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Advertisement Bmw

Autor:   •  March 22, 2015  •  Creative Writing  •  556 Words (3 Pages)  •  700 Views

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Automobile Sector

Company – BMW

The BMW i series is a series of innovative electric and hybrid cars. Cars and mobility services are linked very intelligently. BMW i is more like a concept of mobility services or solutions that BMW wants to implement for a better experience of driving.

These cars also face general issues unlike all other cars related to driving and parking assistance along with the issues of charging these electric cars on the go. So the challenge for these cars is to be able to charge as readily as other cars can get a refuelling done.

Solutions:

  1. To charge the cars, the mobility services will quickly locate and use public charging stations of different providers. The available charging solutions can be displayed in BMW i Navigation.
  2. Also, solar roads is an ambitious and innovative solution which has advanced technology which can give the power to charge the cars to these solar roads.
  3. A specific power outlet can be installed in the garages to charge the vehicle most efficiently. This is inspired by Tesla’s Mobile Charging technique which has the vision of providing fully charged cars every time you get out in the morning to drive your car.
  4. Technological innovations that charge the cars at a very fast pace can also be looked into by the BMW R&D.

 To rent a BMW car is supposed to make easy for the customers. Sometimes customers want to book it for a day long or so or for a couple of hours. The fare, the tracking of available cars, the bookings were some of the issues which are always faced by the customers. To simplify these issues BMW came up with some solutions and we will also provide some of solutions to enhance.

BMW i has introduced Drive Now as a car sharing service with other two car makers: MINI, SIXT. Users can rent cars very flexibly, when and where they need them. The mobility concept is based on the motto ‘pick up anywhere, drop off anywhere’. Billing is per-minute, fuel costs and parking charges in public car parks are included. Users can locate available cars using the app, website or just on the street. A chip in the driving licence acts as an electronic key. The driving license number can initiate the booking procedure.

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