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Last update: February 16, 2015
  • Australian Automotive Industry Marketing Report

    Australian Automotive Industry Marketing Report

    Executive summary: This Minor Assignment - Stream 1 is based on a business formulated report discussing the Australian Automotive Industry, and includes a general description of the industry, such as production details, major players, etc. This report will also attempt to identify and cover the microenvironmental and macroenvironmental forces affecting the industry and the likely consequences as a result of these forces. It is hoped that through this minor assignment and by investigating the automotive

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    Essay Length: 2,354 Words / 10 Pages
    Submitted: February 5, 2013 Autor: Rajiv2308
  • Build-A-Bear Marketing

    Build-A-Bear Marketing

    1. There are many different needs that Build-A-Bear offers. Physically, it gives children the sense of safety, socially in terms of affection. Individually, it fulfills the need of self expression for all customers. While everyone NEEDS safety, NEEDS affection and NEEDS self expression, Build-A-Bear gives customers, mainly the children, safety in the form of a teddy bear, which would then be considered a want. When it comes to affection, the experience makes children feel loved

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 5, 2013 Autor: andrea.alvarez
  • Financial Strategies Course Objectives

    Financial Strategies Course Objectives

    Pace University Lubin School of Business Financial Analysis & Policy Dr. Raymond H. Lopez FIN 689 Wednesday, 5:30-8:10 pm Spring 2013 Midtown Center, NY CRN#: 20448 914 422 416 rlopez@pace.edu Course Objectives The primary objective of this course is to provide an integrated approach to financial analysis from the perspective of company managements. Financial strategies and their implications for enhancing shareholder value will be analysed using the case method. Students will be able to utilize

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    Essay Length: 1,393 Words / 6 Pages
    Submitted: February 7, 2013 Autor: lxdexixi
  • Organisational Strategy, Organisational Culture and Hrm

    Organisational Strategy, Organisational Culture and Hrm

    Organisational Strategy, Organisational Culture and HRM January 2013 Word Count: 3,300 Task: Analyse and evaluate the relationship between Organisational Strategy, Organisational Culture and HRM. What linkages exist between Strategy, Culture and the management of human resources? What are the key initiatives the HRM function can take in these areas in order to support the achievement of organisational objectives?   The evolution of HR dates back to the employment practises associated with welfare capitalists employers in

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    Essay Length: 3,503 Words / 15 Pages
    Submitted: February 9, 2013 Autor: Gavf
  • The Marketing Analysis

    The Marketing Analysis

    Training institution is a significant part in Chinese education system. A recent survey shows that, there is a 2,500 billion Yuan ($385 billion) in Chinese education market. Chinese saving surplus is already reached about 100,000 billion Yuan ($15,385 billion), including 10% education investment. Statistics show that forty five countries’ official language is English, there are 3% people in the world speaking English, about % TV shows are using English, 80% scientific and technical information is

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    Essay Length: 297 Words / 2 Pages
    Submitted: February 10, 2013 Autor: shushu
  • Negotiation Strategy and Tactics

    Negotiation Strategy and Tactics

    Negotiation Strategy and Tactics Tutorial (Marilyn and Len exchange) HM 595 (Negotiation Skills) February, 2013 Marilyn and Len exchanges 1. What are the objectives of both parties in the exchange? The objectives of Marilyn and Len are that they want to obtain the effective accounts available to their teams to maximize profit for their company and staff. Marilyn wanted to share the account with Len. Unfortunately, Len wanted to work on account for his team

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    Essay Length: 514 Words / 3 Pages
    Submitted: February 10, 2013 Autor: parijung
  • Employing Strategy in a Competitive Environment

    Employing Strategy in a Competitive Environment

    Employing Strategy in a Competitive Environment My company is called Global Health Protection. Global Health Protection provides short term and long term health insurance products for individuals traveling or working outside the United States. The company was founded in July 2008. Our target customers are vacationers, individuals working outside the United States, world travelers, and people that hold numerous countries of residencies. The company’s headquarters is based in Richmond, Virginia with offices in Corpus Christi,

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    Essay Length: 896 Words / 4 Pages
    Submitted: February 17, 2013 Autor: glogra
  • Beauti Control Spa Marketing Management

    Beauti Control Spa Marketing Management

    Assignment #2: Marketing Products Beauti Control Spa Strayer University Submitted to: Professor Linda Harris Marketing Management (MKT 500) Sunday, July 24, 2011 Type of Product the Company Will Offer and Its Primary Characteristics Product is the most central element of the big 4P’s such as Product, Promotion, Place, and Price, that customers ultimately purchase (Lacobucci, 2011, p.53). Product is something that the company believes it will benefit its customers. Beauti Control Spa offers a full

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    Essay Length: 1,019 Words / 5 Pages
    Submitted: February 18, 2013 Autor: dannie1953
  • Marketing Plan Company

    Marketing Plan Company

    Mission Statement  Victory Boats’ mission is to be the best seller and provider of boats to customers at reasonable and competitive prices and high quality, with fast and truly guaranteed services. Victory Boats’ goal is to be the most successful seller inside the market, delivering the best products, services and customer experience.  Victory Boats’ vision is to build the company’s image as a reliable supplier who the customers can trust and with whom they can

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    Essay Length: 306 Words / 2 Pages
    Submitted: February 20, 2013 Autor: 161mary2401
  • Working Mothers Create Stronger Adults

    Working Mothers Create Stronger Adults

    Working Mothers Create Stronger Adults In today’s economy in most cases it just isn’t feasible that there is a stay at home mother in a household. Most families must have a two person income in order to make ends meet. And this leaves children to be raised by day care centers or grandparents. Many early child development specialists argue over the effects that a working mother may have on their children’s development. Some say that

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    Essay Length: 654 Words / 3 Pages
    Submitted: February 23, 2013 Autor: stanleyjc
  • Auction Markets

    Auction Markets

    Auction markets have been here for a very long time since the existence of humankind. Traditionally auction markets were physical places where people had to travel to to examine and bid on a certain product of interest. However, now these markets can be anywhere due to the internet. Only recently has there been a significant growth in e-commerce as companies are realizing the opportunities and its importance of selling products electronically. This major growth in

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    Essay Length: 270 Words / 2 Pages
    Submitted: February 25, 2013 Autor: Lala85
  • Business Group Networks and Group Innovation in Emerging Markets

    Business Group Networks and Group Innovation in Emerging Markets

    Business Group Networks and Group Innovation in Emerging Markets Business groups, a constellation of legally independent firms operating under common administrative and financial management and connected by various types of ties, have been recognized as an important innovation powerhouse in emerging markets such as Korea and Taiwan(Chang, Chung, & Mahmood, 2006; Mahmood & Mitchell, 2004; Mahmood & Singh, 2003). Given the pervasive networks between business group members (Hamilton, 1996), scholars have assigned an important role

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    Essay Length: 734 Words / 3 Pages
    Submitted: February 25, 2013 Autor: funkyradio
  • Entry into Foreign Market - Vrio Analysis

    Entry into Foreign Market - Vrio Analysis

    1. Determine which institutional and risk factors must be considered and whether they support entry or not. Myanmar, once known as Burma, has embraced democracy. For decades Myanmar has been under a former military regime until Aung San Suu Kyi led the fight for democracy and won the 2012 election by a landslide. The questions many are asking is will the roots of democracy take hold? Since her election the world has been watching their

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    Essay Length: 742 Words / 3 Pages
    Submitted: February 26, 2013 Autor: ceoropeza
  • Marketing Case

    Marketing Case

    This course introduces some of the important frameworks and quantitative analysis methods available as tools for thinking to decision‐makers in virtually all industries, in almost all managerial and decision‐making functions, and at most organizational levels. The course also reviews how the real‐life applications of these frameworks and methods are helping to drive better business decisions to a variety of problems in industries as wide ranging as transportation, telecommunication, banking, manufacturing, health care, retailing, and natural

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 26, 2013 Autor: pray007
  • What Is Samsung's Strategy?

    What Is Samsung's Strategy?

    What is Samsung's Strategy? Circle the number that corresponds to your best supported opinion regarding the weight of importance of Samsung's competitive advantage(s): "0" for cost leadership only and "10" if you think Samsung's competitive advantage lies only in product differentiation. "5" for equal value. Cost Differentiation Explain your reasons (Use the numbers from the case to back up your answers) (max 200 words) Samsung is an innovative company that has managed itself very well

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    Essay Length: 658 Words / 3 Pages
    Submitted: February 27, 2013 Autor: anhngo89
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures Table Compare the four market structures by filling in the table. Perfect competition Monopoly Monopolistic competition Oligopoly Example organization Produce sellers U. S. Postal Service Cook's Pest Control Sony Goods or services produced by the organization Fruits and vegetables Mail courier service Pest control services, termite control services Electronics (T.V.'s, gaming systems, etc.) Barriers to entry Non-existent Legal restrictions Customer loyalty, quality service Brand name loyalty, money, technological innovation. Number of

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    Essay Length: 1,135 Words / 5 Pages
    Submitted: February 27, 2013 Autor: coolmattntata
  • Development Strategies

    Development Strategies

    INTRODUCTION The recruitment and selection of employees is fundamental to the functioning of an organisation, and there are compelling reasons for getting it right. Inappropriate selection decisions reduce organisational effectiveness, invalidate reward and development strategies, are frequently unfair on the individual recruit and can be distressing for managers who have to deal with unsuitable employees (Pilbeam et al., 2006, p.142). There are several factors in the external environment that could impact upon an organisation’s development

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    Essay Length: 560 Words / 3 Pages
    Submitted: February 28, 2013 Autor: nifsa89
  • Piezo-Shoes Are Athletic Shoes

    Piezo-Shoes Are Athletic Shoes

    Product Description: Piezo-shoes are athletic shoes which utilize one’s movements into energy in order to power appliances and generate electricity; this will be done through inserting a piezoelectricity generator in the sole of the shoes which can additionally store and emit the electricity. With the rising prices of electricity and the universal attempt to cut down on costs, our competitive advantage is that our power shoes offer a benefit to customers which regular athletic shoes

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    Essay Length: 597 Words / 3 Pages
    Submitted: February 28, 2013 Autor: cindyyyyy
  • Marketing Case Audi

    Marketing Case Audi

    1. Identifying the Problem It must strengthen the global sales outside Europe especially in the US - In the US, Audi has a bad reputation in reliability, having a buggy electronic system and an outdated sales and marketing network - Audi’s dealerships in the US mostly share the floor space with other brands in the store - The other brands have better lease terms - They have a bad image because of the 1980s sudden

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    Essay Length: 467 Words / 2 Pages
    Submitted: February 28, 2013 Autor: jmilmendezona
  • Direct Buy Marketing Analysis

    Direct Buy Marketing Analysis

    Referral Program Learning how new clients find out about your company is an important component of a marketing program. Referrals are one of the best ways to gain new clients and one of the least expensive ways to do it. Referral systems are critical for success of a company and are undeniably a successful form of advertising. Referrals require less money than major marketing campaigns and have the potential to drive in quality prospects. Referral

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    Essay Length: 2,171 Words / 9 Pages
    Submitted: March 2, 2013 Autor: patrickstence
  • Mba Marketing

    Mba Marketing

    MBA Marketing Assessment task Length Weighting within unit (if relevant) Due date 1. Group Written Case Report 2. Rebuttal Strategy Outline 3. Group Presentation slides (and Rebuttal Slides if used) 1. 2,000 word Case Report 2. maximum 2 page Rebuttal Strategy 3. 12-15 minute presentation. 40% of which: • 60% Written Report and Rebuttal Strategy • 20% Presentation Slides (and Rebuttal Slides if used) • 20% Peer Assessment At start of relevant case discussion session.

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    Essay Length: 551 Words / 3 Pages
    Submitted: March 3, 2013 Autor: carlosrojasgirao
  • Money People Market

    Money People Market

    It was reported that’s today’s economy is improving statistically but many people believe that the economic conditions are getting worse. People around the world witnessed the earthquake and tsunami that destroyed Japan back in March 11, 2011. Japan as one of the richest countries in the world was suffering from nuclear crisis that influenced the global economy. It was the worst earthquake the country ever experienced. Japan gets more than third of its power from

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    Essay Length: 439 Words / 2 Pages
    Submitted: March 3, 2013 Autor: izzi1990
  • The Impact of Wom in Network Marketing

    The Impact of Wom in Network Marketing

    MODERN UNIVERSITY FOR BUSINESS AND SCIENCE The Role of WOM in Network Marketing Senior project submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Marketing Prepared by: Firas Osmat Saab Supervised by: Latifa Attieh Summer semester 2010-2011 The Role of WOM in Network Marketing II The Role of WOM in Network Marketing III The Role of WOM in Network Marketing IV Acknowledgments This senior project would not have been

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    Essay Length: 8,878 Words / 36 Pages
    Submitted: March 4, 2013 Autor: FirasSaab
  • Pizza Patron Growth Strategy

    Pizza Patron Growth Strategy

    Pizza Patron Inc. is planning to expand the business into Mexico where several growth strategies could be used. Pizza Patron could offer a master franchise by acquiring an existing company, or by building a successful corporate store. Several factors will determine what the smartest choice is for Pizza Patron to expand internationally. Analyzing the strengths, weaknesses, opportunities, and threats is essential when considering moving a business into a new market, also known as the SWOT

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    Essay Length: 604 Words / 3 Pages
    Submitted: March 5, 2013 Autor: khansen5
  • Gap Inc. in 2010: Is the Turnaround Strategy Working?

    Gap Inc. in 2010: Is the Turnaround Strategy Working?

    Background The Gap was founded as a single blue jeans store in 1969 by Doris and Don Fisher. After expanding its product line, the company went public in 1976 and began a rapid expansion strategy by hiring Millard “Mickey” Drexler as its president in 1983. Under Drexler, Gap became the second-largest apparel brand in the world in 1992. Gap firstly acquired the Banana Republic chain in 1983, expanded internationally in 1989 and then launched Old

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    Essay Length: 1,266 Words / 6 Pages
    Submitted: March 5, 2013 Autor: GraceHwong

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