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Nestle Swot Analysis

Autor:   •  October 23, 2018  •  Case Study  •  503 Words (3 Pages)  •  70 Views

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SWOT analysis which are named as strengths, weaknesses, opportunities and threats analysis is a tools for marketer to identify the internal and external factors that can have an impact on the viability of a project or business. It is vital that Giant map out their current Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T) in its current business environment and examine the information in order to thoroughly understand the business by presenting different viewpoints of the company's operations from a different angle to generate profits.

Nestle

STRENGTH

        Nestle is a world renowned brand as it has 500 Company worldwide and also is the world’s largest food company measured by revenues (2014).  Nestle has some very strong brands like Nescafe, Maggi and Cerelac. These brand are also generic to their product categories.

        Nestle has a broad product portfolio which has over 8000 brands or products under its name which ranges from beverages like Coffee & Mineral water, Breakfast cereals, Soups & sauces etc. This also helps them because if a brand like Maggi is affected, it does not affect the sale of Coffee.

WEAKNESSES

        Maggi controversy happens in India which affects the brand name of Nestle as well as Maggi big time. Because Maggi was banned in India because it was found to contain addictive substances which were harmful. However, it has been relaunched and Nestle is trying to convince people about the quality of Maggi

        Nestle’s branding structure is too complex to manage as it has has many brands under the same umbrella group so managing such large number of individual brands can create conflict of interest.

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