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Last update: February 17, 2017
  • Carlson, Mark (2007) "a Brief History of the 1987 Stock Market Crash with a Discussion of the Federal Reserve Response"

    Carlson, Mark (2007) "a Brief History of the 1987 Stock Market Crash with a Discussion of the Federal Reserve Response"

    This critical review emphasized on some mixed findings about factors that caused the Stock Market Crash in 1987 and how this crash affected the Dow Jones (DJIA) and the S&P 500 index. On October 19, 1987 or also known as "Black Monday", the stock market (together with the associated futures and options markets) had crashed, with the S&P 500 stock market index falling about 20%. He reviewed that among the notable problems were because of

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    Essay Length: 313 Words / 2 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Case - Ab Chemicals

    Marketing Case - Ab Chemicals

    To: Managing Director of AB Chemicals Date: 10/12/2009 Task 1 (Assessment Criteria 1.1, 1.2, 1.3 and 1.4) I do consider AB Chemicals to be a marketing oriented organisation, now I will explain the marketing concept. Marketing is an ongoing procedure of preparation and implementing the marketing mix (Product, Price, Place, Promotion, and Packaging) for products, services or ideas to match existing and potential customer needs. Marketing includes advertising, distribution and selling, also when working in

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    Essay Length: 4,109 Words / 17 Pages
    Submitted: April 7, 2011 Autor: jon
  • Marketing Mix - Joint Venture Marketing

    Marketing Mix - Joint Venture Marketing

    International Business Management Student Name – Dhaval Shah Student Number – M00342031 Submitted To ELLIS L.C. OSABUTEY Joint Venture "Joint venture marketing is a business agreement where at least two or more people join up to work on a particular project, market or two runs a business. " (M LEVENHAGEN)" A joint venture is a kind of agreement in which individuals create a new business entity or official business relationship by sharing their investment and

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    Essay Length: 1,932 Words / 8 Pages
    Submitted: April 7, 2011 Autor: jon
  • Fomc-Federal Open Market Committee

    Fomc-Federal Open Market Committee

    FOMC-Federal Open Market Committee usually meets eight times a year (about every six week) and makes decisions regarding the conduct of open market operations, which influence the money supply and interest rate. The committee consists of the Board of Governors, the president of the Federal Reserve Bank of New York, and the presidents of four other Federal Reserve banks. The chairman of the Board of governors presides as the chairman of the FOMC. The FOMC

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    Essay Length: 514 Words / 3 Pages
    Submitted: April 8, 2011 Autor: rita
  • Apple Inc - the Retail Marketing

    Apple Inc - the Retail Marketing

    The retail marketing is one of the most dynamic and existing areas of growth in the global economy. In order to fight with the competitors, to stand out in a saturated marketplace, retailers are focusing on customer-centre service, personalization and loyalty programs to attract and retain customers. It keeps consumers updated on existed products as well as promotes new products for customers. When the organisation used correctly, it can help to understand their market, their

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    Essay Length: 325 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Executive Meeting - Marketing Manager Proposal

    Executive Meeting - Marketing Manager Proposal

    MARKETING MANAGER PROPOSAL I agree with these new outlet develop in Petaling Jaya. As we know, we offer the catering service, so its vary to other product especially in marketing plan, financial and production. MARKETING PLAN Marketing manager must identify when any opportunity and problem have. I need to give attention how to solve some problem about market environment and must make decision about which programs to execute. The sales force must execute the sales

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    Essay Length: 730 Words / 3 Pages
    Submitted: April 9, 2011 Autor: viki
  • Rural Market

    Rural Market

    Rural Market Introduction: Presently the market system enlarge the economy, where the system is changing because the demands of growing business and trade. With the invention of money system market system has moved a long way forward and today buyers and sellers are no longer dependent on the 'co-incidence of wants'. Market functions only through money. By analyzing market of a specific place we can have an idea about their economic activities. Bangladesh has gone

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    Essay Length: 1,567 Words / 7 Pages
    Submitted: April 9, 2011 Autor: peter
  • Marketing Case Ikea

    Marketing Case Ikea

    In response to the invitation of German documentary producer the Ms. Barner should not send any representative to participate at the documentary. Because it is apparent that the documentary producer intends to portray IKEA in a negative light as they are directly aimed at IKEA. By appearing at the interview, the IKEA representative would give more credibility to the documentary and would also give them more material to use against IKEA. It does not matter

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    Essay Length: 278 Words / 2 Pages
    Submitted: April 9, 2011 Autor: andrey
  • Strategic Marketing Assignment - Ge's Ability to Appoint

    Strategic Marketing Assignment - Ge's Ability to Appoint

    Discuss what was critical in GE'S ability to appoint Jeff Immelt as CEO of one of the world's most complex organisations 1 The Chief Executive Officer (CEO) The Chief Executive Officer is the overall topmost man/woman in the helm of affairs and management of an organisation or establishment. His job description encompasses virtually all aspects of the business; he shoulders the most important role in the management of an organisation. 1.1 Critical issues in Jeff

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    Essay Length: 619 Words / 3 Pages
    Submitted: April 10, 2011 Autor: andrew
  • Give an Overview of the Credit Default Swap Market in Emerging Markets, Including Pricing Issues?

    Give an Overview of the Credit Default Swap Market in Emerging Markets, Including Pricing Issues?

    1.0 Introduction. In the time span of merely 5 years back, since the credit default swap first introduced, the market for it has become overwhelmingly well established and trading of them has been increasing sharply. Besides, to show how important is the credit default swap in the market, the government had made a step to use them an indicator of credit risk of government and corporate bonds. (Özeren N.A, 2009) 2.0 Definition of Credit Default

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    Essay Length: 932 Words / 4 Pages
    Submitted: April 10, 2011 Autor: andrey
  • Mkt 640 - a Managerial Approach to Marketing

    Mkt 640 - a Managerial Approach to Marketing

    MKT640=1005B-01 – A Managerial Approach to Marketing 8 January 2011 Frank P. Nolan Abstract There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An

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    Essay Length: 804 Words / 4 Pages
    Submitted: April 10, 2011 Autor: peter
  • Marketing Management

    Marketing Management

    Task 1 Jam is typically a very sweet fruit jelly with a lot of sugar mixed in with the fruit and it comes in a variety of flavours Fraser Doherty from Edinburgh in Scotland was 14 years old in 2003 his Grandmother shared her jam secrets with him and he soon started making it himself, selling his produce at farmers markets and to local shops. Thing was, Fraser loved eating jam as much as he

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    Essay Length: 6,232 Words / 25 Pages
    Submitted: April 11, 2011 Autor: peter
  • Global Marketing Research

    Global Marketing Research

    Chapter 6: Global Marketing Research Market research is one of the most important aspects of choosing whom to market too as well as how. What market research allows a company to do is set up a scenario where you can inquire about your target customer's wants and needs. Without market research companies would have to take a shot in the dark at trying to figure out the best way to market their product. Ways to

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    Essay Length: 1,220 Words / 5 Pages
    Submitted: April 11, 2011 Autor: andrew
  • Egg Boat Marketing Plan

    Egg Boat Marketing Plan

    Egg Boat Marketing Plan Developing, writing and implementing a successful Marketing Plan starts with solid Industry and Market Analysis this concludes with an implementable Marketing Programs and Marketing Strategy. A Marketing Plan is not developed and implemented independently; it should be developed in close coordination with a Business Plan Products and Services Section which ultimately is implemented through the company's Sales and Strategic Plans. Sierra Boat Company is an existing industry that wants to create

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    Essay Length: 6,931 Words / 28 Pages
    Submitted: April 11, 2011 Autor: viki
  • Medtronics Marketing Case Study

    Medtronics Marketing Case Study

    Problem: Medtronics finds itself new challenges in marketing as they have to constantly better themselves in the market though they are the existing technological lead as the market is changing and growing rapidly. Medtronics also needs to constantly improve on their advanced models using new technology to keep up with market demands and market changes. Medtronics has to also figure out a way to enter into the developing countries with growing economies and population effectively

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    Essay Length: 605 Words / 3 Pages
    Submitted: April 11, 2011 Autor: andrey
  • Marketing Select Care

    Marketing Select Care

    In order to market a managed care plan more successfully, you may not ever need to hire additional FTEs. Since Projected Enrollment is far below the forecasted level for the targeted time period, the executive director and marketing team of current salespeople should begin to look at their competitive landscape and current market situation to assess their already existing marketing plan and analyze how they should modify it. Evolutionary marketing evaluates how a product or

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    Essay Length: 2,312 Words / 10 Pages
    Submitted: April 12, 2011 Autor: andrey
  • The Marketing Strategy

    The Marketing Strategy

    wdftvbweoften newspapers and other media provided free publicity for the events. This strategy seems to still work well for new store openings, but would not be sufficient to generate continuing business. As a result, Krispy Kreme acquired a company in 2003 that by the end of fiscal year 2004, had lost $2 million dollars. While Krispy Kreme later divested itself of the Montana Mills operation, this entailed a write-off of $34 million initially; with further

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    Essay Length: 723 Words / 3 Pages
    Submitted: April 12, 2011 Autor: jon
  • Floor Cleaner Marketing to Double Sales in one Year

    Floor Cleaner Marketing to Double Sales in one Year

    Floor Cleaner Marketing to Double Sales in One Year The consumer products proposal by Mr. Josh Edwards had three proposed ideas. The first idea is to market the product as eco-friendly. Mr. Edwards claims that by using recycled material we can get a .5% saving, this idea is acceptable since the focus group did not show that consumer were put off by eco-friendly products but that they did not consider a products environmental effects to

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    Essay Length: 711 Words / 3 Pages
    Submitted: April 12, 2011 Autor: antoni
  • Marketing Plan for Hotel Ibis in Tianjin - China

    Marketing Plan for Hotel Ibis in Tianjin - China

    1. EXECUTIVE SUMMARY Ibis is one of economy hotel brand of Accor Group which is the European leader and world wide group and has a unique position with nearly 4000 hotels from economy to upscale. As a world player in the economy hotel sector, ibis is the European pioneer and leader in its market. Since inaugurating its first hotel in 1974, ibis has earned a worldwide reputation for excellent services at very competitive prices based

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    Essay Length: 10,113 Words / 41 Pages
    Submitted: April 12, 2011 Autor: moto
  • Capital Market Line

    Capital Market Line

    Explain the creation of the set of risky portfolios and the Capital Market Line. Explain that if the line slopes upwards there will be no demand for risk free asset since shareholders see no premia in the riskless asset. The price of the riskless asset would have to fall and its rate rise until the Capital Market Line is horizontal before the market equilibria can be restored. QUESTION 2 Explain reasons for Risk Management: Costs

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    Essay Length: 440 Words / 2 Pages
    Submitted: April 13, 2011 Autor: moto
  • Social Marketing

    Social Marketing

    Social Marketing: The systematic use of influence technology to achieve behavioral change to increase social good, when the marketplace alone cannot achieve that change. Used to increase good behaviors or decrease bad ones. Social marketing for society as a whole as well as the benefit of the consumer. Behavior Change: stop a bad behavior / Reduce a bad or overindulged behavior (eat fewer calories, save 10% of your income) / increase a good or underindulged

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    Essay Length: 914 Words / 4 Pages
    Submitted: April 14, 2011 Autor: rita
  • Marketing Strategy

    Marketing Strategy

    In this market, we have to compete with many competitors TRUNG NGUYEN They opened in 1996 so they had a lot experiences, had a large of market share and a strong trademark in Vietnam and in other countries. Consumers are interested in their brands such as G7, 777 VINAMILK They opened business over than 30 years, attracted a lot of consumers not only in milk but also in coffee. Despite of strong competitors, we believe

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    Essay Length: 316 Words / 2 Pages
    Submitted: April 14, 2011 Autor: jon
  • Mktg 111 - Market Analysis

    Mktg 111 - Market Analysis

    MKTG 111 – Portfolio Assignment Description This project requires you to complete a number of assignments on the marketing of a consumer product in Canada. This includes (1) a detailed review of a product's marketing practices, (2) a critical assessment of its marketing programs, and (3) recommended changes to the marketing mix. You instructor will assign a topic and you will work in groups of 3 to complete the required project. Assignments will be completed

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    Essay Length: 1,302 Words / 6 Pages
    Submitted: April 14, 2011 Autor: andrey
  • Watch Market Case Study

    Watch Market Case Study

    When the watch market was becoming increasingly dominated by manufacturers in Japan, USA and Hong Kong, ETA introduced Swatch in 1984. It found a niche market and sold its watches as a fun and inexpensive chic brand that was geared towards outgoing and extroverted customers in the 15-29 age-group. This competitive advantage is under attacked by numerous competitors as this sector of the industry is fairly easy to enter. Swatch’s largely successful initiative to market

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    Essay Length: 342 Words / 2 Pages
    Submitted: May 16, 2011 Autor: leijx14
  • Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix - a Strategic Tool That Organizations Use to Predict a Marketing Plan

    Marketing Mix Marketing mix is a strategic tool that organizations use to predict a marketing plan of achievement (2009). Organizations concentrate on marketing because it is the link to creating a plan that will work for the success of selling a product or service. Progressive is one company that has used the marketing mix tool to satisfy their target market. The marketing mix consists of four elements, product, place, price, and promotion, and this paper

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: May 23, 2011 Autor: TBSCRUGGS

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