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Last update: February 16, 2015
  • Best Buy Retail Strategy Analysis

    Best Buy Retail Strategy Analysis

    History Best Buy is a household brand owned by Best Buy Co., Inc. which is a specialty retailer of consumer electronics in the United States, accounting for 19 percent of the market. The company was founded by Richard M. Schulze and his business partner Gary Smoliak as Sound of Music, an audio specialty store, in Minnesota 1966. In 1983, they changed the name to Best Buy and opened its first superstore in Burnsville, Minnesota, featuring

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    Essay Length: 475 Words / 2 Pages
    Submitted: March 24, 2013 Autor: kadivakp
  • Larry's Market

    Larry's Market

    Locally and family owned since 1945, Larry's Markets was founded in Seattle, is one of the Northwest's premier grocery and retail operations. Larry's Markets provides its customers' everyday grocery needs, and features fresh meats and produce from local growers, regional and international wine selections, and environmentally-friendly foods and household products. It believes in community involvement as a natural extension of the company's civic responsibility and encourages volunteerism from its more than 800 employees at six

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    Essay Length: 632 Words / 3 Pages
    Submitted: March 24, 2013 Autor: marcjacobs
  • A Study of Factors That Student Look for in Companies During Final Placement Process

    A Study of Factors That Student Look for in Companies During Final Placement Process

    TITLE A study of factors that student look for in companies during Final Placement Process. RESEARCH TOPIC DESCRIPTION We intend to determine the factors that differentiates a superior brand perception from an average one so that the management could understand the different factors to focus on. By focusing on these factors, the company shall be able to attract the best talent and from this talent pool and subsequently, through their recruitment methods, arrive at the

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    Essay Length: 1,206 Words / 5 Pages
    Submitted: March 24, 2013 Autor: divyark
  • Business Strategy

    Business Strategy

    The decision which has been determined to choose was trading my used car with car dealer recently. The old car is 2003 model Toyota Camry with almost 160,000 kilometers total distance. The Camry was bought at total distance 130,000 kilometers from a private seller in Armidale, at that time was 2010. In the general, the Camry worked well but some serious troubles appeared as time goes on during the 3 years. The problem of the

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    Essay Length: 431 Words / 2 Pages
    Submitted: March 27, 2013 Autor: weiyangfan
  • Marketing Case

    Marketing Case

    Dear Sirs, I want to introduce you a go green company--- Save Paper Corporation. I am the CEO of this company and I have been doing go green business for a long time. Our company has strong team members, who are all graduated from top universities in the U.S.A, and with lots of experience. Our goal is helping our clients save money and at the meantime make the environment getting better. The product I want

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    Essay Length: 360 Words / 2 Pages
    Submitted: March 27, 2013 Autor: viviliu
  • Food and Identity - Canada’s Wonderland Strategy

    Food and Identity - Canada’s Wonderland Strategy

    As more and more of destination websites are being posted on internet, many of these attractions websites have to find innovative ways to differtiate itself from its competitions and more importantly reaching as many target audience as possible. One way of reaching tourists is to achieve high ranking through a search engine. Hence, many destination websites use search engine optimization and social media optimization to reach out to their customers. Theme park destination websites such

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    Essay Length: 951 Words / 4 Pages
    Submitted: March 27, 2013 Autor: edwinaylc
  • Brazil's Government Bond Market: Liquidity Mechanism or Crowding out Effect?

    Brazil's Government Bond Market: Liquidity Mechanism or Crowding out Effect?

    Brazil’s Government Bond Market: Liquidity mechanism or crowding out effect? Lorena Meco For: Professor Sobol Financial Globalization, Currency Crisis and Emerging Markets Fall 2012 Brazil’s Government Bond Market: A liquidity mechanism or crowding-out effect? It is the country that leads the infamous BRICs, coined by Jim O’Neill, Brazil. The 5th largest country in the world now also boasts an almost corresponding, 6th largest economy in the world, recently overtaking the once economic powerhouse, the UK.

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    Essay Length: 3,174 Words / 13 Pages
    Submitted: March 27, 2013 Autor: lori_m
  • Unilever Marketing Assignment

    Unilever Marketing Assignment

    In the 19th century, the vision and innovation of 3 pioneers led to the global company that is Unilever. England’s Industrial Revolution led to a shortage in butter leading onto the importation from the Netherlands. A rivalry formed between two Dutch companies to supply butter, the Jurgens and Vandenberg’s. Margarine was used as a replacement for butter, with both companies improving on the appeal with adding vitamins and focusing on a longer shelf for consumers.

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: March 28, 2013 Autor: jenjamen
  • Marketing Research Assignment

    Marketing Research Assignment

    We are a research consulting company called UniChoice who conduct research on understanding consumer attitudes in various industries and provide a report of our findings and trends. We hope to expand our research consulting to academic institutions and provide them with student’s attitudes. UniChoice has been lucky enough to have been contracted by Swinburne University to research the student’s attitudes from a variety of student demographic backgrounds. We specialise in discovering attitudes and possible trends

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    Essay Length: 297 Words / 2 Pages
    Submitted: April 1, 2013 Autor: saffankazi
  • Marketing Nordstrom

    Marketing Nordstrom

    Marketing Nordstrom 1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.. Nordstrom would be described as a department store. They carry a wide variety of goods, such as clothing, accessories, handbags, jewelry and cosmetics like other department stores such as Macy’s, JCPenney and Sears. They have a very high level of service as evidenced in the case study about selling just one

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    Essay Length: 284 Words / 2 Pages
    Submitted: April 2, 2013 Autor: college2005
  • McBride Marketing

    McBride Marketing

    McBride Marketing Paper McBride Financial Services is a startup mortgage lender whose goal is to provide customer with a low cost mortatage services in five states Idaho, Montana, Wyoming, North Dakota, South Dakota (Apollo Group, 2007). McBride Financial Services decided to revitalize it recent marketing plan so that they can contact customers in a more reasonable way to fit the profile of the buyer that their services are created for. McBride Financial Services must have

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    Essay Length: 982 Words / 4 Pages
    Submitted: April 4, 2013 Autor: Ljenkins85
  • Nokia Smartphone Strategy

    Nokia Smartphone Strategy

    Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper, the most influential communication technology in history, in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber,

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    Essay Length: 1,120 Words / 5 Pages
    Submitted: April 9, 2013 Autor: mitchelltharp
  • Marketing Case

    Marketing Case

    Bargaining power of suppliers: we can face many major suppliers, where they sell the material well, cheap, but large numbers. However, our company is a new company can not buy in bulk like that. which is a major barrier sustitutes: there are many substitutes as: piaggo, Suzuki, SYM, Yamaha cheaply. customers have more alternatives. competitive product lines such as yamaha, suzuki. However, the cost of petrol and other motorcycle expensive than Honda. The ability of

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    Essay Length: 253 Words / 2 Pages
    Submitted: April 11, 2013 Autor: VenusMarch
  • Online Advertising Marketing Plan

    Online Advertising Marketing Plan

    NJ Square Deals LLC President 607 Garden Street Suite 2 Hoboken, NJ 07030 www.Njsquaredeals.com 973-943-7254 December 2007 Table of Contents I. TABLE OF CONTENTS 3 II. EXECUTIVE SUMMARY 4 III. GENERAL COMPANY DESCRIPTION 5 IV. PRODUCTS AND SERVICES 6 V. MARKETING PLAN 7 VI. OPERATIONAL PLAN 16 VII. MANAGEMENT AND ORGANIZATION 21 VIII. PERSONAL FINANCIAL STATEMENT 22 IX. STARTUP EXPENSES AND CAPITALIZATION 23 X. FINANCIAL PLAN 24 XI. APPENDICES 27 XII. REFINING THE PLAN 28

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: April 14, 2013 Autor: starr767
  • Marketing Forces

    Marketing Forces

    Abstract In the following you will learn about different forces that affect businesses on the marketing aspect that can make it hard for businesses to profit or remain in business. There are many different types of forces in the world around businesses that affect them on a daily basis but some can be overcome easily and others you have to dig deep and come up with a plan to make it through the changing environment.

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: April 14, 2013 Autor: tonya4bama
  • Multinational Companies Will Have Different Strategies Depending on Country

    Multinational Companies Will Have Different Strategies Depending on Country

    Multinational companies will have different strategies depending on country differences in buyer tastes, market sizes, and growth potential, cost advantages with respect to wage rates, worker productivity, inflation rates, energy costs, tax rates, and other factors, changes in currency exchange and the extent to which a country’s political, economical, socio-cultural, and technological (PEST) factors affect the business environment. The three main strategies utilized are a “think local, act local” or multi-domestic, a “think global, act

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    Essay Length: 436 Words / 2 Pages
    Submitted: April 15, 2013 Autor: akiladevers
  • Gondola Marketing Plan

    Gondola Marketing Plan

    Demographics: The demographics that the gondolas attract are: males and females with an age range of 20-60; the majority of the people that will be using the gondola will be couples like husband and wife, boyfriend and girlfriend and platonic relationships, because of the quintessential experience that comes with gondola. Tourism also plays a big factor in the gondola business, with 20 million visitors entering Venice each year. These visitors have a massive impact on

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    Essay Length: 883 Words / 4 Pages
    Submitted: April 16, 2013 Autor: johnybrave32
  • Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project

    Starbucks in Fair Trade Coffee Network: Marketing Analysis Project PEI-CHI YUN Marketing Theory, Dr. Eric Wynstin Waltson October 2012 In this generation, there are many companies working in global market. Especially, economies are becoming a global sharing market. Coffee store are ethically minded customers and a lot of people in many countries that enjoy the coffeehouse for relaxing. Additionally, Fair trade is also representing an important new approach to alleviating poverty in the global marketing

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    Essay Length: 2,379 Words / 10 Pages
    Submitted: April 17, 2013 Autor: fly60121
  • Mkt 500 - Cards with Love, Inc. Marketing Plan

    Mkt 500 - Cards with Love, Inc. Marketing Plan

    Tawnya Rockney Cards with Love, Inc. Final paper MKT 500 SNHU July 21, 2012 Executive Summary: Cards with love is the type of company a person can go to for a personal handmade experience. This company is not like any company out there; it will help its consumer sending a handmade card to a loved on. The goal of this company is to start out small and to grow into the card industry market. Cards

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    Essay Length: 2,610 Words / 11 Pages
    Submitted: April 18, 2013 Autor: Rockneytr
  • Nokia Market Research

    Nokia Market Research

    Nokia, a Finnish icon was the world’s leading mobile phone maker. Established in 1865, its principal products are mobile phones and portable IT devices. Ever since the revolution of fast changing trend of smartphones, Nokia has since lagged behind. Nokia, being in the declining stage, has to relook and understand their target market more closely. The research issues identified were Nokia’s declining sales, the change in consumers’ preferences and trend, the perception and positioning of

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    Essay Length: 480 Words / 2 Pages
    Submitted: April 20, 2013 Autor: essaypapers
  • Starbucks Product Strategy

    Starbucks Product Strategy

    Product Strategy Over the years, Starbucks has employed different but effective strategies to establish itself as a leader in the coffee industry. It has done a number of things to differentiate itself from its competitors. It has also introduced products and services focused towards certain types of customers. Innovation has been very important in helping Starbucks differentiate itself from its competitors. According to Michael Porter’s Generic Competitive strategies, Starbucks has employed a strong focused differentiation

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    Essay Length: 526 Words / 3 Pages
    Submitted: April 24, 2013 Autor: sweethang
  • Marketing Case

    Marketing Case

    Q: Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? A: To answer this question I will discuss the media consoles/video games that

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    Essay Length: 362 Words / 2 Pages
    Submitted: April 24, 2013 Autor: chon12
  • Market Model Patterns of Change

    Market Model Patterns of Change

    Market Model Patterns of Change Groupon Inc. is a deal-of-the-day website that features discounted gift certificates for local or national use. Groupon pioneered the social media by the use of adverse advertising campaigns designed for the growth and word of mouth of the clients they acquired for their own increases in customers as well as profits. . They launched their business in 2008 and by 2009, it operated in 30 cities in the United States,

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: April 26, 2013 Autor: newyorkdiva
  • Report on Apple’s Market Capitalization

    Report on Apple’s Market Capitalization

    Report on Apple’s market capitalization. This report gives an idea about how well Apple did since the 1990’s. It is based on a graph about Apple’s Market Capitalization through the years, compared to other major companies. The aim of this report is to describe and explain the fluctuations of the graph. Apple, unlike Microsoft or Cisco, doesn’t seem to have any growth between 1990 and 2004. This might be due to the fact that, during

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    Essay Length: 390 Words / 2 Pages
    Submitted: April 27, 2013 Autor: soswag
  • Marketing Principles

    Marketing Principles

    Marketing principles the paper outline some important aspects in food industry, herein, The bargaining power of the buyers is fairly weak when it comes to the actual buying situation. But since there are so many different available alternatives to choose from, then the buyer has some power in the form of choice. Their choice of fast food provider can easily be changed if one fast food provider does not meet its expectations. This is further

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    Essay Length: 564 Words / 3 Pages
    Submitted: April 28, 2013 Autor: Gringi

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