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Last update: December 2, 2017
  • Market Segmentation and Target Market Selection

    Market Segmentation and Target Market Selection

    Market Segmentation and target market Selection: It is one of the most fundamental concepts in marketing. It is the process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. It is the division of the market into relatively homogeneous segments of customers; each of these groups, to

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    Essay Length: 659 Words / 3 Pages
    Submitted: November 9, 2012 Autor: lobnaaly
  • Apple Marketing Plan

    Apple Marketing Plan

    The Marketing Environment1. Competitive forces: The competition to start a recycling program within colleges and universities are somewhat weak locally, but very strong nationally. The percentage of items recycled is difficult to obtain since there is minimal participation within in local communities. Competition within the recycling industry is strong in national sense, but weak in advertising and local participation. 2. Economic forces: Nationwide, many universities and colleges have implemented recycling programs to help with the

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    Essay Length: 312 Words / 2 Pages
    Submitted: September 1, 2011 Autor: jon
  • Target Canada Marketing Plan

    Target Canada Marketing Plan

    TARGET CANADA MARKETING PLAN MKTG57442 FUNDAMENTALS OF MARKETING MARCH 29, 2016 DOUGLAS GREENWOOD PREPARED BY: Shweta Bhagat Justin Dominic Aditya Suryawanshi ________________ TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CURRENT MARKET SITUATION 4 S.W.O.T. ANALYSIS 9 ISSUE ANALYSIS 4 MARKETING OBJECTIVES 11 MARKETING STRATEGY12 ACTION PLAN 15 PROFIT AND LOSS STATEMENT 24 CONTROLS 24 APPENDIX 25 ENDNOTES 26 ________________ EXECUTIVE SUMMARY (Target Corporation is the second largest American retailer and mass merchandiser. It offers everyday essentials

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    Essay Length: 3,267 Words / 14 Pages
    Submitted: April 13, 2016 Autor: Aditya Suryawanshi
  • Apple Computer Marketing Planning

    Apple Computer Marketing Planning

    35 years ago, Apple Computer Company established a 3 point marketing philosophy in which they still hold at the core of the successful business they are today Market Planning Market Planning is the process of identifying and understanding the markets the company is targeting. Apple makes their products for the middle to upper class, targeting people looking for convenience and ease of use in their products. Market planning is most closely grouped into the "management"

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    Essay Length: 662 Words / 3 Pages
    Submitted: August 12, 2018 Autor: Qazi Wahab
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Plan - Rainbow Toppings by Starbucks

    Marketing Plan - Rainbow Toppings by Starbucks

    Starbucks is launching the new product, "Rainbow Toppings". An important factor regarding a new product is the identification of the segmentation criteria affecting the target market. Creating and analyzing the most accurate target market will increase the chances of success for a new product. The type of consumers ultimately purchasing the new product will be clearer and will be discussed more in detail. Factors and trends that will be a force in influencing these targeted

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Plan - Aussie Pooch Mobile Australia

    Marketing Plan - Aussie Pooch Mobile Australia

    Executive Summary Aussie Pooch Mobile was founded is a continuously growing company since the foundation in 1991. Dog washing with the accessory value added services lift Aussie up to be a dominant company on the market. The introduction of the franchise system increased profitability quickly and the company continued to follow the successful franchise strategy. Aussie Pooch Mobile was considering being a more international company and expands internationally. Different issues need to be considered in

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    Essay Length: 1,849 Words / 8 Pages
    Submitted: March 18, 2011 Autor: viki
  • Lg's Marketing Plan (vietnamese)

    Lg's Marketing Plan (vietnamese)

    GIỚI THIỆU CHUNG LG Tập Đoàn - LG Electronics là một trong những thương hiệu nổi tiếng nhất tại Hàn Quốc và trên thế giới. Được thành lập năm 1958, LG Electronics là công ty điện tử đầu tiên của Hàn Quốc, qua nhiều giai đoạn phát triển không ngừng cùng những bước đột phá lớn, LG Electronics trở thành một công ty có quy mô toàn cầu với 77 chi nhánh và hơn 72.000

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    Essay Length: 400 Words / 2 Pages
    Submitted: March 21, 2011 Autor: viki
  • Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan

    Kraft Foods Marketing Plan Team D Craig Bishop, Sarah Houle, Veronica Rogers, Jamie Turner and Serena Weems Marketing/MKT421 March 28, 2011 Instructor Creig Foster Marketing Plan Kraft Foods Overview Kraft Foods is the number one food company in the United States and the second largest food company in the world. Kraft's beginnings date back to 1903 in Chicago as a wholesale cheese business delivering its products with a rented horse and wagon. Presently headquartered in

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: March 30, 2011 Autor: simba
  • Marketing Plan - Coca-Cola Company

    Marketing Plan - Coca-Cola Company

    The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals. "Bubble Buzz" will be marketed as a unique functional drink while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of

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    Essay Length: 6,402 Words / 26 Pages
    Submitted: April 1, 2011 Autor: moto
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments, named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March

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    Essay Length: 6,860 Words / 28 Pages
    Submitted: April 4, 2011 Autor: andrew
  • McBride Financial Services - Marketing Plan

    McBride Financial Services - Marketing Plan

    Marketing Plan – McBride Financial Services McBride Financial Services is looking to increase their business as they move into the financial service providing section lending. Based on their website they have a marketing plan put together to target a specific group along with how they plan to advertise in order to get their name and services out to the public. McBride has a good plan for moving forward in their marketing plan; however there are

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    Essay Length: 715 Words / 3 Pages
    Submitted: April 6, 2011 Autor: Antonio
  • Egg Boat Marketing Plan

    Egg Boat Marketing Plan

    Egg Boat Marketing Plan Developing, writing and implementing a successful Marketing Plan starts with solid Industry and Market Analysis this concludes with an implementable Marketing Programs and Marketing Strategy. A Marketing Plan is not developed and implemented independently; it should be developed in close coordination with a Business Plan Products and Services Section which ultimately is implemented through the company's Sales and Strategic Plans. Sierra Boat Company is an existing industry that wants to create

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    Essay Length: 6,931 Words / 28 Pages
    Submitted: April 11, 2011 Autor: viki
  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix Marketing mix is a strategic tool that organizations use to predict a marketing plan of achievement (2009). Organizations concentrate on marketing because it is the link to creating a plan that will work for the success of selling a product or service. Progressive is one company that has used the marketing mix tool to satisfy their target market. The marketing mix consists of four elements, product, place, price, and promotion, and this paper

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: May 23, 2011 Autor: TBSCRUGGS
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Cadbury - Marketing Plan

    Cadbury - Marketing Plan

    Table of Contents 1. Executive Summary 2. Company Profile 3. Analysis 3.1 Key Competitors in the Market 3.2 External factors influencing the supply chain 3.3 Analyzing the Business Portfolio 3.4 Applying Ansoff’s Product-Market Expansion grid 3.5 SWOT Analysis 3.6 Applying Porter’s Generic Model 3.7 Applying Marketing Mix 4. Final Suggestions for Cadbury 1. Executive Summary This marketing plan for Cadbury will look at ways and means of how Cadbury can consolidate its position as the

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: July 19, 2011 Autor: tharaka74
  • Target Market Selection of Jatson's Medical Group

    Target Market Selection of Jatson's Medical Group

    Jatsons Medical Group aims to target pregnant women in rural areas. Recent statistics show that 65% of the population of the Philippines are urban in nature, while the remaining 35% remains to be rural. According to the CIA World Factbook, there are 17,482,531 rural women based on the 1:1 sex ratio that they have stated. Out of this number, there are about 12,237,772 women who give birth at home, and there are about 19,826 mothers

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    Essay Length: 467 Words / 2 Pages
    Submitted: July 23, 2011 Autor: limian
  • Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan

    Loyola Basketball Marketing Plan Group 1: Sean Baker Jamie Gorczynski Frederick Schubert Rutger van Wesel Sean Murphy Table of Contents Loyola Basketball Marketing Plan I. Executive Summary Loyola College, located in Baltimore, Maryland, was founded in 1852 as a Jesuit Catholic university. The college enrolls approximately 3,418 full-time undergraduate students and 2,656 graduate students, and offers eight men's and eight women's athletic teams, which compete at the NCAA Division 1 level. The Loyola College Greyhounds

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    Essay Length: 5,668 Words / 23 Pages
    Submitted: August 31, 2011 Autor: simba
  • Target Market for Ks Sunglasses

    Target Market for Ks Sunglasses

    Target market The target market for Ks sunglasses is younger male and female, between 18 and 25 years old. These younger consumers are looking for a stylish organic look without the high price that comes along with the authentic brands. Younger customers also tend to have less money and are attracted to the price just as much as the style . These organic glasses can be as little as $100 and that is a significant

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    Essay Length: 801 Words / 4 Pages
    Submitted: September 7, 2011 Autor: viki
  • Shangri-La Ltd Marketing Plan

    Shangri-La Ltd Marketing Plan

    History Shangri-La is an Asian five-star luxury hotel. It was incorporated in 1971 in Singapore, and has now a total of 72 hotels spread in many countries around the world. The name Shangri-La which is the synonym of tranquility and service for which Shangri-La is well-known for around the world was inspired by the novel of James Hilton, Lost horizon that was published in 1933. The novel inspired legendary land features. Shangri-La Ltd. is owned

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    Essay Length: 432 Words / 2 Pages
    Submitted: September 17, 2011 Autor: peter
  • Emma's Grocery Marketing Plan

    Emma's Grocery Marketing Plan

    This marketing plan is the result of a previous situation analysis, market research and a campaign plan. The marketing plan is there, developed over a four month period. Market and skills plan is to explain the current situation and a future action plan for Emma's Grocery. The company operates in the bag of food industry, which is seen as a growing market in the current situation, resulting in great opportunities if some steps are made.

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    Essay Length: 279 Words / 2 Pages
    Submitted: September 17, 2011 Autor: andrew
  • Marketing Plan for Angels Play Center

    Marketing Plan for Angels Play Center

    Marketing Plan For Angels Play Center BY Joe cho March 25, 2011 Table of Content: 1. Executive Summary 2. Product Description i. Strengths ii. Weakness iii. Opportunity iv. Threats 3. Target Market 4. Competitors/Substitutes 5. Price 6. Channels of Distribution 7. Promotion 8. Budget for 1 Year 9. References Executive Summary: Angels Play Center mission is to provide safe, interactive, and fun environment for orphanage children, around East side of Columbus Ohio. The children who

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    Essay Length: 3,134 Words / 13 Pages
    Submitted: September 20, 2011 Autor: andrew
  • Ruby Tuesday Target Market Paper

    Ruby Tuesday Target Market Paper

    Target Market Ruby Tuesday primary target is men and women between the ages of 20-35. These include young families and young couples. These are the main targets of Ruby Tuesday. They make their menu and price to reflect the young couples and families on a budget. The men and women between the ages of 20-35 want a place where it is romantic and quiet but still modern to bring a date. They are looking for

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    Essay Length: 456 Words / 2 Pages
    Submitted: September 21, 2011 Autor: moto

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