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  • Relationship Marketing in Content of Malaysia

    Relationship Marketing in Content of Malaysia

    Relationship involves at least two persons and this relationship must be build consistently. Relationships will only happen where they respect each other and what each other brings to the relationships, thereby it will increase their contribution to the overall value of the relationship (Batterly, 2004). Relationship marketing is a kind of strategy that fosters customer loyalty, interaction and long-term engagement; it does not happened between a business and customer, as well as supplier, competitors, etc.

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    Essay Length: 704 Words / 3 Pages
    Submitted: March 8, 2011 Autor: simba
  • Importance of Marketing

    Importance of Marketing

    Importance of Marketing Many organizations may think little of marketing or may not be aware of the clear advantages of this successful tool. Various definition of marketing is readily available so one can at least have an idea of what marketing incorporates. As one reviews this paper, three definitions of marketing with one being personal will be available. Based on these definitions, an explanation of the importance of marketing in organizational success will be provided.

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 8, 2011 Autor: viki
  • The Value Relevance of Fair Value Accounting to Market Returns

    The Value Relevance of Fair Value Accounting to Market Returns

    Around the world, financial statements are prepared to be interpreted by internal and external users. Traditionally, the view on accounting and its role differ around the world1. This variation can be due to culture, legal or economic reasons. Traditionally there is a difference between the Anglo-Saxon parts of the world and continental Europe. To generalize, accounting regulations in the Anglo-Saxon countries is focused on informing outside investors, giving grounds for investment decisions. The regulations in

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: moto
  • Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is There Ethnic Discrimination in the U.K Market for Small Business Credit Against Black People?

    Is there Ethnic Discrimination in the U.K Market for Small Business Credit against Black People? Introduction Discrimination is the act where one is making a distinction in favour or against an individual by segmenting them in categories of age, gender, colour, religion, sexuality or disability. The first Discrimination Act that was placed in England to give everyone equal opportunities was the Race Discrimination Act in 1976. "Racial discrimination defines a person by referencing them in

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    Essay Length: 1,433 Words / 6 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Management - Youcan Group

    Marketing Management - Youcan Group

    Executive summary This report is one real practice to feel the situation of business battlefield. Under the assignments' requires that we try to do the corporation with Youcan Foods International Ltd to help them design the plan to entry the global market. In this report, we are simple describe the Youcan's general situation to introduce what services or products they can provide into the market. At the following we provide the mission and vision of

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    Essay Length: 793 Words / 4 Pages
    Submitted: March 8, 2011 Autor: andrew
  • B2b Marketing

    B2b Marketing

    Ind Mkt(1-2) BUSINESS (B2B) MARKETING BASIC PRINCIPLES OF CONSUMER MARKETING ARE EQUALLY APPLICABLE TO BUSINESS MARKETING. 1. COMPANIES CAN OUTPERFORM COMPETITION IF THEY CAN MOVE FROM A PRODUCT AND SALES ORIENTATION TO A MARKETING PHILOSOPHY. 2. THE KEY IS TO DEVELOP A SUPERIOR VALUE PROPOSITION AND SUPERIOR VALUE DELIVERY SYSTEM. 3. TOTAL QUALITY IS THE KEY TO VALUE CREATION AND CUSTOMER SATISFACTION. BUSINESS MARKETING IS THE BACKBONE OF THE HIGH STANDARD OF LIVING ENJOYED BY

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing Mix

    Marketing Mix

    A marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." It is controlled by the following variables often referred to as the four Ps in marketing: * Product * Price * Place (Distribution) * Promotion By using variations of these four components you have the ability to reach multiple consumers within your target market. For many a product is

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    Essay Length: 289 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Nestle Malaysia Marketing Strategy

    Nestle Malaysia Marketing Strategy

    Table of Contents Introduction 2 Company Background 2 Objective 3 Vision 3 Mission 3 Internal and External Micro Environment 4 Marketing Environment of Nestle 4 Internal Environment 4 Micro Environment 4 Macro Environment 7 Key success Factors 8 SWOT Analysis 9 Strengths 9 Weakness 9 Opportunities 10 Threats 10 Strategic Trust 11 Marketing Mix (7 Ps) for Nestle Malaysia 14 Action Plan 16 Income Statement 17 References 18   Introduction In this research work the

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    Essay Length: 4,332 Words / 18 Pages
    Submitted: March 8, 2011 Autor: moto
  • Trends in Server Market - Smaller Drivers Way into Servers

    Trends in Server Market - Smaller Drivers Way into Servers

    Smaller drivers way into servers SAS 2.5 inch drives are finding their way into servers for both high performance as well as higher capacity. The Seagate Constellation is one example of a small form factor that offers 1 Tb of space. "Despite declarations that the hard disk drive is dead, what is alive is the industry's evolving movement towards small form factor 2.5 inch fast SAS as well as high-capacity SAS drives complimented by some

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    Essay Length: 316 Words / 2 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Marketing Research - Diet Pepsi

    Marketing Research - Diet Pepsi

    Diet Pepsi is a low-calorie carbonated cola, introduced in 1964 as a variant of Pepsi-Cola with no sugar.[1] Its current formula in the United States contains only the artificial sweetener aspartame. The current Canadian formulation contains both aspartame (124 mg/355 ml) and acesulfame potassium (32 mg/355 ml)[citation needed]. Pepsi does not list on its United States labeling the exact amount of aspartame/Nutrasweet present. In some European countries, Diet Pepsi is known as Pepsi Light. This

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    Essay Length: 284 Words / 2 Pages
    Submitted: March 8, 2011 Autor: peter
  • Marketing - Hera Ltd - a Singapore-Based Company

    Marketing - Hera Ltd - a Singapore-Based Company

    1. EXECUTIVE SUMMARY HERA Ltd is a Singapore-based company that will be carrying a new line of baby and toddler shoes, PreschooliansTM, in the Singapore market. The company has obtained exclusive distribution rights from the US owners of PreschooliansTM to sell the product in Singapore. With that, HERA Ltd has decided to be both a distributor and a retailer in the local market. At present, PreschooliansTM shoes are only available via the PreschooliansTM website as

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    Essay Length: 7,483 Words / 30 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Marketing Department

    Marketing Department

    Marketing Department is a department to help a firm or company to meet the marketing process, an exchange process, which means the firm offer their products and services to the customers and then the customers give the payment to the firm. It is also a bridge to help the firm or company to identify and anticipate what the market (customer) needs and wants, one of the main departments which help profit-making. A Marketing Department would

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    Essay Length: 1,249 Words / 5 Pages
    Submitted: March 8, 2011 Autor: moto
  • Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific

    Marketing Strategy and Launch Plan for Citibank Credit Cards in Asia Pacific Product and service overview Citibank should launch a credit card in Asia Pacific. The credit card offering should focus on Citibank's existing market with an emphasis on the middle-income segment. The credit card will be priced at a premium to match the company's existing products and services. It should be introduced as one card with a single set of features. The U.S dollar

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: March 8, 2011 Autor: moto
  • The Piggy Market

    The Piggy Market

    Dave Neil, co-owner of The Piggy Market announced today that he won't be bringing The Piggy and its locally-sourced artisan food to the Feast of Fields this year. The event, organized by the Ottawa chapter of the Canadian Organic Growers confused some of its supporters last month when it announced that Loblaws would be its key sponsor. "Feast of Fields celebrates what is grown locally in a City of Ottawa fashion," says Neil, "Loblaws takes

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    Essay Length: 352 Words / 2 Pages
    Submitted: March 8, 2011 Autor: jon
  • Marketing of Oréal

    Marketing of Oréal

    Massey Ferguson Case Instructions:  Prepare a typed solution of no more than seven pages  Use the questions below as a guide to your answer. The solution must be a recommendation. Don't answer them mechanically, nor necessarily in order.  On the first page of your solution state: o the names and student numbers of your group members in alphabetical order o the name of the course (Advanced Corporate Finance) and the case (Massey

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    Essay Length: 335 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Marketing Plan - Rainbow Toppings by Starbucks

    Marketing Plan - Rainbow Toppings by Starbucks

    Starbucks is launching the new product, "Rainbow Toppings". An important factor regarding a new product is the identification of the segmentation criteria affecting the target market. Creating and analyzing the most accurate target market will increase the chances of success for a new product. The type of consumers ultimately purchasing the new product will be clearer and will be discussed more in detail. Factors and trends that will be a force in influencing these targeted

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    Essay Length: 1,661 Words / 7 Pages
    Submitted: March 8, 2011 Autor: moto
  • Internet Marketing - O2 Phone Network Company

    Internet Marketing - O2 Phone Network Company

    1. P2- Describe how your two chosen organisations use internet marketing to improve their profitability. Businesses use marketing to advertise their business and make the organisation popular. Businesses have to use many marketing techniques to increase the sales. Internet marketing is the one of the ways that businesses use to boost the sales and profitability. Coca cola use internet marketing to advertise all the products they have which is drinks. O2 is a phone network

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    Essay Length: 647 Words / 3 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Consumer Perception on Green Marketing

    Consumer Perception on Green Marketing

    Consumer Perception on Green Marketing It is now accepted that the environment is more than just a passing fad. Surveys and opinion polls around the world have shown that environmental issues sit high on the public agenda; a 1991 opinion poll showed that 85 per cent of the citizens of the industrialized world believe that the environment is the number one public issue (Carson and Moulden, 1991). Some environmental problems have been linked to individual

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    Essay Length: 866 Words / 4 Pages
    Submitted: March 8, 2011 Autor: simba
  • Rural Marketing

    Rural Marketing

    Q1- Is Shri Subramaniam a typical farmer? No, Shri Subramaniam is not a typical farmer. He is a member of DCS as his subsidiary occupation is Dairying. He is a graduate from Tamil Nadu Agricultural University. He has an experience of 5 years working with the agricultural department as an extension officer. He was eager to practice modern technology on his farm. He grew high yielding crops like varieties of paddy and groundnut and intended

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    Essay Length: 370 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • International Marketing: Standardization of the Marketing Mix

    International Marketing: Standardization of the Marketing Mix

    International marketing and global marketing refers to marketing companies run by transatlantic or through national borders. This strategy uses an extension of the techniques used in the company's main country. International marketing uses strategies of promotion, and one of the elements of activities on the market is the marketing mix. Marketing mix is a marketing theory, based on four main "coordinates" of marketing planning: -product (product or service: product range, quality and properties of the

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    Essay Length: 880 Words / 4 Pages
    Submitted: March 14, 2011 Autor: andrey
  • Marketing Analysis - All About Sweets (aas)

    Marketing Analysis - All About Sweets (aas)

    EXECUTIVE SUMMARY All About Sweets (AAS) is a star up tea and bakery retail establishment located in Ermita Manila. AAS expects to catch the interest of a regular loyal customer base with its broad variety of tea and pastry products. AAS aims to offer its products at a competitive price to meet the demand of the middle to higher income local market area residents and tourist. PRODUCT OFFERING AAS offers a broad range of tea

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    Essay Length: 417 Words / 2 Pages
    Submitted: March 14, 2011 Autor: peter
  • Derivative Market for Hong Kong

    Derivative Market for Hong Kong

    Derivative market for HK includes sinAfter having a group discussion, our group decided to choose Hong Kong as our country selection. This is because Hong Kong is a well-established premier financial hub for Asia and has the largest OTC derivatives market in Asia although the market is still relatively small compared to the United States and Europe. Furthermore, Hong Kong has instituted a systematic market with a large portfolio of domestic and foreign assets as

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    Essay Length: 403 Words / 2 Pages
    Submitted: March 14, 2011 Autor: andrew
  • Marketing Management - Objectives of Project Governance

    Marketing Management - Objectives of Project Governance

    Project Governance It is important to establish the management structure for the project that identifies the specific players, their responsibilities and the interaction between them for the duration of the project. Ultimate responsibility and accountability for the project must be clearly defined and accepted at an appropriately high level within the organisation. Objectives of Project Governance The objective of project governance is to plan and manage the project throughout its life. This involves the realisation

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    Essay Length: 5,590 Words / 23 Pages
    Submitted: March 14, 2011 Autor: andrey
  • Wajah Lain Marketing (indonesian)

    Wajah Lain Marketing (indonesian)

    Sering kali kita hanya memandang marketing sebagai sesuatu yang menyebalkan, melihat para pemain didalamnya yang mencoba segala cara hingga memaksa orang lain dalam hal ini customer untuk mendengar samapi membeli produk yang dipasarkan.... ahhhh menyebalkan....!!! Tapi taukah kita, bahwa tanpa kita sadari kehidupan kita ga pernah lepas dari marketing, hanya saja kata-kata marketing ini memiliki banyak wahah yang berbeda ;D Ada satu kejadian yang membuat tangan saya gatal untuk menuliskan kisah marketing yang sangat sederhana

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    Essay Length: 263 Words / 2 Pages
    Submitted: March 15, 2011 Autor: simba
  • Best Marketing Tactics

    Best Marketing Tactics

    The traditional and nontraditional way marketers reach their audience by sending mass advertising focused on brand building and support are no longer a viable solution for the majority of companies to focus on today. Why, might you ask; because there is too much clutter with using these techniques and the reprecations are affecting company's bottom lines? The overall shifts in channels, buyer behavior and technology in the past couple years are being redefined to communicate

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    Essay Length: 586 Words / 3 Pages
    Submitted: March 15, 2011 Autor: peter

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