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Last update: February 17, 2017
  • Xl Marketing Strategy - Telecommunication Industry in Indonesia

    Xl Marketing Strategy - Telecommunication Industry in Indonesia

    Telecommunication industry in Indonesia can be considered as the toughest competitive market. The companies must spent big investment for assets to support broader network coverage, operation and marketing. However, we are talking about huge market here. It is said that Indonesia is the third largest wireless market in Asia after China and India. Think about the number of population of Indonesia, about 250 million. By the end of 2010, it was estimated about 235 million

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: September 29, 2011 Autor: viki
  • Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Curtin University of Technology Strategic Marketing 310 Group Assignment SBU: Insurance Unit Coordinator: Ronald Regan Lecturer: Julie Chiu Executive Summary Hong Kong, acts as a leading insurance centre in Asia, the 2nd most developed insurance market after Japan, and has attracted many global top insurance companies. In 2009, Hong Kong’s total gross premiums fell 9.1% to HK$138.6 billion (US$17.9 billion). With the agreement with the World Trade Organization of China and Closer Economic Partnership Agreement

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: October 2, 2011 Autor: yuki_k_1213
  • The Effect of Oil Price, Gold Price and the Us Interest Rates on the 4 Gcc Market Indices

    The Effect of Oil Price, Gold Price and the Us Interest Rates on the 4 Gcc Market Indices

    Introduction The Gulf States are experiencing unprecedented growth in their economies and stock markets. The number of companies listed and traded on the stock exchange has also gone up in the four GCC countries. Strong corporate results, coupled with increased business and consumer confidence in the region are sending the markets and indices to their all-time high. The hope is that this growth is based on real economic growth, sound market fundamentals, and realistic economic

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    Essay Length: 4,706 Words / 19 Pages
    Submitted: October 2, 2011 Autor: moto
  • Procter and Gamble Decision Sheet - Ldl Market

    Procter and Gamble Decision Sheet - Ldl Market

    P & G (A) decision sheet LDL market is a mature market with the introduction of a new brand every 2½years and an average of 2 price brands introduced and discontinued per year. P&G has 42% market share, followed by Colgate-Palmolive with 24% share and Lever brothers with 7% market share. The remaining 27% market consists of mainly generic and private label brands. The market has been segmented based on features of performance, mildness and

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    Essay Length: 527 Words / 3 Pages
    Submitted: October 3, 2011 Autor: moto
  • Slanket Case Study: Marketing Analysis

    Slanket Case Study: Marketing Analysis

    Summary Slanket has been operating business since January 2006 and has been experiencing steady growth in revenues since its conception. However the entrance of competitors has prevented Slanket from realizing forecasted revenues. At present, the most important goal for Slanket is to increase global revenues and the main impediment to achieving this goal is low consumer awareness of the Slanket. The best solution for achieving the above goal therefore is to pursue Direct Response Television

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    Essay Length: 579 Words / 3 Pages
    Submitted: October 4, 2011 Autor: kronicalist
  • Functions of Secondary Market

    Functions of Secondary Market

    Functions of Secondary Market: The secondary market provides an organized place and the mechanism for trading in securities. They also ensure that the deals struck in the stock are fair and within the framework of law. The efficient functioning of the stock exchange creates a conductive climate for an active and growing primary market for new issues. An active and healthy secondary market in existing securities leads to better psychology of expectations; considerable broadening of

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    Essay Length: 572 Words / 3 Pages
    Submitted: October 7, 2011 Autor: really
  • Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution

    Classic Airlines Marketing Solution Introduction Classic Airlines has more than 2,300 flights a day, it has a fleet of more than 3 jets, which in turn serves more than 240 cities. This is why Classic Airlines is considered one of the biggest airline companies in the industry today (University of Phoenix Scenario, 2009). Classic Airlines has developed some problems because of the problems with today's economy, and all of their overhead costs that continue to

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    Essay Length: 2,850 Words / 12 Pages
    Submitted: October 7, 2011 Autor: penmaker223
  • Marketing Mix - the Four P's

    Marketing Mix - the Four P's

    Marketing has many definitions depending on who is asked. Marketing is used everywhere, people market themselves, companies market to make profits, and there are non-profits that advertise to obtain help and put out information. The marketing theory uses four elements called the marketing mix also known in the marketing world as the four P’s, which are product, place, price, and promotion. Marketing can be described as advertisements of a product, where a company is trying

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    Essay Length: 1,953 Words / 8 Pages
    Submitted: October 8, 2011 Autor: rbailey524
  • Starbucks Case - Case Study for Target Corporation

    Starbucks Case - Case Study for Target Corporation

    Case Study for Target Corporation Problem Statement: Target is maintaining their goal of being chic at affordable prices against a weakening economy and competitors who have an advantage over them when it comes to price. Targets “Expect more, Pay less” motto can be contradictory when shoppers already perceive other competitors to be cheaper than Target on most every day consumables. Target’s edge of partnerships with high-fashion designers is not much of an edge anymore because

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    Essay Length: 1,146 Words / 5 Pages
    Submitted: October 14, 2011 Autor: ybn2me
  • Milk Market in China

    Milk Market in China

    The milk product market in China is very huge, and the totally milk consumption in China reached 19 million tons in 2006 and pass 25 million tons in 2008. This growth will place China’s market sized ahead of Major European milk market such as France. Today, Indo Milk is the Indonesia largest milk company, as a foreign brand for China consumer, Indo Milk have enough quality to attack the China milk market. Due to the

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    Essay Length: 251 Words / 2 Pages
    Submitted: October 14, 2011 Autor: sharky007
  • Ewfrwe If the Fair Market Value of the Securities Is Not Determinable

    Ewfrwe If the Fair Market Value of the Securities Is Not Determinable

    ewfrwe if the fair market value of the securities is not determinable 2) Illustrations a) A corporation issued 10,000 shares of common stock with a par value of $5 and a fair market value of $15 for land with a fair market value of $152,000 Land 150,000 Common Stock 50,000 (10,000 x 5) Paid-in Capital in Excess of Par--Common Stock 100,000 (10,000 x 10) b) A corporation issued 10,000 shares of common stock with a

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    Essay Length: 759 Words / 4 Pages
    Submitted: October 16, 2011 Autor: heshang007
  • Whole Foods Case Study - Discuss the Trends in Retailing of Organic Foods and the Impact of These Trends on Whole Foods Market

    Whole Foods Case Study - Discuss the Trends in Retailing of Organic Foods and the Impact of These Trends on Whole Foods Market

    Whole Foods Case Study Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Whole Foods is the world’s largest supermarket retail chain of natural and organic foods. This supermarket wanted higher quality, less processed, more flavor and preserved natural products. As the leader in natural and organic foods, Whole Foods looked for consumers that were concerned about what they were eating, their eating patterns and their

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: October 17, 2011 Autor: kaffy
  • Marketing Strategy

    Marketing Strategy

    I’m writing about this fifteen year old Christopher Boone who is trying to investigate for a murder of neighbor’s dog then he realizes that it’s been killed by his father. His father also lied him about his mother’s death. Christopher leaves the house and his father to go see and find his mother. I will be writing about only one character which is Christopher Boone. As an autistic child he faces different problems and he

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    Essay Length: 260 Words / 2 Pages
    Submitted: October 18, 2011 Autor: mohsennikdel
  • International Marketing

    International Marketing

    1 Introduction This report will, through the use of analytical tools, analyse the current situation of Bionade in terms of market trends, customers, competitors and the current position within the US market. Through this analysis strengths, weaknesses, opportunities and threats will be identified. A series of recommendations on how to take the brand forward will be identified. 1.1 Background Bionade is a successful brand of organically manufactured non-alcoholic refreshment. We originally broke into the USA

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    Essay Length: 926 Words / 4 Pages
    Submitted: October 20, 2011 Autor: bluegaf
  • Classic Airlines Marketing Problem

    Classic Airlines Marketing Problem

    In today’s economy organizations must maximize growth and profitably margins when focusing on strategic marketing plans. Based in the United States Classic Airlines has a major presence in the airline industry. Currently facing organizational marketing issues that are external and internal the airline has yet to satisfy the demands of their stakeholders and target markets. Current issues have left the company with poor sales and reduced profits. In efforts to regain, attract and build sales

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    Essay Length: 465 Words / 2 Pages
    Submitted: October 30, 2011 Autor: kisha
  • Overview of Whole Foods Market

    Overview of Whole Foods Market

    OVERVIEW OF WHOLE FOODS MARKET The Whole Foods Market (WFM) began in Austin, Texas, United States with the opening of the chain’s first location. It’s founded by four local business people that decided the natural foods industry was ready for supermarket format. The original store was founded when John Mackey, the current CEO and his girlfriend Rene Lawson merged their store, SaferWay, with Clarkville Natural Grocery owned by Mark Skiles and Craig Weller. The original

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    Essay Length: 316 Words / 2 Pages
    Submitted: October 30, 2011 Autor: azreetaaziz
  • Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods Amber Nothem MKT/421 - MARKETING August 23, 2011 Karen Yunker Kudler Fine Foods is an all natural, preservative free; grocery store is located only in Southern California. Located in the San Diego metropolitan area there are three locations that are available for fresh meat, produce, cheese, wine, and more to the public and community. Kudler Fine Food was founded by Kathy Kudler and opened in1998 with two stores followed by

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: November 1, 2011 Autor: nothem1
  • Market Driven Strategy

    Market Driven Strategy

    MARKET DRIVEN STRATEGY Consumers  demand of superior value form goods and services External influences  increased Market- driven strategies  business strategy decisions should start with understanding of the market, consumers and competitors Enhancement in consumer value  superior shareholder value Logic of market-driven strategy  Market and consumers that form the market should be the starting point in business strategy formulation Provides companywide perspective  better integration of activities and process that impact

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 1, 2011 Autor: crayo
  • Market Power

    Market Power

    The term “market power” can be defined as company that has the ability to control the market price of a good or service. The company that has such power is able to raise prices without losing customers to competing firms. (businessdictionary.com, 2010) One way for a company to gain market power is through a merger or the acquisition of a competing firm, which might be scrutinized by a state or federal agency for any anti-trust

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    Essay Length: 541 Words / 3 Pages
    Submitted: November 1, 2011 Autor: TheWapo
  • Marketing Strategy of Dove in India

    Marketing Strategy of Dove in India

    Dove is a personal care brand owned by Unilever. Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Dove was globally launched in 1957. This brand came to India in 1995. Internationally this brand has a cult status and is a major player in the global premium soap market. In India, the brand did not have the success of its global counterpart. One reason was the small "Premium" market and another

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 2, 2011 Autor: rhlmukherjee
  • Futures and Options Segment on the Nse

    Futures and Options Segment on the Nse

    THE soaring volumes and the open position in the futures and options segment on the NSE (National Stock Exchange) are evidence to the successful transition from the age-old era of badla to futuristic derivatives. Badla, an indigenous carry-forward system, thrived as a facility for borrowing funds or shares, used mainly by speculators to take leveraged positions on the cash market. This leverage is the only similarity between badla and derivatives. Badla was banned in 1993

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    Essay Length: 331 Words / 2 Pages
    Submitted: November 2, 2011 Autor: rita
  • How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

    How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up?

    How Did Nokia Succeed in the Indian Mobile Market, While Its Rivals Got Hung Up? Course: International Business Submitted by: Mohammed Emad Mohammed Ali Malik Yasir Ali Shah Madhu Aoun Mohammed Submitted to: Mr. Samir S. Amir Submitted on: April 17th, 2011 History of Nokia In 1865, engineer Fredrik Idestam established a wood-pulp mill in southern Finland and started manufacturing paper. Nokia soon became successful and this was due to the European industrialization and the

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    Essay Length: 2,004 Words / 9 Pages
    Submitted: November 3, 2011 Autor: moto
  • Home Controls Marketing Case

    Home Controls Marketing Case

    Home Controls sells a variety of products in the home automation market-- security systems, home thetre systems, telephones and intercom systems, as well as thermostats and other appliance automation devices. Because Home Controls is involved in so many niche markets, it is crucial that they manage their channels effectively. Home Controls clearly wants to cater to the upscale do-it-yourself market through a direct sales channel via its web site. This is likely the highest margin

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    Essay Length: 356 Words / 2 Pages
    Submitted: November 4, 2011 Autor: antoni
  • Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    Marketing Metaphoria: What Deep Metaphor Reveal About the Minds of Consumers

    THIS REVIEW CONSIDERS Marketing Metaphoria from three perspectives: the relationship to Professor Gerald Zaltman's earlier book, How Customers Think, its contribution to marketing strategy, and its po- tential impact on marketing research practice. From all three perspectives, this is a very important book. How Customers Think argued that understanding the consumer's unconscious mind is absolutely critical and that the unconscious is not effectively accessed through conventional market research quantitative questioning approaches. It helped us to

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    Essay Length: 563 Words / 3 Pages
    Submitted: November 5, 2011 Autor: viki
  • De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    De Marketing Blunder Van Coca-Cola Wordt Toegeschreven Aan Slecht Marktonderzoek (dutch)

    Vraag 1: De marketing blunder van Coca-Cola wordt toegeschreven aan slecht marktonderzoek. a) Wat was er verkeerd aan het marktonderzoek? Voor dit onderzoek werden 190.000 tests gedaan, die in totaal 4 miljoen dollar kostten. Voor deze testen gebruikten ze proefpersonen uit alle leeftijdsgroepen en alle delen van de Verenigde Staten. De test bestond eruit 3 drankjes te drinken, namelijk New Coke, Pepsi en Coca-Cola en dan het drankje te kiezen dat je voorkeur had. Uit

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    Essay Length: 487 Words / 2 Pages
    Submitted: November 6, 2011 Autor: andrew

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