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Swot Analysis of Skinjay

Autor:   •  August 9, 2017  •  Case Study  •  662 Words (3 Pages)  •  306 Views

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SWOT analysis of Skinjay

What is SWOT?

It is strengths, weakness, opportunity and threat of a business. The objective is to identify critical factors affecting an organisation. The strength and weakness are something the business has control over and the opportunities and threats are the external forces that may help or damage the business. The creation of SWOT analysis is credited to Albert S. Humphrey; he was the person who led a research project on the United States fortune 500 from the 1960s to 1970s at the prestigious Stanford University.

SWOT Analysis Matrix

Positive Factors

Negative Factors

Internal Factors

Strengths

Weaknesses

External Factors

Opportunities

Threats

About Skinjay:

Skinjay is an independent brand of cosmetics founded in 2012 by Nicholas Pasquier. Skinjay has it’s headquartered in Paris, Research centre in Lyon and production centre in Auvergne. Skinjay offers shower mixers and a unique collection of aromatic capsules that can be easily attached to any shower hose. Skinjay has capsule formulation are exclusively 100% natural and dermatological tested in accordance with French regulations. It is primarily being sold in France, Portugal, and it is an esteemed member of Cosmetic Valley, the first in the world in terms of cosmetic resources, research and training.

Skinjay’s line of products:

PRODUCT

DETAILS

PRICE

SHOWER MIXER

(Comes with 6 capsules)

Activates and releases the power of the wellness capsule when attached with shower.

149.00 Euros

SOLEIL ECLABOUSSE

Davana, peppermint, sweet lime.

11.90 Euros

PLUIE DE PRINTEMPS

Sweet orange, neroli, lemongrass.

11.90 Euros

ONDEE EN FORET

Scots pine, lime, cedar wood.

11.90 Euros

DRAPS DE BRUME

Lavender, tea tree, verbena Asia.

11.90 Euros

PSCHHHT

Cola.

11.90 Euros

ROSEE RAVAGEUSE

Geranium, blackberry sensation, red fruits.

11.90 Euros

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