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Last update: November 10, 2016
  • Why Is Nokia Losing Market Share in Europe

    Why Is Nokia Losing Market Share in Europe

    1) Why is Nokia losing Market share in Europe, the USA, and Japan? Why has Nokia been so successful in emerging markets? 1.1) Lose of market share Nokia had lost ground in the developed market: the company sold one in 10 handsets in the U.S (compared to one in three in 2002), and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe were declined by 15% in the

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: August 4, 2011 Autor: rajkd
  • Improving Market Share

    Improving Market Share

    Market share refers to the percentage of sales a company has in a specific market within a specific time period. For example, Wal-Mart has about 37 percent of the annual retail sales in the United States. Higher market share translates into higher profits. Gaining or building market share is an offensive or attack strategy to improve the company's standing in the market. There are four basic ways you can improve your market share. You can

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    Essay Length: 341 Words / 2 Pages
    Submitted: February 13, 2012 Autor: rita
  • Boeing Vs Airbus: The Continued Battle for Market Share

    Boeing Vs Airbus: The Continued Battle for Market Share

    Boeing vs Airbus: The Continued Battle for Market Share The clash between aerospace titans Boeing Co. and Airbus is set to heat up later this week when the World Trade Organization issues an interim ruling on whether the European jet maker (Airbus) received subsidies that violated trade rules and gave it a financial edge over its American rival (Boeing). The ruling is separate from a countersuit lodged by the Europeans that claims Chicago-based Boeing received

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    Essay Length: 894 Words / 4 Pages
    Submitted: July 20, 2012 Autor: rita
  • Competitive Pricing Strategies Key to Maximizing Market Share

    Competitive Pricing Strategies Key to Maximizing Market Share

    Degree In Electrical Competitive Pricing Strategies Key to Maximizing Market Share Competition amongst power cable manufacturers is intensifying as new pricing strategies have become a key competitive instrument, impacting revenues and profit margins. Large multinationals have a decided advantage in this field since they can produce a wider range of cables, all at lower costs. For smaller firms, the challenge will be to withstand the price competition or align with a stronger market participant. This

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    Essay Length: 362 Words / 2 Pages
    Submitted: April 9, 2013 Autor: sore
  • Increasing Market Share of Hong Kong Management Association in Full-Time Post-Secondary Education Sector in Hong Kong

    Increasing Market Share of Hong Kong Management Association in Full-Time Post-Secondary Education Sector in Hong Kong

    HKMA Project Title Increasing Market Share of Hong Kong Management Association in Full-time Post-secondary Education Sector in Hong Kong. Client Requirements The Hong Kong Management Association (HKMA) was established in 1960. It has effectively served the management education and training needs of the business community in Hong Kong for over five decades. Strong social and business networks give it a competitive advantage in education or training of management and business administration market. HKMA core business

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    Essay Length: 852 Words / 4 Pages
    Submitted: April 6, 2014 Autor: packylai
  • How Did Mobilink Managed to Retain the Sufficient Market Share?

    How Did Mobilink Managed to Retain the Sufficient Market Share?

    Q: How did Mobilink managed to retain the sufficient market share? Mobilink is focusing on quality products not the variety of product under a brand. While other cellular service providers are claiming that they are come up with variety of products for the customers. But customer wants the quality not the variety Mobilink is completely focusing on the need and wants of their consumers and providing them all there needs according to their desires. Especially

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    Essay Length: 327 Words / 2 Pages
    Submitted: May 4, 2016 Autor: Ayeshach
  • Global and Regional Economic Integration, Global Trade, Foreign Direct Investment, Foreign Exchange Markets, and Capital Markets Are All Discussed in This Course as Influencing Both the Profitability and the Market Share of Multinational Corporations (mnc

    Global and Regional Economic Integration, Global Trade, Foreign Direct Investment, Foreign Exchange Markets, and Capital Markets Are All Discussed in This Course as Influencing Both the Profitability and the Market Share of Multinational Corporations (mnc

    Since global and regional economic integration, global trade, foreign direct investment, foreign exchange market, and capital markets all are influential to enhance both the profitability and the market share of multinational corporations (MNCs), I think in order to select possible influences that has the greatest impact on the profitability is a foreign direct investment (FDI) which is controlling ownership in a business enterprise in one country by an entity based in another country. There are

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    Essay Length: 330 Words / 2 Pages
    Submitted: June 7, 2016 Autor: sm.imrank
  • Determination of Market Share

    Determination of Market Share

    Strategic Management Accounting (SMA) is the gathering of data needed to enable determination of market share and competitors’ pricing, costs and volume. The Traditional Management Accounting techniques is oriented towards internal practices of management accounting and lay more emphasis on cost reduction, management and control, performance evaluation and product management, whilst SMA emphasizes majorly on strategic positioning. A company which monitors market share can measure the extent to which it is gaining or losing competitive

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    Essay Length: 257 Words / 2 Pages
    Submitted: January 9, 2018 Autor: inaize
  • Critical Analysis - Ford Creating Their Own Niche in the Ride-Sharing Market

    Critical Analysis - Ford Creating Their Own Niche in the Ride-Sharing Market

    Daniel Kim BA 3103 6/27/16 Professor Stein Critical Analysis #1 The auto-maker, Ford, has been in the process of brainstorming a creative, new niche that they could squeeze into the already booming ride-sharing market. Ford is looking to find something that lands into the “happy medium” realm, that is bigger than a standard Uber vehicle, smaller than your standard transit bus, but also cheaper than an UberX. A few of the macro-environmental factors that face

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    Essay Length: 1,024 Words / 5 Pages
    Submitted: July 20, 2016 Autor: Daniel Kim
  • Attracted by the Share Market Situation in India, American Investors Are Buying Indian Shares

    Attracted by the Share Market Situation in India, American Investors Are Buying Indian Shares

    1. Attracted by the share market situation in India, American investors are buying Indian shares. Interest Rate: A demand for a currency is hugely dependent on the interest rate differential between two countries. A country like India where interest rate is around 7-8% experiences greater capital inflow as investors get better return than what they might get in US. (Interest rates of 2-3%). This results into rupee appreciation and to the depreciation of dollar and

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    Essay Length: 775 Words / 4 Pages
    Submitted: April 24, 2018 Autor: surbhi Gupta
  • Impact of Share Market in Bangladesh

    Impact of Share Market in Bangladesh

    Introduction: Capital markets such as the Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE) have multiple roles in a nation's economy. They provide avenues for investment and capital acquisition and can provide an indication of overall economic condition. There are several functions of a stock market, but the main function is economic function. Stock markets also provide facility for transfer of capital from investors to users of capital. They allow corporations looking to expand

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    Essay Length: 5,378 Words / 22 Pages
    Submitted: July 8, 2019 Autor: Mohaimin Shihad
  • Marketing Analysis of a Booster Juice Location

    Marketing Analysis of a Booster Juice Location

    Booster Juice Assignment Background: We are Sarah and John Matthews, a young couple from Regina, SK and are looking to buy into the Booster Juice franchise. We have a location in mind, but are uncertain of whether it would be profitable in the area. The location we wish to have our store in is down town Regina. Project objectives: The objectives of the project are to survey, and analyze data collected from surveys conducted near

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 28, 2011 Autor: andrey
  • Amazon Kindle Marketing Project

    Amazon Kindle Marketing Project

    Amazon Kindle Marketing project Peter Kollar January 30th, 2011 INTRODUCTION E-book reader is electronic device that is designed for reading digital books; main advantage is readability, portability, storage and long battery life. Concept of electronics' book readers were with us for good number of years, but none of the companies could bring to market solid and affordable device. In later 2007 "Amazon introduced its Kindle the e-book reader… [this device] uses electronic ink technology to

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: February 28, 2011 Autor: antoni
  • Mk 4900 Course Information - Marketing Problems

    Mk 4900 Course Information - Marketing Problems

    MK 4900 Course Information Document Spring Semester 2011 This is a CTW (Critical Thinking Through Writing) Course. MK 4900, Marketing Problems, is the capstone course in the Marketing major. The role of the course is to hone your marketing decision-making skills and to further your indoctrination as a marketing professional. It is often said that "Marketing is easy to understand but hard to do." An important goal of this course is to provide you with

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    Essay Length: 8,082 Words / 33 Pages
    Submitted: February 28, 2011 Autor: antoni
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. It was founded in 1916 by William Boeing as Pacific Aero Products Company and changed its name to The Boeing Airplane Company in 1918. Boeing has continued to grow ever since. It has a vast product line ranging

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Strategic Planning - Differences of International and Domestic Market Planning

    The Strategic Planning - Differences of International and Domestic Market Planning

    Introduction The strategic marketing planning of any business can be summarised in to three broad components like 1. The analysis of its micro and macro environments like its potential customers, its competitors, the economic, political and the technological standing etc 2. The analysis and interpretation of the company's broad activity with respect to its marketing mix 3. The analysis of its marketing system; like marketing research, objectives etc [William C. Taylor and Alan M. Webber]

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    Essay Length: 2,860 Words / 12 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy of Vodafone in India

    Marketing Strategy of Vodafone in India

    INTRODUCTION- VODAFONE ESSAR Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. Vodafone Essar now has operations in 23 circles with over with over 85.82 million customers**. Vodafone has partnered with the Essar Group as its principal joint venture partner for the Indian market. Vodafone Essar is owned by Vodafone 67% and Essar Group 33%. The company

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    Essay Length: 4,159 Words / 17 Pages
    Submitted: March 8, 2011 Autor: rita
  • Marketing Research - Work Environment Proposal Essay

    Marketing Research - Work Environment Proposal Essay

    Introduction This report outlines a research plan for fulfilling the information needs of a small to midsize accounting company. The general purpose is to respond to perceived and identified problems and issues and to suggest appropriate research methods so more information can be provided. It is envisaged that the research will be of a very preliminary nature, with the outcome of delineating further areas for detailed concentration. Work environment The general accounting practice is located

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Defining Marketing

    Defining Marketing

    Defining Marketing Defining marketing: "According to The American Marketing Association offers the following formal definition: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,. p. 5) The definition can be distinguished between a social and managerial definition, which shows the role that marketing plays in our society. An

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    Essay Length: 292 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Search Engine Marketing

    Search Engine Marketing

    The purpose of this document is to analyze Search Engine Marketing Techniques and the different ways to get your website to show up on Internet search engine results pages. Search Engine Marketing, or SEM, is the process of marketing a website via search engines. After thoroughly researching SEM, I determined that there are three main strategies: 1. Search Engine Optimization (SEO) 2. Pay-Per-Click advertising (PPC) 3. Paid Inclusion SEO - is the process of improving

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    Essay Length: 3,591 Words / 15 Pages
    Submitted: March 8, 2011 Autor: moto
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ethical Issues in Marketing

    Ethical Issues in Marketing

    · Run the Analyzing Ethical Issues in Marketing simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the simulation? How did these dilemmas affect the decisions you made? The main issue I encountered in the Ethical Issues Simulation was finding that balance between social responsibility and profits. In each scenario, I was faced with an option to make the best decision for the company or for the

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    Essay Length: 549 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Mkt640-0903a-02 - Manageial Approach to Marketing

    Mkt640-0903a-02 - Manageial Approach to Marketing

    MKT640-0903A-02 Type your Paper Title A Managerial Approach to Marketing Project Type: Unit 1 Individual Project July 26, 2009 Abstract NOTE: no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of the article quickly" (Publication Manual, 2001). The length of the abstract should be xx words (x sentences) depending on the length of the body

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Strategy for Citycell Alap

    Marketing Strategy for Citycell Alap

    Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the CityCell Digital's latest package – ‘Alap'. 1.2 Objectives The main objective of this research is to find out the strategies to successfully establish and

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    Essay Length: 3,196 Words / 13 Pages
    Submitted: March 8, 2011 Autor: moto
  • P2p Sharing: How Should the Law Attack Illegal Piracy?

    P2p Sharing: How Should the Law Attack Illegal Piracy?

    Across the United States, ranging from preteens to college students to adults, many people of all ages participate in the common act of file sharing. File sharing is defined as "the activity of making files available to other users for download over the Internet, but also over smaller networks" (P2p 1). More simply, people like to download things for free on the internet. Audio files are the most commonly shared files, despite the laws against

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: March 8, 2011 Autor: rita

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