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Last update: February 16, 2015
  • Standardization/customization Debate in Global Marketing

    Standardization/customization Debate in Global Marketing

    Within the field of international marketing, the debate of standardization and customization has played a large significant part of the research and Vignali and Vrontis (1999) indicated that this debate started as early as 1961 with the worldwide advertising (cited in Vrontis, Thrassou, and Lamprianou, 2009, p.478). When companies start to go global they need to decide on how they will do their marketing mix and whether to adapt to the local market or go

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: January 12, 2013 Autor: kubajz89
  • Market Trend for Topshop

    Market Trend for Topshop

    Topshop is the UK’s leading fashion brand and it is a successful representative of fast fashion. Like all the fast fashion brand, Topshop use global market strategy is very successful. For example, Topshop has developed stores in 39 countries in the world (Topshop official website, 2013). However, these stores are concentrated in developed markets. Today, emerging market has become the largest consumer market, in particular Chinese market. Thus, if develop properly that the develop Chinese

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    Essay Length: 334 Words / 2 Pages
    Submitted: January 12, 2013 Autor: yf1e12
  • Boots and Innocent - Marketing Techniques

    Boots and Innocent - Marketing Techniques

    Marketing Techniques Boots and Innocent use a different range of techniques to entice people to buy their products. To get people to buy their products is important for a company because this is how they make a profit. What they have to do will need to be unique to other stores, because if it was all the same, then it wouldn’t grab the attention of consumers because they would have seen it all before. Also,

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    Essay Length: 2,846 Words / 12 Pages
    Submitted: January 16, 2013 Autor: HyunseungKikwang
  • Managers Responsability in Todays Market

    Managers Responsability in Todays Market

    How do you think you would feel about carving a manager's responsibility in today's world characterised by uncertainty, ambiguity and sudden changes or threats from the environment? Discuss some of the key skills and qualities that are important to managers under these conditions. Justify your conclusions using frameworks from this study unit and your personal experiences of managing or being manager. In this period of numerous changes, managers have to nowaday face new situations and

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    Essay Length: 471 Words / 2 Pages
    Submitted: January 16, 2013 Autor: stegentili
  • Marketing and Priming

    Marketing and Priming

    As a marketing specialist I would use priming as a way to promote the company’s products. For example, if I wanted to promote game day items at a grocery store. I would put the many of the store brand items in a central location. I would have like nachos, dips, buns, and even set up an area for the cold items. As I know before a major game, customers especially men don’t want to run

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    Essay Length: 372 Words / 2 Pages
    Submitted: January 16, 2013 Autor: korimenei
  • Elements of the Marketing Mix

    Elements of the Marketing Mix

    Elements of the Marketing Mix MKT-421 Elements of the Marketing Mix Today’s corporations operate on the assumption that effective marketing is critical to their success. Effective marketing managers know that planning is essential to ensure effective marketing strategies. Effective marketing strategies involve clear goals and objectives while consider new opportunities regularly. Marketing strategy begins with research aimed at identifying the intended market for a product or service. Marketing managers then attempt to create a mix

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: January 17, 2013 Autor: wmankowski
  • Warren Buffett's Opinion on the Derivatives Market

    Warren Buffett's Opinion on the Derivatives Market

    There are several forms of derivatives markets, all of which only can be triumphed by the most savvy and insightful teams of investors. Comprised of futures, forwards, options, and various other even more complex derivatives, the contents of these markets are not only thought of as tremendously risky investments, they are considered to have an extremely high potential for economic destruction. The derivatives market, with a notional value of upwards of 1.4 quadrillion dollars, is

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    Essay Length: 929 Words / 4 Pages
    Submitted: January 18, 2013 Autor: adamb
  • Marketing Mmbc

    Marketing Mmbc

    Name of our new light beer or new brand: Sunny Mountain Man Our position is remaining the Mountain Man Larger, and at the same time, creating a new brand name, how about our new brand name is Sunny Mountain Man? I think that Sunny is suitable for the younger drinkers who become the key segment of the beer markets. Also, our new product is light beer, which is better to drink in sunny day or

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    Essay Length: 276 Words / 2 Pages
    Submitted: January 20, 2013 Autor: wzhpotato
  • Mm 522 - Marketing Plan

    Mm 522 - Marketing Plan

    MM522 – Marketing Management MP First Draft Marketing Plan Gary Myers DeVry University Despite today's market, countless business owners are finding ways to survive the economic storm and keep their businesses profitable. The gut instinct for many is to look for ways to cut costs internally by trimming headcount, salary or employee hours, or seeking ways to reduce production costs or improve efficiency. Some business owners, though, could benefit from considering business expansion. I believe

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    Essay Length: 4,877 Words / 20 Pages
    Submitted: January 20, 2013 Autor: lilymouse13
  • Marketing Case

    Marketing Case

    Every generation is marked by its own characteristics. Throughout our research, we found out that the difference exists in various aspects of life: from working attitude to recreation preference; from cultural taste to consuming behavior. Influenced by their childhood, the 70s tend to be more conventional. Compared with younger people, they maintain a reserved attitude toward changes and innovations. They value hard work and constitute the backbone of our society. Their major defining events include

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    Essay Length: 251 Words / 2 Pages
    Submitted: January 20, 2013 Autor: mutedcry
  • Sharp Strategy

    Sharp Strategy

    CASE STUDY Sharp are facing the financial problem with a net loss, as expected, up to Y450 bn this year. It’s not hard to see that the Sharp’s current strategy helps them solve some problem, but it also have some drawbacks that need to be fixed. Current Strategy. To solve funding problem, Sharp was right to mortgage its headquarters building , seek an investment from Hon Hai Precision Industry and extension of loan. Moreover, they

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    Essay Length: 1,033 Words / 5 Pages
    Submitted: January 21, 2013 Autor: bagolti
  • Ran Inc Global Marketing

    Ran Inc Global Marketing

    Global Marketing INTB 694W University of Redlands Dr. Xin Zhao Country Notebook China and Germany Summary RAN Inc. is 10 years old company that specialized in LED lighting. With our headquarter and manufacturing facility located in Riverside, California serving the Southern California market, we are looking to expand our LED business globally. In the last two years we have develop a new LED light product that will take our market beyond Southern California. The product

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    Essay Length: 602 Words / 3 Pages
    Submitted: January 22, 2013 Autor: calicubbear
  • Whole Foods Market Case Study

    Whole Foods Market Case Study

    Ronald White: BA 427, Winter 2013: Whole Foods Market case study: As stated in the case study, the Whole Food Market Company's vision and strategy is to offer "the most flavorful naturally preserved and fresh foods available." The company intends to market their products in "appealing store environments that make shopping at whole foods interesting and enjoyable." The company's cofounder and CEO, John McKay, believes that the availability of high quality natural and organic foods,

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    Essay Length: 1,050 Words / 5 Pages
    Submitted: January 25, 2013 Autor: simba
  • Strategic Marketing Plan McDonald's

    Strategic Marketing Plan McDonald's

    Communication Case Analysis McDonald’s Corporation Abstract The case of McDonald’s incorporates a detailed description or report of its current business situation. The case includes qualitative and quantitative data that has been analyzed and its proper alternatives and solutions determined. This case analysis involves a four step process. First, the problem will be defined. Second, alternate courses of action are formulated that in theory will solve the problem. Third, the alternatives will be analyzed in form

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    Essay Length: 470 Words / 2 Pages
    Submitted: January 25, 2013 Autor: magicus
  • Crafting and Executing Strategy

    Crafting and Executing Strategy

    Assume that you are a business owner or business professional, in a company and industry of your choice, responsible for creating and executing the company's strategic plan. 1. Develop an argument supporting the importance of a strategic plan for the success of the defined business. In today's difficult environment, organizations must deal with a broad range of environmental and market pressures. These stresses include competitive threats, production deadlines, quality control improvements, board development, customer service,

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: January 27, 2013 Autor: moto
  • Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper

    Communication and Collaboration Strategy Paper Upon completing the Multiple Pathways to Learning, I discovered which learning styles are a precise fit of who I am in the way that I learn. The learning styles that describe me the most are the logical-mathematical and interpersonal. I was pleasantly surprised at how well a simple assessment accurately describes who I am in a snapshot. I always had an idea about what my learning style would be but

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    Essay Length: 1,161 Words / 5 Pages
    Submitted: January 28, 2013 Autor: katniss
  • McBride Financial Services' Marketing Plan

    McBride Financial Services' Marketing Plan

    McBride Financial Services' Marketing Plan Introduction McBride Financial Service is striving to be the ultimate provider of low cost mortgage services. The headquarters for McBride are located in Boise, Idaho and they provide services for five states; Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride specialized in conventional, FHA, and VA loans for home purchasing and refinancing. Since McBride Financial Service is just starting out, the best plan would be to research the different

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    Essay Length: 681 Words / 3 Pages
    Submitted: January 28, 2013 Autor: tprescott
  • Juveniles Being Tried as Adults

    Juveniles Being Tried as Adults

    Juveniles Being Tried as Adults This paper will address the debate of whether juveniles should be tried and sentenced as adults. Juvenile crimes have increased drastically over the years. These juvenile offenders’ ages range from 10 to 16 years old. These youthful offenders are committing violent and vicious crimes. The crimes being committed are murder, rape, carjacking, gang violence, drive by shootings and burglary. There are many juveniles that are being tried and sentenced as

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    Essay Length: 1,093 Words / 5 Pages
    Submitted: January 29, 2013 Autor: kangaroo
  • Unilever Bestfoods Market Analytics

    Unilever Bestfoods Market Analytics

    Unilever Bestfoods, USA and Shin Shii, Taiwan are competitors in the rapidly growing iced-tea market with their brands Lipton (in alliance with Pepsi) and Kai Shii respectively. Unilever has also introduced an instant hot-tea can by the name of Brooke Bond’s PG Tips. Kai Shii is about to be launched in the US market. The following study evaluates various market segmentation strategies, potential consumer target segments, and factors to forecast demand that were used or

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    Essay Length: 364 Words / 2 Pages
    Submitted: January 30, 2013 Autor: ps_ozer
  • Does the Firm Have an Enterprise Resource Planning System If So, How Is It Useful to the Organization’s Strategy?

    Does the Firm Have an Enterprise Resource Planning System If So, How Is It Useful to the Organization’s Strategy?

    Does the firm have an enterprise resource planning system if so, how is it useful to the organization’s strategy? Enterprise resource planning is a system which automates business process of a company. It gets the hold of the functional departments across the organization to improve the information and communication flow. EBay is a firm that uses this system. EBay is the world’s largest online marketplace with more than 100 million active users globally. On this

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    Essay Length: 301 Words / 2 Pages
    Submitted: January 31, 2013 Autor: jonjoematt
  • Egyptair's Strategy

    Egyptair's Strategy

    Table of Contents EXECUTIVE SUMMARY 4 I. OVERVIEW OF THE AIRLINE INDUSTRY 5 A. HISTORY 5 B. FIVE FORCES INDUSTRY ANALYSIS 5 C. CUSTOMER PROFILES AND MAIN COMPETITORS 6 II. COMPANY PROFILE 9 A. COMPANY OVERVIEW 9 B. PESTEL ANALYSIS 10 III. SALES STRATEGY 14 A. INCREASE DISTRIBUTION VIA THE INTERNET AND REDUCE SALES OFFICES 14 B. EMPHASIZE AFTER-SALES SERVICES. 14 C. STAR ALLIANCE MEMBERSHIP. 14 IV. TECHNOLOGY STRATEGY 15 A. INTRODUCTION OF NEW AIRCRAFTS

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    Essay Length: 1,268 Words / 6 Pages
    Submitted: February 2, 2013 Autor: fullpeace
  • How Attractive Is the Cassette Market for Gillette? Why?

    How Attractive Is the Cassette Market for Gillette? Why?

    How attractive is the cassette market for Gillette? Why? Conduct a situation and SWOTs (Strengths, Weaknesses, Opportunities, and Threats) analysis. The cassette market appears to be attractive for Gillette. The current blank cassette market has weaknesses that include distribution, lack of media and advertising, poor product display and packaging, and lack of competitive market leadership. Gillette has proven successful in all of these areas with other product lines and perhaps could see success in this

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    Essay Length: 652 Words / 3 Pages
    Submitted: February 3, 2013 Autor: jon
  • Eth 125 - Final Project

    Eth 125 - Final Project

    Final Project John Padgett ETH/125 January 20, 2013 Christina Mazzella Final Project The United States has so many different types of people and so many diverse cultures living in the country. I have seen so many different races of people recently and their cultures that have tried to blend in with the American culture while maintaining their own self identities and way of life. The people of the United States have seemed to always be

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: February 3, 2013 Autor: John52
  • What Are the Long Term Changes in the Meetings and Conference Market as a Result of the Recent Economic Environment?

    What Are the Long Term Changes in the Meetings and Conference Market as a Result of the Recent Economic Environment?

    For Destination:  Promote MICE industry and become MICE destination According to Weber and Ladkin (2004), the expert panel in Australia identified four trends in business environment, namely the globalisation of business; governments’ increased awareness of the economic benefits of the MICE industry; taxation; currency exchange issues. The globalisation of business is on going now. Weber and Ladkin (2004) stated that the greatest changes of conference industry are likely to occur in the structure and

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    Essay Length: 1,784 Words / 8 Pages
    Submitted: February 5, 2013 Autor: cAtHeRcAt
  • Australian Automative Industry Marketing Report

    Australian Automative Industry Marketing Report

    Executive summary: This Minor Assignment - Stream 1 is based on a business formulated report discussing the Australian Automotive Industry, and includes a general description of the industry, such as production details, major players, etc. This report will also attempt to identify and cover the microenvironmental and macroenvironmental forces affecting the industry and the likely consequences as a result of these forces. It is hoped that through this minor assignment and by investigating the automotive

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    Essay Length: 2,354 Words / 10 Pages
    Submitted: February 5, 2013 Autor: Rajiv2308