AllFreePapers.com - All Free Papers and Essays for All Students
Search

Marketing Strategies Free Term Papers

Search

2,355 Marketing Strategies Free Papers: 276 - 300 (showing first 1,000 results)

Go to Page
Last update: February 26, 2015
  • Takeover Market - Effects on Market Efficiency

    Takeover Market - Effects on Market Efficiency

    Takeover market Takeover market, also referred to as market for corporate control, is the mechanism by which firms are matched up with owners and managerial teams, who can maximize the utility upon the firm’s resources (Brealey, Myers and Allen, 2008). Creatively, Jensen and Ruback (1983) argue that takeover market can be most appropriately viewed as the arena in which managerial teams compete for the rights to manage corporate resources. There are three major ways to

    Rating:
    Essay Length: 326 Words / 2 Pages
    Submitted: June 12, 2011 Autor: dorofish
  • Mba 435 - Marketing Myopia

    Mba 435 - Marketing Myopia

    Sami Worku MBA435 03/19/2011 Prof. Simmons Marketing Myopia Marketing Myopia is still viable currently. Theodore Levitt described marketing myopia as “the short sightedness, narrow view of marketing and its environment.” Theodore Levitt was way ahead of his time when he wrote marketing myopia. He successfully assessed that companies that fail to shift from product oriented to consumer oriented marketing will fall short and become obsolete in the market. The current market has changed drastically compared

    Rating:
    Essay Length: 412 Words / 2 Pages
    Submitted: June 13, 2011 Autor: bigdawg003
  • Walmart's Book Value Versus Market Value

    Walmart's Book Value Versus Market Value

    Wal-Mart’s Book Value Versus Market Value The comparison of market value and book value is an important factor during the investment decisions of the investors in order to formulate the portfolio which is diverse enough that the returns from these portfolio will be maximum which is achieved only through careful comparison between the market value and the book value of the stocks of the companies in the portfolio. The book value and the market value

    Rating:
    Essay Length: 1,067 Words / 5 Pages
    Submitted: June 14, 2011 Autor: Javalos06
  • Mother Energy Drink Marketing Mix

    Mother Energy Drink Marketing Mix

    Executive summary Mother Energy drink is the subsidiary company of Coca-cola Australia which introduces in late 2006 in Australia and New Zealand which dominate $151 million industry and accounted for 94% of sales. After the early failed production with the distasteful and ungenerous of 250ml, Mother had reformulated taste of the drink, change to a larger 500ml can and change of the packaging color, along with a 3million AUD marketing campaign. Since then Mother have

    Rating:
    Essay Length: 7,632 Words / 31 Pages
    Submitted: June 16, 2011 Autor: cyberchaos
  • Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing

    Using Perceptual Maps in Marketing By Debbie Butcher June 26, 2011 University of Phoenix The simulation introduces the user to a multi-billion dollar company named, “Thorr Motorcycles. Thorr motor cycles produces more than 200,000 motorcycles per year and also sells other products such as; “T-shirts, motorcycle shoes, small leather goods, toys, and numerous other consumer items”(UOP,2005). Although, the company is a leading manufacture in the motorcycle business, the sale of the Cruiser Thorr edition is

    Rating:
    Essay Length: 1,278 Words / 6 Pages
    Submitted: June 27, 2011 Autor: debiand3
  • Algorithmic Trading and Fx Market Liquidity

    Algorithmic Trading and Fx Market Liquidity

    Algorithmic Trading and FX Market Liquidity Is higher turnover in FX markets proof of greater liquidity or merely an illusion? BY MICHAEL KING, CFA, AND DAGFINN RIME lobal foreign exchange (FX) markets passed a milestone when daily average turnover reached US$4 trillion in April 2010. This figure, reported in the Bank for International Settlements (BIS) Triennial Central Bank Survey of global FX markets, includes all over-the-counter (OTC) FX turnover in spot trades, forwards, swaps, and

    Rating:
    Essay Length: 257 Words / 2 Pages
    Submitted: July 2, 2011 Autor: krazyxl
  • Emerging Markets Are Rally Decoupled from Rest of the World

    Emerging Markets Are Rally Decoupled from Rest of the World

    The body with greater mass is having more gravitational pull”. The similar concept applies with the U.S and developed countries in general. This is because United States is the biggest economy in the whole world. Even the emerging markets (EMs) and prominently BRIC nations’ combined GDP is only 80 per cent that of the US and 40 per cent of world population. While concept still prove true, but new landscape are coming into existence. To

    Rating:
    Essay Length: 1,057 Words / 5 Pages
    Submitted: July 12, 2011 Autor: singhrudra19
  • Porter's Five-Forces Model in International Strategy

    Porter's Five-Forces Model in International Strategy

    Introduction There are several different techniques and models that decision makers use to enable their organizations to sustain a competitive advantage within their respective industries. One model that stands out and is still a major part of developing business strategies today is Michael Porter’s Five Forces Model. Since the emergence of Porter’s framework, it has proven to be a valuable tool in analyzing a firm’s industry structure in strategic processes. According to Porter, the competitive

    Rating:
    Essay Length: 1,039 Words / 5 Pages
    Submitted: July 14, 2011 Autor: bigbeatz27
  • Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    I. Introduction The speech act of Directives is a typical kind of speech act performed in the use of language. It is a face-threatening act in nature according to Searle’s description that they are attempts (of varying degrees) by the speaker to get the hearer to do something. Thus, often than not, a face-work is needed to initiate a relatively comfortable rhythm for conversation. In order to do the face-work, a certain strategies are necessary

    Rating:
    Essay Length: 402 Words / 2 Pages
    Submitted: July 18, 2011 Autor: lill455
  • Cadbury - Marketing Plan

    Cadbury - Marketing Plan

    Table of Contents 1. Executive Summary 2. Company Profile 3. Analysis 3.1 Key Competitors in the Market 3.2 External factors influencing the supply chain 3.3 Analyzing the Business Portfolio 3.4 Applying Ansoff’s Product-Market Expansion grid 3.5 SWOT Analysis 3.6 Applying Porter’s Generic Model 3.7 Applying Marketing Mix 4. Final Suggestions for Cadbury 1. Executive Summary This marketing plan for Cadbury will look at ways and means of how Cadbury can consolidate its position as the

    Rating:
    Essay Length: 1,117 Words / 5 Pages
    Submitted: July 19, 2011 Autor: tharaka74
  • Target Market Selection of Jatson's Medical Group

    Target Market Selection of Jatson's Medical Group

    Jatsons Medical Group aims to target pregnant women in rural areas. Recent statistics show that 65% of the population of the Philippines are urban in nature, while the remaining 35% remains to be rural. According to the CIA World Factbook, there are 17,482,531 rural women based on the 1:1 sex ratio that they have stated. Out of this number, there are about 12,237,772 women who give birth at home, and there are about 19,826 mothers

    Rating:
    Essay Length: 467 Words / 2 Pages
    Submitted: July 23, 2011 Autor: limian
  • Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd

    Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd

    Proposal for new marker strategy for Koutons Retail India Pvt. Ltd Aliasgar Bohra Semester 11.1 Lecturer- Fankar imam Assignment #1,(i) Raffles design international Table of content:- i) Table of content 1) Introduction 2) Company profile 3) Strategic Focus and Plan 4) Situation analysis a. Swot analysis b. Industry analysis c. Competitors analysis d. Company analysis e. Consumers analysis 5) Product market focus a. Marketing and product objective b. Point of difference c. Positioning 6) Marketing

    Rating:
    Essay Length: 902 Words / 4 Pages
    Submitted: July 25, 2011 Autor: aliasger3452
  • Strategy Briefing on the Next Eight Emerging Economies

    Strategy Briefing on the Next Eight Emerging Economies

    New Frontiers: Strategy Briefing on the Next Eight Emerging Economies Strategy Briefing | 14 Jan 2010 EXECUTIVE SUMMARY Overview n The “next eight” markets of the G20 cover a wide range of countries in terms of geography, economy and population. They are Argentina, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea and Turkey. Although Poland isn’t a G20 member in its own right, it is represented via the EU as 20th member. n All

    Rating:
    Essay Length: 751 Words / 4 Pages
    Submitted: July 26, 2011 Autor: Tricha
  • Market Research Analysis

    Market Research Analysis

    Chapter 7, Case 7.2 Q1. Evaluate this experimental Design. Understanding customers and industry, it is clear that Madonna’s successes have been underpinned by the reaction of the dancers was filmed and used to determine the tracks for Confessions on dance floor. Test market costs is reduced as the control method of test marketing involves only the people on the dance floor; a ‘minimarket test’, as compared to full test marketing which is a laborious and

    Rating:
    Essay Length: 305 Words / 2 Pages
    Submitted: July 31, 2011 Autor: one98five
  • Why Is Nokia Losing Market Share in Europe

    Why Is Nokia Losing Market Share in Europe

    1) Why is Nokia losing Market share in Europe, the USA, and Japan? Why has Nokia been so successful in emerging markets? 1.1) Lose of market share Nokia had lost ground in the developed market: the company sold one in 10 handsets in the U.S (compared to one in three in 2002), and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe were declined by 15% in the

    Rating:
    Essay Length: 1,199 Words / 5 Pages
    Submitted: August 4, 2011 Autor: rajkd
  • Market Case Pqs

    Market Case Pqs

    Step1: PQS should provide a trade deal for PQS. Trade deals offer some sort of incentives, usually a lower price, to encourage the retailers to do something extra to promote a specific brand (Schultz, 1998, p 203). As a result, PQS received $1. per card from installers, and PQS will offer a $0.20cash rebate to retailers to stimulate them to explain to buyers more clearly about the Roadside Assistance program. Step2: Unlike regular price cuts,

    Rating:
    Essay Length: 448 Words / 2 Pages
    Submitted: August 9, 2011 Autor: sonya
  • To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    To Map the Market Potential for Galvanized Products (gp) in Delhi-Ncr Region

    The project was conducted to map the market potential for Galvanized Products in Delhi-NCR region based of primary research. The maximum number of users was from Delhi, Noida and Faridabad, though they mainly constituted the small and medium segment. The maximum potential was found to be in ducting sector and general engineering industry. The major customer preferences were for product flatness and finish. The industrial area in Bawal had big companies which can prove to

    Rating:
    Essay Length: 426 Words / 2 Pages
    Submitted: August 13, 2011 Autor: kejriwal
  • Macquarie Bank Strategy Analysis

    Macquarie Bank Strategy Analysis

    Executive Summary 1.1 Macquarie Bank Limited (MBL) is a world leading investment house with an entrepreneurial culture. At a glance, MBL has become an unprecedented success for numerous reasons, perhaps particularly due to its reactive nature to the industries it is represented in. Their strategies and structures are unique and have proven to be particularly profitable. A causal relationship has been revealed between demand for banking services, economic activity and the level of interest rates.

    Rating:
    Essay Length: 1,865 Words / 8 Pages
    Submitted: August 14, 2011 Autor: sophazzo
  • Impact of Elasticity of Demand on Price in the Earphone Market

    Impact of Elasticity of Demand on Price in the Earphone Market

    Impact of Elasticity of Demand on Price in the Earphone Market Introduction There are an estimated 1.5 million persons in China who experience some form of a broken earphone (mobile phone, MP3, MP4, etc), yet only 8000 opt to change a new and high quality earphone. The market penetration for earphone-calculated as the number of earphone users divided by the number of persons with a broken earphone—is about 53.3% (0.8/1.5). Why people don't want to

    Rating:
    Essay Length: 1,631 Words / 7 Pages
    Submitted: August 30, 2011 Autor: viki
  • Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan Group 1: Sean Baker Jamie Gorczynski Frederick Schubert Rutger van Wesel Sean Murphy Table of Contents Loyola Basketball Marketing Plan I. Executive Summary Loyola College, located in Baltimore, Maryland, was founded in 1852 as a Jesuit Catholic university. The college enrolls approximately 3,418 full-time undergraduate students and 2,656 graduate students, and offers eight men's and eight women's athletic teams, which compete at the NCAA Division 1 level. The Loyola College Greyhounds

    Rating:
    Essay Length: 5,668 Words / 23 Pages
    Submitted: August 31, 2011 Autor: simba
  • Pos Market in Us

    Pos Market in Us

    US POS market US does not have domestic manufacture, most of POS are OEM, ODM in other country or import. There are three different customers use different ways to purchase POS for retailers, retailers or other stores. First is to find the huge brand and use its solution like IBM, NCR and NEC…etc. These types of customer are usually large chain store like Wal-mart, Target, and McDonald’s…etc. they have use the same system for the

    Rating:
    Essay Length: 2,538 Words / 11 Pages
    Submitted: September 1, 2011 Autor: terrytwla
  • Apple Marketing Plan

    Apple Marketing Plan

    The Marketing Environment1. Competitive forces: The competition to start a recycling program within colleges and universities are somewhat weak locally, but very strong nationally. The percentage of items recycled is difficult to obtain since there is minimal participation within in local communities. Competition within the recycling industry is strong in national sense, but weak in advertising and local participation. 2. Economic forces: Nationwide, many universities and colleges have implemented recycling programs to help with the

    Rating:
    Essay Length: 312 Words / 2 Pages
    Submitted: September 1, 2011 Autor: jon
  • Kodac Digital Camera Market Case Study

    Kodac Digital Camera Market Case Study

    It is clear that companies must adapt to the market conditions. Especially in the Information Technology field the new technology replaces the old almost instantly and may cause multi billion firms fade away. Changing the strategy at the right time, enduring the short term loses is a key to success and in this case I learned how Kodak had to change its strategy and the challenges that were waiting Kodak. The digital camera market was

    Rating:
    Essay Length: 640 Words / 3 Pages
    Submitted: September 3, 2011 Autor: Antonio
  • Organizational Strategy

    Organizational Strategy

    ORGANIZATIONAL STRATEGY A leader is able to gain the respect and loyalty of others. Leadership is developed through training, education, self-study, observation and experience. This leader will be developed by successfully managing a team of employees and gaining experience in many areas of the department. It is important that these leaders think outside of the box and receive instant and extremely direct feedback as we are trying to build leaders of the next generation. It

    Rating:
    Essay Length: 442 Words / 2 Pages
    Submitted: September 4, 2011 Autor: rita
  • Marketing Case - Bill's - a Traditional Potato Chips Company

    Marketing Case - Bill's - a Traditional Potato Chips Company

    NTRODUCTION Bill's is a traditional potato chips company which has been in potato chips business for 7 years. Our chips are enjoyable due to its healthier style of cooking and a range of good flavors. With the increasing trend of obesity across the whole Australian population (measured by the 2007-08 National Health Survey), we believe that our healthier type of potato chips will become more and more popular. This report including three parts: 1) The

    Rating:
    Essay Length: 2,402 Words / 10 Pages
    Submitted: September 5, 2011 Autor: simba

Go to Page