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Last update: February 13, 2015
  • International Marketing - Services Marketing and Standardisation

    International Marketing - Services Marketing and Standardisation

    International marketing Marketing services overseas Services marketing and standardisation Standardisation of services is harder than standardisation of goods due to the people element of service delivery The more local the service provider and the more local the delivery of the service the less likely the service is to be amenable to standardisation services and international market entry • Options include – Exporting – Licensing – Franchising – Joint ventures – Direct investments Final service influenced

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    Essay Length: 349 Words / 2 Pages
    Submitted: September 28, 2011 Autor: Antonio
  • My Business Plan

    My Business Plan

    My name is Mohd Ajwad, 24 years old, live in Malaysia and looking for a retail business. I have a diploma of retail management in Australia. I have experience working in retail management in Australia before as sales man in Giordano, Mexican restaurant, and Levis shop. I'm so interested to make a retail business in Malaysia with my capital that i have to start the business. Since my father and my brother do the construction

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    Essay Length: 268 Words / 2 Pages
    Submitted: September 29, 2011 Autor: Mohd
  • Brand Plan - Asian Paints India

    Brand Plan - Asian Paints India

    Brand Diagnostic Consumer Insight Asian Paints is India's largest paint company and Asia's third largest paint company. Over the course of 25 years Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: September 30, 2011 Autor: antoni
  • Love Case - What Do I Have Planned for College?

    Love Case - What Do I Have Planned for College?

    What do I have planned for college? I was asked that in the seventh grade, why I need to worry about that. I have a few more years to go. That’s what I asked but knows that I have had all these years fly bye so fast. Now I have to think about what I want to do and was I want to go to college. Were did the years go? As I work to

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    Essay Length: 436 Words / 2 Pages
    Submitted: October 1, 2011 Autor: roxygirllove1993
  • Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Strategic Marketing 310 - Strategic Marketing of Hsbc Insurance

    Curtin University of Technology Strategic Marketing 310 Group Assignment SBU: Insurance Unit Coordinator: Ronald Regan Lecturer: Julie Chiu Executive Summary Hong Kong, acts as a leading insurance centre in Asia, the 2nd most developed insurance market after Japan, and has attracted many global top insurance companies. In 2009, Hong Kong’s total gross premiums fell 9.1% to HK$138.6 billion (US$17.9 billion). With the agreement with the World Trade Organization of China and Closer Economic Partnership Agreement

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    Essay Length: 1,288 Words / 6 Pages
    Submitted: October 2, 2011 Autor: yuki_k_1213
  • Operations Plan - the Flow of Audrey Couture

    Operations Plan - the Flow of Audrey Couture

    HUMAN RESOURCES Since Audrey will be the sole owner of the company, she will decide on the actual requirements of her staff. In year 3, when she will open her own atelier in Little Italy on boulevard Saint-Laurent, the key employees that she will need at start up following her expansion are a receptionist, a seamstress and a pattern maker. For the receptionist, she will be employed full time since her job will consist of

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    Essay Length: 587 Words / 3 Pages
    Submitted: October 2, 2011 Autor: audinaaa
  • Vih Aviation Group - the Helicopter Services Industry

    Vih Aviation Group - the Helicopter Services Industry

    1 VIH AVIATION GROUP 1 _____________________________________________________________________________________________ The development of this case study was sponsored by Export Development Canada (EDC). Charlene Zietsma and Dan Day developed this case study for instructional purposes. It is not the purpose of this material to serve as an illustration of how to effectively or ineffectively address a managerial situation. Some information may be altered to protect confidentiality. _____________________________________________________________________________________________ In the fall of 2008, VIH Aviation Group (VIH), a privately owned

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    Essay Length: 6,155 Words / 25 Pages
    Submitted: October 3, 2011 Autor: jon
  • The Effects of Kfc’s Service Quality in Hanoi on Neu Student’s Decisions

    The Effects of Kfc’s Service Quality in Hanoi on Neu Student’s Decisions

    Research’s Proposal I. Title: (Narrowed and Approved by the teacher) The effects of KFC’s service quality in Hanoi on NEU student’s decisions. II. Statement of the problem/ background of the research subject (e.g. company; students) [LÂM & HÀ NGÂN] - Fast food trend/industry recently - KFC brand background - Service quality - NEU student (age, lifestyle…) *KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville,

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    Essay Length: 279 Words / 2 Pages
    Submitted: October 8, 2011 Autor: ngquanglam
  • Merger or Acquisition of Smithon by Johnson Services

    Merger or Acquisition of Smithon by Johnson Services

    2. Merger or acquisition of Smithon by Johnson Services a) If the two companies merge, could Smithon use Johnson Services' net operating loss carry forwards? Any limitations on their use? Smithon can use Johnson Services' net operating loss because it acquired its tax position. The merger can be used to offset the income of Smithon which is a profitable corporation with the losses made by Johnson Services therefore reducing the amount of tax liabilities owed

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    Essay Length: 461 Words / 2 Pages
    Submitted: October 14, 2011 Autor: beyonceknowles
  • Strategic Management Paper

    Strategic Management Paper

    With the ever growing business industry, it is extremely important to focus their success on their strategic management processes. This paper will delve into the primary components of that process and discuss the success of one company’s process plan. Strategic management can be defined as the discipline of formulating, implementing, and evaluating cross-functional decisions that empower an organization to achieve its objectives. Its purpose is to create new and different opportunities for the short term,

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    Essay Length: 355 Words / 2 Pages
    Submitted: October 16, 2011 Autor: wyccan319
  • Pension Case - History of the Pension Plan

    Pension Case - History of the Pension Plan

    Introduction Pension plans have been around for over 200 years in the United States. Exactly where did pensions come from or why were they created or developed in the first place will be looked at and examined in this paper. Along with pensions is another form of a contribution plan, a 401(k) plan which like pensions most have heard about or more then likely have one of their own. In some cases people have both

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    Essay Length: 8,009 Words / 33 Pages
    Submitted: October 19, 2011 Autor: mexico79
  • Strategic Case - Indian Information Technology (it) Industry

    Strategic Case - Indian Information Technology (it) Industry

    The scope of the topic involves researching the accounting frauds conducted by the chairman of the company, and how the chairman managed to keep the fraud under wraps for many years. The scope of the topic also includes the audit procedures and the role of the statutory auditors in the fraud as the audit was never able to unearth the scam. The scope of the topic will also include the internal control systems present in

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: October 20, 2011 Autor: rohanburman
  • Strategic Management - Healthcare Organizations

    Strategic Management - Healthcare Organizations

    I Healthcare organizations are business whose customers are people seeking medical attention. Although the main goal is to take care of the medical needs of its consumers, it is also a means of generating revenue. Healthcare organizations have to strategize in order to stay current and to stay competitive. Strategic management helps you to anticipate and project what your organization needs to stay successful and competitive in your local market and national market. Healthcare organizations

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    Essay Length: 3,541 Words / 15 Pages
    Submitted: October 29, 2011 Autor: terryecade
  • Programmer Ethics and Professionalism in Strategic Systems Development

    Programmer Ethics and Professionalism in Strategic Systems Development

    Programmer Ethics and Professionalism in Strategic Systems Development For our final examination I will be examining programmer ethics and professionalism in a strategic systems development specifically covering the case of Bogart Engineers. This case study will focus on the compromising aspects of organizations through unprofessional and vindictive acts performed by employees who seek to destroy and systematically damage intellectual property in information technology systems. In the said case above, two programmers destroyed intellectual property and

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    Essay Length: 363 Words / 2 Pages
    Submitted: November 1, 2011 Autor: burtyislegend
  • Distributed Denial-Of-Service Attacks

    Distributed Denial-Of-Service Attacks

    This summary is being prepared for Mr. Burke the Chief Information Security Officer. This summary is to share information on what steps will be taken to protest the organization from security risks. Denial-of-Service attacks (DoS): Some of these attacks cannot be stopped prior to happening. Therefore, ensuring that a firewall has been established between the company and the internet can limit these types of attacks. Many different filtering devices, IPsec, can offer security. Distributed Denial-of-Service

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    Essay Length: 601 Words / 3 Pages
    Submitted: November 3, 2011 Autor: antoni
  • Prestige Data Services

    Prestige Data Services

    1. Prestige Data Services had not lived up to the company's expectations. They have not properly predicted the different variables that the company might face. Despite Prestige Data Services efforts to utilize the additional available hours of computer time to commercial customers, their available hours of computer time still remained high. The decision that Daniel Rowe must consider is whether to shut down the subsidiary and outsource the resources or continue its operations. The opportunity

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    Essay Length: 378 Words / 2 Pages
    Submitted: November 5, 2011 Autor: jon
  • Plan Estrategico De Mercadeo Para Una Clinica (spanish)

    Plan Estrategico De Mercadeo Para Una Clinica (spanish)

    RESUMEN El presente trabajo de grado tuvo como objetivo formular un plan estratégico de Mercadeo para la Clínica de Otorrinolaringología y Cirugía Plástica, partiendo de las características internas de la empresa, del mercado y el entorno, que le permitiera lograr una ventaja competitiva y a su vez sirviera de base para el diseño y ejecución de un plan operativo de mercadeo. Para lograr éste objetivo, se realizó un análisis del mercado y el entorno que

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    Essay Length: 9,892 Words / 40 Pages
    Submitted: November 7, 2011 Autor: andrey
  • Nursing Diagnoses Nursing Intervention Client Goals - Care Plan

    Nursing Diagnoses Nursing Intervention Client Goals - Care Plan

    Nursing Diagnoses Nursing Intervention Client Goals Pain R/T tissue ischemia 1. Assess CP for location, duration, intensity, & radiation; use a scale of 0-10 2. Instruct pt to rest during pain 3. Medicate as ordered 4. Remain with pt until CP relieved 5. Assess BP, P, RR, & SpO2 1. Pt reports absence of dyspnea & CP 2. Pt will report decrease in CP using pain scale 3. V/S remain within normal limits (BP 90/60-140/90,

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    Essay Length: 314 Words / 2 Pages
    Submitted: November 8, 2011 Autor: agatailutko
  • Business Plan - Suruhanjaya Syarikat Malaysia

    Business Plan - Suruhanjaya Syarikat Malaysia

    1.0 INTRODUCTION TO NEW ESTABLISHMENT Our business establishment had been registered under Suruhanjaya Syarikat Malaysia (SSM) since 1 August 2010 as "The Roof Restaurant". The Roof Restaurant will become our primary and the only business trademark in expanding our business in the catering industry. The Roof Restaurant is a unique restaurant with the combination of upscale coffee house, bakery and deli café serving specially bread, confectionaries, beverages, pastries, western cuisine, fresh vegetables and fruits. The

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    Essay Length: 9,849 Words / 40 Pages
    Submitted: November 9, 2011 Autor: moto
  • Seasonal Promotion Plan

    Seasonal Promotion Plan

    Beautiful autumn is breezing in; we will bring something special to our valued customers. -Mushroom – Matsutake Mushroom is specially imported from the state of origin of North America, which every Matsutake itself have with high nutritional value. As a premier Japanese restaurant, we are now offering a special seasonal set menu of gourmet mushroom creations from 1 Oct to 31 Dec. The main theme of this menu promotion is "Seasonal Mushrooms with Japan Specialties"

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    Essay Length: 354 Words / 2 Pages
    Submitted: November 14, 2011 Autor: antoni
  • Restaurant Service Operation Management

    Restaurant Service Operation Management

    1.0 Introduction Satay King (沙爹王) is one of a famous chain of restaurant in Hong Kong with 20 years history, owned by Satay King (Holdings) Ltd and which is founded in 1991 by founder Cheng Chit. The restaurant was expanded rapidly, and now there are 7 stores in Hong Kong and 300 staff. The location of the chain stores are always in busy centre, where are Tsim Sha Tsui, Mong Kok, Jordan, Tsuen Wan, Kwun

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    Essay Length: 2,837 Words / 12 Pages
    Submitted: November 14, 2011 Autor: wklchristy
  • Persuasive Speech That the Virginia Plan Was the Best Choice for the Colonies

    Persuasive Speech That the Virginia Plan Was the Best Choice for the Colonies

    I have come here today to stress the importance that this new plan be passed. Several events such as Shay's Rebellion lead up to us congregating here today in Philadelphia. It is quite obvious that the Articles of Confederation are flawed and in need of fixing. Yes, we all agree that a new government is needed, but how the states are represented is a gargantuan issue. There are two different plans out there to save

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    Essay Length: 634 Words / 3 Pages
    Submitted: November 15, 2011 Autor: antoni
  • The Most Impossible Product or Service to Be Sold online

    The Most Impossible Product or Service to Be Sold online

    Here's the question: OK, think of one or two things (products or services) that you think will NEVER be sold or available online. Take about three paragraphs to explain your answer. (Yes, he really writes, Ok,... almost everytime) My Answer: Impossible Product and Service When an online retailer thinks of things not to sell online, they most obviously tend to think of avoiding products or services of unknown brands that require basic senses not possible

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    Essay Length: 448 Words / 2 Pages
    Submitted: November 15, 2011 Autor: viki
  • Southeastern Regional Medical Center's Fitness Club - Market Plan

    Southeastern Regional Medical Center's Fitness Club - Market Plan

    Executive Summary Southeastern Regional Medical Center's Fitness Club will serve Robeson County businesses helping individuals become more productive while reducing consumer costs. By assisting staff and consumers with adjusting his or her behavior patterns and selecting a healthy lifestyle, the SRMC Fitness Club will decrease corporate health care spending while improving worker productivity. The objectives for the fitness club are to provide wellness tactics to both the organization and businesses in the Robeson County area,

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    Essay Length: 3,276 Words / 14 Pages
    Submitted: November 15, 2011 Autor: simba
  • Hot Shot Photography Marketing Plan

    Hot Shot Photography Marketing Plan

    HOT SHOT PHOTOGRAPHY MARKETING PLAN Prepared For: MK114 Instructor: Benjamin Carnovale Prepared By: Denise Henry Wayne Henry Jennifer Copenace Jon Powassin November 28, 2011 Table of Contents Executive Summary.........................................................................................................................2 1 Situation Analysis.........................................................................................................................3 1. Sales Analysis 2. Competitive Analysis 3. Customer Analysis 2. Marketing Strategy.................................................................................................................... 1. Marketing Objectives in First year of business..? 2. Provide an overview of each variable of your marketing strategy to attain your positioning and competitive advantage 3. Product Service 4. Price

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    Essay Length: 327 Words / 2 Pages
    Submitted: November 16, 2011 Autor: andrey

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