers Think argued that understanding the consumer's unconscious mind is absolutely critical and that the unconscious is not effectively accessed through conventional market research quantitative questioning approaches. It helped us to

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 5, 2011 Autor: viki
  • De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    Vraag 1: De marketing blunder van Coca-Cola wordt toegeschreven aan slecht marktonderzoek. a) Wat was er verkeerd aan het marktonderzoek? Voor dit onderzoek werden 190.000 tests gedaan, die in totaal 4 miljoen dollar kostten. Voor deze testen gebruikten ze proefpersonen uit alle leeftijdsgroepen en alle delen van de Verenigde Staten. De test bestond eruit 3 drankjes te drinken, namelijk New Coke, Pepsi en Coca-Cola en dan het drankje te kiezen dat je voorkeur had. Uit

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    Essay Length: 487 Words / 2 Pages
    Submitted: November 6, 2011 Autor: andrew
  • Brazil's Import Substitution Strategy

    Brazil's Import Substitution Strategy

    This case focuses on Brazil's development strategy since World War II and on the change of the economic model following the debt crisis of the 1980s. At the time of the case Brazilian officials are deciding whether regional integration or globalization offer the best route to economic prosperity and development. This case illustrates the challenges that developing countries face in defining trade policy. It also introduces the role of regional trade blocks as an alternative

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 6, 2011 Autor: viki
  • Strategy to Combat Transnational Organized Crime

    Strategy to Combat Transnational Organized Crime

    Strategy to Combat Transnational Organized Crime First off, this documentary was painful to watch. It was like the part from the Charlie brown cartoons when the adults spoke to the kids, "Wham wham wham wham blah blah." At first, I couldn't understand what the message or point was. But after a while I realized that these aging old men were talking about organized crime through out the entire world. They were speaking about a group

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    Essay Length: 347 Words / 2 Pages
    Submitted: November 6, 2011 Autor: peter
  • Tata Motors’ Long-Term Strategy

    Tata Motors’ Long-Term Strategy

    1. Back ground. Tata Motors’ long-term strategy included consolidating its position in the domestic Indian market and expanding its international footprint by leveraging on in-house capabilities and products and also through acquisitions and strategic collaborations. Tata wanted to strength their lineup of the products from low-end to high-end customers to compete their competitors. On June 02, 2008, Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) from Ford Motor Company (Ford) for

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    Essay Length: 360 Words / 2 Pages
    Submitted: November 7, 2011 Autor: kyamamura2012
  • Shangri-La Asia Limited Business Strategy

    Shangri-La Asia Limited Business Strategy

    Introduction Shangri-La Asia Limited Based in Hong Kong, Shangri-La Asia is an investment holding company The group primarily operates in Asia. Listed company in Hong Kong. stock code: 00069 secondary listing on the Singapore Exchange Securities Trading Limited (stock code Shang Asia 2kHK$) and with American Depositary Receipt traded as SHALY. Net profit was $255.5 million in the financial year 2009 Three main segments of business: Hotel ownership and operation Hotel management and related services,

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    Essay Length: 726 Words / 3 Pages
    Submitted: November 8, 2011 Autor: andrey
  • Market Survey Coverage: Only Industrial Market in Mumbai

    Market Survey Coverage: Only Industrial Market in Mumbai

    Market Survey Coverage: only Industrial Market in Mumbai Submitted to: Shri.Sriniwas sir ,Dhruva college of management Subject : Report on Market Survey from Mumbai Report by: T.Navin(10m027) Pgdm 2010-2012 Report by: T.Navin(10m027) "3rd Most Promising B-School in India" Report of Survey for Associated Road Carriers Ltd. The survey has run from 29th May-5st July 2011. We as a team were able to survey 160 Customers as a whole. Survey Schedule : 29th May-5st July 2011.

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    Essay Length: 3,442 Words / 14 Pages
    Submitted: November 8, 2011 Autor: antoni
  • Market Segmentation

    Market Segmentation

    Market Segmentation The purpose for segmenting a market is to allow the company’s marketing or sales program to focus on the prospects that is most likely to purchase the company product. It will help to assure the highest return for the sales expenditures of company. The need for market segmentation arises as markets are becoming increasingly varied. Market segmentation enables the user to take advantage in clearly understanding the market needs. Market segmentation also helps

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    Essay Length: 389 Words / 2 Pages
    Submitted: November 8, 2011 Autor: jinslaze
  • Eli Lilly Case - Memo - Rethinking the Joint Venture Strategy

    Eli Lilly Case - Memo - Rethinking the Joint Venture Strategy

    Eli Lilly Memo To: Dr. Charles Dhanaraj From: Vinh Thai Date: 9 November 2011 Subject: Rethinking the Joint Venture Strategy Issues: In 1980s, many pharmaceuticals companies had entered Indian market, but Eli Lilly did not have a presence in India. In 1992, Eli Lilly’s decision to enter Indian market was right strategy. At that time, there were 800 million people in India, so Lilly could expand the potential opportunities and got profits. In addition, foreign

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    Essay Length: 259 Words / 2 Pages
    Submitted: November 8, 2011 Autor: vidthai
  • Tesco Marketing Mix

    Tesco Marketing Mix

    Tesco is a public limited company originally founded in 1919, with its first store inauguration in 1929 in Middlesex, United Kingdom. It resides in the retailing industry as a global grocery and general merchandising business. Through a series of strategic mergers and takeovers, Tesco has diversified both geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services; DVD rental; and music downloads. It

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    Essay Length: 1,806 Words / 8 Pages
    Submitted: November 9, 2011 Autor: viki
  • Motorola Marketing Paper

    Motorola Marketing Paper

    Product: DROID R2D2 by MOTOROLA MOBILE PHONE  A rich operating system with innovative mobile applications. Droid R2D2 system is very easy to handle and supports various software.  Having navigate through onscreen device menus with a simple touch of the finger or stylus and an elegant alternative to the traditional keypad and keyboard. The table of DROID R2D2 is very pretty and has a sensitive touching reaction. An elegant alternative to the traditional keypad

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    Essay Length: 284 Words / 2 Pages
    Submitted: November 9, 2011 Autor: viki
  • Bunnings Marketing Initiatives

    Bunnings Marketing Initiatives

    ........................................................................................................................... Bunnings marketing initiatives have been implemented to achieve a successful growth margin, these have been done by: • A common theme throughout the Bunnings warehouse campaign is the key concept of ‘lowest prices are just the beginning’, which conveys the idea of them having the cheapest prices out of any other hardware store. • Their iconic logo of the hammer under the catch phrase describes what types of products they sell and what services

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    Essay Length: 610 Words / 3 Pages
    Submitted: November 10, 2011 Autor: jasonparevski
  • Vmeph Marketing Processes

    Vmeph Marketing Processes

    VMEPH marketing processes Vietnam Manufacturing and Export Processing (Holdings) Limited ("VMEPH") is one of the leading manufacturers of scooter and cub motorbikes in Vietnam, which currently ranks third among the principal foreign-owned motorbike manufacturers. VMEPH Company is oriented good at marketing activities which it focuses on the customers who are at the top of the company chart. It works to understand who its customers are and what the customers want, and every organizational strategy and

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    Essay Length: 259 Words / 2 Pages
    Submitted: November 11, 2011 Autor: peter
  • Essay About Marketing

    Essay About Marketing

    Here is our content. We will go through the lecture note to all of you first. Then, we prepare the game section. Finally, we discuss the tutorial questions to you guys. Slide 3 There are two types of companies, which is private companies and public companies. Slide 4 Welcome to Peter limited company and I am the owner. Here are the characteristics of limited company. There are legal personality, perpetual succession, limited liability, separate entity

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    Essay Length: 978 Words / 4 Pages
    Submitted: November 11, 2011 Autor: simba
  • Britvic Marketing

    Britvic Marketing

    Marketing : Britvic Answers     1.Choose one of the Britvic's brands. What are the core, actual, and augmented product benefits of the brand? In this case, the Britvic's Brand chosen is J2O. The core product benefit is customer's needs so for J2O they could be thirst quenching, represhment, joyful experience. Actual product benefits consiste of brand name, quality level, design, features, packaging, so they are J2O(brand name), fruit juice with 6 flavors(feature),

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    Essay Length: 281 Words / 2 Pages
    Submitted: November 12, 2011 Autor: David
  • Online Marketing - Sem Techniques for the 21st Century

    Online Marketing - Sem Techniques for the 21st Century

    Search Engine Marketing Executive Summary The success of a World Wide Web (WWW) based marketing strategy requires the development of a high quality web site and a clever mix of methods to direct traffic to it, Porter (2007). Of these methods of directing traffic, perhaps the most exploited is the search engine, Davies (2008). Search Engine Marketing (SEM) is the strategy of designing a web site so that when users search for information relevant to

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: November 12, 2011 Autor: toeboy