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Aviation Swot Analysis

Autor:   •  March 8, 2011  •  Case Study  •  550 Words (3 Pages)  •  1,987 Views

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Swot analysis


-Differentiation based on value, service, and price

-Universal appeal to wide variety of customers

-Established and highly-recognizable brand image

-Innovative features that distinquish the company name

-Talented management team

-Strong, well-designed organizational structure


-Some underdeveloped channels

-Underdeveloped distribution system

-Marketing primarily focused on London market

-Ineffective utilization of alliances and partnerships


-Increased tourism with the improvement of the economy

-Alliances and mergers

-Airline growth post-recovery because of the trimming of the airlines since 2000

-Latin America as a low-terror, high growth potential market

-280 airports within Europe Threats

-Terrorism leading to decreased tourism and confidence in the airlines

-Health problems

-Regulation problem for airlines aiming to merge or grow

-On-going supply surplus resulting in maintained low revenues

-Internet booking allowing greater price transparency

-Improved telecommunications decreasing business travel

-No major carriers dominating Intra-EU aviation market

-Germany, Spain, and France

-Asian market expectation

It is the mission of Malaysia Airlines System Berhad, as a corporation, to provide a transport service that ranks among the best in terms of safety, comfort and punctuality; distinguished and loved for its personal touch and warmth. It aims to set new world standards continually with their enhanced in-flight services,


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