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Last update: February 17, 2017
  • Age Targeting: Brand and Product

    Age Targeting: Brand and Product

    Gillian Kate B. Asuero BSBA-MM II-B Mr. Ryan Marvin Mabeza MM 100 Age Targeting: Brand and Product Brand name is one of the most crucial factors that determine the success of a product. It can either help the product enhance its image among the target consumers, and eventually build a strong recall among them. Branding nowadays is one of the most important things a company should take note of. Its strategies should be well planned.

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    Essay Length: 2,515 Words / 11 Pages
    Submitted: August 7, 2015 Autor: Gillian Kate Asuero
  • Principles of Marketing Case

    Principles of Marketing Case

    Runninghead: TARGETMARKETING DISTRIBUTION SYSTEM FOR SPRING BLING SANDRA MOTE AIU ONLINE ________________ ABSTRACT To put a product on the market there are proper channels the seller must go through in order to get the product to the end user. A marketing strategy is necessary if the product is going to be successful. A service, a physical thing, or an idea can be considered a product. To develop a marketing strategy a product has to be

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    Essay Length: 1,235 Words / 5 Pages
    Submitted: August 7, 2015 Autor: Cindy Mote
  • Marketing Plan Example

    Marketing Plan Example

    Sean Quinn 2 Girls Taxi, LLC Mission Statement: To satisfy all you’re your transportation needs in a safe luxurious atmosphere…. Description 2 girls taxi, LLC is located in the kc metro area. We are fully licensed and insured our vehicle’s we do site seeing tours, airport transfers, shopping trips and just a ride out on the town. We offer several luxurious packages including drinks in our state of the art pink Cadillac’s fully loaded. And

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    Essay Length: 2,076 Words / 9 Pages
    Submitted: August 8, 2015 Autor: feltycoyote
  • Marketing Plan online Casino

    Marketing Plan online Casino

    Writing a Marketing Plan Company: ViaGame.Com Pvt. Ltd. Brand/Product/Service: Online Game Gambling Prepared by: Group names and details Group no. 2: Anvesh Srivastava(GJAN15CMM002), Nitesh Jain(GJAN15CMM009), Tasneem Pardiwala(GJAN15IBWM030), Aashna Khurana(GJAN15IBWM023), Anshul Shah(GJAN15GLSCM016) Guidelines Use the template below and research the relevant data to write a Market Plan for an internationally recognized product/brand of your choice. Make sure that you clearly state all of the key objectives and Strategies for your plan and outline how you will

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    Essay Length: 3,583 Words / 15 Pages
    Submitted: August 10, 2015 Autor: Anvesh Srivastava
  • Marketing Strategy and Analysis for the Future Growth of Sail with Special Focus on Railway Products

    Marketing Strategy and Analysis for the Future Growth of Sail with Special Focus on Railway Products

    A PROJECT REPORT ON MARKETING STRATEGY AND ANALYSIS FOR THE FUTURE GROWTH OF SAIL WITH SPECIAL FOCUS ON RAILWAY PRODUCTS PREPARED FOR MR. TUSHAR KANT PROF. DHANANJAY SINGH BY PRIYA SHARMA 14A1HP062 INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD 2014-2016 download images images (1) A PROJECT REPORT ON MARKETING STRATEGY AND ANALYSIS FOR THE FUTURE GROWTH OF SAIL WITH SPECIAL FOCUS ON RAILWAY PRODUCTS Copyright©2015 by Priya Sharma FOREWARD This report contains all the analysis and strategies

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    Essay Length: 587 Words / 3 Pages
    Submitted: August 10, 2015 Autor: Shivank Sharma
  • Whole Foods Market Case

    Whole Foods Market Case

    Juliana Gutierrez ID# 1366135 Whole Foods Market Case 1. My opinion about John Mackey’s social mission at Whole Foods as a corporate strategy is that there is a way to do business where everybody win and where all stakeholders get benefits, such as customer satisfaction, team member happiness and excellence, return on capital investment, improvement in the state of the environment and local and larger community support. In today’s business environment, employee retention can be

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    Essay Length: 955 Words / 4 Pages
    Submitted: August 10, 2015 Autor: cognizantphotos
  • Money and Capital Markets

    Money and Capital Markets

    MAF202 Assignment Trimester 1 2015 MAF202 Money and Capital Markets – Assignment T1 2015 Assignment due Tuesday, April 28th at 9am (Melbourne time) Only Electronic to be submitted no later than 9am Assignment worth 20% Marks will be published on CloudDeakin Students to form groups of two (2) minimum or three (3) maximum Notes on Assignment Submission: 1. All assignments are to be submitted online in an area provided in CloudDeakin. They are counted as

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    Essay Length: 1,087 Words / 5 Pages
    Submitted: August 11, 2015 Autor: Devansh Kasaju
  • Retail Banking with Trust, offshore and Capilat Market Activities. Invest in New Banking System, Icbs.

    Retail Banking with Trust, offshore and Capilat Market Activities. Invest in New Banking System, Icbs.

    Internal Analysis Current strategy: (CIBC) Retail banking with trust, offshore and capilat market activities. Invest in new banking system, ICBS. (Barclays) Focus on rationalization along with development of the onshore and offshore busineses. Strengths: Well Established (CIBC) Only major bank serving the Caribbean, this experience has given the bank strong leadership, expertise, and management skills. In addition, CIBC has 40 branches in 8 countries giving it a strong brand and public image in Caribbean

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    Essay Length: 8,320 Words / 34 Pages
    Submitted: August 13, 2015 Autor: Queenie228
  • Primary and Secondary Markets

    Primary and Secondary Markets

    The financial market is a world where new securities are issued to the public regularly. These financial products are bought and sold on the capital market, which is divided into primary market and secondary market. The primary market is also known as new issues market. Here, the transaction is conducted between the issuer and the buyer. In short, the primary market creates new securities and offers them to the public. Capital or equity can be

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    Essay Length: 260 Words / 2 Pages
    Submitted: August 16, 2015 Autor: R Castillo
  • Marketing Is an Exchange System and Value Creation

    Marketing Is an Exchange System and Value Creation

    Explain the idea that marketing is an exchange system, value creation activity. Include in your discussion the importance of marketing orientation in today marketing strategy. The issue that people have needs and wants and can attach value to the product doesn’t speak out the meaning of marketing. Marketing appears when people decide to satisfy that needs and wants through exchange. Exchange is one of four ways for people to get the product. The first way

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    Essay Length: 743 Words / 3 Pages
    Submitted: August 20, 2015 Autor: Rin Hwang
  • A Market Research Study to Determine the Appropriate Marketing Mix for Traditional and online Courses

    A Market Research Study to Determine the Appropriate Marketing Mix for Traditional and online Courses

    CAMPUS CLASS OFFERINGS: A MARKET RESEARCH STUDY TO DETERMINE THE APPROPRIATE MARKETING MIX FOR TRADITIONAL AND ONLINE COURSES Prepared for Dr. Bob Ellis BUS 4250.20, William Carey University Prepared by Kerry Hudson Larry Rexford Julia Raynor Heather Cooper May 9, 2015 Team 1 BUS 4250.20, William Carey University Biloxi, MS May 9, 2015 Dr. Bob Ellis William Carey University Biloxi, MS Dear Dr. Ellis: As you have requested in the class syllabus and during class

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    Essay Length: 5,602 Words / 23 Pages
    Submitted: August 21, 2015 Autor: Heather West
  • Market Evaluation

    Market Evaluation

    Market Evaluation A research and market evaluation was completed to find what construction companies are providing to employees from a total compensation perspective. Research was conducted on four companies: Turner Construction, Sundt Construction, and DPR. The end result was that the four companies offered many of the same benefits. Below is a brief summary of each company and their compensation packages that are offered. Turner Construction Turner Construction offered medical, dental, and vision to employees

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: August 22, 2015 Autor: mrsshea
  • Hershey - 50 Marketing and Promotional Ideas

    Hershey - 50 Marketing and Promotional Ideas

    50 Marketing and Promotional Ideas 1. Gift Certificates – Sell in $1.00, $5.00 and $10.00 increments. You get paid up front whether the consumer uses them or not. 2. Banana Tuesdays – Bring in your own banana on Tuesdays and get half off a Crazy Banana Split. 3. Crazy Hat Wednesday – Wear a crazy hat on any Wednesday and get your second scoop FREE. 4. Quart Club – Distribute Quart Frequent Buyer Cards. Promote

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    Essay Length: 2,229 Words / 9 Pages
    Submitted: August 24, 2015 Autor: Renz Solana
  • Company Marketing Audit Casella Wine Company

    Company Marketing Audit Casella Wine Company

    Company Marketing Audit Casella Wine Company ________________ Executive Summary Casella Wine Company is a leading wine producer and marketer in the international market. Casella Wines family company was born in 1969 and is near the township of Yenda outside of Griffith in New South Wales. Casella Wines created [yellow tail] and selected the yellow-footed rock wallaby for the label. In 2001, the brand had grown to be the most famous Australian Wine Brand in the

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    Essay Length: 2,108 Words / 9 Pages
    Submitted: August 29, 2015 Autor: Zeal Zhu
  • Marketing Strategy for Asos

    Marketing Strategy for Asos

    Exclusive Summary The objectives of this marketing audit are to evaluate and analysis ZARA and ASOS and to identify the factors underpinning the positive performance of the Zara in growth and the poor performance of the ASOS in decline. Based on this situational analysis, this report will develop a range of retail strategies to turn the poor performing business around – from decline to growth. The report is divided in three parts. First, Zara will

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    Essay Length: 1,500 Words / 6 Pages
    Submitted: August 30, 2015 Autor: odileshen
  • Michaels Market Structure

    Michaels Market Structure

    Michaels Arts and Crafts: Market Structure Michaels Arts and Crafts: Market Structure Dawn Baker ECO/365 August 24, 2015 John Bayer ________________ Michael’s Arts and Crafts: Market Structure Michael’s Arts and Crafts is one of the leading craft supply stores in the United States. There are several other competing craft stores such as Hobby Lobby, Jo-Ann’s Fabric and Craft, and AC Moore. However, Michael’s is the number one craft supply store operating over one thousand stores

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    Essay Length: 1,495 Words / 6 Pages
    Submitted: August 30, 2015 Autor: 1234db89
  • The Basics of Internet Marketing for Your Business

    The Basics of Internet Marketing for Your Business

    The Basics of Doing Internet Marketing for Your Business Internet Marketing was born a few years ago. Before, the only options for marketing were posters, flyers, and on-ground activities. Internet marketing gave brands a chance to reach their target markets all around the world, within just a few seconds. Whatever your business is, internet marketing will surely be able to assist you in making the most out of your enterprise. Websites are probably the oldest

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    Essay Length: 487 Words / 2 Pages
    Submitted: August 31, 2015 Autor: Regina Ongkiko
  • Internet Marketing Case

    Internet Marketing Case

    Customer acquisition is one of the most crucial and important early-stage element to consider when it comes to establishing a brand new start-up company. It is easy to waste a lot of money in the wrong channels, especially ones where you go toe-to-toe with the big guys and can easily be outspent. In this competitive market, it is vital but difficult for any new start-up business to succeed and thrive. However, one of the method

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    Essay Length: 1,855 Words / 8 Pages
    Submitted: September 1, 2015 Autor: John Lim
  • Advanced Marketing Research

    Advanced Marketing Research

    AMR Project Report, IIM-R ________________ Effect of bold advertisements (in various forms of media) on brand’s image and consumer attitudes and perceptions Project report submitted to the Indian Institute of Management Rohtak In partial fulfilment for the award of the diploma of Post Graduate Diploma in Management by Abhishiktha Sarella, Aarti Saini, Apoorva Singh RamyaDeepthi, Navdeep Singh Under the guidance of Dr.S.K. Pandey C:\Users\HP\Desktop\IIM-R Logo.jpg Indian Institute of Management Rohtak August 2014 © 2014Abhishiktha Sarella,

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    Essay Length: 6,943 Words / 28 Pages
    Submitted: September 2, 2015 Autor: JoelDaniel
  • Montana Mountain Biking Marketing Strategy

    Montana Mountain Biking Marketing Strategy

    Unit 3 Case Montana Mountain Biking Jerry Singleton founded Montana Mountain Biking ( MMB) 18 years ago. MMB offers one- week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountain biking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with

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    Essay Length: 2,176 Words / 9 Pages
    Submitted: September 7, 2015 Autor: greg5034
  • Aluminum Imports: Marketing

    Aluminum Imports: Marketing

    DeVry University Keller Graduate School of Management Pomona, California ALUMINUM IMPORTS: MARKETING By Mohammad Alaeddin Felipe Diaz Xingming Geng Joilynn Johnston Jimmy King Submitted in Partial Fulfillment of the Course Requirements for BUSINESS PLANNING SEMINAR MGMT 600 Prof. Russell Walker January 17, 2014 ________________ Aluminum is a type of metal that is used in a various industries. The aluminum industry is comprised of raw materials, semi-fabricated, and finished products The United States' aluminum industry annually

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: September 7, 2015 Autor: moal
  • Marketing Plan Web-Based Food Delivery Service

    Marketing Plan Web-Based Food Delivery Service

    EXECUTIVE SUMMARY “Home sweet home” is a web-based company, which deals with the brokerage of home-delivery services in general. Focusing predominantly on food delivery HSH has a project larger in scope for the future, creating a single web portal for any service that will be then delivered directly to the home. The scope of the company is to facilitate people’s daily life and needs, affording clients more time to organize their commitments and the free

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: September 9, 2015 Autor: maryanna
  • Buisness to Buisness Marketing

    Buisness to Buisness Marketing

    2nd of Aug, 2015 From the Desk of Raj Kumar Term Paper B 2 B 2012., VJIM. Dear Students, It has been my endeavour to challenge students on their two aspects, thinking and behaviour. * There is no substitute to thinking and no better thing than to do the “right thing at the right place at the right time”, (planned behaviour) I want you to do a project on B 2 B on the following

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    Essay Length: 392 Words / 2 Pages
    Submitted: September 10, 2015 Autor: Dwayne Johnson
  • Corporate Governance - Bank&market Based Economies

    Corporate Governance - Bank&market Based Economies

    (1) How and what types of circumstances play as a driver behind the thrive of particular types of industries under economy/economies? (Carlin and Mayer): * country characteristics: - quality of accounting standards; - concentration of the banking industry; - ownership concentration. * industry characteristics: - dependence of equity finance; - dependence of bank finance; - dependence of other stakeholders Industries that are equity-dependent: * in advanced countries – growth is strong with good accounting standards

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    Essay Length: 455 Words / 2 Pages
    Submitted: September 11, 2015 Autor: Katrin Kuus
  • Marketing Management

    Marketing Management

    College of Agriculture Department of Agribusiness Management The Market Research on Agrivet Supplies Marketing in Valencia City, Bukidnon In Partial Fulfillment of the Requirements in Marketing Management ( Am55) Submitted to: Mrs. Hazel E. Soliven, MAM Instructor Submited by: Ariola, Banaag, ________________ Table of Contents Title Page ------------------------------------------------------------------------------------------- vi ________________ INTRODUCTION AGRIVETS is a hands-on educational initiative designed to acquaint veterinary and animal science students with primary husbandry and veterinary care of farm animals in

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: September 12, 2015 Autor: aiza

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