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Toyota Swot Analysis

Autor:   •  March 18, 2011  •  Case Study  •  658 Words (3 Pages)  •  4,189 Views

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Toyota has the right mix of products for the market that it serves which is included focused on segmentation, targeting and positioning. Therefore net profit and sales of Toyota are rises. Toyota has a strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company also makes a large range of vehicles for both private customers and commercial organizations. Besides that, the company uses marketing techniques to identify and satisfy customer needs and also maximizes profit through efficient manufacturing approaches such as Total Quality Management.

Toyota has a strong brand image on quality, environmental friendly and customized range; therefore most of the customers are confidence on it. Toyota also is the industry leader in manufacturing and production. It manufactures and produces cars itself and always generates some creative product for the market. In financial aspect, Toyota has a high financial strength. It allows Toyota to do various activities like innovation and investigation to create the better cars to the market.

In addition, Toyota has a good customer service which is included online booking for test drive, safety alert and customer relationship management. These services may be additional strengths for Toyota.


Toyota has its own weakness. The world market for car is in a condition of oversupply and so car manufacturers need to make sure that it is their models that consumers want. Toyota is focuses their market in US and Japan, it is not only lesser revenue, therefore it is exposed to fluctuating economic and political conditions those markets. Besides that, company needs to keep producing cars in order to retain its operation efficiency. Car plants represent a huge investment in expensive fixed costs, as well as the high costs of training and retaining labour. So the company could see over capacity if the car market experiences a down turn. The company also may miss out on potential sales


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