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Last update: February 17, 2017
  • The September 11 Terrorist Attack, the Enron Scandal, and the Stock Market

    The September 11 Terrorist Attack, the Enron Scandal, and the Stock Market

    I agree with all the assertions made in the case-The September 11 Terrorist Attack, the Enron Scandal, and the Stock Market. This case reflects the semi-strong form of market efficiency because this form deals with how quickly the prices reflect the public information announcement and it specifically evaluates the event effect on the market returns. If the security prices reflect not only on the information that contains the past time series of stock prices but

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    Essay Length: 627 Words / 3 Pages
    Submitted: December 30, 2014 Autor: radhika
  • Defining Marketing

    Defining Marketing

    Defining Marketing What exactly is marketing and why is it so very important for the success of organizations? This paper will include a personal definition of marketing as well as discuss two formal definitions of marketing. The importance of marketing for organizational success will be explored as well as providing three examples of businesses that have enjoyed marketing success. Personal Definition of Marketing When hearing the word marketing, what comes to my mind is that

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    Essay Length: 911 Words / 4 Pages
    Submitted: January 18, 2015 Autor: jams5290
  • Marketing Concepts

    Marketing Concepts

    But in a highly competitive and turbulent market, OXO has focused on evaluating and modifying its marketing strategy in order to grow the brand. This video demonstrates how OXO is using strategic planning to ensure that its marketing strategy results in the best marketing mix for the best and most profitable customers.OXO makes quality products and their value is in the design and technology. When I explored their web site the first thing I noticed

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    Essay Length: 303 Words / 2 Pages
    Submitted: January 29, 2015 Autor: grampahoney
  • Elm City Market: Organizational Structure

    Elm City Market: Organizational Structure

    Classroom Application: Instructors will find this video useful in the study of the organizational structure of businesses. Elm City Market has a unique organizational structure in that it is a co-op, with ownership of the business being shared by the organization’s members. Providing students with such knowledge can help them to gain perspective on the variety of organizational structures featured in today’s businesses. Synopsis This video takes a look at the organizational structure of Elm

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: January 30, 2015 Autor: zch1988zch1988
  • Kudler Fine Foods Marketing Research Case

    Kudler Fine Foods Marketing Research Case

    Marketing Research University of Phoenix MKT/421 Marketing Research Kudler Fine Foods is a specialty upscale food store located in the San Diego metropolitan area. Kudler Fine Foods was founded in 1998 by Kathy Kudler in La Jolla, California. The company was such a success that in 2000 a second store opened in Del Mar and a third store opened in Encinitas. Each store offers a wide variety of quality foods imported from around the

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    Essay Length: 1,093 Words / 5 Pages
    Submitted: February 2, 2015 Autor: juanramos811
  • Marketing Myopia Case

    Marketing Myopia Case

    Marketing Myopia Submitted to Dr. Shiv K. Gupta by Faisal Ahmed In partial fulfillment of course requirement for MBA: 630 Marketing Management and Planning The University of Findlay 01/21/2015 According to Theodore Levitt, industries can improve its opportunities and growth by making customer oriented management rather than product oriented management. Shortsighted management is the main reason behind slower growth of industries. Author gave the example of dry cleaning, electric utilities, grocery stores, rail road industry,

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    Essay Length: 289 Words / 2 Pages
    Submitted: February 13, 2015 Autor: jainvijay
  • Implementation of the Marketing Strategy

    Implementation of the Marketing Strategy

    IMPLEMENTATION OF THE MARKETING STRATEGY Implementation of the Marketing Strategy Name Institutional Affiliation Date Implementation of the Marketing Strategy Campaigns/Programs The implementation of the marketing plan is perhaps the most important aspect. Social media platforms such as Tweeter and Facebook will be central in the success of the plan. Hop Valley Brewing Company will publish content in the various social media platforms and the company website. This will include information on the available brands of

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    Essay Length: 410 Words / 2 Pages
    Submitted: February 14, 2015 Autor: kennah
  • Brief Introduction to Marketing

    Brief Introduction to Marketing

    Unit 1: Brief Introduction to Marketing NOTE: Questions are at the end. Be sure to turn your answers in via e-mail by no later than Sunday night 11:59 p.m. Late responses will be docked 10 percent each day. Sorry, but no exceptions. Marketing is an essential part of business. In case I didn't state this strongly enough, let me repeat: Marketing is an ESSENTIAL part of business in our global society. I can say with

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    Essay Length: 2,516 Words / 11 Pages
    Submitted: February 14, 2015 Autor: nanballesteros
  • Whole Foods Market Company Analysis

    Whole Foods Market Company Analysis

    Whole Foods Market Company Analysis Whole Foods Market Company Analysis Carrie Spisak MGT 300-103 October 22, 2013 ________________ Introduction Whole Foods Market is a natural and organic foods supermarket chain that was founded in 1980 by John Mackey, Renee Lawson Hardy, Craig Weller, and Mark Skiles (Marketline, 2013). Whole Foods headquarters is in Austin, Texas. In the 33 years since inception, Whole Foods has become one of the largest natural and organic food retailers in

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    Essay Length: 1,803 Words / 8 Pages
    Submitted: February 15, 2015 Autor: csouth
  • Marketing Essentials

    Marketing Essentials

    Assessment Task 1 Subject name: Marketing Essentials Your name: Angela Amanda Mabon Your trainer’s name: Amanda Cross Group number (if allocated): I Word Count: 1026 Checklist ▢ I have filled in the Subject Name and Assessment task number ▢ I have filled in my name, my trainer’s name and my group number ▢ I have completed my assignment using Word, Excel and PowerPoint. ▢ I have completed my assignment using Arial, Times New Roman or

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    Essay Length: 400 Words / 2 Pages
    Submitted: February 16, 2015 Autor: angelam
  • Brannigan Foods - Strategic Marketing Planning

    Brannigan Foods - Strategic Marketing Planning

    MGMT 555 Brannigan Foods Strategic Marketing Planning Khalid S. Mizyed 2-5-2015 ________________ Bert Clark, is the VP and general manager of Brannigan Food Soup’s Division. The responsibility of deciding which of the four options his team members have proposed is now in his hands. His choice should be implemented to reverse the industry’s steady decline as well as his division’s sales, market share, and profitability decrease in the last 3 years. His ultimate goal is

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    Essay Length: 1,310 Words / 6 Pages
    Submitted: February 16, 2015 Autor: Khalid Mizyed
  • Solution for Finalcial Aspects of Marketing Management by Kotler & Keller

    Solution for Finalcial Aspects of Marketing Management by Kotler & Keller

    Answer 1 A. $6.40 B. Break even in units 82,031.25 units Break even in dollars $738,281.25 C. $5,8,000 D. 113,281.25 units Explanation for Question 1A- Selling Price is $9 Deduct Variable costs: * CD Package and disk $1.25/unit * Songwriter’s royalties $.35/unit * Recording artist’s royalties $1.00/unit Total Variable cost= 2.60 Contribution per CD unit= Selling Price – Unit Variable cost. Therefore, 9-2.60= $6.40 Explanation for Question 1B- Fixed Cost: * Advertisement and promotion $2,000

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    Essay Length: 1,490 Words / 6 Pages
    Submitted: February 16, 2015 Autor: Ram Jagannathan
  • Should Marketing Be Ethical?

    Should Marketing Be Ethical?

    Business Ethics Assignment BSO 200SL ________________ Contents Introduction 1.0 Should marketing be ethical? Support your answer with suitable examples 1.1 Unethical marketing practices of Wal-Mart 1.2 Ethical marketing practices of Body Shop 1.2 Key Issues in Marketing Ethics 2.0 How can an organization engage in sustainable development using the three main axis? 2.1 Three Main Axis of Sustainable Development 2.2 Five Steps to Engage in Sustainable Development * Set sustainable development policies and objectives *

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    Essay Length: 3,229 Words / 13 Pages
    Submitted: February 16, 2015 Autor: Budditha Fernando
  • Unilever Has Three Options to Target the Low Income Population- New Brand, Brand Reposition and Brand Extension

    Unilever Has Three Options to Target the Low Income Population- New Brand, Brand Reposition and Brand Extension

    Unilever has three options to target the low income population- New Brand, Brand reposition and Brand extension. New Brand-Unilever could either build a new brand or buy existing brand. Exhibit 10 of the case suggests that all the top brands, except OMO are results of different acquisitions. Lack of historical precedent suggest that building a new detergent brand from scratch could be a monumental task, and acquisition is out of the question as there is

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    Essay Length: 360 Words / 2 Pages
    Submitted: February 17, 2015 Autor: 8431900
  • Wholefoods Marketing Mix

    Wholefoods Marketing Mix

    Wholefoods Marketing Mix Product A typical store of Whole foods carries over 2,600 natural and organic products that include produces, seafood, grocery, meat/poultry, baked goods, prepared foods & catering, coffee & tea, nutritional supplements, body care, educational products, floral, pet food & products, and household. Each store is able to source products through local traders and producers, engaging in significant amount of local trade and product sourcing. In addition, the company also imports from international

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    Essay Length: 1,055 Words / 5 Pages
    Submitted: February 18, 2015 Autor: Karim Boukari
  • Internet Marketing Case Study Comparison: Napster and Apple Itunes

    Internet Marketing Case Study Comparison: Napster and Apple Itunes

    Internet Marketing Case Study Comparison: Napster and Apple iTunes Introduction to Napster Napster was created by Shawn Fanning, a 19-year-old student at Northeastern University, in an attempt to help his friend find music downloads on the internet. Napster, an independent peer-to-peer (P2P) file sharing service, was initially launched between 1998 and 1999. Its P2P technology enabled participants to easily share their MP3 music files with other users. By February of 2001, “…Napster use peaked with

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    Essay Length: 2,257 Words / 10 Pages
    Submitted: February 21, 2015 Autor: Holly Lock
  • Target Corporation Case

    Target Corporation Case

    Target Corporation Case Finance 3504 Dr. Casper By: Hyeji Jane Lee Wajiha Yassin Shawn Salvia ________________ Executive Summary In 1962, the first Target store was opened by its parent company, The Dayton Company, officially becoming the ‘Target Corporation’ during year 2000. In the following five years, Target’s sales saw a major increase raising their revenue to $52.6 billion. With 1400 locations throughout the nation, Doug Scovanner, the CEO, has to decide the next steps Target

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: February 23, 2015 Autor: hyeji109
  • Principles of Marketing Case

    Principles of Marketing Case

    MKT 201: PRINCIPLES OF MARKETING Logo Instructor :Dr. M. Haluk Koksal QUIZ I (FALL- 2014) Wednesday, November 01. 2014 Time: 1:30 - 2:30 PM General Instructions * THIS EXAMINATION PAPER HAS 5 PAGES INCLUDING THE COVER PAGE. * PLEASE COUNT THE NUMBER OF PAGES BEFORE YOUR BEGIN THE EXAM. * NO ELECTRONIC DEVICES ARE ALLOWED IN THE EXAM ROOM. * NO PAPER DICTIONARIES ARE ALLOWED. Student Name: __________________________________ Student ID: __________________________________ ________________ 1. Please find

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    Essay Length: 910 Words / 4 Pages
    Submitted: February 23, 2015 Autor: ranahasan1
  • Differentiating Between Market Structures Case

    Differentiating Between Market Structures Case

    ELASTICITY PAPER Elasticity Paper John Kellum, Richard Powell, Sarah Ricard, Fred B. Whitty ECO/365 February 12, 2015 Robert d' Alessio ________________ Elasticity of demand can be measured by the rate of responsiveness to the level of commodity to changes. Primary factors that affect demand are such as price of items and income changes. Elasticity of supply can be measured to the level of which the quantity of the commodity responds to changes in factors such

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    Essay Length: 868 Words / 4 Pages
    Submitted: February 23, 2015 Autor: fredwhitty
  • Marketing Research Exam Review

    Marketing Research Exam Review

    Marketing Research Exam Review: Chapters 1-4, 9-11, 14 Chapter 1: The Role of Marketing Research * Marketing Research- is the firm’s communication link with the environment. Is the Process of gathering and interpreting data for use in developing implementing and monitoring the firms marketing plans. * Links the customer, consumer and public to the marketer * Used to identify marketing problems and opportunities * Generate, refine and evaluate marketing actions * Monitor marketing performance and

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    Essay Length: 8,052 Words / 33 Pages
    Submitted: February 23, 2015 Autor: Mike Pisano
  • Marketing for Non-Profits

    Marketing for Non-Profits

    Introduction: As mentioned before, people are spending more and more time on the internet whether it be at home or on mobile devices. We live in a fast paced world, one chalk full of technology that is constantly making old mediums of communication obsolete. As these technological changes occur, our industry must adapt with them. The fact of the matter is, nonprofits must tailor marketing strategies to the online crowd. That doesn’t mean eliminate our

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: February 24, 2015 Autor: Kyle Bartholomew
  • Market Equilibrium Process

    Market Equilibrium Process

    WEEK TWO REFLECTION: COST CONCEPTS Market Equilibrium Process ECO/561 September 22, 2014 ________________ Consumers and producers react differently to price changes. Higher prices cause reduction in demand while increase the supply. On the other hand, lower prices cause an increase in demand and decrease in the supply. However, it is not always true because there are some other factors that have a direct effect on the market equilibrium. Terrorism is one important factor that had

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    Essay Length: 933 Words / 4 Pages
    Submitted: February 24, 2015 Autor: rkaren
  • Media and Marketing Communications

    Media and Marketing Communications

    Media and Marketing Communications Assignment - Farm Tours Ireland Integrated Marketing Communications Plan Group 2 (FISAG): Damien Sweeney (4BC3 11537987) Theo Bianchi (Visiting from France 14102566) Melody Amponsah (3BC1 11170212) Ciara Shaughnessy (4BC6 11339411) Leah Mc Inerney (3BC1 12453878) Report Format 1.) Executive Summary - Farm Tours Ireland current market offering 2.) Environmental Analysis - Potential of the Market - Identifying Primary Competition - SWOT Analysis of Farm Tours Ireland 3.) Audience Understanding / Identifying

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    Essay Length: 4,602 Words / 19 Pages
    Submitted: February 25, 2015 Autor: leahmc94
  • Office Depot Target Analysis

    Office Depot Target Analysis

    Office Depot Target Analysis Brittni Fleming Saood Baig Donald Ballard Rodnee Pope This target analysis is meant to analyze the likely consumers who shop frequently at office depot and to identify their purchasing decisions based on demographics, psychographics as well as the mindset of the consumer. With the majority of business sales occurring through catalogues (online or otherwise), the retail side of Office Depot caters much more to the home consumer. Demographics for home consumers

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    Essay Length: 1,206 Words / 5 Pages
    Submitted: February 26, 2015 Autor: Rodnee
  • Marketing Analytics Metal Mulisha

    Marketing Analytics Metal Mulisha

    Metal Mulisha Drives Sales and Improves Mobile Experience Metal Mulisha had a significant percentage of potential qualified leads exploring the website, they needed to use this traffic towards conversion. As soon as the company understood the lack of personalized interface in desktop and mobile experience they decided to improve it. The company optimized the mobile experience using personalized advertisements in every conversion, with historical behaviors and predictive analysis to profile their costumers. The mobile advertising

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    Essay Length: 266 Words / 2 Pages
    Submitted: February 26, 2015 Autor: hpiedra

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