Marketing Analytics Metal Mulisha

Metal Mulisha Drives Sales and Improves Mobile Experience

Metal Mulisha had a significant percentage of potential qualified leads exploring the website, they needed to use this traffic towards conversion. As soon as the company understood the lack of personalized interface in desktop and mobile experience they decided to improve it.

The company optimized the mobile experience using personalized advertisements in every conversion, with historical behaviors and predictive analysis to profile their costumers. The mobile advertising strategy is to offer products that individual visitors are more interested to purchase, and at the same time providing an optimal browsing experience regardless of the device.

Metal Mulisha can measure performance using a CRM software or Google Analytics to keep track of the KPIs. One of the key indicators is the source of the qualified lead, which allows the company to measure the preferred type of device by the user, and measure the percentage of mobile and desktops users in order to customize the advertisement.

With more than 1.6 million fans on Facebook and 76.000 followers on Twitter, Metal Mulisha should consider adding a real time “News Feed” (RSS). The idea is to send Push product content for desktop and mobile users; its success depends on growth of RSS subscribers. They can measure the conversion percentage once they have the number of net subscribers added, at the same time this tool can increase the percentage of loyal costumers.

After reviewing the case we learned how important is to get to know the costumer as individual, and to use the right metrics based on the opportunities that we might have as a company.

...