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Last update: September 28, 2016
  • British Media Corporate Strategy

    British Media Corporate Strategy

    Britain today is truly a nation of rich cultural diversity, this is something worth celebrating. There are so many Indian faces used in British media, yet it is still hard to believe that South Asian Indians are not perceived as an important target segment. Of the UK's ethnic minority population, which is approximately 6.5% of the whole population, nearly half are of South Asian origin. The largest ethnic minority group are Indians, accounting of 28%

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    Essay Length: 1,435 Words / 6 Pages
    Submitted: April 12, 2011 Autor: moto
  • Marketing Strategy

    Marketing Strategy

    In this market, we have to compete with many competitors TRUNG NGUYEN They opened in 1996 so they had a lot experiences, had a large of market share and a strong trademark in Vietnam and in other countries. Consumers are interested in their brands such as G7, 777 VINAMILK They opened business over than 30 years, attracted a lot of consumers not only in milk but also in coffee. Despite of strong competitors, we believe

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    Essay Length: 316 Words / 2 Pages
    Submitted: April 14, 2011 Autor: jon
  • Southwest Airlines Strategy

    Southwest Airlines Strategy

    Southwest Airlines Strategy: • Southwest Airlines wanted to be friendly and to please all of its customers so it started from the theory of “luv”; a theme of love which offered “Love Machines” that wrote tickets instantly in a virtual environment, and “Love Potions” which were drinks served on the plane trip. • Later on this theme expanded into making the trips on the planes more enjoyable; sometimes the employees played pranks, at other times

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    Essay Length: 1,204 Words / 5 Pages
    Submitted: April 20, 2011 Autor: chrifenz
  • Nestle Malaysia Business Strategy

    Nestle Malaysia Business Strategy

    Executive summary This project is a marketing plan for the launch of a new Maggie instant noodle into the Malaysian Market Nestle Malaysia has been established since 1912. offering over 400. varieties of products. One of the most popular food products is the Maggie instant noodle, first introduced in 40 years ago. Today Maggie instant noodle holds 60 % of the market share for instant noodle in Malaysia. However due to health concerns, and the

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    Essay Length: 267 Words / 2 Pages
    Submitted: June 5, 2011 Autor: annesy_cutee14
  • Leadership Case

    Leadership Case

    Introduction To be successful in managing a country, a society or any organization, leadership is one of the important factors to be considered. Ancient Chinese emperor, Qin Shi Huang, who unified China, Singapore former prime minister, Mr Lee Kuan Yew, who engineer Singapore from a developing country to a metropolitan city and religious leader like Mother Teresa who is able to influence a huge audience. These are some example of the successful leaders. As mentioned

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    Essay Length: 1,415 Words / 6 Pages
    Submitted: June 8, 2011 Autor: paulchia85
  • Company Leadership Case

    Company Leadership Case

    This organization has helped participants a great deal to work under a team and be actively involved in group work to achieve certain goals under the team leader's instructions, sharing ideas and developing skills for the benefit of the team spirit as a whole, in order to accomplish a task in the most efficient way. I had the opportunity to work with a great organization. This camp had about 14 persons and was divided into

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    Essay Length: 327 Words / 2 Pages
    Submitted: June 9, 2011 Autor: zdawgn69
  • What Are the Advantages of the Virtual Team Described in the Case?

    What Are the Advantages of the Virtual Team Described in the Case?

    Question 2:- What are the advantages of the virtual team described in the case? Answer- This case highlights the advances in Information technologies and systems that could potentially transform the existing setup of treatment. With the use of virtual tools the interaction between a doctor and his patient would no more be a drab affair where the patient is resigned to listening and trying to understand and memorize the prescribed treatment. The biggest advantage of

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    Essay Length: 435 Words / 2 Pages
    Submitted: June 13, 2011 Autor: rahulag
  • Porter's Five-Forces Model in International Strategy

    Porter's Five-Forces Model in International Strategy

    Introduction There are several different techniques and models that decision makers use to enable their organizations to sustain a competitive advantage within their respective industries. One model that stands out and is still a major part of developing business strategies today is Michael Porter’s Five Forces Model. Since the emergence of Porter’s framework, it has proven to be a valuable tool in analyzing a firm’s industry structure in strategic processes. According to Porter, the competitive

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: July 14, 2011 Autor: bigbeatz27
  • Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    Strategies in the Performance of Directives: A Case Study of the Chinese Play - the Family

    I. Introduction The speech act of Directives is a typical kind of speech act performed in the use of language. It is a face-threatening act in nature according to Searle’s description that they are attempts (of varying degrees) by the speaker to get the hearer to do something. Thus, often than not, a face-work is needed to initiate a relatively comfortable rhythm for conversation. In order to do the face-work, a certain strategies are necessary

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    Essay Length: 402 Words / 2 Pages
    Submitted: July 18, 2011 Autor: lill455
  • Marketing Planning & Strategy

    Marketing Planning & Strategy

    Marketing Planning & Strategy SUMMARY: The main objective of this paper is to examine the marketing audit and background research of Subway, a fast-food/takeaway industry. Among other aspects, brief outline about worldwide Subway industry, market analysis of fast-food/takeaway industries, PEST analysis and Subway product life cycles are discussed. To get into more detailed analysis such as consumer analysis, target and market segmentation, pricing strategy, SWOT analysis and competitor analysis, this paper is narrowed down to

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    Essay Length: 314 Words / 2 Pages
    Submitted: July 19, 2011 Autor: Mahe
  • Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd

    Proposal for New Marker Strategy for Koutons Retail India Pvt. Ltd

    Proposal for new marker strategy for Koutons Retail India Pvt. Ltd Aliasgar Bohra Semester 11.1 Lecturer- Fankar imam Assignment #1,(i) Raffles design international Table of content:- i) Table of content 1) Introduction 2) Company profile 3) Strategic Focus and Plan 4) Situation analysis a. Swot analysis b. Industry analysis c. Competitors analysis d. Company analysis e. Consumers analysis 5) Product market focus a. Marketing and product objective b. Point of difference c. Positioning 6) Marketing

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    Essay Length: 902 Words / 4 Pages
    Submitted: July 25, 2011 Autor: aliasger3452
  • Strategy Briefing on the Next Eight Emerging Economies

    Strategy Briefing on the Next Eight Emerging Economies

    New Frontiers: Strategy Briefing on the Next Eight Emerging Economies Strategy Briefing | 14 Jan 2010 EXECUTIVE SUMMARY Overview n The “next eight” markets of the G20 cover a wide range of countries in terms of geography, economy and population. They are Argentina, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea and Turkey. Although Poland isn’t a G20 member in its own right, it is represented via the EU as 20th member. n All

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    Essay Length: 751 Words / 4 Pages
    Submitted: July 26, 2011 Autor: Tricha
  • Marketing Strategy of Britannia Soft Drinks Ltd.

    Marketing Strategy of Britannia Soft Drinks Ltd.

    Marketing Strategy of Britannia Soft Drinks Ltd. (Britvic) - December 13th, 2010 Statistics: Private Company Founded: Mid-1800s as British Vitamin Products Company Sales: £600 million ($1.1 billion) (2004) NAIC: 312111 Soft Drink Manufacturing Company Perspectives: Our vision is to be the UK's leading soft drinks company. Key Dates: 1938: British Vitamin Product Company (Britvic), originally founded in the mid-19th century to produce soft drinks, develops a method for bottling fruit juices without preservatives; production is

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    Essay Length: 2,258 Words / 10 Pages
    Submitted: July 28, 2011 Autor: Janinersm
  • Interrelated and Interdependent Processes and Plans to Ensure the Successful Completion of Year one of Unisa's Masters in Business Leadership

    Interrelated and Interdependent Processes and Plans to Ensure the Successful Completion of Year one of Unisa's Masters in Business Leadership

      1 Introduction 1 1.1 A theoretical and literary perspective 1 1.2 Nature and characteristics of MBL Year One 1 1.3 Project objectives, goals, scope and deliverables 2 2 Resource Considerations: Identification, Analysis and Constraints. 2 2.1 Resource Identification 2 2.2 Resource Analysis: Human Resources 3 2.3 Resource Analysis: Time and availability constraints. 4 3 Risk Management: Identification and Analysis 6 3.1 Risk Management: Identification, evaluation, mitigation and control plans 6 4 Project Performance and

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    Essay Length: 6,830 Words / 28 Pages
    Submitted: August 10, 2011 Autor: Moihlobudi
  • Macquarie Bank Strategy Analysis

    Macquarie Bank Strategy Analysis

    Executive Summary 1.1 Macquarie Bank Limited (MBL) is a world leading investment house with an entrepreneurial culture. At a glance, MBL has become an unprecedented success for numerous reasons, perhaps particularly due to its reactive nature to the industries it is represented in. Their strategies and structures are unique and have proven to be particularly profitable. A causal relationship has been revealed between demand for banking services, economic activity and the level of interest rates.

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    Essay Length: 1,865 Words / 8 Pages
    Submitted: August 14, 2011 Autor: sophazzo
  • Strategies Required for Effective B2b Marketing Strategies

    Strategies Required for Effective B2b Marketing Strategies

    Strategies required for Effective B2B Marketing Strategies: Business marketing is the key to keep a business in front of a consumer. Businesses can gain competitive advantage over other businesses by marketing their business. Business marketers need to formulate a marketing strategy based on a particular organization's buying behavior. Business marketing strategies are long-term plans of action designed to achieve organization's particular goals. Distinctive capabilities: Market driven firm entails two particularly important capabilities: market sensing and

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    Essay Length: 1,210 Words / 5 Pages
    Submitted: September 3, 2011 Autor: andrey
  • Organizational Strategy

    Organizational Strategy

    ORGANIZATIONAL STRATEGY A leader is able to gain the respect and loyalty of others. Leadership is developed through training, education, self-study, observation and experience. This leader will be developed by successfully managing a team of employees and gaining experience in many areas of the department. It is important that these leaders think outside of the box and receive instant and extremely direct feedback as we are trying to build leaders of the next generation. It

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    Essay Length: 442 Words / 2 Pages
    Submitted: September 4, 2011 Autor: rita
  • Leadership in 21st Century

    Leadership in 21st Century

    i. EXECUTIVE SUMMARY There is an abundance of literature relating to leadership in general and business leadership in particular. This report is attempted to pull out the essence from some of it and examine different theories and thoughts on leadership. Various theories of leadership are covered, ranging from classic leadership theories to the leadership in 21st century and they are: Trait approach, Behaviour approach, Dyadic approach and Contingency approach. While the focal point of the

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    Essay Length: 1,991 Words / 8 Pages
    Submitted: September 4, 2011 Autor: simba
  • Women and Leadership

    Women and Leadership

    Women & Leadership 1. Introduction Despite years of progress by women in the workforce (they now occupy more than 40% of all managerial positions in the United States); within the C-suite they remain as rare as hens' teeth. Consider the most highly paid executives of Fortune 500 companies and the composition of women 15% of boards of directors 6% with titles-Chairman, President, CEO 2% of CEOs Consider comments made by President Richard Nixon, When explaining

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    Essay Length: 4,291 Words / 18 Pages
    Submitted: September 5, 2011 Autor: moto
  • Leadership Essay

    Leadership Essay

    Leadership – 1 page Definition; Theory Various definitions for leadership has been proposed and most appear to be used for a specific purpose, in this context leadership can be seen as Cole (2004) cited in Milpark HCM 2010, says that leadership can be seen as a dynamic process, which implies that there is ‘no one best way' of leading – leadership is essentially about striking the right balance between the needs of the people, tasks

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    Essay Length: 414 Words / 2 Pages
    Submitted: September 6, 2011 Autor: andrey
  • Apply the Value Chain and Competitive Forces Models to the Music Recording Industry

    Apply the Value Chain and Competitive Forces Models to the Music Recording Industry

    1. Apply the value chain and competitive forces models to the music recording industry. The music industry is experiencing probably the most radical change since 1877 when Thomas Edison invented the phonograph. The first decade of 21st century was the transient state of mediums. We went from the physical mediums to digital music. To flash or hard drive music storage and if we look in tomorrow we have to consider the "cloud" storage. Undoubtedly this

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    Essay Length: 250 Words / 1 Pages
    Submitted: September 9, 2011 Autor: moto
  • Leadership Is Defined as Influence Relationship

    Leadership Is Defined as Influence Relationship

    Leadership is defined as influence relationship between leaders and other followers. It is also called a process by which leader influences or inspires thoughts, behavior and attitude of the people. In the four functions of management leading is considered as crucial, important and most challenging function as it seeks lot of concentration and efforts. Good leaders set a right direction and they help followers to see the exact situation ahead, they help us realize and

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    Essay Length: 361 Words / 2 Pages
    Submitted: September 11, 2011 Autor: moto
  • Vodafone - Business Strategy Analysis

    Vodafone - Business Strategy Analysis

    Business Strategy Analysis Vodafone identifies the evolving challenges in the macro economic environment. Within that environment, there is a competitive pressure that continues to be strong and contribute to the price declines. Also, the consumers have an increasing choice of service providers because of the close competition and new entrants. In addition, the mobile services are also regulated that contributes to the lower mobile terminations rates and roaming prices. Through the expected challenges, Vodafone increased

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    Essay Length: 478 Words / 2 Pages
    Submitted: September 16, 2011 Autor: darshita26
  • Suggested Marketing Strategies

    Suggested Marketing Strategies

    Suggested Marketing Strategies 1. Recommend that First in Show Pet Food not to enter in the retail market until they conduct some extensive research to gain consumers and retail store insight. 2. Enter selected independent pet stores first in the Boston area to test the market and consumers reaction. 3. The company should create and provide some dry dog foods and dog treats to compete with their competitors. This will provide an opportunity to get

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    Essay Length: 355 Words / 2 Pages
    Submitted: September 17, 2011 Autor: antoni
  • Leadership and Profile Plan

    Leadership and Profile Plan

    Every leader whom has ever had control over anything has had some inherent strengths or weaknesses that drove their styles and actions. It is not until that leader takes to the time to understand their strengths and weaknesses can they really become effective. It is the contention of many that once they reach the role of leader, they will finally be able to make all the necessary changes to an organization or a process that

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    Essay Length: 6,475 Words / 26 Pages
    Submitted: September 17, 2011 Autor: peter

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