Marketing Plan-Marketing Mgr/healthcar Mgr
Autor: andrey • June 5, 2012 • Essay • 491 Words (2 Pages) • 1,503 Views
MARKETING PLAN
PROFESSIONAL OBJECTIVE: e-Commerce Global Marketing Management
Manage global marketing e-commerce specializing in marketing communications. Specific responsibility for new brand marketing that involves all media channels
Preferred functions include:
Director of International Marketing
Vice President, Global Marketing
Marketing & Communications Manager
Media Marketing Director
POSITIONING STATEMENT
Expertise developing branding programs, which capture market share in both vertical and horizontal markets. Direct new brand marketing programs introducing Web services to vertical markets. Implemented $1.4M promotion budget in TV, radio and print media.
COMPETENCIES, SKILLS AND ATTRIBUTES
Strategy Development & Implementation
Marketing roll-out plans, including print and electronic media.
Promotional campaigns for both products and services.
Strategic global commerce partnership programs maximizing market share.
Personal Attributes
Self-motivated and results-oriented Excellent oral and written skills
Web site design of multimedia messages
TARGET MARKET:
Geographic Location:
Minneapolis-St. Paul, Chicago, Omaha or Kansas City
Types of Industries:
B2C e-commerce establishing global distribution channels
Size of Organization
50 - 2,000 employees
TARGET COMPANIES
Broadnet Futures Pescadero Commerce
Sensei Commerce Red-Dog Connections
Casanet Pine Global Ventures
Brisbane Media Garrish & Morely Mass Communications
Big Dog Internet Marketing Zenix Marketing
Big City Channel Distributors Internet Media Partners Marketing
Global Communication Group Top Tier Media Marketing Group
Besant
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