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"the Magic of Style, Tequila Patrón” Advertisement

Autor:   •  December 12, 2011  •  Case Study  •  899 Words (4 Pages)  •  1,978 Views

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I have chosen “The magic of style, Tequila Patrón” ad to analyze. First and foremost, Patrón is my preferable liquor choice. It is very smooth and most importantly it doesn’t give me a headache the next morning. Other than being my favorite liquor, the second factor that helped me choose this ad to analyze was the sexy, but yet wild hair that reminded me of good old times while drinking Patrón. This ad makes strong use of pathos appeal by its use of sex appeal, of ethos appeal by its use of the comparison of good liquor and beautiful woman, and it’s also good in logos appeal.

The magic of style, tequila Patrón ad was printed and published in Vintage Magazine in the fall of 2001. Victoria Silvstedt, 1997 Playmate of the Year featured in the ad. From the look of the ad, general intended audience would be adult males. However, if the ad was to be published in Cosmopolitan or Glamour Magazine, it would still have a very good effect on the intended audience. The ad represents a high class fashion which is intended for the female world. On the other hand, if the same exact ad appeared in Home Journal or Hybrid Mom Magazine, the chances of the successful advertisement are very slim since those magazines are family based.

Patron, or more properly, Patrón, is considered the United States' fastest growing 100% Blue Agave tequila. Tequila has been around for generations, but it wasn’t until Patrón was launched in 1989 that the world was introduced to ultra-premium tequila. Patrón (Spanish for “the good boss”) is the brainchild of two entrepreneurs John Paul DeJoria and Martin Crowley, whose love of tequila and desire to create the best tequila in the world led them to a factory high in the mountains of Jalisco, Mexico, producing an extraordinary spirit. A few changes later Patrón tequila was ready for market and The Patrón Spirits Company was born. Using heavy marketing campaigns, Patrón has launched themselves into the driver seat of premium luxury style tequilas, now available in more than 100 countries across the globe. Patrón comes in five varieties: Silver, Reposado , Añejo , Gran Patrón silver, and Gran Patrón Añejo. No two Patrón bottles are identical as each is hand crafted using specially designed glass ovens.

Other than Patrón, the ad contains a tall, fashionable, sexually provocative, very attractive, beautiful female. At the bottom

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