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Last update: December 2, 2017
  • Marketing Plan Coffee Mix

    Marketing Plan Coffee Mix

    Profiling the Consumer Segment 1. Demography 1st Target Market -Our main target market are male and female young professionals ages 22-30 years old because ____________ Coffee wants to create an image of being hip and that it fits their lifestyle and we will use it as a forefront. These people will mostly belong to the B and C crowd. 2nd Target Market -Working and non-working male and female individuals ages 31 and up will be

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    Essay Length: 510 Words / 3 Pages
    Submitted: September 22, 2011 Autor: moto
  • Southeastern Regional Medical Center's Fitness Club - Market Plan

    Southeastern Regional Medical Center's Fitness Club - Market Plan

    Executive Summary Southeastern Regional Medical Center's Fitness Club will serve Robeson County businesses helping individuals become more productive while reducing consumer costs. By assisting staff and consumers with adjusting his or her behavior patterns and selecting a healthy lifestyle, the SRMC Fitness Club will decrease corporate health care spending while improving worker productivity. The objectives for the fitness club are to provide wellness tactics to both the organization and businesses in the Robeson County area,

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    Essay Length: 3,276 Words / 14 Pages
    Submitted: November 15, 2011 Autor: simba
  • Hot Shot Photography Marketing Plan

    Hot Shot Photography Marketing Plan

    HOT SHOT PHOTOGRAPHY MARKETING PLAN Prepared For: MK114 Instructor: Benjamin Carnovale Prepared By: Denise Henry Wayne Henry Jennifer Copenace Jon Powassin November 28, 2011 Table of Contents Executive Summary.........................................................................................................................2 1 Situation Analysis.........................................................................................................................3 1. Sales Analysis 2. Competitive Analysis 3. Customer Analysis 2. Marketing Strategy.................................................................................................................... 1. Marketing Objectives in First year of business..? 2. Provide an overview of each variable of your marketing strategy to attain your positioning and competitive advantage 3. Product Service 4. Price

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    Essay Length: 327 Words / 2 Pages
    Submitted: November 16, 2011 Autor: andrey
  • Product - Dog Stroll Demand & Target Market

    Product - Dog Stroll Demand & Target Market

    The Product The Dog Stroll© is a new and innovative breakthrough products for dog friendly families. It is an attachment that connects a dog leash to the parent's stroller – providing comfort and ease-of-use without sacrificing safety. This attachment will connect directly to the hand rail of any stroller, flexibility and durability that can be counted on by parents and pet owners. The attachment will fit seamlessly around the handrail with a button to slow

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 21, 2011 Autor: rita
  • Marketing Plan (stp)

    Marketing Plan (stp)

    Market Analysis (STP) Segmentation There are different segments of the indoor tanning industry, the fastest growing market by far are the lotion and skincare market. Over the past seven years, the lotion market has grown by approximately 300 percent and there is no end in sight. Once a playing field for only a select few, the U.S. indoor tanning market is deluged with an entire roster of lotion companies pushing the envelope of technology to

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    Essay Length: 516 Words / 3 Pages
    Submitted: November 26, 2011 Autor: viki
  • Beats Headphones Marketing Plan

    Beats Headphones Marketing Plan

    Our goal is to introduce Beats by Dr. Dre noise-cancelling headphones into a new market. Before discussing how this product will be implemented in a new market, the current market for all noise-cancelling headphones as well as the market for Beats headphones will be analysed. The current market for all headphones respond to the consumers needs through the special features of the product. Headphones are acclaimed to enhance sound quality and eliminate any interference from

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    Essay Length: 585 Words / 3 Pages
    Submitted: January 21, 2012 Autor: sandy
  • Marketing Plan Worksheets

    Marketing Plan Worksheets

    Sample: MARKETING PLAN WORKSHEETS (Available to students from www.beckmanmarketing8e.nelson.com) These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. organize and structure the data and information you collect during the situation analysis 2. use this information to better understand a firm’s

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    Essay Length: 1,608 Words / 7 Pages
    Submitted: January 26, 2012 Autor: 1Souljah1
  • The Marketing Plan for B.Burger

    The Marketing Plan for B.Burger

    I. Executive Summary The Marketing Plan for B.Burger is created to complete with strong competitors such as McDonalds and Burger King and to give customers more choices to choose from and to provide a healthier and nutrients to kids and even adults. This Marketing Plan consist of the following major parts: • Analyzing current situation, including demographic, legal/political situation, economic and business conditions, social-cultural factors and demand and demand trend. • Identifying major competitors and

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    Essay Length: 643 Words / 3 Pages
    Submitted: February 6, 2012 Autor: moto
  • Social Media Marketing Plan - Flamm Picks

    Social Media Marketing Plan - Flamm Picks

    Social Media Marketing Plan November 11, 2011 EXECUTIVE OVERVIEW Brent Flamm developed and patented a multi-string guitar pick in October of 2000 for plucking stringed instruments that is named ‘Flamm Picks’. The pick allows the user to simultaneously pluck two strings of an instrument or, alternatively, to pluck a single string as shown in the below images. I am recommending that a social media strategy plan begin with the launch of a Facebook Page that

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    Essay Length: 449 Words / 2 Pages
    Submitted: February 7, 2012 Autor: Karolyn
  • Marketing Plan and Sales Tactics

    Marketing Plan and Sales Tactics

    Marketing Plan and Sales Tactics Target Market We at BLT, INC after studying Research and Development of customers’ needs and use pattern for computers in the different segments have decided to focus our initial attention on the Cost cutter and Traveler sectors. Users in the Cost cutter segment want a computer that has basic functions and is easy to use. The users of the cost cutter are a large segment with a lot of users

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    Essay Length: 651 Words / 3 Pages
    Submitted: February 14, 2012 Autor: mcaldwell47
  • Marketing Plan Enviga

    Marketing Plan Enviga

    Cognitive development consists of adolescent contemplation, reasoning skills and the all encompassing decision making skills. Theoretically adolescent egocentrism, feelings of uniqueness and invincibility can lead to self absorption and thinking from the intuitive phase instead of rational thinking (Berger, 2005). This is the maturity of the aptitude to imagine and rationalization. Until recently, much of the work on adolescent cognitive maturity was dedicated to a search for a core instrument that could account economically for

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    Essay Length: 398 Words / 2 Pages
    Submitted: February 16, 2012 Autor: moto
  • Global Neurological Services Marketing Plan

    Global Neurological Services Marketing Plan

    Abstract Global Neurological Services (GNS) marketing plan will illustrate how our consultants will provide assessment of patients that cannot be matched by any other neurological group. GNS targeting and positioning throughout the world will assure immediate success. Our use of state of art technology will allow us to communicate, diagnose clearly, and integrate into any medical center globally. GNS will illustrate the importance of being available by way of internet twenty-four hours a day, but

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    Essay Length: 3,343 Words / 14 Pages
    Submitted: February 18, 2012 Autor: simba
  • Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts

    Sample Bank Limited (sbl) Marketing Plan for Golden Years Deposit Accounts

    SAMPLE BANK LIMITED Marketing Town, Business Land Marketing Plan for Golden Years Deposit Accounts by Keith Inniss Research, Planning and Product Development Department Submitted in fulfilment of the requirements of the Integrative Project course of the Professional Marketing Program (Institute of Business Land) Academic Supervisor: Dr. K Marketing SAMPLE BANK LTD Marketing Plan for Golden Years Deposit Account Contents Executive Summary 2 1. Introduction 3 1.1 Background 3 1.2 Purpose and Objectives 3 2. Analysis

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    Essay Length: 4,365 Words / 18 Pages
    Submitted: March 28, 2012 Autor: Davey
  • Mary’s Transportation Strategic Marketing Plan

    Mary’s Transportation Strategic Marketing Plan

    Abstract Whenever a new business venture is started a marketing strategy has to carefully be planned in order to ensure the success of an operation. Failure to do that will certainly result on the failure of the operation. The following is a marketing plan that will allow Mary’s transportation to be a success. Strategic Marketing Plan: Mary’s Transportation Introduction Mary’s transportation is a transportation service that will give working parents the ability to have a

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    Essay Length: 2,411 Words / 10 Pages
    Submitted: April 3, 2012 Autor: maredcol
  • Goodyear Aquatred - Marketing Plan

    Goodyear Aquatred - Marketing Plan

    CANALI DISTRIBUTIVI: Quale/Quali? Eventualmente, quando? 1. Sviluppare ulteriormente il canale small independent dealers: (a) potenziando l’assistenza degli area sales manager; (b) facendo formazione agli independent dealers, trasferendo così una ragionata/controllata cultura del prodotto Goodyear ed una politica comune di vendita (oggi assente); (c) rafforzando il legame con Goodyear “concedendo” agli independent dealers strategici (per fatturato o posizionamento geografico) il riconoscimento di “venditore/installatore autorizzato/specialista/consigliato Goodyear”. Vedasi inoltre punto 3. 2. Mantenere Il canale manufacturer outlets solo

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    Essay Length: 591 Words / 3 Pages
    Submitted: April 30, 2012 Autor: federico74
  • Red Bull Marketing Plan

    Red Bull Marketing Plan

    1. RED BULL EXECUTIVE SUMMARY Red Bull is a marketing brand based in Austria selling the energy drink. Its revenue has increase to over 15% since 2006 Today’s democratic and ever growing market, Red Bull competitors are over 228 and by 2013 the energy drink market is expected to grow up to 64.3% to a value of £44.3 billion (Datamonitor PLC 2008). Red bull uses strategy of doing business from country to country, a strategy

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    Essay Length: 7,283 Words / 30 Pages
    Submitted: June 2, 2012 Autor: mobbdence
  • Marketing Plan-Marketing Mgr/healthcar Mgr

    Marketing Plan-Marketing Mgr/healthcar Mgr

    MARKETING PLAN PROFESSIONAL OBJECTIVE: e-Commerce Global Marketing Management Manage global marketing e-commerce specializing in marketing communications. Specific responsibility for new brand marketing that involves all media channels Preferred functions include: Director of International Marketing Vice President, Global Marketing Marketing & Communications Manager Media Marketing Director POSITIONING STATEMENT Expertise developing branding programs, which capture market share in both vertical and horizontal markets. Direct new brand marketing programs introducing Web services to vertical markets. Implemented $1.4M promotion

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    Essay Length: 491 Words / 2 Pages
    Submitted: June 5, 2012 Autor: andrey
  • Marketing Plan for Lancome Company

    Marketing Plan for Lancome Company

    Table of Contents I. Executive summary: 1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths, Weaknesses, Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3.

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    Essay Length: 5,040 Words / 21 Pages
    Submitted: June 10, 2012 Autor: andrew
  • Marketing Plan

    Marketing Plan

    . Action programs The season of construction industry often lays from June to December. In order to prepare for our innovative product, we create the time line including preparation and activities for the first year. Product will be officially available at February, 2013 A. From November 2012 to February 2013: Preparing, reaching some big construction companies. - We will introduce the new construction product via exhibitions - Brand building via sponsoring - Hold seminar about

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    Essay Length: 362 Words / 2 Pages
    Submitted: June 12, 2012 Autor: ddcal
  • Beats Marketing Plan

    Beats Marketing Plan

    Beats by Dre products can be purchased directly from their website or Monster Cable's website. On their website Beats by Dre also give a list of authorize distributors. This is a useful measure in reducing the chances of customers buying counterfeit items, by showing were to where to get the genuine products. At store locations, Beats products are mainly located in the audio or electronics area with a space dedicated specifically for their products. In

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    Essay Length: 821 Words / 4 Pages
    Submitted: July 3, 2012 Autor: Eunice611
  • Marketing Plan: Applpoly Products

    Marketing Plan: Applpoly Products

    XII. SWOT Analysis The foamed-dome concept has lots of stronger strengths so that Preston should do her best to overcome any weaknesses. It should still need more time and pay more patients to make their potential users or markets to accept this new concept. Moreover, she needs to persuade her managers that her new product concept is value to use and that can be benefited in many parts. Preston looking forward a goal of that

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    Essay Length: 428 Words / 2 Pages
    Submitted: July 16, 2012 Autor: chenhsin
  • Bardot Marketing Plan

    Bardot Marketing Plan

    Holistic Report By: Elizabeth Ricketson, Hayley Ashworth, Stephanie Smith & Rachel Louey Group: M Garment Category: Fashion Tops Table of Contents 1.0 Executive Summary 5 2.0 Current Marketing Situation 7 2.1 Market Situation at a Glance 7 2.1.1 Industry Revenue 7 2.1.2 Product & Market Segmentation 8 2.1.4 Industry Costs and Average Sector Costs 9 2.1.6 Major Players 11 2.1.7 Consumer/Customer Profile 13 2.2 Product situation 13 2.3 Competitive situation 15 2.3.1 Sportsgirl 15 2.3.2

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    Essay Length: 9,935 Words / 40 Pages
    Submitted: July 16, 2012 Autor: andrey
  • Marketing Plan for Microsoft Vista

    Marketing Plan for Microsoft Vista

    Marketing Plan for Microsoft Windows Vista Table of Contents Background Overview 3 Market Analysis 3 2.1 SWOT Porters Five Forces Target Market & Objectives 13 Positioning Statement 17 Marketing Mix Strategy Product Strategy Price Strategy Place Strategy Promotion Strategy Coordination with Other Business Functions Sales Forecasts and Budgets Contingency Plans Reference Background Overview Market Analysis – swot and porters - Terence Target Market and Objectives Home users Based on the report from US Census Bureau,

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    Essay Length: 4,674 Words / 19 Pages
    Submitted: July 28, 2012 Autor: jon
  • Marketing Plan (outline and Concentration)

    Marketing Plan (outline and Concentration)

    MARKETING PLAN FOR ______________________ i) Table of contents (5 marks) ii) Executive Summary (5 marks) 1. Current Marketing Situation (Market Summary) ( 20 marks) • Situational analysis (presents relevant background data on sales, costs, the market, competitors, and the various forces in the macro-environment). o Who is the target market (target market analysis)? o How is the market defined, how big is it, and how fast is it growing (market growth analysis)? o What are

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    Essay Length: 276 Words / 2 Pages
    Submitted: July 29, 2012 Autor: Isfree
  • Marketing Plan for Petronas Dagangan

    Marketing Plan for Petronas Dagangan

    Contents 1 Summary 1 2 Problem statement 2 2.1 Primary Problem 2 2.2 Secondary Problem 3 3 Analysis 4 3.1 Market Geographic 4 3.2 Market Needs 6 3.3 Market Trends 6 3.4 Market Growth 7 3.5 SWOT Analysis 7 4 Strategic Alternative 7 4.1 Alternative 1: Continue investment in Research and Development (R&D) 7 4.2 Alternative 2: Global entrance strategy 8 4.3 Alternative 3: Expand their distribution channel 8 4.4 Alternatives 4: Promotion and advertising

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    Essay Length: 2,495 Words / 10 Pages
    Submitted: July 31, 2012 Autor: shinz

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