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Last update: February 16, 2015
  • Capital Markets

    Capital Markets

    1. What is the intended role of each of the institutions and intermediaries discussed in the case for the effective functioning of capital markets? Institutions: - Companies Companies are looking for capital to finance and grow their businesses. In return they should become profitable and therefore be a valuable investment at the capital market. - Investors Investors want to increase their savings. They are investing in stocks in order to receive return rates to cover

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    Essay Length: 302 Words / 2 Pages
    Submitted: March 5, 2013 Autor: demibo
  • Introduction to Marketing

    Introduction to Marketing

    Introduction to marketing Introduction In this task, I will be evaluating the marketing techniques (segmentation, targeting, branding and relationship marketing) used by my selected organisation. I would explain how primary and secondary research has been used and also how qualitative and quantitative analysis has been used for the marketing techniques. I would also be making recommendations for future innovation in improvement and development. Segmentation Segmentation is the way in which the market is divided into

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    Essay Length: 3,770 Words / 16 Pages
    Submitted: March 6, 2013 Autor: prec123
  • The Countermeasures and Strategies of Chinese Textile Import to Eu

    The Countermeasures and Strategies of Chinese Textile Import to Eu

    Summary A brief introduction of Sapir’s theory of European Social Models and Hofstede, Hall and Trompenaars' theories on cultural dimensions has been presented. According to Sapir’s theory of European Social Models, European economies can be divided into four main models, namely, Nordic, Anglo-Saxon, Continental and Mediterranean models. Each model is introduced briefly and is applied to analyse some appropriate examples related to the “Chinese textile export to EU” . Some countermeasures and strategies are come

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    Essay Length: 2,813 Words / 12 Pages
    Submitted: March 6, 2013 Autor: cassie_won
  • Job Description and Recruiting Strategies Workshee

    Job Description and Recruiting Strategies Workshee

    University of Phoenix Material Job Description and Recruiting Strategies Worksheet Conduct an interview with someone who has a career or job position that is different from your own. Identify the duties associated with his or her position, as well as any skills and abilities necessary for the position. Use the information gathered in the interview, as well as the Week 3 readings, to complete the following worksheet. Answer each question in paragraph format. JOB ANALYSIS

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 6, 2013 Autor: wienke04
  • Motivational Strategies in the Workplace

    Motivational Strategies in the Workplace

    Week 2 Motivational Strategies in the Workplace There are numerous efforts to improve performance, employees' resistance to increasing productivity, and the management's philosophy of motivation and its practices in the workplace. The efforts used in the workplace, may vary from each job or workplace depending on what the details of the job include. This paper will be discussing how and what efforts are best used in the workplace. As well as analyze the implications of

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    Essay Length: 644 Words / 3 Pages
    Submitted: March 7, 2013 Autor: yjjaureguy
  • Internet Marketing

    Internet Marketing

    Introduction: In this task I am going to evaluate the usefulness of internet marketing for customer needs. For this Unit my chosen organisation is Tesco. Tesco is the one of the largest British retailer by both global sales and domestic share. At the moment it is the third largest global retailer based on revenue. It sells lot of product such as home, health, car insurance, clothing, financial service and consumer electronics. Also renting and retailing

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    Essay Length: 398 Words / 2 Pages
    Submitted: March 9, 2013 Autor: bashar998
  • Mkt 421 - Marketing Mix

    Mkt 421 - Marketing Mix

    Marketing Mix MKT/421 Marketing Mix Identify your selected organization and the industry in which it exists. In 1943 UT Southwestern Medical Center was established as a small wartime medial college. In 2005 UT Southwestern acquired University Hospitals that consisted of Zale Lip shy and St Paul Hospitals as of the present time is named UT Southwestern University Hospitals Zale Lip shy and St Paul. “UT Southwestern Medical Center is a multifaceted academic institution nationally recognized

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    Essay Length: 1,240 Words / 5 Pages
    Submitted: March 9, 2013 Autor: cpicke12
  • Potential Markets

    Potential Markets

    ABSTRACT Before a business can invest in any country it has to obtain information on the regulations of that country. In order to for a business to be prosperous a manager has to search for potential markets and sites that will prove to be beneficial to the company.   The flow of capital from nation to nation in exchange for stakes of ownership in domestic companies and other assets is known as foreign investment. This

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: March 9, 2013 Autor: latiyshia
  • Marketing Plan of Wireless Cable Tv

    Marketing Plan of Wireless Cable Tv

      Table of Contents EXECUTIVE SUMMARY 3 ENVIRONMENTAL ANALYSIS 4 Internal environment 4 External environment 5 Porter’s five model…………………………………………………………………………………………………………………………………. 8 MARKETING OBJECTIVES….…………………………………………………………………………………………………………………10 Target market ……………………………………………………………………………………………………………………………………….10 Target volume…………………………………………………………………………………………………………………………………….…11 MARKETING MIX STRATEGIES AND PROGRAMS…………………………………………………………………………………….12 Product strategy…………………………………………………………………………………………………………………………………….12 Price strategy…………………………………………………………………………………………………………………………………………12 Distribution strategy……………………………………………………………………………………………………………………………..12 Promotion strategy………………………………………………………………………………………………………………………………12 MARKETING ORGANIZATION…………………………………………………………………………………………………………………13 IMPLEMENTATION, EVALUATION AND CONTROL……………………………………………………………………………….…14 BIBLOGRAPHY ……………………………………………..……………………………………………………………………………………….16 APPENDIX……………………………………………………………………………………………………………………………………….……..17 Executive Summary Wateen Telecom is a converged communication services provider that fulfills connectivity requirements for organizations and individuals in Pakistan. Wateen Telecom delivers complete solutions for

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    Essay Length: 4,745 Words / 19 Pages
    Submitted: March 11, 2013 Autor: sohaib16
  • Ryanair Strategies

    Ryanair Strategies

    III) What are the Ryanair strategies to overcome competition ? Ryanair is the lowest-cost airline in Europe. The company knows how to manage to maitnain its cost down despite the presence of other low cost airlines in Europe flying the same destinations. The main source of competitive advantage of the company is its ability to drive down costs to sustain profitable low fares. - First, the airline’s fleet is composed of one type of aircraft

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    Essay Length: 676 Words / 3 Pages
    Submitted: March 11, 2013 Autor: coulonlaetitia
  • Final Project

    Final Project

    In todays era of globalization more than 120 countries have adopted International Financial Reporting Standards ( IFRS ).International Financial Reporting Standards(IFRS) is set of accounting standards developed by independent, non-profit organization named as International Accounting Standards Board ( IASB ).IFRS help in preparation of common and universal standards for preparation of financial statements and avoids industry specific reporting rules. IFRS refers to high quality accounting standards at an international level so as to increase cross

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    Essay Length: 535 Words / 3 Pages
    Submitted: March 13, 2013 Autor: gurjotbenipal
  • Integrated Patrol Strategy

    Integrated Patrol Strategy

    Integrated Patrol Strategy How does this approach compare to the traditional model of law enforcement? The integrated patrol strategy brings a community-oriented concept of policing into play, which crime prevention and reduction efforts are applied on a broader scale, rather than focusing specifically on a group of people within a particular location. The integrated patrol strategy, also calls for more enhanced investigative procedures and information sharing for between agencies to aid in effective solutions to

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    Essay Length: 296 Words / 2 Pages
    Submitted: March 13, 2013 Autor: KAyq
  • Newspaper Strategy: Dairy Queen

    Newspaper Strategy: Dairy Queen

    Recommendation: The Agency recommends that Dairy Queen run a campaign in the upcoming communication plan. Rationale: Newspapers provide an effective reach and coverage of the adult population ages 18 and older as well as a broad demographic ranging from household incomes to occupations and education groups. Dairy Queen is a brand that takes pride in serving families, businesspeople, sports teams, children, and people of all demographics. With their loosely defined target market, Dairy Queen will

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    Essay Length: 330 Words / 2 Pages
    Submitted: March 13, 2013 Autor: lejen
  • School-Based Marketing

    School-Based Marketing

    School-Based Marketing Should advertisers stay out of schools and respect them as a “commercial free” zone? If not, what limits should they abide by in attempting to advertise to school-aged children and teenagers? When it comes to school I believe that learning is the key objective. Unfortunately it seems as though commercialism is growing in schools across America. I do not believe that advertisers should stay out of schools and respect them as a “commercial

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 13, 2013 Autor: hehateme
  • The Effects of the Price Control Policy on the Real Estate Market in China

    The Effects of the Price Control Policy on the Real Estate Market in China

    Table of Content 1. Summary 2. The application of the economic theories 3. The economic theories contribute to a better understanding of the reality 4. Conclusion 5. Appendix 6. Literatur 1. Summary “I know people are living in cramped conditions, but we are resolved to set the real estate industry on a healthier course by the end of this term of government.” This address given by Wen Jiabao on February 27, 2010 reverberated, and jars

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    Essay Length: 3,556 Words / 15 Pages
    Submitted: March 14, 2013 Autor: Geragin
  • Chinese Cosmetic Market

    Chinese Cosmetic Market

    According to an authoritative analysis predicts that total sales this year, Chinese cosmetic market will reach 800 billion, of which at least 40 billion male products, the next 5 years will demand a rate of 96% per year, and profits of males than females high-end products. European and American men's care products currently account for 30% share, and is increasing at an annual rate of 25%. With the growing prosperity of the domestic cosmetics market,

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    Essay Length: 449 Words / 2 Pages
    Submitted: March 15, 2013 Autor: susie00509
  • Fedex International Strategy

    Fedex International Strategy

    INTERNATIONAL STRATEGY ANALYSIS OF FEDERAL EXPRESS (FEDEX) Introduction of the Firm Headquartered in Memphis, Tennessee, Federal Express (FedEx) pioneered the package delivery industry with its air and ground express delivery system in 1971. By 1998, Federal Express had rebranded itself and created its corporation as FDX Corporation. The FedEx Corporation as we know it today was once again rebranded in 2000. Today FedEx is a global provider of transportation, e-commerce, and supply chain management services

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    Essay Length: 349 Words / 2 Pages
    Submitted: March 17, 2013 Autor: ladydiamond
  • Marketing Case

    Marketing Case

    Malaysia is a rapidly developing country. Because of the rapid development, various public facilities have been provided by the authorities to help people enjoy the comforts of life. There have many type of public facilities in Malaysia, one of them is public transportation. The first public transport that I ride is light rail transit (LRT). Seven years ago, I took the LRT to go for a walk. The purpose is to feel self experience to

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    Essay Length: 252 Words / 2 Pages
    Submitted: March 19, 2013 Autor: apex123
  • Bud Light Strategy

    Bud Light Strategy

    Market Variables Geography Anhueser-Busch has a very large and vast market geography. Anyone who lives in the United States and who is above the required age of 21 is a potential consumer for their products. Anheuser-Busch’s product Budweiser is the most popular beer in the world. This is why it is considered the King of Beers. With exposure to both developed and fast-growing emerging markets, AB is well-positioned geographically. They hold the No. 1 or

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    Essay Length: 1,133 Words / 5 Pages
    Submitted: March 19, 2013 Autor: groes
  • Fashion Marketing

    Fashion Marketing

    Introduction This essay evaluates theories of e-marketing within a fashion context and discusses the models which a marketing manager should consider when developing an e-marketing strategy. It introduces and defines e-marketing and the internet, as marketing managers should possess a basic knowledge of this when taking on an e-marketing manager role. It will focus on the characteristics of the internet and its implications on fashion retail with particular focus on interactivity, individuality and integration. It

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    Essay Length: 349 Words / 2 Pages
    Submitted: March 20, 2013 Autor: karina29
  • Marketing Coca Cola and Ibm

    Marketing Coca Cola and Ibm

    Coca Cola Coca Cola is a huge success in the world, why, because the company strongly focuses of its customers and provides them with beverages they would prefer over their competitors, for example, in the Asian region people prefer to have their colas a bit more sweet than the rest, therefore Coca Cola provides them with a more sweetened version of the cola. The strategies that are being used by Coca Cola are product differentiated

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    Essay Length: 713 Words / 3 Pages
    Submitted: March 20, 2013 Autor: mehwish11
  • Business Strategy and External Factors Influencing Strategy

    Business Strategy and External Factors Influencing Strategy

    Introduction It has been discovered that smoking has done considerable damage to both smokers and passive smokers in recent years. ‘Breathe easy’ is a ground breaking innovation that was created to substantialy trackle the affects of smoking and helps the users that suffer from addiction. The product works by the user’s inhaling a liquid which has been derived from synthesizing a rare herbal plant found in an unexplored region of a forest. Once inhaled the

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    Essay Length: 1,410 Words / 6 Pages
    Submitted: March 20, 2013 Autor: reaperman
  • Market Case

    Market Case

    Matt Lorello Business 417 Professor Pearce 12 March 2013 The company explained during the idea generation exercise describes the creation of a hedge fund that focuses on sports. This firm will go under the name of the Black Box Sports Investment Firm and instead of betting on the stock market, the investment firm would be placing wagers on sporting events through sports books in Las Vegas, Nevada. The company would bet on items such as

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    Essay Length: 1,936 Words / 8 Pages
    Submitted: March 20, 2013 Autor: Mrlorell
  • Business Policy and Strategy - Strategic Alliance

    Business Policy and Strategy - Strategic Alliance

    Strategic Alliance Business Policy and Strategy MAN6721 February 24, 2013   Abstract For this assignment the team was asked to write a paper with regard to companies who form strategic alliances and cooperative partnerships to complement their own strategic initiatives and strengthen their competitiveness in domestic and international markets. Strategic cooperation is a much-favored approach in industries where new technological develop¬ments are occurring at a furious pace. The team was asked to discuss the following

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    Essay Length: 761 Words / 4 Pages
    Submitted: March 23, 2013 Autor: cluster2006
  • Dell Marketing Case Study

    Dell Marketing Case Study

    TASK 1 a) Optional Product Pricing In this pricing strategy, company’s usually offer to sell optional or accessory products along with the main product. However, they would have to carefully decide on which items to include in the base price and which to offer as options. In Dell, they offered different price ranges according to their optional products. The optional products that they are offering along laptops are processors, hard drives, and RAM. They differ

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: March 23, 2013 Autor: khirthi

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