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Swot Analysis of Topshop

Autor:   •  February 28, 2012  •  Case Study  •  346 Words (2 Pages)  •  2,956 Views

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Topshop Background

Topshop was launched in 1964 and has continued growing and extending its operations to become very successful in the fashion industry. Topshop is well-known for its superb performance which has indeed enabled it to win the Fashion Retailer of the year two times consecutively, which is a rare occurrence in Europe. Topshop success is attributed to its ability to consistently predict upcoming fashion trends and being the first company to bring them into the market and especially in European high streets. The company is known to lead in introducing the latest catwalk styles for young people at affordable prices, as well as in a well fashioned manner. It offers products such as fashion jewelry, alloy jewelry, handbags, wallets, shoes, leather handbags, designer shoes, ladies wallets among others. Topshop started as a small fashion shop in the basement of Peter Robinson department store as early as in 1964. Since then, the company’s performance has been very impressive and within its first decade of instigation, it had managed to transform its humble beginning to become a impartial retailer.

Strengths:

Topshop reaches its target market with over 300 stores nationwide. It has a wide variety of merchandise, creative design concepts and very fresh ideas. One of their biggest strength is that they offer free personal style consultancy. One other strength is that Topshop collaborates with designers and celebrities such as Kate Moss whom is one of the world’s biggest fashion icon, dsecured Topshop to lead in the fashion industry. They offer Different choices of quality, style and price that relates to various shoppers. Finally Topshop is aware of the latest trends offering thousands of looks per season. The quality is good in contrast to affordable prices.

Weaknesses:

Due to the numerous types of products and the size of

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