Marketing Plan of Wireless Cable Tv
Autor: sohaib16 • March 11, 2013 • Business Plan • 4,745 Words (19 Pages) • 1,238 Views
Table of Contents
EXECUTIVE SUMMARY 3
ENVIRONMENTAL ANALYSIS 4
Internal environment 4
External environment 5
Porter’s five model…………………………………………………………………………………………………………………………………. 8
MARKETING OBJECTIVES….…………………………………………………………………………………………………………………10 Target market ……………………………………………………………………………………………………………………………………….10
Target volume…………………………………………………………………………………………………………………………………….…11
MARKETING MIX STRATEGIES AND PROGRAMS…………………………………………………………………………………….12
Product strategy…………………………………………………………………………………………………………………………………….12
Price strategy…………………………………………………………………………………………………………………………………………12
Distribution strategy……………………………………………………………………………………………………………………………..12
Promotion strategy………………………………………………………………………………………………………………………………12
MARKETING ORGANIZATION…………………………………………………………………………………………………………………13
IMPLEMENTATION, EVALUATION AND CONTROL……………………………………………………………………………….…14
BIBLOGRAPHY ……………………………………………..……………………………………………………………………………………….16
APPENDIX……………………………………………………………………………………………………………………………………….……..17
Executive Summary
Wateen Telecom is a converged communication services provider that fulfills connectivity requirements for organizations and individuals in Pakistan. Wateen Telecom delivers complete solutions for Internet, Voice, Multimedia and Enterprise Solutions that make it the most comprehensive internet
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