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Last update: June 23, 2015
  • Marketing Plan Kerby

    Marketing Plan Kerby

    Nicole Valavous (41198601)​​Abhinav Rishi (43678880) Joanna Ren (43496776)​​Jaydev Desai (43416680) Title page? Contents EXECUTIVE SUMMARY​3 1.​INTRODUCTION​4 2.​SITUATION ANALYSIS​5 3.​SWOT​8 4.​OBJECTIVES​10 4.1.​MARKETING OBJECTIVES​10 4.2.​FINANCIAL OBJECTIVES​10 5.​MARKET SEGMENTATION AND POSITIONING​10 5.1.​IDENTIFY​10 5.2.​EVALUATE​10 5.3.​SELECT​11 6.​MARKETING STRATEGIES​11 7.​ACTION PLAN​13 8.1.​ASSUMPTIONS (Kindly refer to the appendices for calculation of costs)​15 8.1.1.​Sales​15 8.1.2.​Sponsorship​15 8.1.3.​Development Cost​15 8.1.4.​Server​15 8.1.5.​Distribution cost​16 8.1.6.​Promotion cost:​16 8.1.7.​Training and Hiring​16 8.1.8.​Office Expenses​16 8.1.9.​Income Tax​16 8.1.10.​Physical Expenses​16 EXECUTIVE SUMMARY Kerby is a mobile application which allows consumers to swap,

    Essay Length: 3,584 Words / 15 Pages
    Submitted: May 26, 2015 Autor: jiayiren
  • Strategic Marketing Plan for the Japanese Canteen

    Strategic Marketing Plan for the Japanese Canteen

    Assessment 3: Strategic Marketing Plan for The Japanese Canteen (30 - 33 Minories London EC3N 1DD) By Dilyara Yussupova A4056048 Report To: Managing Director of The Japanese Canteen From: Marketing Consultant Date: 7th June 2015 Subject: Strategic Marketing Plan for The Japanese Canteen 1. Introduction The purpose of this report is to critically discuss and analyse what are goals and objectives of the strategic marketing plan of the Japanese Canteen as well as evaluating how

    Essay Length: 3,680 Words / 15 Pages
    Submitted: June 6, 2015 Autor: Dilyara
  • Business Model and Strategic Plan Part Ii: Swott Analysis Paper

    Business Model and Strategic Plan Part Ii: Swott Analysis Paper

      Business Model and Strategic Plan Part II: SWOTT Analysis Paper Olin Corporation is a Virginia Corporation. Olin Corporation are a manufacturer of focused in three primary business divisions: Chlor Alkali Products, Chemical Distribution and Winchester. Currently the Olin Corporation is the 4th largest producer in for the Chlor Alkali market in North America. According to "Olin" (2015) the Olin Corporation “manufacturers bleach products and distributes caustic soda, bleach products, potassium hydroxide and hydrochloric

    Essay Length: 610 Words / 3 Pages
    Submitted: July 1, 2015 Autor: dnice916
  • Marketing Planning Guide

    Marketing Planning Guide

    MARKETING PLANNING GUIDE Marketing Planning Guide Santina Wood M1-A3/MKT230 06/25/2015 Instructor Kehres Abstract One of the most important roles within a company is the role of the marketing team. It is of the essential to have an already established and well-functioning department of marketing within the company so as to implement proper, ground breaking competitive marketing strategies. Such an established and well-functioning marketing department could potentially result in the company getting a better position in

    Essay Length: 898 Words / 4 Pages
    Submitted: July 11, 2015 Autor: Santina Wood
  • Strategic Plan Part Ii: Swott Analysis

    Strategic Plan Part Ii: Swott Analysis

    Strategic Plan Part II: SWOTT Analysis John Goyeneche BUS/4 June 22, 2015 Mark Romejko ________________ Strategic Plan Part II: SWOTT Analysis A SWOTT analysis is a tool that a company uses to identify the Strengths, Weaknesses, Opportunities, Threats, and Trends of an organization. According to "Swott Analysis" (2015) “The method of SWOTT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and

    Essay Length: 590 Words / 3 Pages
    Submitted: July 13, 2015 Autor: John Goyeneche
  • Marketing Plan Pharmasim

    Marketing Plan Pharmasim

    Table of Contents Executive Summary 3 Situation Assessment 4 Marketing Objective 6 Marketing Goals & Tactics 8 B2B Goals & Tactics 8 B2C Goals & Tactics 9 Financials/Marketing Plan Budget 10 Performance Monitoring/Measurement 12 Sources 14   Executive Summary An analysis of the OCM group was conducted at the end of period six to determine the marketing strategy moving forward over the next twelve months. Presently, Allround benefits from a strong consumer brand awareness 88.6%,

    Essay Length: 2,921 Words / 12 Pages
    Submitted: July 19, 2015 Autor: sunshineshawn
  • Chanel's Marketing Plan

    Chanel's Marketing Plan

    Chanel's Marketing Plan Team members: Gah Fat Regina Linlin Xuehaige Executive Summary: Chanel is such famous fashion brand with a wide range of product mix including multi-product line like perfume, make up handbags, accessories. Changes product line cycle level of products focusing on brand name. Clearly stated with Strength, Weakness, Opportunity and threat. Unique Strategy Targeting Differentiation Positioning to survive in fashion market Along with competitive Product, Price, Place and promotion. Introduction: Chanel S.A. is

    Essay Length: 2,774 Words / 12 Pages
    Submitted: July 21, 2015 Autor: idonknow
  • Strategic Causing Marketing Plan- one-Day Acuvue

    Strategic Causing Marketing Plan- one-Day Acuvue

    Strategic Cause Marketing Group Project Strategic Causing Marketing Plan One-Day ACUVUE by Johnson & Johnson Limited Contents 1. Executive Summary p.2 2. Company Background p.3 3. Mission & Vision p.3 4. Environmental Scanning 1. Political p.4 2. Economic p.4 3. Social p.5-6 4. Technology p.6-7 5. Issue p.7 6. Industry p.7-8 7. Market Share p.8 8. Customer Characteristic p.8 9. Partnership p.8-9 1. Marketing Strategy 1. Objective p.10 2. Targeting p.10 3. Positioning p.10

    Essay Length: 4,725 Words / 19 Pages
    Submitted: July 24, 2015 Autor: piima
  • Marketing Plan Paper for L’oreal Paris

    Marketing Plan Paper for L’oreal Paris

    Final Marketing Plan for Presented by: Acoba, Divine Grace Advincula, Joanne Faith Aliermo, Christine Marie Belarmino, Marian Devela, Zarina Pauline Mando, Anjenette Monteiro, Benson Triguero, Rafael 1. Executive Summary Hair care industry in the Philippines is characterized by dominating multinational corporations targeting the mass market through aggressive above the line advertising. However, the country’s continuously improving economic conditions provide opportunities for other multinational corporations to enter the market and target niche markets with various differentiation

    Essay Length: 5,939 Words / 24 Pages
    Submitted: August 5, 2015 Autor: solrequiem
  • Marketing Plan Example

    Marketing Plan Example

    Sean Quinn 2 Girls Taxi, LLC Mission Statement: To satisfy all you’re your transportation needs in a safe luxurious atmosphere…. Description 2 girls taxi, LLC is located in the kc metro area. We are fully licensed and insured our vehicle’s we do site seeing tours, airport transfers, shopping trips and just a ride out on the town. We offer several luxurious packages including drinks in our state of the art pink Cadillac’s fully loaded. And

    Essay Length: 2,076 Words / 9 Pages
    Submitted: August 8, 2015 Autor: feltycoyote
  • Marketing Plan online Casino

    Marketing Plan online Casino

    Writing a Marketing Plan Company: ViaGame.Com Pvt. Ltd. Brand/Product/Service: Online Game Gambling Prepared by: Group names and details Group no. 2: Anvesh Srivastava(GJAN15CMM002), Nitesh Jain(GJAN15CMM009), Tasneem Pardiwala(GJAN15IBWM030), Aashna Khurana(GJAN15IBWM023), Anshul Shah(GJAN15GLSCM016) Guidelines Use the template below and research the relevant data to write a Market Plan for an internationally recognized product/brand of your choice. Make sure that you clearly state all of the key objectives and Strategies for your plan and outline how you will

    Essay Length: 3,583 Words / 15 Pages
    Submitted: August 10, 2015 Autor: Anvesh Srivastava
  • Marketing Plan Web-Based Food Delivery Service

    Marketing Plan Web-Based Food Delivery Service

    EXECUTIVE SUMMARY “Home sweet home” is a web-based company, which deals with the brokerage of home-delivery services in general. Focusing predominantly on food delivery HSH has a project larger in scope for the future, creating a single web portal for any service that will be then delivered directly to the home. The scope of the company is to facilitate people’s daily life and needs, affording clients more time to organize their commitments and the free

    Essay Length: 1,401 Words / 6 Pages
    Submitted: September 9, 2015 Autor: maryanna
  • Mkt/571: New Product Launch

    Mkt/571: New Product Launch

    NEW PRODUCT LAUNCH MARKETING PLAN PART 1 New Product Launch Marketing Plan Part 1 MKT/571 ________________ New Product Launch Marketing Plan Part 1 Market needs Domestically and internationally, the use of simple dashboard camera technology is on the rise. In Russia, the cameras are used for self-protection against potential insurance fraud scammers and corruption by police officers. In Europe, insurance companies provide incentives for the use of dash cams (Dash cams: Should you use one

    Essay Length: 2,047 Words / 9 Pages
    Submitted: October 2, 2015 Autor: green23
  • Product Launch: Mountain Man Light

    Product Launch: Mountain Man Light

    Mr. Chris Prangel September 22, 2015 Page DEPARTMENT OF ACCOUNTANCY UNIVERSITY OF ILLINOIS MEMORANDUM TO: Mr. Chris Prangel FROM: Merik Ducker - Section AE1 - Group 8 DATE: September 22, 2015 SUBJECT: Product Launch: Mountain Man Light INTRODUCTION The memorandum will analyze the proposed new product launch of Mountain Man Light (MMLight) for Mr. Chris Prangel, the future owner of the Mountain Man Beer Company (MMBC). More specifically, the memorandum will consider the advantages and

    Essay Length: 3,941 Words / 16 Pages
    Submitted: October 3, 2015 Autor: mducker2
  • Marketing Plan Assignment

    Marketing Plan Assignment

    1.0 Executive summary: As an aftermarket inline skating accessory manufacturer, Pegasus Sports International wants to be a market leader in skating accessory market. However, there are some major manufacturers in skate market. They are not concern about skating accessory market. This is an opportunity for Pegasus Sports International. Moreover, different skating competition are increasing day by day across the world. To fulfill the customers’ demands Pegasus Sports International is working intensively. They are working on

    Essay Length: 1,077 Words / 5 Pages
    Submitted: October 8, 2015 Autor: Tenver Ahmed Mozaed
  • Nespresso Marketing Plan

    Nespresso Marketing Plan

    Logo_Transparent Background_ (1) Project Report Nespresso marketing plan (60%) Commissioned by and prepared for: Principles of Marketing Management B.A/ (Hons) Business and Management University of Northampton, United Kingdom April 2015 module Tutor: Dr Adrian Liew By: Satveer Dhillon (UON ID: 15400105) Executive summary There is an opportunity for Nespresso to improve its sales over the next three years. Nespresso at the moment is only selling their espresso capsules online or in one of there three

    Essay Length: 2,665 Words / 11 Pages
    Submitted: October 9, 2015 Autor: Sat_15
  • Tivo: A New Product Launch-Replaytv

    Tivo: A New Product Launch-Replaytv

    Tivo had a new product to launch which satisfied the trifecta- intensity of liking , new, different and need for fulfilment. ReplayTV – the competitor had the same concept ready for future release. One solution to strike down the competition at very beginning was the product placement. Vision and facts : 98 % of the country’s household own a TV In 1999 78.1 million houto the number of channels seholds spent 34.4 billion to receive

    Essay Length: 1,429 Words / 6 Pages
    Submitted: October 13, 2015 Autor: Steffi Rapol
  • Marketing Plan for Coca-Cola in Myanmar

    Marketing Plan for Coca-Cola in Myanmar

    Module : MKT3017 Principles of Marketing Management 2014-2015 Marketing plan for Coca-cola in Myanmar Student name : MYAT THIN ZAR Stuent ID : 154182 ________________ Executive Summary This report is to plan an effective marketing for coca-cola in Myanmar. First of all, analyzing on the country’s macro and micro environment is carried out to find out about the country’s current politics, economics, technologies and social and then the current market review to get the general

    Essay Length: 4,000 Words / 16 Pages
    Submitted: November 12, 2015 Autor: Karen Lin
  • Company Marketing Plan

    Company Marketing Plan

    Company Name Company Name Marketing Plan Date Presented by: Marketing Plan Executive Summary Executive summary goes here on its own page. **The executive summary must contain a short version of the recommendations. This area is a SHORT summary – its purpose is to entice the reader to open the case and read it. This is the LAST section that you should complete after you’ve reached a decision(s). It also should be on its own page

    Essay Length: 1,464 Words / 6 Pages
    Submitted: November 21, 2015 Autor: Sadia Khan
  • Bus10311 Marketing Group Project Marketing Plan

    Bus10311 Marketing Group Project Marketing Plan

    BUS10311 Marketing GROUP PROJECT MARKETING PLAN (APRIL 2014) Tutorial Group No.: ______TD2_________ Tutor’s name: _Dr. Dimple Mirpuri_______ Date of submission: _____21st April, 2014______(Week__13__) Number of words: _________1299____________ Presentation group No. : ____TD2________ Presentation topic :___ New (B2C) Mobile Application Proposal______ Presenter’s name : 1. _Lau Tsz Kwan______ (Stud. ID. 53607665 ) 2. _Yung Ting Ting_____ (Stud. ID. 53608190 ) 3. _Yeung Pik Yiu______ (Stud. ID. 536060 ) 4. _Man Chung Yan_____(Stud. ID. 536000 ) CONTENTS

    Essay Length: 2,369 Words / 10 Pages
    Submitted: November 22, 2015 Autor: unicorns1015
  • Mkt 3017 - Marketing Plan for the Next Year for Atlantic Quench

    Mkt 3017 - Marketing Plan for the Next Year for Atlantic Quench

    3017 Market Plan MKT3017 Marketing plan for the next year for Atlantic Quench Name: LIAN XIN Student ID: 14436112 Tutor Name: Sarah Kennell ________________ Summary Atlantic Quench Cranberries Inc. (AQC,2014) is a pioneering company in North America for producing and distributing of canned and bottled juices and juice drinks. Though the company is operating successfully in the UK and US market since 1974, in recent times Atlantic Quench is experiencing difficulties due to emergence of

    Essay Length: 4,675 Words / 19 Pages
    Submitted: December 3, 2015 Autor: lianxin
  • Sample Marketing Plan - Member Services Inc

    Sample Marketing Plan - Member Services Inc

    I. EXECUTIVE SUMMARY Member Services Inc. is an advertising and promotional company specializing in Membership group buying initiatives for the retail automotive industry. Some examples of MSI-run programs include the current BJ’s Auto Buying Program and former Auto Buying Program for Sam’s Club Members. Located in Bentonville, AR MSI is a small company in business for over 20 years. MSI’s primary business is currently to oversee all activities associated with the BJ’s Auto Buying Program.

    Essay Length: 4,193 Words / 17 Pages
    Submitted: December 5, 2015 Autor: blhacker
  • Kfc - Market Plans in China

    Kfc - Market Plans in China

    Memorandum Subject: Market Plans in China Yum! Brands is the leading retail developer in China with approximately 6,900 restaurants in over 1,000 cities and are expected to open 700 more units this year. For the purpose of this presentation, we will be mainly focusing on Yum! Brand’s top leading Western QSR in China. Although Yum! Brands is current leading retail developer in China there are always new ways to improve the quality and speed of

    Essay Length: 322 Words / 2 Pages
    Submitted: December 7, 2015 Autor: allfreepapers123
  • Bmw Marketing Plan

    Bmw Marketing Plan

    Executive Summary BMW is preparing to launch a new commercial car with new technological fuel cell engine, which runs on pure hydrogen and has no emission. Even the car industry has huge mature market, its segment in hydrogen vehicles are almost new and developing. Our product offers a unique combination of advanced features, sustainability, technology, safety and status at a value-added price. Company is targeting to a specific segments in the consumer market, taking advantage

    Essay Length: 777 Words / 4 Pages
    Submitted: January 8, 2016 Autor: abuker
  • Bus 695 - Candy’s Event Planning Services, Llc: Marketing Plan

    Bus 695 - Candy’s Event Planning Services, Llc: Marketing Plan

    CANDY’S EVENT SERVICES LLC Candy’s Event Planning Services, LLC: Marketing Plan Princess Smith BUS 695 Marketing Capstone Seminar Instructor: Eva Ananiewicz November 20, 2015 Candy’s Event Services, LLC: Marketing Plan Executive Summary Candy’s Event Services LLC is an event planning and product services provider founded by Princess in 2015 out of the love for entertaining and hosting events. Candy’s Event Services, LLC specializes in hosting and creating handmade products for bridal showers, birthday parties, baby

    Essay Length: 7,217 Words / 29 Pages
    Submitted: January 12, 2016 Autor: princesssmith

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