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Last update: February 16, 2015
  • Google Marketing Case Study

    Google Marketing Case Study

    Executive summary . Google is a leading search engine. This report elaborates Google strategic management. Initially discussing more on how Google strategic management analysis. In analysis stage the various elements lime strategic formulation, strategic evaluation, and strategic implementation. Google strategic management mainly focusing on their growth towards technology implementations and their management styles Google strategic management. In this report basically explains on strategic management process, the three stages information, Google contribution in strategic management process

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    Essay Length: 4,779 Words / 20 Pages
    Submitted: April 29, 2013 Autor: pumathi
  • Define Marketing

    Define Marketing

    Define Marketing When I think of the term; Marketing, my understanding of it is, the action taken by a company to increase the probability of selling a product to the customer for a profit. I think about companies that write commercials for other companies and how if the commercial is not done correctly or targeting the correct audience it could be detrimental to the company. According to BusinessDictionary.com (2013), “Marketing The management process through which

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    Essay Length: 898 Words / 4 Pages
    Submitted: April 29, 2013 Autor: andirashad
  • Marketing Mix: Pampers

    Marketing Mix: Pampers

    Marketing Mix: Pampers The purpose of this paper is to describe the marketing mix for Procter & Gamble’s (P & G) brand Pampers. Included are a background, marketing mix analysis, and recommendations for possible changes. First, Victor Mills developed Pampers in the 1950’s. While working for P & G as a chemical engineer he developed a better way of diapering his grandson. P & G adapted the idea and created the brand Pampers (“Pampers,” 2009).

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    Essay Length: 1,528 Words / 7 Pages
    Submitted: April 30, 2013 Autor: kratika5
  • Bionade Gmbh Marketing Plan

    Bionade Gmbh Marketing Plan

    1. Introduction 2. Bionade Bionade GmbH was founded in 1996 by Dieter Leipold. Company is based in Ostheim, Germany, situated in the Bavarian section in the Biosphere Reserve”Rhön”. The company was founded because of the declining beer consumption, which threatened the long-term survival of the family brewery. Dieter Leipold thought the development of an organic, non-alcoholic drink for kids would be the answer to his future problems. After eight years and all €1.5 million of

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    Essay Length: 1,360 Words / 6 Pages
    Submitted: April 30, 2013 Autor: alidemohamed
  • Personality in Marketing

    Personality in Marketing

    Personality and marketing Personality is a person’s consumer’s values, lifestyle choices, qualities, habits and appearance. (Kumra, R [2007]) that makes them unique. In other terms it is the characteristics that make up who we are. To marketers personalities are guides on how to sell their product to the customers. In this essay I will be looking at the different categories there are of a person’s personality and how marketers use this as well as giving

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    Essay Length: 464 Words / 2 Pages
    Submitted: May 1, 2013 Autor: adealex
  • Integrated Marketing Plan Carl's Jr

    Integrated Marketing Plan Carl's Jr

    Integrated marketing plan Carl’s Jr EXECUTIVE SUMMARY Carl’s Jr restaurant is planning to launch a new burger product in its menu “Six Dollar Diet Burger”, which I recommended as the marketing manager so as to grow its business. This report draws a one year integrated marketing plan and strategy for the recommended new product. It first started by stating the mission statement and objectives of the company then environmental analysis of the company’s micro environment

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    Essay Length: 3,138 Words / 13 Pages
    Submitted: May 1, 2013 Autor: sadiq_mukhtar
  • Leva Energy Marketing Plan

    Leva Energy Marketing Plan

    Objective Provide strategic go-to-market recommendations that will build brand equity and enable Leva Energy (LE) to meet its projected revenue and become a profitable organization by year four (4). The Leva Power Burner The patented Leva Power Burner attaches to thermal equipment by replacing less efficient and high-emission burners. The product integrates a turbine with a burner and utilizes natural gas to co-generate heat and power. Electricity is generated at a low cost of $0.025

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    Essay Length: 1,251 Words / 6 Pages
    Submitted: May 1, 2013 Autor: SCU_MBA
  • Analyze the Growth of Chinese Luxury Marketing in the Last Decade and Identify Opportunities of Continued Increase

    Analyze the Growth of Chinese Luxury Marketing in the Last Decade and Identify Opportunities of Continued Increase

    For a long time, people wealthy have passion for the luxury products recognize themselves as certain status and satisfied themselves for joy. As a result, the ‘luxury goods’ concept appeared and developed. Actually, the definition of luxury changed in last decades. At first, luxury goods were described as that something is more expensive than other non-luxury item but less functional advantage (Dubois and Duquesne, 1993). Later, the definition appeared at the early 21st century: luxury

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    Essay Length: 449 Words / 2 Pages
    Submitted: May 3, 2013 Autor: mini_shirt
  • The Five Competitive Forces That Shape Strategy

    The Five Competitive Forces That Shape Strategy

    This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's explication of the five forces that determine the long-run profitability of any industry has shaped a generation of

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    Essay Length: 327 Words / 2 Pages
    Submitted: May 6, 2013 Autor: princessfaisue
  • Capital Market Networks

    Capital Market Networks

    Technological innovations and advances have changed the structure of the industry to a flat decentralized network. Until the late 1990s, the central role was played by the broker-dealers which was the most profitable role in the financial ecosystem back then. The dealers controlled clients' access to the exchanges for a grand money compensation. Different layers of brokers were assigned to different levels of investors. For instance, the institutional investors, were served by the elite class

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    Essay Length: 302 Words / 2 Pages
    Submitted: May 6, 2013 Autor: bajanek
  • Individual Elements of the Extended Marketing Mix

    Individual Elements of the Extended Marketing Mix

    Individual Elements Of The Extended Marketing Mix As said by Karen Beamish (2005) the term Marketing Mix is one of the most important marketing tools. The components of the marketing mix are the most useful and tactical part of a marketing plan. These provide a very good level of assistance for a marketing person in following up their objectives. The quantity of each element may vary according to the requirements of the marketing plan. Initially

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    Essay Length: 536 Words / 3 Pages
    Submitted: May 8, 2013 Autor: mukta2650
  • Marketing Is Right but Not for Cultural Spreading

    Marketing Is Right but Not for Cultural Spreading

    It is what I have seen cultural transmission in Hong Kong: Lai Chi Kok Amusement Park was a Hong Kong theme park. Ocean Park is a Hong Kong theme park. Hong Kong Disneyland is ... an American theme park located in Hong Kong. Something comes and something is gone. It has been said that cultural transmission is making people's life better off, in the sense that we can experience and taste some brand new things.

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    Essay Length: 1,226 Words / 5 Pages
    Submitted: May 9, 2013 Autor: kkhamano
  • Japanese Motorcycle Market

    Japanese Motorcycle Market

    This case discussed about the competition (rivalry) between Honda and Yamaha to be the leader in the Japanese motorcycle market. The case study begins with a brief introduction on the Japanese motorcycle market during the early 1950's. At that time, there were 50 competitors fighting for position in the market, with Tohatsu (22% market share) as the number one competitor, followed by Honda (20% market share). Both company practiced different approach to try to emerge

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    Essay Length: 391 Words / 2 Pages
    Submitted: May 10, 2013 Autor: azianti
  • A Business Proposal for Entering a New Market for Body Shop Company

    A Business Proposal for Entering a New Market for Body Shop Company

    A business proposal for entering a new market for Body Shop Company Proposal for entering a new market Introduction The purpose of this proposal is to envisage and to investigate the prospects for entering a new market. Current situation Currently, the company is the leader in the natural cosmetic segment on the UK beauty product market, which is on the rise at the moment. Although the competition is getting tougher since more and more new

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    Essay Length: 267 Words / 2 Pages
    Submitted: May 10, 2013 Autor: polina_leman
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating Between Market Structures As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the company's potential the organizations strategic plan, marketing overview, customer’s views, and market surveys are reviewed. The information will allow an understanding of the company's competitiveness within the industry. The market structure that best relates to the virtual organization is revealed to access whether the organization has the ability to

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    Essay Length: 1,195 Words / 5 Pages
    Submitted: May 10, 2013 Autor: Mrbcfdt
  • Final Community Corrections

    Final Community Corrections

    Community Corrections Community Corrections is a group of programs designed as an alternative to incarceration. Programs such as community service, group service, drug court, restitution monitoring, parole, and probation are to name a few. Community service allows offenders to be placed in non-profit agencies to perform a given amount of hours without pay that will benefit and improve the community. Group services place inmates in self-improvement groups such as anger management classes, shop lifting prevention,

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    Essay Length: 899 Words / 4 Pages
    Submitted: May 18, 2013 Autor: mo69x2
  • Application of the Market Window Technique for Mango

    Application of the Market Window Technique for Mango

    Application of the Market Window Technique for Mango Production and Marketing in San Carlos City, Pangasinan Ruth Muñoz De Vera Pangasinan State University San Carlos City Campus (Philippines) Abstract The study made use of the market window technique to analyze market prices and identify windows of opportunity for mango producers of San Carlos City, Pangasinan to be able to market their produce at relatively higher price, given any limited production period. The objectives of the

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    Essay Length: 399 Words / 2 Pages
    Submitted: May 19, 2013 Autor: rutitay
  • Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of Iso Certification in Service Marketing: An Analysis of Education Services

    Impact of ISO Certification in Service Marketing: An Analysis of Education Services This paper outlines a research study to explore the implications of ISO 9000-certifications in the marketing of education services. ISO 9000 is underscored as being an indication of enhanced quality, and improved quality is proven to yield superior perceived image, customer trust, perceived performance, perceived service quality, customer expectations and perceived value, which in turn result in higher levels of customer satisfaction the

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    Essay Length: 731 Words / 3 Pages
    Submitted: May 25, 2013 Autor: ksharma
  • Qnt 351 - Hypothesis Testing Strategy

    Qnt 351 - Hypothesis Testing Strategy

    Learning Team Reflection QNT/351 Hypothesis Testing Strategy In the prior two assignments our team has focused on using descriptive statistics to draw conclusions about the relationship between the size of a home and its price. The underlying hypothesis has been that prices are higher when the size of the homes is larger. Of course, there are many other factors that affect home prices such as location, whether the home is new or pre-owned, if the

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    Essay Length: 640 Words / 3 Pages
    Submitted: May 29, 2013 Autor: jeetkaur612
  • Aqr's Retail Momentum Strategy

    Aqr's Retail Momentum Strategy

    How did AQR’s retail momentum strategy differ from the traditional approaches? Would those differences make the strategy more or less appealing to retail mutual fund investors? What are the expected returns and risks of AQR’s retail momentum strategy as compared to the traditional approaches? The advantageous correlation structure in Exhibit 5 was seen as a key selling point of momentum. Is this the right way to think about AQR’s momentum mutual funds? If not, use

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    Essay Length: 411 Words / 2 Pages
    Submitted: June 2, 2013 Autor: luo8011
  • Kudler Fine Foods Marketing Research Case Study

    Kudler Fine Foods Marketing Research Case Study

    Marketing Research Ben Enuma University of Phoenix Marketing MKT/421 Susan Tomaski September 18, 2012 Put simply, marketing research is the process of finding solution or answers to specific consumers needs through a thorough study of situational factors. Marketing research is important to developing marketing strategy because whatever strategy an organization adopts, it requires reliable information or data for decision making and planning. For instance, when a firm wants to roll out a new product, it

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    Essay Length: 1,493 Words / 6 Pages
    Submitted: June 2, 2013 Autor: benenuma
  • Marketing Management Case

    Marketing Management Case

    9.1 What are the bases for tradeoffs between conflicting wants and needs of different customers with respect to the same product? How important is it to emphasize product quality when a new and unique product is launched? When a costumer look in the market, same product between brands, they always take in account the quality versus price, sometimes a segment of costumer prefers to pay a little more but get better quality, other point of

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    Essay Length: 943 Words / 4 Pages
    Submitted: June 2, 2013 Autor: ratunko
  • Integrated Marketing Communications

    Integrated Marketing Communications

    An Integrated Marketing Communications (IMC) has been developed by Kudler Fine foods, and has hired me on as their new Research Consultant. In this paper I will assess the information of the psychographic and demographic for the development in the marketing strategies to determine marketing decisions, and the data used within the decision making and considerations of various methods and strategies. Data Memo-Kudler Fine foods MKT-435 Thomas O’Brien May 2013 A Gourmet grocery store-Kudler Fine

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    Essay Length: 1,237 Words / 5 Pages
    Submitted: June 5, 2013 Autor: Suggestions4me
  • How and Why Marketing Creates Value in a Chinese Company with a Focus on Low Price Versus Differentiation

    How and Why Marketing Creates Value in a Chinese Company with a Focus on Low Price Versus Differentiation

    How and why marketing creates value in a Chinese company with a focus on low price versus differentiation Since the three decades of reform and opening-up, China’s economy has taken place dramatically. The economic climate of China has transformed from planning economy to market economy, which means prices of goods and services are determined in a free price system and ways of marketing can be more diversified. China is a huge and potential market that

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    Essay Length: 961 Words / 4 Pages
    Submitted: June 11, 2013 Autor: Yang
  • Human Resource Managment and Motivational Strategies

    Human Resource Managment and Motivational Strategies

    Kearns assumes that in order for an organisation to truly be successful they need to view human capital or people as the primary source of competitive advantage. Essentially it could be said that organizational success depends on the collective efforts of the employees and the ability to motivate them as the driving factor behind this. No more can the success of this be seen more clearly than at Volkswagen South Africa who used motivation as

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    Essay Length: 987 Words / 4 Pages
    Submitted: June 17, 2013 Autor: obelmac

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