Marketing Strategy Case
Autor: rbau29 • September 13, 2015 • Study Guide • 475 Words (2 Pages) • 993 Views
MARKETING STRATEGY
Brochure[pic 2]
The Brochure of Sweet delight contains the information about the product. We made a brochure to market the product by showing the product itself. Giving the details about where it’s to be found and other kinds of promoting the product. We also put the variants to promote the different flavors that we have. To make it more attractive to the market we put some tagline to show that we are committed to produce marketable dessert that people will be conscious about purchasing the product.
The light fullness of the brochure shows the fun, excitement and sweet cravings to delight the customer craving giving it a different dessert that new in the market which is cake pops.
Facebook[pic 3]
[pic 4]
www.facebook.com/pages/Sweet-Delights
Through the social media we promote the cake pops to gain more customers. Since nowadays people are aware to the different online selling we also put it where people can easily purchase and see the product.
Posting some well-made products can attract more customers, we used the social media to easily promote the cake pops and of course sell it. We also see the potential of using the social media as a medium since the technology is really visible to the people who are online buyers.
[pic 5]
Like the Facebook we are also open for Instagram, since this application is more on posting the picture. We created the account of Sweet Delight to shows some product and of course promote it.
[pic 6]Promotional Sales
[pic 7]This promotional sale is for peak season to gain more sales of the cake pops. Since we have regular sale, we create this promotion to make the product more appealing went it comes to purchase in peak season.
This container contains of three cake pops which sells higher price than regular single pops. This promotion is additional sale for the peak season. For instance, for the month of December people are tend to buy gifts especially food items since we are aware to the people needs we come up to this package deals that people will be interested to purchase the product.
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